Here is list of 243 questions and its answers –

1. Metrics cannot be paired with dimensions of the same scope?

• False
• True

2. Which of these criteria CANNOT be used to create a Custom Segment?

• Ad type
• Dimensions
• Metrics
• Sequences of user actions

3. Which of these does Google Analytics use to distinguish new and returning users?

• All Traffic
• Behavior
• Demographics
• Geo

4. Which reports show websites that send traffic to your pages?

• False
• True

5. Filters let you include, exclude, or modify the data you collect in a view.

• True
• False

6. What feature would be used to collect how many times users downloaded a product
catalog?

• Event Tracking
• Custom Dimension
• Calculated Metrics
• Custom Report

7. When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user loads a webpage with embedded tracking code

• Every time a user adds an item to an online shopping cart
• Every time a user clicks a video on a website
• Every time a user searches on a website
8. Which metric reports on how often a channel contributes to a conversion prior to last-
click attribution?

• Assisted conversion
• Primary conversion
• Last-click attribution
• Second-to-last-click attribution

9. What feature can join offline business systems data with online data collected by Google
Analytics?

• Data import
• AdWords Linking
• User ID
• Goal tracking

10. To recognize users across different devices, what is required for User ID?

• Sign-in that generates and sets unique IDs

• Google Tag Manager
• A new Analytics account for reporting
• All of the above

11. WWhat is not considered a default “medium” in Google Analytics?

• Google
• Organic
• Referral
• CPC

12. Which of the following is not a required parameter in the URL builder??

• Campaign Content
• Campaign Name
• Campaign Medium
• Campaign Source
• All of these are required

13. Your business objective is to maximize the number of sales through your website.
Which of the following metrics would most directly help you measure performance against
this objective?

• Ecommerce Conversion Rate

• Visits
• Page Value
• Bounce Rate
 • Pages / Visit

14. Which of the following metrics would most strongly suggest a poorly performing
landing page?

• % New Visits > 90%

• Bounce Rate > 90%
• Session Duration > 5 minutes
• Bounce Rate < 90%
• None of these answers

15. You have defined goal X such that a particular PDF download qualifies as a goal
conversion. A user comes to your site once and downloads this PDF 5 times.

• 5
• 1
• 2
• 0

16. What report indicates the pages of a website where users first arrived?

• Location report
• Landing Pages report
• All Pages report
• Pages report

17. Within how many days can a deleted view be restored?

• 25
• 35
• 15
• 5

18. What is not a benefit of Google Analytics Remarketing?

• Show customized ads to customers who have previously visited your site
• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists based on custom segments and targets
• Create remarketing lists without making changes to your existing Analytics snippet

19. In views that don’t have data import enabled, Custom Dimensions values may be
viewed for dates before the Custom Dimension was created.

• False
• True
20. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match
Type of “Begins with”, which of the following pages on.

• /ordercomplete/index.html
• /ordercomplete.php
• /order/complete.php
• /ordercomplete/thank_you.html

21. what data is google analytics goals unable to track?

• Watching a video
• Making a purchase
• Customer’s lifetime value
• Signing up for a newsletter

22. You can only apply a Custom Dimension to data that was collected after you created
the dimension.

• True
• False

23. What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Comparison
• Performance

24. If a user watches a video with event tracking three times in a single session, Analytics
will count how many Unique Events?

• 0
• 3
• 1
• 2

25. If a user visits the home page of a website with a video embedded and leaves without
clicking on anything, Google Analytics will count this session as a bounce.

• False
• True

26. Which of these would prevent data from appearing in a Custom Report?

• You’ve applied a filter that filters out all of your data

• You’ve applied too many metrics to the Custom Report
 • You haven’t shared that Custom report with users in the same view
• You’ve applied too many dimensions to the Custom Report

27. Which view filter(s) would you apply if you wanted to include only users from Brazil or
Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina

• Filter 1: exclude Peru or Bolivia
• Filter 1: include Brazil or Argentina
• Filter 1: include Argentina > Filter 2: include Brazil

28. What is a “metric” in Google Analytics?

• A dimension that can help you analyze site performance.

• The dates in your date range.
• A segment of data separated out in a report for comparison.
• The numbers in a data set often paired with dimensions.

29. What report indicates the last page users viewed before leaving your website?

• Pages report
• All Pages report
• Landing Pages report
• Exit Pages report

30. To recognize users across different devices, what feature must you enable?

• Attribution Models
• Audience Definitions
• AdWords Linking
• User ID

31. if you define a Destination Goal for a newsletter sign-up, and a user completes the
newsletter sign-up three times in three separate sessions, how many Goal conversions will
Google Analytics count?

• 0
• 1
• 2
• 3

32. You cannot change the default session timeout duration in Google Analytics.

• True
• False
33.What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of total site exits
• The percentage of sessions in which a user exits from your homepage
• The percentage of visits when a user landed on your website and exited without any
interactions

34. Assigning a value to a Google Analytics Goal allows you to do which of the following?

• Track actual revenue from your conversions

• Analyze the conversion funnel on your website.
• Track real-time revenue for your business
• Compare goal conversions and measure changes and improvements to your site

35. Which of these is NOT possible when you link your AdWords account to Google
Analytics?

• View AdWords click and cost data alongside your site engagement data in Google
Analytics
• Create remarketing lists in Analytics to use in AdWords campaigns
• Import Analytics goals and transactions into AdWords as conversions
• Adjust keyword bids inside Google Analytics

36. Which kinds of hits does Google Analytics track?

• Page-tracking hit
• Event-tracking hit
• All of the above
• Ecommerce-tracking hit

37. What is a “dimension” in Google Analytics?

• A comparison of data between two date ranges.

