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Behavioral Preference and Gender

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529 views96 pages

Behavioral Preference and Gender

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yimeng zhang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Journal of Economic Literature 2009, 47:2, 448–474

http:www.aeaweb.org/articles.php?doi=10.1257/jel.47.2.448

Gender Differences in Preferences


Rachel Croson and Uri Gneezy*

This paper reviews the literature on gender differences in economic experiments.


In the three main sections, we identify robust differences in risk preferences, social
(other-regarding) preferences, and competitive preferences. We also speculate on the
source of these differences, as well as on their implications. Our hope is that this
article will serve as a resource for those seeking to understand gender differences and
to use as a starting point to illuminate the debate on gender-specific outcomes in the
labor and goods markets.

1.  Introduction The main source of data used in the cur-


rent article is economics experiments. In

E conomists and policymakers have ob-


served gender differences in a number
of different domains, including consumption,
the experiments we review, the decisions
that individuals make allow the researcher
to isolate one factor of a decision (e.g., risk
investment and, perhaps of most concern, in preferences) and study it in isolation from
the labor market (see Francine D. Blau and other factors (e.g., altruism). Experiments
Lawrence M. Kahn 2000 for a review). It is are also replicable, so the same experiment
often hypothesized that these differences are can be conducted multiple times with dif-
caused by preference differences between ferent individuals with diverse backgrounds
the genders. and demographics. This allows us to test the
In this article, we review experimental impact of various parameters, such as self-
evidence on preference differences between selection and learning, on men and women.
men and women, focusing on three factors We also include some data from naturally
that have been extensively studied: risk pref- occurring markets (e.g., portfolio selection)
erences, social preferences, and reaction to when relevant.
competition.1 We find that women are indeed more risk-
averse than men. We find that the social
preferences of women are more situation-
ally specific than those of men; women are
* Croson: University of Texas, Dallas. Gneezy: Uni- neither more nor less socially oriented, but
versity of California, San Diego.
1 Another type of preference difference relates, for their social preferences are more malleable.

example, to family–career trade-offs. We do not explore Finally, we find that women are more averse
this issue in the current survey. This does not mean that to competition than are men.
we believe that these issues are of less importance or rel-
evance, only that experimental methods cannot illuminate A number of previous papers review experi-
them as clearly. mental psychology studies on the impact of

448
Croson and Gneezy: Gender Differences in Preferences 449

gender.2 We hope that this article serves a using both real and hypothetical gambles.
similar purpose in economics; as a resource The robust finding is that men are more risk-
for those seeking to understand gender differ- prone than are women. Previous surveys of
ences and (perhaps) to use as a starting point economics (Catherine C. Eckel and Philip
to illuminate the debate on gender-specific J. Grossman 2008c) and psychology (James
outcomes in the labor and goods markets. P. Byrnes, David C. Miller, and William D.
The remainder of this article is divided Schafer 1999) report the same conclusions:
into three topics. Section 2 reviews evidence women are more risk averse than men in the
on gender differences in risk preferences. vast majority of environments and tasks. This
Section 3 reviews evidence on gender differ- table (and future tables as well) also note
ences in social preferences. Section 4 reviews whether the authors included controls other
evidence on gender differences in competi- than gender in their analyses (e.g., year in
tive preferences. The final section provides a school, age, major, country of origin, race, etc).
conclusion and discussion. The inclusion of controls, and exactly which
were included, varies by paper.
There are two notable and interest-
2.  Risk Preferences
ing papers in this table. First, Melissa L.
Many of the decisions people make involve Finucane et al. (2000) find a gender differ-
risk.3 In this section, we review the experi- ence among whites, but not among any other
mental economics literature examining gen- ethnic group. They term this “the white male
der differences in risk preferences. effect.” This is important because it implies
there may be cultural biases causing gender
2.1 Objective Probability Lotteries differences in risk taking. This topic of cul-
ture will reemerge in the section on compe-
To set the stage, we begin by discussing risk- tition below. The second paper is by Renate
taking in what we call objective probability Schubert et al. (1999) who find one situa-
lotteries, with known probabilities and dollar tion in which men are more risk averse than
outcomes. Table 1 lists ten papers investigat- women: when lotteries are framed as losses
ing gender differences in risk preferences rather than gains.4

2 Meta-analyses have been published in examin- 3 We use “risk” and “uncertainty” interchangeably
    
ing the impact of gender on intelligence testing (e.g., throughout the paper. We do not use Knight’s (1921) dis-
Marise Born, Nico Bleichrodt and Henk van der Flier tinction by which risk refers to situations where one knows
1987); cognitive ability including mathematical, ver- the probabilities and uncertainty refers to situations when
bal, and spatial ability (e.g., Janet S. Hyde, Elizabeth this randomness cannot be expressed in terms of specific
Fennema and Susan J. Lamon 1990); personality devel- probabilities. This is in line with the approach that, even
opment (e.g., Alan Feingold 1994); conformity and under uncertainty, one can assign subjective probabilities
social influence (e.g., Blair T. Johnson and Alice H. to outcomes. It is interesting to note that, while most real
Eagly 1989); self-disclosure (e.g., Kathryn Dindia and life situations involve Knight’s uncertainty, laboratory
Michael Allen 1992); leadership style, evaluation, and experiments are more focused on decisions under risk in
effectiveness (e.g., Eagly, Steven J. Karau, and Mona G. which probabilities are known.
Makhijani 1995); aggressive behavior (e.g., Eagly and 4 One paper not included in the table, Tomomi Tanaka,

Valerie J. Steffen 1986); and social behavior (e.g., Eagly Colin F. Camerer, and Quang Nguyen (forthcoming), finds
and Wendy Wood 1991). In an excellent overall review, no significant risk differences in estimations of prospect-
Eagly (1995) describes over twenty-five years of psy- theory preferences (no gender differences in loss aversion
chological gender research (see also the heated debate or in the curvature of the value function). However, they
in the February 1996 issue of American Psychologist do not report gender differences in risk aversion param-
that followed). eters from traditional expected utility models.
450 Journal of Economic Literature, Vol. XLVII (June 2009)

Table 1

Experimental Gain/ Controls


details Pay loss Summary Risk taking included?

