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Amul Pestle Analysis

Amul pestle analysis describing the political,legal,environmental,technological factors affecting amul

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MUHAMMED RABIH
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3K views1 page

Amul Pestle Analysis

Amul pestle analysis describing the political,legal,environmental,technological factors affecting amul

Uploaded by

MUHAMMED RABIH
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Political Factors:

The political factors in the Amul PESTLE Analysis can be explained as follows:
 Delicensing of diary sector 1991
 Section 4A of NDDB gives exemption for income tax act
 100% FDI allowed
 Cut in import duties of milk and milk products. Export restriction (Milk powder was banned
for exports in 2012)
Due to favorable political factors, the Amul Company achieved a growth of 11.35% across their
operations units in Kolkata, Pune and Mumbai.
The company focuses on developing long lasting relationships with their milk producers by ensuring
that they pay them higher prices. The company has set its milk procurement operation in West
Bengal under “Amul Pattern”. This has resulted in significant progress to the socio-economic
conditions of the members of the producer’s community.
In Maharashtra, Punjab and Gujarat the company has established and maintained new milk societies.
The union has established milk societies outside Gujarat under “Anand Pattern”. They provide high
quality feed, veterinary services and artificial insemination services to the cattle owned by the milk
producers of such societies
. For the international dairy industry, the latest years have been quite difficult due to import and
export hurdles faced in Russia. Lower demand for dairy products in Chinese market, other upheavals
in European countries and product regulations leading to lower level of demand in Germany has
proved to be a barrier in company’s growth.
If the Amul Company receives adequate support from the State as well as the Union level then by
adopting latest technologies, they would be able to achieve one of the highest rate of procurement
and progress the company name to a successful level.

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