• The total amount of revenue a business has made in a given date range.
• An attribute of a data set that can be organized for better analysis.
• A report that offers information about your audience.

38. If you wanted to track what search terms customers used to find products on your
website, what would you set up?

• Data Import
• Enhanced Ecommerce
• Site Search
• Search filters
39. Custom Dimensions can be used as which of the following?

• Secondary dimensions in Standard reports

• Primary dimensions in Custom Reports
• All of the above
• Secondary dimensions in Custom Reports

40. Once Google Analytics has processed the data it collects, you can still recover any data
that was filtered out.

• True
• False

41. What is a “secondary dimension” in Google Analytics?

• A visualization to understand the impact of data

• A dashboard widget that offers more specific analysis
• An additional report dimension for more specific analysis
• An additional report metric for more specific analysis

42. Smart Goals are created automatically by Google’s machine-learning algorithms.

• False
• True

43. In Multi-Channel Funnel Reports, conversions and ecommerce transactions are

attributed to the last campaign, search, or ad that referred the user.

• True
• False

44. When will the Analytics tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar

• Every time a user performs an action with event tracking implemented
• Every time a user makes a reservation
• Every time a user performs an action with pageview tracking implemented

45. Sharing a Custom Report will share the report configuration and data included in the
report.

• False
• True

46. What type of Custom Report shows a static sortable table with rows of data?
 • Map Overlay
• Pivot Table
• Flat Table
• Explorer

47. What report shows which web pages get the most traffic and highest engagement?

• Active Users report

• Frequency and Recency report
• All Pages report
• Engagement report

48. What is not a filter setting for data in views?

• Include
• Exclude
• Restore
• Modify

49. What feature is required to send data from a web-connected device (like a point-of-sale
system) to Google Analytics?

• Data Import
• Browser cookies
• The Measurement Protocol
• The Networking Protocol

50. What report indicates where users start or exit the conversion funnel?

• Cohort Analysis report

• User Timings report
• Goal Flow report
• Treemaps report

51. When the same default tracking code is installed on pages with different domains, what
will result?

• Analytics will send an alert about duplicate data collection

• Analytics will associate users and sessions with a single domain
• Analytics will associate users and sessions with their respective domains
• Analytics will not associate users and sessions with any domain

52. Which default traffic source dimensions does Google Analytics report for each website
visitor?

• Campaign and Ad Content

 • Campaign and Medium
• Source and Medium
• Source, Medium, Campaign, and Ad Content

53. What metric-dimension combination is not valid?

• Sessions / Source
• Time on Page / Device Type
• Sessions / Bounce rate
• Total Events / User Type

54. If a web page visitor clears the Analytics cookie from their browser, what will occur?

• Analytics will not be able to associate user behavior data with past data collected
• Analytics will set a new unique ID the next time a browser loads a tracked page
• All of the above
• Analytics will set a new browser cookie the next time a browser loads a tracked page

55. Sampling is applied to reports before segmentation.?

• False
• True

56. Which Goals are available in Google Analytics?

• Destination, Event, Pageview, Social

• Location, Event, Time, Users per Session
• Destination, Event, Duration, Pages/Screens per Session
• Pageview, Event, Transaction, Social

57. View filters are applied in what order?

• Alphabetical order
• Random order
• Sequential order
• Creation date

58. Google Analytics cannot collect data from which systems by default?

• Mobile devices
• Online point-of-sale systems
• Offline inventory database
• Websites

59. For autotagging, what parameter does Google Ads include in the destination URL?
 • utm=
• urlid=
• gclid=
• adid=

60. What feature is required to track customer search terms on a website?

• Data Import
• Enhanced Ecommerce
• Site Search
• Search filters

61. Which three campaign parameters are recommended to manually track campaigns?

• Source, Content, and Term

• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term

62. What campaigns require manual tags on destination URLs for tracking?

• AdWords campaigns
• AdWords and email campaigns
• Email campaigns
• None of the above

63. To track users and sessions across multiple domains, what first must be set up?

• AdWords Linking
• Data Import
• Cross-domain tracking
• Ad Exchange Linking

64. Which reports require the activation of Advertising Features?

• Cohort Analysis reports

• Real-time reports
• Demographics and Interests reports
• Geo reports

65. Auto-tagging is used to collect data from what kind of traffic?

• Search engine traffic other than Google

• Social media traffic
• AdWords Campaign traffic
• Website referral traffic
66. What report shows the percentage of traffic that previously visited a website?

• Behavior > Frequency and Recency report

• All traffic > Referrals report
• Behavior > New vs returning report
• Interests > Affinity categories report

67. A new Custom Channel Group may be applied retroactively to organize data that has
been previously collected.

• True
• False

68. What report identifies browsers that may have had problems with a website?

• The Browser & OS report

• The Active Users report
• The Source/Medium report
• The New vs Returning report

69. Once filters have been applied, what is the option to recover filtered data?

• Filtered data is not recoverable

• Data may be recovered within 5 days
• Data may be recovered within 30 days
• Data may be recovered within 10 days

70. What campaign parameter is not available by default in Google Analytics ?

• utm_adgroup
• utm_content
• utm_source
• utm_campaign

71. In Custom Reports, what must metrics and dimensions share in order to report
accurately?

• Same scope
• Same index
• Same Custom Report
• Same view

72. Which reports indicate how traffic arrived at a website?

• All traffic
• Behavior
 • Demographics
• Geo

73. What data does Google Analytics prohibit collecting?

• Personally identifable information

• Product SKU(s)
• Billing city
• Purchase amount

74. What model represents the hierarchical structure of a Google Analytics account?

• Account > Property > View

• Account > View > Property
• View > Account > Property
• Property > Account > View