Holt and Students Yes Gain Choice between lotteries Low payoffs: Yes
Laury according to mean–variance. M> F
(2002) Varied also the level of pay High payoffs:
M= F
Hartog, Mail survey No Gain Willingness to pay for high-stakes M> F Yes
Ferrer-I- and Dutch lotteries. Gender difference in risk
Carbonell, and newspaper aversion parameter is estimated at
Jonker (2002) 10 to 30 percent

Dohmen et Rep. sample real Both Survey instrument is validated in M> F Yes
al. (2005) of German and experiments. Survey questions
population hyp predicted behavior well
and students

Powell and Students Yes Both Choice of insurance cover in one M> F No
Ansic (1997) treatment and an unfamiliar finan-
cial decision about gains in another
Eckel and Students Yes Both Choice between lotteries according M> F Yes
Grossman to mean–variance. Frame (gain/
(2008a) loss) changed between treatment
Eckel and Students Yes Both Choice between lotteries according M> F Yes
Grossman to mean–variance. Lotteries and
(2008c) investment frames with the possibil-
ity of loss, and a lottery frame with
no loss

Fehr-Duda, Students Yes Both Gender differences depend on the M> F Yes
Gennaro, size of the probabilities for the lot-
and Schubert teries’ larger outcomes
(2006)

Levin, Students No Both Half of the subjects were given the M> F No
Snyder, and “chance of winning” each gamble,
Chapman and half were given the “chance of
(1988) losing” each lottery

Finucane Phone survey No Both Ethnically diverse group of partici- M> F Yes
et al. (2000) pants. White males were more risk
taking than all other groups
Schubert Students Yes Both Choice between certain payoffs Gains: No
et al. (1999) and lotteries in abstract and contex- M> F
tual frames Losses:
M> F
Contextual:
M= F
Croson and Gneezy: Gender Differences in Preferences 451

2.2 Portfolio Selection: High Stakes holds. Bernasek and Stephanie Shwiff (2001)
Decisions ­overcome this by obtaining detailed infor-
mation about the gender of the household’s
In economics, the highest-stakes deci- decision maker and the household financial
sions made by individuals, for themselves decision-making process. Using a survey on
or as agents working for others, are often pension investments of universities’ faculty
of special interest. It is an open question employees, they again show that women tend
whether laboratory experiments with small to be more risk averse.
stakes will yield conclusions that generalize In summary, we find that women are more
to these high-stakes settings. One approach risk averse than men in lab settings as well
is to conduct experiments with high stakes as in investment decisions in the field. While
when possible (e.g., in poor countries where gender differences in risk preferences are
modest payments by Western standards relatively consistent, very few explanations
have high purchasing power). Most of the are offered for the observed differences. In
comparisons between high- and low-stakes the remainder of this section, we identify
data have shown that conclusions driven some potential explanations and discuss the
from modest stakes do generalize. However, evidence supporting each. We also identify
in the domain of financial risk taking, we exceptions to the general result in particular
can often generate direct evidence. There tasks and by special subject pools.
are several studies directly comparing high-
stakes decisions of men and women, and this 2.3 Explanations for the Gender Difference
literature demonstrates strong gender dif- in Risk Taking
ferences, consistent with the results found in
the lab. 2.3.1 Emotions
For example, Annika E. Sunden and Brian
J. Surette’s (1998) investigation of the alloca- The first explanation offered for gender dif-
tion of defined contribution plan assets finds ferences in risk taking is based on differences
that sex is significantly related to asset alloca- in emotional reactions to risky situations. In
tion. Single women were less risk prone than an influential paper, George F. Loewenstein
single men, consistent with the lab evidence et al. (2001) develop what they call “risk
above (see also Finucane et al. 2000; Nancy as feelings” (see also the discussion of the
Ammon Jianakoplos and Alexandra Bernasek “affect heuristic” in Paul Slovic et al. 2002);
1998). Similarly, Richard P. Hinz, David D. referring to our fast, instinctive and intui-
McCarthy, and John A. Turner (1997) used tive reactions to risk. These affective reac-
data on participants in the federal govern- tions are often better predictors of what we
ment’s Thrift Savings Plan and found that do when facing a risky choice than the more
women invest their pension assets more con- cognitive, reasoned approaches. We believe
servatively than men. A large percentage of that this framework is crucial in understand-
women invested in the minimum-risk port- ing gender differences in risk preferences.
folio available to them. Married women also We look at the gender-specific influence of
invest less in common stock than married emotions on outcomes and probabilities.
men (see also Vickie L. Bajtelsmit and Jack Previous research from psychology indi-
L. VanDerhei 1997). cates that women experience emotions more
A potential problem with these studies is strongly than men (see the review in R. A.
the inability to find out who makes invest- Harshman and A. Paivio 1987). A stronger
ment decisions in married couple house- emotional experience can affect the utility of
452 Journal of Economic Literature, Vol. XLVII (June 2009)

a risky choice. In particular, women report probabilities is found by Helga Fehr-Duda,


more intense nervousness and fear than Manuele de Gennaro, and Schubert (2006).
men in anticipation of negative outcomes In their experiment, risk taking depends on
(e.g., Leslie R. Brody 1993; Frank Fujita, the size of the probabilities for the lotteries’
Ed Diener, and Ed Sandvik 1991). If nega- larger outcomes. Women are more risk averse
tive outcomes are experienced as worse by in decisions with large probabilities in the
women than by men, they will naturally be gain domain and in decisions with small and
more risk averse when facing a risky situa- medium probabilities in the loss domain. The
tion. Thus gender differences in emotional relation between the size of the probability
experiences of outcomes, especially lower and the emotional reaction is yet an open ques-
utility resulting from bad outcomes, is one tion in the literature. Yuval Rottenstreich and
explanation of increased risk aversion. Christopher K. Hsee (2001) demonstrate that
Emotions also affect the perceptions of individuals use different probability weights
probability. Previous research demonstrates for high-affect and low-affect gambles, but no
that, in identical situations, women tend to gender differences have been demonstrated
feel fear and men tend to feel anger (Michele in this probability weighting function.
Grossman and Wood 1993). There is also
2.3.2 Overconfidence
evidence that, when individuals are angry,
they evaluate a given gamble as less risky A second reason for gender differences in
than they do when they are afraid (Jennifer risk attitudes and in the evaluation of risk may
S. Lerner et al. 2003). Thus if women are relate to confidence. The literature finds that
more likely to be afraid of losing (e.g., to both men and women are often overconfident,
overweight the probability of a loss), relative with men being more overconfident in their
to men, they will evaluate a given gamble as success in uncertain situations than women
being more risky, and will act in a more risk- (Sarah Lichtenstein, Baruch Fischhoff, and
averse way. Lawrence D. Phillips 1982; Kay Deaux and
A recent demonstration provides an ele- Elizabeth Farris 1977; Mary A. Lundeberg,
gant test of the different influence of fear and Paul W. Fox, and Judith Punccohar 1994). For
anger on estimation of probabilities and the example, Ralph Estes and Jinoos Hosseini
resulting risk-taking behavior. Lerner et al. (1988) investigate the effects of selected vari-
(2003) study the emotional reactions that fol- ables on investor confidence. Subjects were
lowed September 11th by surveying a nation- asked to examine the financial statements of
ally representative sample of Americans on a hypothetical company and then decide how
September 20, 2001. They find that experi- much to invest in it. Next, the subjects were
encing more anger in response to September asked to assess their confidence in the cor-
11th (men experienced more anger) triggered rectness of this investment decision.5 Women
more optimistic beliefs about future gambles, were substantially less confident than men in
while experiencing more fear in response to their investment decisions. In Jack B. Soll and
September 11th (women experienced more Joshua Klayman (2004), participants were
fear) triggered greater pessimism. Across asked to provide high and low estimates such
all risks, males expressed lower perceptions
of risk than did females, and differences in 5 Note that this measure of overconfidence (how sure

