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Lakme

Lakme is an Indian cosmetics brand owned by Hindustan Unilever Limited that was started in 1952. It was the first cosmetics brand in India to introduce makeup and has grown to be a leading brand in the skincare and cosmetics market. Lakme offers a variety of products for skin, eyes, lips, and nails and also operates over 220 beauty salons across India that provide services like skincare, hair, and styling. Some of Lakme's top selling products include the Eyeconic Kajal, Fruit Moisturizer, and Nail Colors.

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142 views16 pages

Lakme

Lakme is an Indian cosmetics brand owned by Hindustan Unilever Limited that was started in 1952. It was the first cosmetics brand in India to introduce makeup and has grown to be a leading brand in the skincare and cosmetics market. Lakme offers a variety of products for skin, eyes, lips, and nails and also operates over 220 beauty salons across India that provide services like skincare, hair, and styling. Some of Lakme's top selling products include the Eyeconic Kajal, Fruit Moisturizer, and Nail Colors.

Uploaded by

MOHAMED AZLAN.K
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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COMPANY
INTRODUCTION
•Lakme was the country's first cosmetic brand to
introduce make up to Indian women.
•Lakme takes pride in being the expert on Indian
Beauty for over 50 years.
•They grew to be one of the leading, high consumer
interest brand segments in the Indian skincare and
cosmetic product market.
•This brand offers a variety of cosmetics for your
skin, eyes, nails and lips which are reputed because
of their quality and ease of use.
COMPANY PROFILE

•Lakmé is an Indian brand of cosmetics, owned by Hindustan


Unilever Limited.
•Lakme started as part of the Tata Group.
•Indian cosmetic Lakme was started in 1952.
•Simone Tata joined the company as director, and went on to
become its chairman.
•In 1996 Tata sold off their stakes in Lakmé Lever to HLL, for
Rs 200 Crore.
• Lakme also started its new business in the beauty industry
by setting up Lakme Beauty Salons all over India.
Product Mix
CATEGORY OF
PRODUCTS
AND
SERRVICES

LAKME SALON
SKIN CARE MAKE UP SERVICES
SKIN CARE

•Lakmé Perfect Radiance


Whitening.

•Lakmé 9 to 5 Hydrating
Super Sunscreen
•LAKMÉ CC CREAM

•Lakmé Fruit Moisturer.


MAKE
UP

FACE EYE LIPS NAILS


FACE
•Lakmé Absolute Face Stylist
Foundation
•Lakmé Absolute Face
Stylist Compact

EYE
•Lakmé Eyeconic Kajal

•Lakmé Absolute Color Pearl Shadow


LIPS
•Lakmé Absolute Gloss
Addict

•Lakmé Absolute Gloss


Stylist
NAILS
•Lakmé Absolute Nail
Colors.
•Lakmé Absolute Gel Stylist
•Lakmé Salon is one of the first salon chains
that bring beauty and grooming services to
the modern Indian woman.

•It has wide range of services and


competitive pricing and that positioned it as
one of the most popular beauty hubs.

•From skincare to hair and style.

•With a footprint of over 220 salons, Lakmé


salon delights over 5 million demanding
customers.
 It is a French Cosmetics and a beauty company.
 There Head quarters are in France.
 Loreal concentrates on Hair colour, Skin care, sun
protection, make-up, perfumes and Hair care.
 Loreal is a big competitor for Lakme.
 Oriflame Company founded in 1967 in Sweden.
 The Company sells personal care, assessories and
nutritional products.
 There trading branch is in Fribourg, Switzerland.
 The company uses a multi-level marketing system
to compensate distributors.
Eye conic Kajal Rs.199
Nail Colors Rs.150
Fruit Moisturizer Rs.145

India Big Celebrities


Dubai on Television.
Pakistan Magazines.
Market Share of LAKME,
LOREAL & ORIFLAME
The Beauty Business in India is growing
phenomenally with the cosmetics market
growing at 15-20% annually.

lakme

Oriflame

Loreal
 Lakme cosmetic was started in 1952.
They run by Hindustan Unilever Limited [HUL].

They started their new business by setting lakme salons


all over India. Now HUL has about 110 Salons all over
providing beauty services.
Even today, when most multinational beauty products are
available in our country, Lakme still holds a special place
in the hearts of the Indian Women.
T HA NK Y O U
ALL..!

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