75. What scope would be set for a Custom Dimension that reports membership status for a
customer rewards program?

• User
• Hit
• Session
• Product

76. What cannot be collected by the default Analytics tracking code?

• User’s favorite website

• Device and operating system
• > Browser language setting
• Page visits

77. Which reports indicate how website referrals, organic search, and ad campaigns
assisted in conversions?

• Multi-Channel Funnel reports

• Ecommerce reports
• Goals reports
• Acquisition reports

78. What filter would only include data from a campaign titled “Back to School” in
Campaign reports?

• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”,
and pattern “include”
 • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to
school”
• Custom Include filter with field “Page Title” and pattern “back to school”

79. What feature must be enabled to use Multi-Channel Funnels?

• Goals or Ecommerce
• Custom dimensions
• In-page Analytics
• Advertising features

80. What report shows which types of mobile devices visited a website?

• Technology > Network report

• Mobile > Devices report
• All traffic > Source/Medium report
• Site Content > Landing Page report

81. What is not a benefit of using segments to analyze data?

• Analyze users by single or multi-session conditions

• Permanently modify the data in a view
• Compare behavior metrics for groups of users like Converters vs non Converters
• Isolate and analyze specific conversion paths using conversion segments

82. What report compares metrics based on user acquisition date over a series of weeks?

• Users Flow report

• Cohort Analysis report
• Active Users report
• User Explorer report

83. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day
periods?

• Users Flow report

• Active Users report
• Cohort Analysis report
• User Explorer report

84. In Multi-Channel Funnel Reports, what channel would not be credited with a
conversion?

• Paid and organic search

• Television commercials
• Website referrals
 • Social network

85. What is the set of rules that determines how sales and conversions get credited based on
touch-points in the conversion path?

• Channel Groupings
• Attribution modeling
• Multi-Channel Funnels
• Conversion tracking

86. What Remarketing audiences cannot be defined by default?

• Users who visited a specific page on a website

• Users who visited a physical store
• Users who speak a particular language
• Users who played a video on a website

87. What report shows a visual representation of user interactions on a website?

• Content Drilldown report

• Behavior Flow report
• Landing Pages report
• Treemaps report

88. Which assets cannot be shared in the Solutions Gallery?

• Custom reports
• Custom Dimensions
• Segments
• Goals/li>

89. To view accurate data in a Custom Report, what action should be avoided?

• Create a report with Custom Metrics

• Pair metrics and dimensions of different scopes
• Use a Custom Dimension as a primary dimension
• Use multiple dimensions together in the same report

90. Segments will not allow you to do what?

• Create subsets of sessions or users

• Build custom Remarketing lists/li>
• Permanently alter data
• Isolate and analyze data
91. Using a standard Google Analytics configuration, which characteristics cannot be used
to create a custom segment?

• Users 25 to 34 years old who have their browser set to Spanish

• Users who engaged in a social media or email campaign
• Users who are female and have children
• Users who viewed a page on a website, then watched a video

92. How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: include Brazil > Filter 2: include Argentinat

• Filter 1: exclude Peru or Bolivia
• Filter 1: include Brazil or Argentina
• Filter 1: include Argentina > Filter 2: include Brazil

93. To recognize users across different devices, what feature must be enabled?

• Attribution Models
• Google Ads Linking
• User ID
• Audience Definitions

94. What asset is used to build a remarketing list?

• Custom Metric
• Custom Report
• Custom Segment
• Custom Dimension

95. When does a default Analytics session expire?

• At noon every day

• When a user opens another browser window
• When a user is inactive on your website for more than 30 minutes
• After 30 minutes, regardless of user activity on your website

96. What scope levels available for dimensions and metrics?

• Location-level, duration-level, product-level, or user-level scope

• Event-level, session-level, transaction-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope

97. What feature is required to track customer search terms on a website?

• Google
 • (direct)
• Email
• com

98. When will Google Analytics be unable to identify sessions from the same user by
default?

• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions happen in different browsers on the same device
• When the sessions share the same browser cookie

99. The default session timeout duration in Google Analytics is how many minutes?

• 10
• 5
• 30
• 20

100. In Multi-Channel Funnel Reports, how are default conversions credited?

• Equal credit along the conversion touchpoints

• Second to last campaign, search, or ad
• Last campaign, search, or ad
• First campaign, search, or ad

101. Filters cannot perform what action on collected data?

• Include shopping preferences

• Include data from specific subdomains
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses

102. If a user visits a web page with an embedded video, leaves without clicking on
anything, and the session times out, how will Google Analytics report the session?

• As a bounce
• As an interaction
• As a click
• As an event

103. What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel

• Compare goal conversions and measure changes to a website
• Track real-time business revenue
 • Track actual revenue from conversions

104. What is used to create Smart Goals?

• Machine-learning algorithms
• Analytics Goals
• Remarketing audience
• Custom Reports

105. When linking a Google Ads account to Google Analytics, what is not possible?

• Adjust keyword bids in Google Ads from Google Analytics

• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions

106. What report shows the percent of site traffic that visited previously?

• New vs Returning report

• Referrals report
• Frequency & Recency report
• Sales Performance report

107. View filters may be applied retroactively to any data that has been processed.

• False
• True

108. Where should the Analytics tracking code be placed in the HTML of a webpage for
data collection?

• Just before the closing tag of your website

• Just before the closing tag of your website
• Just after the opening tag of your website
• Just after the opening tag of your website