reported emotions explained a large part of the individual is in their decision) is different than the
the variance. question of misestimation of probabilities. The latter
involves estimating the likelihood of an event occurring in
An interesting aspect of gender differ- the world, while the former involves estimating the likeli-
ences in the assessment of risk for different hood that one’s own estimate is likely to be correct.
Croson and Gneezy: Gender Differences in Preferences 453

that they were X percent sure that the cor- 2.4 Exceptions to the Rule: Managers and
rect answer for a given question lay between Professional Populations
them. Participants exhibited substantial over-
confidence: The correct answer fell inside Many of the studies discussed above selected
their intervals much less than X percent of the members of the general population (or the
time. Both men and women were overconfi- convenient university population). However,
dent, but men were more biased than women some studies have focused on a subsample of
(for women, .58X percent of the answers fell the population; managers and professionals.
within the stated range in experiment 1 and Among this population, gender differences in
.60X percent in experiment 3, compared with financial risk preferences are smaller than in
a performance for men of .40X percent in the general population and often nonexistent.
experiment 1 and .51X percent in experiment For example, Stanley M. Atkinson,
3). Samantha Boyce Baird, and Melissa B.
Muriel Niederle and Lise Vesterlund (2007) Frye (2003) compared the performance
find that men are substantially more overcon- and investment behavior of male and female
fident about their relative performance in a fixed-income mutual fund managers. They
task (solving mathematical problems) than find that the way male and female managed
women, and that the beliefs on relative perfor- funds do not differ significantly in terms of
mance help predict entry decisions into com- performance, risk, and other fund character-
petition (see the competition section below). istics. Their results suggest that differences
If men are more confident of their likelihood in investment behavior often attributed to
of coming out ahead in the gamble, they will gender may be related to investment knowl-
be more likely to accept it than are women. edge and wealth constraints.
J. E. V. Johnson and P. L. Powell (1994)
2.3.3 Risk as Challenge or Threats
compare decision-making characteristics of
A final explanation that we present for males and females in a “nonmanagerial” pop-
the observed risk preference difference is ulation (in which the majority of individuals
the interpretation of the risky situation. For have not undergone formal management
example, Elizabeth Arch (1993) offers an education), with those of a “managerial”
explanation of the gender difference in risk population of potential and actual manag-
taking on the basis of the believed appropri- ers who have undertaken such education.
ate response. Males are more likely to see a The managerial subpopulation males and
risky situation as a challenge that calls for females display similar risk propensity and
participation, while females interpret risky make decisions of equal quality, while in the
situations as threats that encourage avoid- nonmanagerial subpopulation women are
ance. This theme will reappear in the section more risk averse than men. Similar results
on competitive behavior as well. are reported by Robert Master and Robert
Arch argues that differences in risk behav- Meier (1988) with participants who owned a
ior do not result from differences in ability, small business or managed one and by Sue
persistence, or eagerness to perform a task Birley (1989), who studies entrepreneurs.
well. Rather, the differences result from a The conclusion is that gender differences in
different motivation between genders. Men risk preferences among the general population
are more stimulated by challengeing, ego- do not extend to managers. This could be the
involving situations; women are not stimu- result of selection; people that are more risk
lated by the same factors, and may even be taking tend to choose managerial positions.
impaired by them (Jeanne H. Block 1983). While fewer women select these positions,
454 Journal of Economic Literature, Vol. XLVII (June 2009)

those that do choose them have similar risk Future research should try to disentangle
preferences as men. This result could also be the two possible driving forces behind this
an adaptive behavior to the requirements of exception to the rule: selection (more risk
the job. In any case, the evidence suggests that taking people choose and remain in profes-
managers and professional business persons sional careers) and learning (people learn
present an important exception to the rule from their professional environment).
that women are more risk averse than men.
A nice piece of evidence that ties together
3.  Differences in Social Preferences
this exception to the general rule is presented
by Peggy D. Dwyer, James H. Gilkeson, and When individuals exhibit a social prefer-
John A. List (2002) who use data from nearly ence, others’ payoffs (or utilities) enter into
2,000 mutual fund investors and find that their utility function. Social preferences are
women take less risk than men in their mutual modeled in the economic literature in the
fund investments. However, the observed dif- form of altruism (e.g., Gary S. Becker 1974;
ference in risk taking is significantly attenu- James Andreoni 1989), envy (e.g., Vai-Lam
ated when a financial investment knowledge Mui 1995), inequality aversion (e.g., Gary E.
control variable is included in the regres- Bolton and Axel Ockenfels 2000; Ernst Fehr
sion model (see Matthias Gysler, Kruse, and and Klaus M. Schmidt 1999), or reciprocity
Schubert 2002 for similar results in the lab). (e.g., Matthew Rabin 1993; Gary Charness
and Rabin 2002; Armin Falk and Urs
2.5 Conclusion
Fischbacher 2006; Martin Dufwenberg and
A large literature documents gender dif- Georg Kirchsteiger 2004). While all these
ferences in risk taking; women are more risk models describe how an individual may be
averse than men. We highlight some of the other-regarding, the extent and form of the
factors that we believe cause this gender dif- social preferences may also differ across the
ference. One major factor is the affective genders.
reaction to risk. Men and women differ in In this section, we discuss a number of
their emotional reaction to uncertain situa- studies that demonstrate how strongly (and
tions and this differential emotional reaction in what direction) social preferences mani-
results in differences in risk taking. Emotions fest themselves in men and in women. We
affect the evaluation of outcomes as well as include evidence on altruism and inequality-
the evaluation of probabilities. However, aversion from ultimatum and dictator game
emotions are not the only reason for gender studies. We also include evidence on reci-
differences in risk preferences. Men are also procity from studies using trust and related
more confident than women and, as a result, games. Finally, we briefly mention a large
may have a different perception of the prob- number of older studies using the Prisoners’
ability distribution underlying a given risk. Dilemma game and discuss in more detail
Men also tend to view risky situations as chal- recent studies using social dilemmas and/or
lenges, as opposed to threats, which leads to public goods provision games.6
increased risk tolerance.
Those differences are found in most 6 In addition, we identified four studies investigat-
domains of risk taking. It is interesting to ing the impact of gender on coordination (Charles Bram
note that these differences are attenuated Cadsby and Elizabeth Maynes 1998, Cadsby et al. 2007,
by experience and profession. For example, Hakan J. Holm 2000, and Rachel Croson, Melanie Marks,
and Jessica Snyder 2008). Since these studies speak only
studies with managers and entrepreneurs weakly to the question of other-regarding preferences,
find no gender differences in risk ­preferences. they are not reviewed here.
Croson and Gneezy: Gender Differences in Preferences 455

