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Straightline

The document discusses persuasion techniques known as "the straight line." It explains that keeping a sales encounter within boundaries creates rapport and allows you to understand a prospect's needs. When using persuasion strategies, it is important to first persuade yourself by maintaining a mindset of certainty, clarity and conviction. Externally, you need to influence others using sales, marketing, online and offline strategies. The key is getting prospects to love your product, trust and connect with you, and trust and connect with your company in order to get them to say "yes" to a purchase.

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Jair Sherrier
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182 views2 pages

Straightline

The document discusses persuasion techniques known as "the straight line." It explains that keeping a sales encounter within boundaries creates rapport and allows you to understand a prospect's needs. When using persuasion strategies, it is important to first persuade yourself by maintaining a mindset of certainty, clarity and conviction. Externally, you need to influence others using sales, marketing, online and offline strategies. The key is getting prospects to love your product, trust and connect with you, and trust and connect with your company in order to get them to say "yes" to a purchase.

Uploaded by

Jair Sherrier
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Persuation:

The Straight Line:

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Upper Boundary _ _ _ _ _ _ _ _ _ _ _ _ _

Beginning <----------------------------------------------------> End

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Lower Boundary_ _ _ _ _ _ _ _ _ _ _ _ _

- Don't let the encounter go outside the sale. Keep them in boundary.

What happens when you have the sale in boundaries?

1.- You create Instant and massive rapport (Through your body language,
tonality,etc).
2.- Using that rapport to gather intelligence( Find out what prospect truly needs,
desires, etc).
Show yourself as a person worth listening to: Sharp (as a tack), enthusiastic
and expert. You can
help them get what they want in life.

1. Inner.
a-Inside our minds: First person to persuade is me.
b- State management: a mindset. 3 states: (Anchoring: use smell)
1- Certainity.
2- Clarity.
3- Conviction.
c- Beliefs: empowering and dissempowering. 3 believes we need to have:
d- Thermostat
e- Focus: either on where you wanna go what you are afraid of..you go where you
focus

2. Outer: strategies to influence.


a- Sales/Persuation.
b- Marketing.
c- Offline/Online
d- Entreperneurship.
e- MSI: Multiple streams of income (diversifying)
f- 3 things you need to accomplish in the other's mid in order to have them say
"yes"(*)
1- They love my product (logically and emotionally).
-Logical: The product makes sense for you on you life.
-Emotional: You see using the product in the future and feeling good
(future Pacing).
2- Trust and Connect with you (logically and emotionally)
3- Trust and connect with your company.

(*) If they still not buying is because they have a "buying belief". to overcome
that you use LOOPs. Use
language patters.

Resouces:
http://www.warriorforum.com/offline-marketing/898776-jordan-belforts-straight-line-
system.html
The Ultimate Book Of Phone Scripts (Mike Brooks)
https://www.youtube.com/channel/UCEsIqOO6SCfVkeyTbu8DARg

Stan Billue

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