109. What report provides data on how specific sections of a website performed?

• Content Drilldown report

• Frequency and Recency report
• Top Events report
• Location report

110. Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events

 • Category, Action, Label, Total Events
• Category, Action, Label, Value
• Event, Category, Action, Label

111. Views can include website data collected before the view was created.

• True
• False

112. Which user characteristic may NOT be used to change keyword bids in AdWords?

• time of day
• location
• ad preference
• device

113. What feature is required to collect the number of comments users posted to a web
page?

• Event Tracking
• Custom Filter
• Custom Dimension
• Custom Metric

114. What criteria cannot be used to create a Custom Segment?

• Dimensions
• Metrics
• Ad type
• Sequences of user actions

115. What channel is not included in the default Channels report?

• Direct
• Display
• Device
• Organic Search

116. To increase the speed at which Google Analytics compiles reports, what action could
be taken?

• Remove any filters you have added to the view

• Choose “Greater precision” in the sampling pulldown menu
• Choose “Faster response” in the sampling pulldown menu
• Remove any Secondary Dimensions you have added to the report
117. what scope applies to Custom Metrics?

• User
• Session
• Hit
• Event

118. By default, Google Analytics can only collect behavioral data from web-connected
systems.

• False
• True

119. What feature collects company-specific data such as Member Status?

• Event Tracking
• Custom Filter
• Custom Dimension
• Custom Metric

120. You can combine a metric X with a dimension Y in Google Analytics?

• If X and Y have been precalculated together in an aggregate table

• If X and Y are in the same channel grouping
• If X and Y have the same campaign
• If X and Y have the same scope
• as long as sampling is not required

121. Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?

• Last Interaction model

• Linear model
• First Interaction model
• Last Non-Direct Click model

122. Which of the following would prevent destination goal conversions from being
recorded?

• There was a misspelling in the URL of the goal definition.

• The tracking code is missing from the conversion page.
• All of these would prevent a destination goal from recording.
• No URL destination goals have been defined
• The match type in the goal definition is incorrect.

123. Which of the following is a hit type tracked by Google Analytics?

 • page tracking hit
• event tracking hit
• all of these are hit types tracked in Google Analytics
• ecommerce tracking hit

124. The Measurement Protocol is a standard set of rules for collecting and sending hits to
Google Analytics. Using the Measurement Protocol you can?

• send data to Google Analytics from any web-connected device

• send data to Google Analytics from a kiosk or a point of sale system
• A and B only
• upload aggregated data tables to Google Analytics
• A, B, and C

125. Which report would you use to determine the percent of your site traffic that has
already been to your site before?

• Behavior – Frequency & Recency report

• Interests – Affinity categories report
• Behavior – New vs returning report
• All traffic – Referrals report
• Ecommerce – Sales performance report

126. True or False: If a user views one page of a website, completes an Event on this page,
and then leaves the site, this session will be counted as a bounce in Google Analytics.

• True: A session is considered a “bounce” if the user views one page of the site and then
leaves.
• False: Because there was more than one interaction hit in the session (pageview hit
and event hit) this session would not be considered a bounce.

127. You launched several new marketing campaigns and want to be notified if any of the
campaigns lead to over a 10% increase in goal conversions on a given day.

• Annotations
• Real-Time
• Intelligence Events
• Secondary Dimensions
• Advanced Segments

128. The Solutions Gallery allows you to import or share which of the following reporting
tools or assets?

• Goals
• Segments
• Custom reports
 • A, B, and C
• B & C only

129. Which of the following features allows you to join the data generated by your offline
business systems with the online data collected by Google Analytics?

• Custom dimensions
• Goal tracking
• Data import
• Custom channel groupings

130. What is the URL parameter that autotagging appends to an AdWords destination
URL?

• gclid=
• userid=
• _ga=
• clickid=
• utm=

131. True or False: Once a view is deleted it cannot be restored.

• False: You have 35 days to restore a view after it is deleted.

• True: Deleted views cannot be restored at any time.

132. Your company runs a holiday email campaign for the month of December to drive
newsletter signups. Which of the following metrics would be the most indicator of the
campaign’s success?

• conversion rate
• bounce rate
• session duration
• pageviews

133. Which reporting or data collection feature(s) do you get access to by activating
Advertising Features in Google Analytics?

• Remarketing
• Interest Categories
• Demographic reporting
• B and C only
• A, B, and C

134. In the Multi-Channel funnel reports, which of the following metrics would be most
useful in measuring how many conversions were initiated by Paid Search?
 • First Interaction (Click) Conversions
• Assisted Conversion Value
• Conversion Rate
• none of these metrics

135. You define a Destination URL goal by.

• editing the view Goals and specifying the request URL of the conversion page
• creating a new dashboard to report only on the goal page
• adding the conversion ID to the tracking code on the goal page
• adding the ecommerce code to the goal page

136. A visitor comes to your site but stops looking at pages and generating events. Which of
the following will occur by default?

• The visitor’s session expires after 30 minutes of inactivity

• Google Analytics does not keep track of sessions by default
• The visitor’s session expires after 5 minutes of inactivity
• The visitor’s session expires once the visitor has exited your site

137. Which dimension is not included in the Adwords reporting section of Google
Analytics?

• Invalid click
• Bid adjustment
• Keyword
• Destination URL
• TrueView Video ad

138. What does the Time Lag report indicate?

• Time lag between the original session and a goal completion

• Time lag between goal completions
• Lag on the load time of the site
• Time lag between page views in the goal funnel

139. Which Analytics API allows you to access your Google Analytics account
configuration data?

• Management API
• Core Reporting API
• Embed API
• You cannot access this data with an API

140. Which of the following is an advantage of implementing Google Tag Manager?

 • All of these answers are correct.
• You can add Google Analytics tags to your site without editing site code.
• You can add AdWords tags to your site without editing site code.
• You can add non-Google tags to your site without editing site code.
• You can change configuration values in your mobile app without rebuilding a new
binary.