Results on gender differences vary in these receives zero.7 The earliest ultimatum exper-
studies. For example, sometimes women are iment was Werner Guth, Rolf Schmittberger,
more trusting than men and sometimes less and Bernd Schwarze (1982).
so. We believe that this variance is explained Although this game has a continuum of
by a differential sensitivity of men and Nash equilibria, there is a unique subgame
women to the social conditions in the experi- perfect equilibrium (assuming selfish players)
ment. Research from psychology suggests in which the proposer offers the responder ε,
that women are more sensitive to social cues and the responder accepts. Deviations from
in determining appropriate behavior than are this equilibrium on the responder’s side (that
men (Carol Gilligan 1982). Small differences is, the rejection of positive offers) have been
in experimental design and implementation interpreted as inequality-aversion, negative
can affect these social cues, leading women to reciprocity, or punishment. Deviations from
appear more other-regarding in some experi- this equilibrium on the proposer’s side (that
ments and less other-regarding in others. is, the making of positive offers) have been
Throughout this section, we provide two interpreted as inequality-aversion, altruism,
types of data to support our explanation. and (occasionally) risk-aversion.
First, we look within experiments that have Two lab experiments examine gender
demonstrated gender differences for evidence effects in ultimatum settings: Eckel and
that women are more responsive than men Grossman (2001) and Sara J. Solnick (2001).
to the conditions of the experiment. Second, Both find that men and women offer the
we look between studies and compare the same amounts, and that offers made to
differences in male and female behavior. If men are higher than offers made to women.
our explanation is correct, we will see more However, these studies differ in their charac-
variability in female behavior across related terization of responder behavior (Eckel and
studies than in male behavior. This evidence Grossman 2008a).
is summarized in section 3.4. Eckel and Grossman find that women are
As with risk preferences, psychologists more likely to accept lower offers than men.
have also studied social preferences of the In contrast, Solnick found that women were
genders. Meta-analyses of gender differ- more demanding than men. These differ-
ences in social loafing, which maps to pub- ences may be attributable to differences in
lic goods contributions and social dilemma the conditions of the experiment. In Eckel
games (Karau and Kipling D. Williams and Grossman (2001), participants are
1993), and helping behavior, which maps paired with a responder randomly chosen
into altruism (Eagly and Maureen Crowley from a group of four counterparts sitting
1986), are both useful sources for the inter- across an aisle, who were either all female,
ested reader. all male, or of mixed genders. Proposers
made offers that were communicated to
3.1 Ultimatum Games
responders who accepted or rejected them.
In the ultimatum game, two players are In Solnick (2001), ­participants sat on oppo-
allocated a sum of money (the pie) that can be site sides of a curtain and had no face-to-
divided between them. The proposer makes face contact. Her study used the strategy
an offer to the responder of how the money
will be divided, which the responder accepts
7 Note that the ultimatum game is a simplified form of
or rejects. If the offer is accepted, each
alternating-offer bargaining (also called Stahl-Rubinstein
party receives the amount that the proposer bargaining). While many experiments have been run in
suggested. If the offer is rejected, each party the latter paradigm, none have examined gender effects.
456 Journal of Economic Literature, Vol. XLVII (June 2009)

Table 2
Rejection Rates in Ultimatum Games

  Eckel and Grossman Solnick |Difference|  

Male Responders  
M to M 18.8% 4.5% 14.3%
F to M 9.4% 6.3% 3.2%  
|Difference| 9.4% 1.7% 8.7% Average
 
Female Responders  
M to F 17.2% 0.0% 17.2%
F to F 3.1% 23.1% 20.0%  
|Difference| 14.1% 23.1% 18.6% Average
 
F–M 4.7% 21.4%
Controls included? Yes No

method, where responders indicated their percent difference in Eckel and Grossman).
minimum ­w illingness to accept. Gender In contrast, women’s rejection rates are quite
was communicated by the first name of the sensitive to the gender of their counterpart (a
counterpart (a practice which Holm 2000 23.1 percent difference in Solnick and a 14.1
suggests yields the same results as inform- percent difference in Eckel and Grossman).
ing the participant “your counterpart is a (fe) These comparisons, and similar analyses
male student”; see also Chaim Fershtman below, support our organizing explanation of
and Uri Gneezy 2001). greater context sensitivity of women.
Table 2 shows rejection rates in comparable In an ultimatum field experiment, Guth,
conditions to enable a comparison between Carsten Schmidt, and Matthias Sutter (2007)
the studies. When men are responders, their asked readers of a weekly news magazine to
rejection rates differ by an average of 8.7 per- propose (and respond to) offers in a three-
cent between the two studies. When women party ultimatum game. In this game, the pro-
are responders, their rejection rates differ poser makes an offer to split a pie between
by an average of 18.6 percent between the himself, the responder (who can accept or
two studies. This suggests that behavior of reject as usual), and a dummy player who has
female responders is more sensitive to the no decision authority. They find that female
experimental context (face-to-face, strategy participants are significantly more likely to
vs. game methods) than is the behavior of propose a three-way equal split than are
male responders. men, and suggest it is due to altruism or
Comparing rejection rates within the inequality aversion.
studies provides further evidence of greater However, given the ultimatum game struc-
context-sensitivity by women. In both stud- ture, these behavioral differences could also
ies, men’s rejection rates are not very sen- be due to risk aversion (see previous section).
sitive to the gender of their proposer (a Dictator games allow us to tease apart these
1.8 percent difference in Solnick and a 9.4 competing motivations.
Croson and Gneezy: Gender Differences in Preferences 457

