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Plan Cruncher

Plan Cruncher was created by Lunatech Ventures to help entrepreneurs succinctly describe business plans using visual icons. The icons represent questions like skills, funding needs, timeline to profitability. Users place icons on a table to represent their answers. The tool is meant to help entrepreneurs think through their ideas and determine if they are ready for investment. It can provide a high-level overview of a plan in under 30 seconds. The document provides examples of strong and weak plans represented with icons and tips for effectively using the tool to develop business ideas.

Uploaded by

Elio Omar Sorrentino Ramirez
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71 views5 pages

Plan Cruncher

Plan Cruncher was created by Lunatech Ventures to help entrepreneurs succinctly describe business plans using visual icons. The icons represent questions like skills, funding needs, timeline to profitability. Users place icons on a table to represent their answers. The tool is meant to help entrepreneurs think through their ideas and determine if they are ready for investment. It can provide a high-level overview of a plan in under 30 seconds. The document provides examples of strong and weak plans represented with icons and tips for effectively using the tool to develop business ideas.

Uploaded by

Elio Omar Sorrentino Ramirez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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.co.

uk

The plan cruncher

“Creativity involves breaking out of established patterns in order to look at things in a


different way.” Edward de Bono

“We do not know how long this crisis will last and how deep it will become. But when
it is over, those who have invested in creativity and innovation will find themselves
well ahead of the pack.” Jan Figel, EU Commissioner for Education, Training, Culture
and Multilingualism.

The big idea


Plan Cruncher was created by Lunatech Ventures, an IT investment company looking
for young and talented entrepreneurs who want to build remarkable companies.
Lunatech Ventures are seed investors who focus on internet and interactive media
technologies. The big idea is that you should be able to succinctly describe any
venture you are planning and, using the visual icons, you can quickly establish an
overview of your plan:

Example – you are working on something that is going to be great

A revolutionary new idea that you are building yourself… You have a team that can
build it… You have a prototype you can demo… You are gathering users… and need
an investment to develop the product to the point where you charge them for the
service.

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Example – a lot of hot air and a totally unrealistic valuation

The idea is all you have, so you want us to sign a non-disclosure agreement … You
do not know how you are going make money … You want to use someone else’s
money to build it … So basically you have nothing, but have somehow come up with
a valuation where 10% is the funding you need.

Purpose
Plan Cruncher icons are based around some of the key questions you should be
asking yourself about your business:

• Are you ambitious? Can you build a new (or grow an existing) business?
• Do you have the skills to build the product or service?
• Do you have a track record and can you demonstrate your new idea?
• Have you worked out how to fund the product and/or service?
• How much investment capital do you need?
• Do you have a financial forecast?
• How long will it take to reach profitability or gain the necessary income?

If your plan’s executive summary is good, it can answer these questions in less than
30 seconds.

The tool
There are two approaches you can take to using this tool. You can either use the
downloadable icons or you can go online and use the interactive Plan Cruncher site
to upload your information. The Plan Cruncher site is more focused on for-profit
businesses and attracting investment so it may not suit all creative and cultural
businesses.

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If you are using the icons1 feel free to add new ones that are more appropriate to your
context.

Think about the status of your idea, the people who will make it happen, the funding
you already have available, the funding you will need, will you go it alone or do you
need other investors/funders and so on.

See below for an example of a ‘crunched’ plan for sliced bread 2.0!

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>33(-?)3,@A+%(,">$-B,"$-*,&*,C"+330CDD*(,%3-<,*.==.&/9.(2D$-*,&/,/D?1@/%DE96D"""""""+330CDD0$%&*()&*+,(9*.="
"

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Take the next step


Think of an idea you may have been pondering for some time, however improbable it
may seem. Lay the icons out on a table and, using your idea, see how many of the
questions you can answer. How does it feel to imagine someone else investing in
your idea? Who might that be?

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Top tips
• Use the icons quickly to answer the key questions
• Take notes as you go to capture moments of insight or further research you need
to do
• If you develop the icons, it might be a good way to involve artists, designers or
other practitioners in your planning

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