141. What is the best analysis tool to use in order to see a traffic comparison of Converters
vs. Non Converters?

• View filters
• Report filters
• Custom Dimensions
• Advanced Segments

142. Which of the following is a benefit of using segments in your data analysis?

• You can compare behavior metrics for groups of users like Converters vs non Converters.
• You can analyze your users and/or their sessions according to single or multi-session
conditions.
• You can isolate and analyze specific conversion paths using conversion segments.
• You can permanently modify the data in your view, for example excluding internal or bot
traffic.
• A,B,C & D
• A,B, and C only

143. What analysis tool would you use to analyze the behavior of new customers vs.
returning customers on your website?

• Segmentation
• Real Time reporting
• View filters
• Multi-channel funnels

144. The Google Analytics SDK or tracking code sends campaign and traffic source data
through a number of different field.

• Campaign medium
• Location
• Device category
• Interest category

145. The User ID feature lets you associate engagement data from multiple devices and
different sessions with unique IDs. In order to use the User ID feature in Analytics you
must
 • use Google Tag Manager for your Analytics tracking
• create a new Analytics account for User ID reporting
• all of the above
• be able to generate your own unique IDs

146. How would you determine the mobile ecommerce conversion rate for paid traffic
(CPC)?

• Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type
in order to see the traffic coming from paid search
• Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device
category in order to see the paid search traffic coming from mobile
• In Analytics you can only see traffic coming from desktop or from Mobile/tablet
together. There is no way you can see mobile traffic only
• Both A and B are correct steps for determining the mobile ecommerce conversion
rate for paid traffic

147.Why would it be useful to assign a value to your goal in Google Analytics?

• Assigning a goal value allows you to compare goal conversions and measure changes and
improvements to your site.
• Assigning a goal value allows you to use the Funnel Visualization report to analyze the
conversion funnel on your website.
• Assigning a goal value allows you to track revenue from your conversions.

148. The User ID feature is commonly used with which of the following website layouts?

• Users can navigate between your website and multiple subdomains within one session
• Users must navigate to a 3rd party shopping cart domain to complete a purchase
• You have content that displays on another domain through an iFrame
• Users can create an account on your website and log in on all types of devices

149. What is the main purpose of the Mutli-Channel funnel report?

• To show which goals are bringing in the most revenue

• To analyze the funnel steps for multiple goals
• To see which channels resulted in the highest number of pageviews
• To evaluate the interaction and contribution of multiple channels in the
conversion/purchase cycle for your site

150. You recently set up a new AdWords campaign and you are interested in using Smart
Goals to optimize your performance. Which of the following is a prerequisite to using
Smart Goals.

• The linked AdWords account must have sent at least 1000 clicks to the selected Google
Analytics view over the past 30 days .
 • You must modify your tracking code to support Smart Goals data collection.
• You must enable “Smart Goals” in your property settings.
• The selected Google Analytics account must have at least 500 sessions over the past
30 days.

151. When analyzing the goal flow report, you see that many users are dropping off after
the second step in the funnel.

• You are possibly targeting the wrong audience who is not as interested in your product
• The navigation between the second and third steps of the purchase process could be
improved
• You should consider directing traffic through a different entrance point of your goal
• all of the above

152. Each dimension and metric has a scope that aligns with a level of the analytics data
hierarchy — user, session, or hit-level. In most cases.

• Session (metric) + Page (dimension)

• Bounce rate (metric) / Event Action (dimension)
• All of the above are valid dimension / metric combination
• Sessions (metric) / city (dimension)

153. You receive an intellgence alert notifying you that there has been an unexpected spike
in your traffic. Which of the following could be possible reasons for this spike.

• The tracking code has been altered and is reporting incorrectly

• There is a new referral source that is directing a lot of new traffic to the site
• There is unidentified referral traffic that is likely bot traffic
• New pages or subdomains have been recently indexed in organic search
• All of the above

154. If you have updated your tracking code to analytics.js, then no additional
configuration is required to track subdomains.

• False: You must always set up cross domain tracking in order to track subdomains.
• True: With analytics.js you can track across your domain and subdomains with no
additional configuration.

155. What is a benefit of using Google Analytics for Remarketing?

• You can target customers who have previously been to your site with customized
creatives.
• You can create remarketing lists without making any changes to your existing GA tag.
• You can create remarketing lists based on custom segments and targets, for example,
users who’ve been to your site more than once in a 30 day period.
• A and C only
 • A, B, and C

156. Which report would give you insight into how many Display conversions were assisted
by Search paid traffic?

• Ecommerce reports
• Multi channel funnels reports
• Interests report
• Goals reports
• Campaigns reports

157. Scenario: The Google Merchandise Store recently launched a mobile responsive
website and started a few new ad campaigns.

• Device Categoryc
• landing page
• Campaign
• A, B, and C
• A and C only

158. What reports would you use to determine if you should consider expanding your
advertising to new markets?

• Frequency and recency reports

• Location and Language reports
• Intelligence events
• Source/Medium report

159. The Google Analytics Data Model consists of users, sessions, and interactions. In this
heirarchy, interactions include:

• pageviews
• events
• transactions
• A and B only
• A,B, and C

160. Which of the following metrics is available when Site Search tracking is enabled?

• Sessions with Search: The number of sessions that used your site’s search function at
least once.
• Search Exits: The number of searches made immediately before leaving the site.
• Time after Search: The amount of time users spend on your site after performing a
search.
• Search Refinements: The number of times a user searched again immediately after
performing a search.
 • All of the above

161. When should you use manual tagging?

• You should use manual tagging in order to track all of your advertising campaigns, like
AdWords or Facebook.
• You should use manual tagging for any non-AdWords custom campaign.
• You should use manual tagging to track only AdWords campaigns.