3.2 Dictator Games making the allocations is a disinterested third


party (rather than a self-interested dictator),
In the dictator (Robert Forsythe et al. and find the same results. Reinhard Selten
1994) game, the proposer again has a pie of and Ockenfels (1998) use a variant of the dic-
money to divide between himself and the tator game called the solidarity game, where
recipient. But the recipient has no decision to participants can offer “conditional gifts” to
make; she can only accept the offer. Thus the insure each other against losses, and again
dictator game is really an allocation problem. find that women are more inequality-averse
Proposer decisions can be caused by inequal- than men. Dufwenberg and Astri Muren
ity aversion or altruism, but strategic or risk- (2006a) look at gender effects in a team dic-
related concerns are not relevant here. tator game (originally studied by Timothy
Two studies use a simple dictator setting N. Cason and Mui 1997), where groups of
to investigate gender effects. In Eckel and three divide money between themselves and
Grossman (1998), participants play a double- a fourth recipient. The researchers find that
blind dictator game with a $10 pie. They find female majority groups give the fourth party
that in conditions of anonymity, women give significantly more than male majority groups,
almost twice as much as men to their paired and are more likely to implement equal splits,
recipient (on average women give $1.60 and again supporting the notion that women are
men give $0.82). In Bolton and Elena Katok more inequality-averse than men.
(1995), a less anonymous design is used in A number of studies go beyond identify-
which participants again divide $10. The ing the main effects of gender to look at the
options facing the participants are less con- interaction of the genders of the proposer
tinuous, and no subject is permitted to offer and recipient in two-party dictator games.
more than $5. They again find that women In Dufwenberg and Muren (2006b), par-
give slightly more than men, but this differ- ticipants are told that their counterpart is a
ence is not close to statistically significant “randomly selected (fe)male student in the
(on average women give $1.23 and men give course.” This experiment involves almost no
$1.13). anonymity and, consistent with Bolton and
However, note again the comparison be- Katok, they find no significant differences
tween these two studies. As the social con- between male and female giving.
ditions of the experiment changed, male In contrast, Avner Ben-Ner, Fanmin Kong,
giving changed by $0.31 while female giving and Louis Putterman (2004) run dictator
changed by $0.37. This again suggests that games with male, female, and partners of
the behavior of women (at least somewhat) is unknown gender. They find no gender differ-
more sensitive to the conditions of the experi- ences in giving when the gender of the recip-
ment than the behavior of men. ient is unknown (women give 3.29 out of 10,
Four papers find that women are more men give 3.41) or male (women give 3.81,
inequality averse in their dictator giving. men give 3.50). However, women give signif-
Andreoni and Vesterlund (2001) manipu- icantly less to other women (2.185) than they
late the cost–benefit ratio of giving money do to men (3.81) or to persons of unknown
to the recipient. They find that women are gender (3.29). A similar manipulation was run
more concerned with equalizing earnings in which the recipient was described as being
between the parties, while men are more “from Minnesota” (the home state of most of
concerned with maximizing efficiency. David the participants) or “not from Minnesota.”
L. Dickinson and Jill Tiefenthaler (2002) run This distinction was relevant for women, who
similar experiments, except that the party sent less to out-of-staters than they did to
458 Journal of Economic Literature, Vol. XLVII (June 2009)

fellow Minnesota residents, but not for men. by Camerer and Keith Weigelt (1988). More
This study thus provides additional evidence continuous versions were introduced by Joyce
that women are sensitive to the social context Berg, John W. Dickhaut, and Kevin A. McCabe
of the experiment (the gender or home state (1995) and John B. Van Huyck, Raymond
of the recipient) in ways that men are not. C. Battalio, and Mary F. Walters (1995). In
Paralleling these results, Daniel Houser these games, player one can send all, some, or
and Daniel Schunk (2007) run dictator games none of his endowment to player two (in the
with schoolchildren between 8 and 10 years Kreps version, the decision is binary; send all
old. Children allocated 20 M&Ms between or send none). The amount sent is multiplied,
themselves and another child. They also find usually by 3 (occasionally by 2), and received
that girls’ giving was sensitive to the gender by player two. Player two can then return as
of their counterpart, girls offer more to boys much or as little of the money in her posses-
(9.8) than to other girls (7.9), and this differ- sion (sometimes including her initial endow-
ence is statistically significant; p < .05. In ment) to player one (in the Kreps version the
contrast, boys’ offers are not statistically dif- decision is again binary; return half or none).
ferent depending on whether they’re offering Note that this second stage exactly mirrors
to boys (6.7) or to girls (4.6); p > .1 (Houser a dictator game as described above; player
and Schunk 2007, p. 10). two is a dictator toward player one. However,
In summary, these studies find that men the motivations for returning behavior may
choose efficient allocations while women are be different; here the pie which player two
more inequality averse. However, compari- divides is created by the trusting actions and
sons between the first two studies (Eckel and vulnerability of player one. In this section, we
Grossman 1998 and Bolton and Katok 1995), distinguish the two behaviors: trust (the send-
and within the final two studies (Ben-Ner et ing of resources to player two) and reciprocity
al. 2004 and Houser and Schunk 2007), sug- or trustworthiness (the returning of resources
gest that women’s decisions are more context- to player one).
specific than men’s. Table 3 describes a number of studies
examining gender in trust and trust-related
3.3 Trust and Reciprocity
games.
Another series of experiments examine
3.3.1. Trusting Behavior
social preferences like trust and reciprocity.
What differentiates these games from those The amount sent (or likelihood of send-
above is that they are typically positive-sum, ing in discrete games) is usually used as a
involving a multiplier for money passed to measure of trusting behavior. Unfortunately,
a second party. They also explicitly test for like the first move in an ultimatum game,
second-mover behaviors that are conditional. this decision confounds trust and risk pref-
Reciprocity, also called conditional altruism, erences. Thus while a series of studies finds
describes behavior in which one party’s pref- that women send the same or less than men
erences over another party’s consumption in this setting, this can be attributed either to
are conditional on the other party’s actions. I lower trust or to risk aversion.
act altruistically toward you if and only if you A number of studies find no gender dif-
have been generous with me in the past. ferences in sending behavior (Croson and
Many of the studies below rely on the Nancy R. Buchan 1999; Kenneth Clark
trust game paradigm. A discrete version of and Martin Sefton 2001; James C. Cox
the trust game was introduced by David M. and Cary A. Deck 2006; Iris Bohnet 2007;
Kreps (1990) and first experimentally tested Christiane Schwieren and Sutter 2008;
Croson and Gneezy: Gender Differences in Preferences 459

Table 3
Trust Games

Controls
Study Experimental details Trust Reciprocity included?

Croson and Buchan (1999) Continuous game M= F M< F Yes


U.S., China, Japan, Korea    
   
Schwieren and Sutter (2008) Continuous game M= F M< F No
trust in behavior versus ability in behavior in behavior
   
Clark and Sefton (2001) Sequential PD M= F M= F Yes
trust = 1st, reciprocity = 2nd    
   
Cox and Deck (2006) Discrete game M= F M= F No
vary size of pie, single/double blind, response    
   
Bohnet (2007) Continuous game (study 1) M= F M= F Yes
   
Ashraf et al. (2006) Continuous game M= F M= F Yes
U.S., Russia, South Africa, strategy method    
   
Eckel and Wilson (2004a) Discrete game M> F M= F Yes
choice of partners (represented by icons)    
   
Migheli (2007) Continuous game M> F M= F Yes
   
Innocenti and Pazienga (2006) Continuous game M> F M= F No
double blind, gender communicated man/woman   
   
Slonim (2006) Mostly continuous game M> F M= F Yes
partner selection (gender, age known) no selection no selection
   
Kanagaretnam et al. (2006) Continuous game M> F M= F Yes
multiple rounds, repaired, switch roles    
   
Snijders and Keren (2001) Discrete game M> F M< F Yes
subjects play both roles (strategy method)    
   
Chaudhuri and Continuous game M> F M< F No
Gangadharan (2007) subjects play both roles (strategy method)    
   
Buchan et al. (2008) Continuous game M> F M< F No
interaction of gender by first name, F, M or unknown   
   
Garbarino and Slonim (2009) Mostly continuous game M> F na Yes
online panel, strategy method, within subject    
   
Bellemare and Kroger (2007) Continuous game M< F M> F Yes
Dutch panel of Ss, strategy method    
   
Eckel and Wilson (2004b) Discrete game M > F written M= F Yes
written info or photo of partner M < F photo  
   
Ben-Ner et al. (2004) Sequential dictator, same or different pairings na M< F Yes
double-blind    
   
Eckel and Grossman (1996) Sequential dictator na M< F Yes
   
Bohnet et al. (forthcoming) Betrayal aversion game M= F na No
Kuwait M > F
460 Journal of Economic Literature, Vol. XLVII (June 2009)

Bohnet, Benedikt Hermann, and Richard sent by men is .46, but by women is .60.
Zeckhauser forthcoming). Other studies Women thus appear more responsive to the
find that men are more trusting than women conditions of the experiment, especially to
(Eckel and Rick K. Wilson 2004b; Chris knowing the gender of their counterpart (and
Snijders and Gideon Keren 2001; Ananish the realization of what that gender is) than
Chaudhuri and Lata Gangadharan 2007; men, similar to the results of Ben-Ner et al.
Buchan, Croson, and Solnick 2008; Matteo and Houser and Schunk in dictator games
Migheli 2007; Alessandro Innocenti and described above.
Maria Grazia Pazienza 2006; Robert Slonim Finally, in Eckel and Wilson (2004a), par-
2006; Ellen Garbarino and Slonim 2009). ticipants are either told information about
Only a very few studies find women more their counterpart or see their picture. The
trusting than men (Charles Bellemare and results indicate that women trust less than
Sabine Kröger 2003; Bohnet, Hermann, and men when they have only written informa-
Zeckhauser forthcoming in Kuwait only). We tion about their counterpart, but more than
believe that these inconsistent gender differ- men when they have a photo. Again, women’s
ences are caused by greater responsiveness behavior is more variable than men’s behav-
of women to conditions of the experiment. ior. There is a 19 percentage point differ-
Three within-study comparisons provide ence between the male trusting rates in the
direct evidence for our explanation. two conditions (92 percent versus 73 per-
In Cox and Deck (2006), the authors cent), and a 24 percentage point difference
vary the size of the pie available, the social between the female trusting rates in the two
distance of the experiment (single versus conditions (64 percent versus 88 percent).
double-blind), and the ability of the second Anna Dreber and Johannesson (2008)
player to respond. The proportion of women compared trusting behavior between men
who send varies from 64 percent to 32 per- and women using a different experimental
cent with the conditions for a range of 32 setting introduced by Gneezy (2005). The
percentage points. In contrast, the propor- setting consists of a sender–receiver game in
tion of men who send varies from 55 percent which the sender has a monetary incentive
to 35 percent for a range of only 20 percent- to send a deceptive message to the receiver,
age points. A probit model in table 4 of their and the receiver can either act according to
paper reports that the decisions of men are the message or not, indicating distrust. They
not statistically sensitive to the treatments, found no difference in trusting behavior
but that the decisions of women are. The between men and women, as indicated by
authors write “ . . . depending on the deci- receivers acting in accordance with the mes-
sion context, women may appear to be more sage sent. They did, however, find that male
or less generous than men because men are senders were more likely to send a deceptive
relatively less responsive . . . ” (p. 597). message.
In Buchan, Croson, and Solnick (2008), In summary, a number of studies have
the authors look at the interaction of the demonstrated that women trust less than or
two genders; participants in this study either the same as men in these settings. But wom-
know (or do not know) the gender-specific en’s trust levels are more context-sensitive
first name of their counterpart in a continu- than those of men.
ous trust game. The range of amounts (max
3.3.2. Reciprocal Behavior
minus min) that men send is $1.22, while the
range of amounts that women send is $1.47. While some studies have found no gen-
The standard deviation of average amounts der differences in reciprocity (Clark and
Croson and Gneezy: Gender Differences in Preferences 461

Sefton 2001; Cox and Deck 2006; Eckel matter of principle: one is, or is not, fair . . . .
and Wilson 2004b; Eckel and Wilson 2004a; For women, fairness does not appear to be
Bohnet 2007; Migheli 2007; Innocenti and a moral imperative. Choices are made with
Pazienza 2006; Slonim 2006), others have greater consideration of the circumstances
found that women are more reciprocal than surrounding the decision . . . . Women are
men (Croson and Buchan 1999; Chaudhuri less likely to be driven by a rigid ethical
and Gangadharan 2007; Snijders and Keren code” (pp. 153–54, italics ours). We find this
2001; Buchan, Croson, and Solnick 2008; explanation compelling, and have provided
Schwieren and Sutter 2008; Ben-Ner et al. further evidence throughout this section
2004; Eckel and Grossman 1996). One study, (summarized below) that the increased sensi-
Bellemare and Kroger (2007), finds that men tivity of women to the context of the situation
are more reciprocal than women. is the cause of inconsistent gender differences
Two experiments demonstrate the in-­ in social preferences.
creased responsiveness of women to con-
text in this setting. Ben-Ner et al. (2004) 3.4 The Prisoners’ Dilemma, Social
use a two-stage dictator game with roles Dilemmas, and Public Goods Provision
being switched and pairs being either kept A great many studies from psychology have
together (specific reciprocity) or reshuffled examined gender differences in the prisoners’
(generalized reciprocity). The authors find dilemma setting. In an early study, Anatol
that women are influenced by the amount Rapoport and Albert M. Chammah (1965)
they received in the first round more strongly show that men cooperate significantly more
than are men. Thus the link between the than women, as do a series of later studies
amount received and the amount returned (e.g., Arnold Kahn, Joe Hottes, and William
is significantly stronger for women than for L. Davis 1971; David Mack, Paula N. Auburn,
men; further supporting the conclusion that and George P. Knight 1971). However, other
female behavior is more sensitive to context studies have shown that women are more
than is male behavior. cooperative than men (e.g., S. Sibley, S. Senn,
In Eckel and Grossman (1996), partici- and A. Epanchin 1968; J. T. Tedeschi, D.
pants chose to be dictators with a large pie Hiester, and J. Gahagan 1969), while others
and a counterpart who had previously acted have shown no significant differences (e.g.,
unfairly toward a third party, or with a small Robyn M. Dawes, Jeanne McTavish, and
pie and a counterpart who had previously Harriet Shaklee 1977; John Orbell, Dawes,
acted fairly. They find that women are more and Peregrine Schwartz-Shea 1994).
likely to both reward and to punish than In economics experiments, Robert H.
are men. The authors also find that female Frank, Thomas Gilovich, and Dennis T.
punishment behavior is sensitive to the cost Regan (1993) finds that women are signifi-
of punishment, while male behavior is not. cantly more cooperative than men in prison-
Women punish 64 percent of the time when ers’ dilemma games. Andreas Ortmann and
it is cheap, and 32.7 percent of the time when Lisa K. Tichy (1999) reports the same result in
it is expensive, while men punish 39.3 per- the first round of a repeated experiment, but
cent of the time when it is cheap and 40.8 that gender differences disappear over time.
percent of the time when it is expensive. Additionally, male subjects acted the same in
The authors argue that “[t]he results are mixed groups and all male groups (cooper-
consistent with Gilligan’s (1982) claims about ating 27 percent of the time and 38 percent
male and female differences. As she argues, of the time respectively). Females, however,
for men, fairness is more of an absolute, a are significantly more cooperative in the
462 Journal of Economic Literature, Vol. XLVII (June 2009)