162. When you create a new Channel Grouping in a view, you can.

• immediately select it in the Acquisition Overview and Channel reports

• apply it retroactively and see historical data classified by our new channel definitions
• change how reports display your data, without changing the data itself
• A and C only
• A,B, and C

163. What is an assisted conversion?

• When one goal completion leads to another

• When one traffic source results in a later goal completion through another traffic
source
• An AnWords view through conversion
• When an AdWords visitors returns to the site directly to convert

164. Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

• some visitors may have javascript disabled

• all of the above
• some visitors may be blocking cookies
• clicks and sessions are different metrics

165. Segments are subsets of your Analytics data. Which of the following statements are
NOT true of Analytics segments?

• Segments let you isolate and analyze your data .

• Segments are filters that permanently change your data.
• You can use segments to build custom Remarketing lists.
• Segments represent either subsets of sessions or subsets of users.

166. When a report is based on data from a large number of sessions, you may see the
following notice at the top of the report:

• changing the sampling rate in your view settings

• adjusting a control in the reporting interface for greater or less precision
• adjusting the session timeout control
 • You cannot adjust the sample data

167. Google Analytics can identify that two sessions are from the same user if

• the sessions happen on the same day

• the sessions happen in the same browser on the same device
• the sessions happen in the same browser
• the sessions occur within 30 minutes of each other

168. Auto-tagging is a feature that is used with which type of traffic?

• Any search engine traffic that is not from Google

• AdWords Campaign traffic
• Website referrals
• Social media referrals

169. Google Analytics can collect behavioral data from which systems?

• E-commerce platforms
• Mobile Applications
• Online point-of-sales system
• A and B only
• A, B, and C

170. Which reporting dimension would be useful to reference if you were looking to
improve the user experience on your landing pages?

• Traffic type
• Language
• Device Category
• B and C only
• A, B, and C

171. Which of the following statements is true about Multi-Channel Funnel (MCF)
reports?

• All of these statements are true.

• You can create your own custom channel grouping in addition to the default MCF
Channel grouping.
• The channel labels that you see in Multi-Channel Funnels reports are defined as part of
the MCF Channel Grouping.
• When you share a Custom Channel Grouping, only the configuration information is
shared. You data remain private.

172. Google Analytics uses which model by default when attributing conversion values in
non-Multi-Channel Funnel reports?
 • Last Non-Direct Click model
• First Interaction model
• Last Interaction model
• Linear model

173. Adding filters to a view in Google Analytics allows you to

• exclude visits from a particular IP address

• replace complicated page URLs with readable text strings
• modify historical data
• A and B only
• A, B, and C

174. You can adjust the report sample size in Google Analytics by

• adjusting a control in the reporting interface

• adjusting the session timeout control
• adding a segment to your report
• any of these actions will adjust the sample size

175. Which of the following reporting dimensions would be useful to reference if you were
rebuilding a website to improve accessibility?

• All of these dimensions

• Browser
• Device Category
• Language
• None of these dimensions

176. Which of the following is a valid tagged custom campaign

• All of these are valid.

• example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-
spring&utm_term=backpacks
• example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_
content=a1
• example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
• example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

177. Which of the following are tracked by Site Speed reports?

• All answers are correct

• page-load time for a sample of page views on your site
• how quickly images load
• how quickly the browser parses a page and makes it available for user interaction
• button click response time
178. Which of the following questions can be answered using the goal flow report?

• Do visitors usually start my conversions process from the first step or somewhere in the
middle?
• Is there a place in my funnel where traffic loops back to the beginning of the conversion
process to start over?
• Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
• Are there any steps in my conversion process that do not perform well on mobile devices
compared to desktop devices?
• All of these can be answered using the goal flow report.

179. Which of the following are advantages of implementing Google Tag Manager?

• All of these answers are correct

• You can add AdWords tags to your site without editing code
• You can add non-Google tags to your site without editing site code
• You can add Google Analytics tags to your site without editing site code
• You can change configuration values in your mobile app without rebuilding a new binary

180. Using filters, you can _____.

• All of these answers apply

• exclude data from a view
• change how the data looks in your reports
• include data in a view

181. Which of the following are examples of sources?

• Google
• Example. com
• Email
• Search
• Display

182. Which of the following are measures of traffic volume?

• Visits
• Bounce Rate
• Margin
• Time on Site

183. Which of the following are possible uses of views within a single Google Analytics
account?

• all of these are possible uses of views

• to look more closely at traffic to a specific part of a site (a page or selection of pages)
 • to track domains that belong to another account
• to look more closely at traffic to a specific subdomain
• to limit a users access to a subset of data

184.Which of the following would be most useful in measuring how many days passed
between the first visit to a site and the eventual conversion?

• Time Lag
• Path Length
• Conversion ValueCustom Metric
• Top Conversion Paths
• Assisted/Last Interaction Conversions

185. You want a second view of your data where you only see traffic to a specific
subdirectory. What is the best way to set this up?

• Create a duplicate view and add a filter: Select “Include only traffic to a
subdirectory” from the Filter Type drop down, and specify the subdirectory
• Create a second Google Analytics account, and apply the new tracking code to the pages
in the subdirectory
• Create a new web property and add the new tracking code to the pages on the
subdirectory

186. Which of the following would you use to set up a custom alert?

• Intelligence
• Real-Time
• Conversion
• Content

187. Which of the following would most quickly allow you to determine whether the Google
Analytics code snippet is working on a specific website?