Table 4
Public Goods/Social Dilemmas

Contribution rates
  Significantly Controls
Study details Males Females different? included?
Solow and Kirkwood n = 5, continuous, identity 66% 60%   No
(2002) manipulated (strangers, MGP, band)
Cadsby and Maynes n = 4, discrete, all M/F groups, 67% 60%   No
(1998) manipulate MPCR, anonymity
Sell et al. (1993) n = 4, continuous, 57% 52%   No
all M/F/mixed/unknown groups
Andreoni and n = 5, continuous, photos of 47% 41%   No
Petrie (2007) counterparts
Brown-Kruse and n = 4, discrete, all M/F groups, 68% 56% M> F No
Hummels (1993) manipulate MPCR, comm.
Sell and Wilson (1991) n = 4, continuous, 51% 37% M> F No
full, total or no feedback
Seguino et al. (1996) n = 5 to 52, continuous game 49% 66% F> M Yes
 
Range of contributions 21% 30%  

mixed-sex groups than in all-female groups altruistic. An analysis of a large-scale VCM


(cooperating 65 percent of the time and 50 dataset exploring gender differences is cur-
percent of the time respectively). Again, this rently underway in Simon Gachter and Eva
experiment provides some support for our Poen (2004).
conjecture that women are more sensitive to Early VCM experiments find compet-
the context of the experiment than are men. ing results. Jamie Brown-Kruse and David
Economists have spent more energy inves- Hummels (1993), Jane Sell and Wilson (1991),
tigating continuous versions of dilemma and John L. Solow and Nicole Kirkwood
games in the field of public goods provision. (2002) find that men contribute more
A series of experiments investigates gender toward the public good than women. In con-
differences in the voluntary contribution trast, Stephanie Seguino, Thomas Stevens,
mechanism (VCM). In this game, intro- and Mark A. Lutz (1996) find that women
duced by Gerald Marwell and Ruth E. Ames ­contribute more toward the public good
(1981), individuals have resources they can than men. Finally, Sell, W. I. Griffith, and
allocate toward their private consumption or Wilson (1993), Cadsby and Maynes (1998),
the group’s public consumption. Resources and Andreoni and Ragan Petrie (2008) find
are worth more to the individual when pri- no significant differences.
vately consumed, but generate more social As above, these studies have significant
value when used to provide public goods. methodological differences, as described in
Equilibrium contributions toward the public table 4. However, when comparing between
good in these settings are zero, and devia- studies, we find that male contributions are
tions from that benchmark are considered more stable (with a range of 21 percent),
Croson and Gneezy: Gender Differences in Preferences 463

than female contributions (with a range of 30 are more responsive than men to the condi-
percent). tions of the experiment. We find such evi-
Finally, Janie M. Chermak and Kate Krause dence in a wide variety of settings.
(2002) examine the effect of gender in a dif- In ultimatum games, women’s accept–reject
ferent public goods game, one modeling decisions vary more with the gender of their
common pool resources. They find that gen- partner than do men’s (Eckel and Grossman
der matters when individuals know the roles 2001; Solnick 2001). In dictator games, we
they are to play. In those treatments women find that women’s decisions are sensitive to
are more generous (take less) than men. the gender (and home state) of their counter-
However, when individuals do not know their part while men’s are not (Ben-Ner, Kong, and
roles, there are no gender differences. The Putterman 2004; Houser and Schunk 2007).
authors conclude (as do we) that “ . . . gender In trust decisions, we find that the amounts
effects . . . are sensitive to protocol and con- women send varies more than the amounts
text” (p. 61). men send with the identification (and gen-
der) of their counterpart (Buchan, Croson,
3.5 Organizing Explanation
and Solnick 2008), and with the existence
A large body of work identifies gender differ- of a picture of their counterpart (Eckel and
ences in other-regarding preferences. However, Wilson 2004b). Similarly, female trust is
many of the results are contradictory. In some sensitive to the social distance in the experi-
experiments, women are more altruistic, ment and the ability of the second player to
inequality averse, reciprocal, and cooperative respond, while male trust is not sensitive to
than men, and in others they are less so. these factors (Cox and Deck 2006).
We believe that the cause of these con- In reciprocal decisions, we again find that
flicting results is that women are more women are more sensitive to what happens in
sensitive to cues in the experimental con- the experiment. Men are less likely to pun-
text than are men. Research from psy- ish (reward) a partner who had previously
chology suggests that women are more been unfair (fair) than are women (Eckel
sensitive to social cues in determining and Grossman 1996). Women are influenced
appropriate behavior (Kahn, Hottes, and more strongly than men by the first-mover’s
Davis 1971). Small differences in experi- decision in sequential dictator games as well
mental design and implementation will (Ben-Ner et al. 2004). And women are more
thus have larger impacts on female partici- reciprocal in trust games than men (Croson
pants than on male participants. Some and Buchan 1999; Buchan, Croson, and
examples of these design and implementa- Solnick 2008; Chaudhuri and Gangadharan
tion differences include ­economic ­variables 2007; Snijders and Keren 2001; Schwieren
like the size of the payoffs, the price of and Sutter 2008).
altruismm, or the repetition of the game, Second, we look between studies and
and psychological variables like the amount compare the differences in male and
of anonymity between counterparts, the female behavior. Between-study compari-
amount of anonymity between the partici- sons of levels is always tricky, thus we are
pant and the experimenter, and the way that more careful in our interpretations here.
the situation is described. If our explanation is correct, we will see
We provide two types of analyses to sup- more variability in female behavior across
port our explanation. First, we identify related studies than in male behavior. We
experiments that have demonstrated gender find between-study evidence for our expla-
differences and look for evidence that women nation as well.
464 Journal of Economic Literature, Vol. XLVII (June 2009)