• Annotations
• secondary dimensions
• Real-Time
• Analytics Intelligence

188. Which of the following technologies on your site influence how you implement
Analytics? Select all that apply.

• responsive web design

• query string parameters
• Flash and AJAX events
• All answers are correct.
• server redirects
189. Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?

• Linear model
• Last Non-Direct Click model
• First Interaction model
• Last Interaction Model

190. You want to know whether button X is clicked more often than button Y? Which of
the following would be more useful.

• Intelligence
• Annotations
• Events
• Real-Time

191. Which of the following should you NOT collect with the Google Analytics commerce
JavaScript?

• product SKU(s)
• billing city
• tax amount
• credit card number
• purchase amount

192. Which of the following is a session level interaction?

• Ecommerce transaction
• Event
• Pageview
• All of these answers are correct
• Social interaction

193. Which of the following techniques would you use to exclude rows with fewer than 10
visits from a report table?

• Use a pivot table with two dimensions

• Add a primary dimension
• Add a secondary dimension
• Apply a table filter
• Sort the table by sessions from highest to lowest

194. Your company has a website and a mobile app, and you want to track each separately
in Google Analytics. How should you structure your account(s)?

• one account, one property, one view

 • one account, no properties, two views
• one account, one property, no views
• one account, two properties, two views

195. For each user who comes to your site, Google Analytics automatically captures which
of the following Traffic Source dimensions.

• Source and Medium

• Campaign and Ad Content
• Campaign and medium
• Source, medium, campaign and Ad content.

196. The order in which filters appear in your view settings matters.

• Filters are not necessarily executed in the order in which they appear.
• Filters are executed in the order in which they appear.

197. Google Analytics can recognize returning users

• Google Analytics cannot recognize returning users on any device

• on websites only
• on websites, Android mobile apps
• on websites, IOS mobile apps, Android mobile apps

198. The URL for the homepage of your site is example.com/index. You would like this
particular page to appear as “/home” in your pages report. How can this be achieved?

• Use the Search and replace custom filter on the Request URI field where Search string is
www.example.com/index and replace string is www.example.com/home
• Use a Search and Replace custom filter on the Request URI field where Search
string is “/index” and Replace string is “/home”

199. Which of the following could be measured by defining a goal in Google Analytics?

• the percentage of visits that contain only one pageview

• the percentage of visits that result in a site registration
• conversion rate
• the percentage of visits during which visitors spent at least two minutes on the site
• All of these could be measured by defining a goal in Google Analytics

200. Which of the following are dimensions?

• Screen resolution
• Bounce rate
• % new visits
• Region
201.What is the first step of analytics planning?

• Create your implementation plan

• Document your technical infrastructure
• Implement Google Analytics
• Define your overall measurement plan and business objectives

202. Your web property is “www.example.com”. You set up a URL goal of “/thankyou”
and a Match Type of “Begins With”. Which of the following URLs will count as goals?

• example.com/thankyou/receipt.php
• example.com/thankyou.php
• example.com/thankyou.html
• All of these would count as goal

203. You should add Analytics tracking code to your site after implementation planning.

• At the beginning of your fiscal year only

• Before documenting business objective
• During measurement planning
• After implementation planning

204. Your Multi-Channel Funnel reports have no data. What is the most likely reason

• You are not using Google Tag Manager

• You haven’t enabled demographic data
• You are not using content experiments
• You haven’t set up Goal Funnels
• You haven’t implemented Goals or Ecommerce

205. Specifying a goal value allows Google Analytics to calculate.

• Bounce Rate
• Ecommerce Revenue
• Average Order Value
• Revenue per Click

206. What is the purpose of the URL Builder?

• Using the URL builder is required in order to track Adwords visits

• To generate URL tracking parameters that need to be appended to an organic search
result
• To optimize landing page
• To generate a URL with tracking parameters
207. You publish articles by many different authors on your site. You want to create a
report that shows the total number of page views for each author.

• Annotations
• Custom Reports
• Segments
• Analytics Intelligence
• Dimension Widening

208. Which of the following metrics shows the number of times your ads were displayed?

• Impressions
• Clicks
• CTR
• Pageviews
• Visits

209. You need to immediately need to find out whether people are viewing the new content
that you just added today. Which of the following would be most useful?

• Real-Time
• Annotations
• Intelligence Alert
• Secondary Dimensions

210. You want to see conversion rates for Windows visits coming from London. Which of
the following dimensions would you need to select?

• Operating System and City as a secondary dimension

• City and Goal Conversion Rate as a secondary dimension
• Goal Conversion Rate and City as a secondary dimension
• Anyone of these options.

211. Which of the following would be valid segment to consider using to analyze traffic
pattern in your data?

• All of these answers are correct

• Traffic by marketing channel
• Traffic by geography
• Traffic by time of day
• Traffic by device category

212. You want to see the percentage of session in which a specific button was clicked.
Which of the following would be most useful?

• Set up a custom report

 • Set up an event goal
• Set up a dashboard
• Set up Real-Time reporting

213. In which of the following circumstances would you want to increase the default session
timeout length in GA?

• The average length of video on your site is 35 minutes.

• The default session timeout length is set dynamically by Google Analytics and you
cannot change it.
• You need to start collecting real-time data
• User typically spends less than 2 minutes on each page of your site.

214. Why is it important that you maintain one unfiltered view when using filters with your
Analytics account?

• An unfiltered view ensures that the original data can always be accessed
• You will need to configure your goal in the unfiltered view
• Without one unfiltered view. You will not be able to use a filter for multiple views
• There is no reason to maintain an unfiltered view

215. Which of the following will occur by default, if A visitor comes to your site but stop
looking at pages and generating events?

• The visitor’s session expires after 30 minutes of inactivity

• The visitor’s session expires after 5 minutes of inactivity
• Google Analytics does not keep track of session by default
• The visitor’s session expires once the visitor has exited your site

216. Which campaign tracking variables are required in order to ensure accurate data
shows for campaign?

• utm_campaign, utm_source, utm_medium

• utm_term
• utm_medium, utm_campaign
• utm_source, utm_term, utm_content
• utm_content

217. Which of the following metrics would be helpful in showing a keyword is part of a
conversion path?

• Assisted Conversions
• Bounce Rate
• Impressions
• Visits
• Clicks
218. Setting up goals allow you to see A list of transactions.

• A list of transactions
• Ecommerce revenue
• Bounce Rate
• Conversion Rates

219. Which are the four main part of the Google Analytics platform.

• Collection, Configuration, processing and Reporting

• Collection, Processing, Reporting and Recollection
• Configuration, Collection, processing and reporting
• Collection, Processing, Continuation and Reporting

220. The demographics and interest category information in Analytics comes from
DoubleClick third-party cookie.

• The Adwords first-party cookies

• Information that you upload from your CRM
• Survey data filled out by users
• The DoubleClick third-party cookie
• Google Tag Manager

221. Multi-Channel Funnels would help to determine the conversion value of paid
keyword.

• Real-Time
• CPM
• Multi-Channel Funnels
• CTR
• None of these answers

222. This behavior metrics shows the number of sessions that included a view of pages.

• Bounce Rate
• Unique Visits
• Pageviews
• Unique Pageviews
• Visits

223. Measurement protocol is used to send data from a web connected point-of-sale system
to Google Analytics.

• javaScript tracking code

• Campaign Tracking parameter
• Measurement protocol
 • Google Analytics mobile SDK
• Any of these would be appropriate

224. These two metrics below would be the best KPIs for measuring the performance.

• Bounce rate and average session duration

• Pageviews and revenue
• Revenue and average order value
• Pageviews and bounce rate

225. Reports allow to identify the terms visitors use to conduct searches within site.

• Search Engine Optimization Reportc

• Keyword Report
• Site Search Report
• Affinity Categories

226. Most useful metrics to measure number of conversions, initiated by paid search.

• First Interaction (Click) Conversions

• Conversion Rate
• Assisted Conversion Valuet
• None of these metrics

227. You want to evaluate the landing pages you are using for Adwords Ads. Which of the
following dimensions would be most useful?

• Ad group
• Placements
• Keywords
•
• Custom Report
• Campaign

228. Which of the following would you use to show two date ranges on the same graph?

• Secondary dimension
• Plot rows
• Data comparison
• Pivot table
• Motion chart

229. Which of the following are valid scopes of dimensions?

• User level, campaign level, session level, hit level

• None of these answer is correct
 • User level, session level, hit level
• Campaign level, session level, hit level
• Session level, hit level

230. True or False: When you share a link to a custom report, you share the data in report.

• True: Sharing a link to a custom report shares the data in report

• False: Sharing a link to a custom report only shares a template for the report

231. Best KPIs for measuring the performance of an ecommerce business.

• Bounce rate and average session duration

• Pageviews and revenue
• Revenue and average order value
• Pageviews and bounce rate

232. Intelligence Alert – To notify changes in traffic or usage.

• Secondary Dimensions
• Real-Time
• Intelligence Alert
• Annotations

233. A macro conversion occurs when…

• Is a large revenue sales that is directly attributable to a display campaign

• Always occurs prior to a micro conversion
• Occurs when someone completes an action that’s important to your business
• Is your highest converting campaign
• Occurs when over 50% of visitors buy an item

234. Use this Adwords reports to investigate when to modify bid during certain hours of the
day to optimize conversions.

• Destination URLs
• Hour of Day
• Adwords Keywords
• Placements
• Campaigns

235. When configuring a goal, why it is useful to assign a goal value?

• To calculate ecommerce metrics

• To attribute monetary value to non-ecommerce conversions
• To determine the conversion rate
• To determine the number of visits to each of your page
236. Which of the following is not a default medium in Google Analytics?

• Referral
• Email
• Cpc
• All of these are default medium
• Organic

237. Hierarchy of Google Analytics data model.

• Sessions>Visitors>Interactions
• Users>Sessions>Interactions
• Interactions>Users>Sessions
• Sessions>Users>Interactions

238. Which of the following would be most useful for optimizing landing pages?

• Pageviews
• Bounce Rate
• Unique Pageviews
• Visits
• Unique Visits

239. Digital Analytics is:

• The analysis of qualitative data from your business

• All of these answers are correct
• A process of continual improvement of the online experience
• The analysis of quantitative data from your business
• The analysis of data from your business and the competitio

240. Which of the following technologies or feature can be used to add data to Google
Analytics?

• Data import, intelligence

• Data import, measurement protocol
• Real-time, intelligence
• Data import, Real-Time

241. Metrics to measure performance against maximizing performance.

• Pages / Visitc
• Ecommerce conversion rate
• Page Value
• Bounce rate
242. Conversion rate with one unique and one repeated with purchase.

• 200%
• 100%
• 33%
• 50%
• 0%

243. Which of the following represents a macro conversion for an ecommerce site?

• Receiving a product inquiry

• A completed sale transaction
• A click on a “buy” button
• Collecting a lead
• All of these are macro conversions for an e commerce site.