In responder behavior in ultimatum reluctant than men to engage in competitive


games, we compare the Eckel–Grossman interactions like tournaments, bargaining and
and Solnick papers and find that rejection auctions. Additionally, men’s performance,
rates by women differ by 18.6 percent while relative to women’s, is improved under com-
rejection rates by men differ by only 8.7 petition. Thus as the competitiveness of an
percent. In ­d ictator giving, we compare the environment increases, the performance and
Eckel and Grossman and Bolton and Katok participation of men increase relative to that
papers and find that male giving differed by of women.
$0.31 while female giving differed by $0.37
4.1 Reacting to Competition
between the two studies. Finally, compar-
ing seven VCM experiments, we find that What happens when people find them-
female’s contributions changed by 30 per- selves in competition? Do men and women
centage points, while male’s contributions react differently to the competitive incen-
changed by only 21 percentage points. tives? Recent findings suggest that men’s
We believe, as suggested by Gilligan (1982), performance is more affected by the com-
that men’s decisions are less context-specific petitiveness of the environment than wom-
than women’s. Participants of both genders en’s performance. We demonstrate this with
are likely maximizing an underlying utility two studies.
function, but the function that men use is In the first demonstration in the lab,
less sensitive to the conditions of the experi- Gneezy, Niederle, and Aldo Rustichini (2003)
ment, information about the other party, asked men and women to solve mazes on a
and (even) the other party’s actions, than the computer for fifteen minutes. In a between-
function that women use. This causes what subjects design, participants were paid either
appear to be inconsistent results; sometimes according to a piece rate (a dollar amount per
men appear more altruistic than women maze solved) or according to a winner-take-
and other times, women appear more other- all tournament. Under the piece rate, men
regarding than men. But primarily what we performed slightly (but not statistically sig-
see is women’s behavior is more context- nificantly) better than women, solving 11.2
dependent than that of men. mazes on average, compared with 9.7 for
We conclude this section with a recent women. However, when participants were
field experiment that demonstrates this dif- paid on a competitive basis, males’ mean per-
ference in sensitivity directly. Carl Mellström formance increased significantly to 15, while
and Johannesson (2007) test whether pay- that of the female subjects remained statisti-
ing people to donate blood will crowd-out cally the same at 10.8. The main finding is
their intrinsic motivation to do so. They that in competitive situations where only the
find a strong gender difference. While men’s best person in the group is rewarded, males
donation behavior was not affected by the react with extra effort, while females do not.
­availability of payment, donations by women In a field study, Gneezy and Rustichini
were negatively affected. (2004b) tested this conjecture in a physical
education class. In a within-subject design,
children ran twice over a short track with the
4.  Competitive Behavior
teacher measuring their speed. First they ran
In this section, we look at a third gender alone, and then in pairs with different gender
difference identified in experiments: dif- compositions. When the children ran alone,
ferences in attitudes toward competition. there was no gender difference in perfor-
Recent findings suggest that women are more mance. In competition, boys’ time improved
Croson and Gneezy: Gender Differences in Preferences 465

by .163 seconds, but girls’ ran .015 seconds tives, while the majority of females (65 per-
slower than when they ran alone. cent) request the piece-rate compensation.
It is tempting to generalize from those two When controlling for individual ability, it is
studies and conclude that “men are more evident that while many well-performing
responsive to competition.” However, there females hurt themselves financially by shy-
are still many open questions. For example, ing away from competition, poorly perform-
it is hard to know how sensitive the results ing males also hurt themselves by embracing
are to the task used. Another unanswered it. Note that those results are related to the
question regards the gender composition of findings regarding overconfidence discussed
the group. In the maze study, women did in the risk section above.
react to the competitive incentives in single Gneezy and Rustichini (2004a) used two
sex groups, but not in mixed groups. In the tasks: one that favored men (shooting bas-
race study, however, the gender composition kets) and one that favored women (solving
of the group did not affect the results, and in anagrams). When solving anagrams, 40 per-
Nabanita Datta Gupta, Anders Poulsen, and cent of the men and 25 percent of the women
Marie-Claire Villeval (2005) men competed chose to compete; in shooting baskets the
more against men than against women. numbers were 53 percent and 15 percent,
Future research is needed to answer these respectively. That is, more men than women
questions. chose the competitive environment in both
tasks, but the gap in choice was smaller with
4.2 Self-Selection
the task that favored women.
The maze and the race studies concen- These and other findings (e.g., Donald
trated on gender differences in reactions to Vandegrift and Paul Brown 2005; Datta
competition. But what if participants could Gupta, Poulsen, and Villeval 2005) suggest
choose the incentive scheme? If men and that women are less likely to choose to com-
women rationally anticipate the gender dif- pete than men. Yet, women who choose com-
ferences observed, they may very well choose petitive environments perform just as well as
different environments. Several papers have men in those settings.
investigated gender differences in the choice
4.3 Bargaining
of incentives. In these studies, participants in
lab experiments had the option of choosing One area in which avoiding competi-
their own compensation scheme: piece rate tion can have a strong impact is bargain-
or a winner-take-all tournament. ing. Competitiveness in this literature is
Niederle and Vesterlund (2007) examine ­measured indirectly by inference from
the compensation choice for addition prob- strategies. Competitiveness is associated
lems, where there are no gender differences with negotiators who make large demands
in performance under either the piece rate of their opponents or use distributive, win–
or the tournament compensation. They have lose tactics like making threats, insults,
groups of two women and two men who first and firm positional commitments. In other
experience both compensation schemes with words, competitiveness involves concerns
feedback about their own performance, and about one’s own outcomes in a conflict,
then choose the incentive scheme for the while cooperativeness is characterized by
next task. Despite the equality in perfor- a concern for the outcomes of the other
mance they find that most males (73 per- party (cooperativeness thus implies social
cent) request that their performance be preferences of some sort, as discussed above).
compensated under the tournament incen- This definition is somewhat problematic
466 Journal of Economic Literature, Vol. XLVII (June 2009)

because it ignores the possibility that these a negotiation, but significant in their propen-
motivations are not mutually exclusive; sity to engage in a negotiation at all.
many interactions involve elements of both
motivations. 4.4 Why are Men More Competitive than
Many studies in psychology documented Women?
an economically small but significant gender
effect in negotiation performance (see the Why do we see this genger difference
meta-analyses in Amy E. Walters, Alice F. in attitudes and behavior? One suggested
Stuhlmacher, and Lia L. Meyer 1998; Stuhl- explanation is backlash: It might be rational
macher and Walters 1999; Joyce Neu, John L. for women to avoid negotiating in some situ-
Graham, and Mary C. Gilly 1988; and D. F. ations. Bowles, Babcock, and Lei Lai (2007)
Womak 1987). However, recent research sug- show experimentally that participants penal-
gests that studies miss an important part of ize female job candidates more than male
the process: The decision whether to initiate/ candidates for assertive negotiation behav-
take part in negotiation (that is, the selection ior (see also Eckel and Grossman 1996).
issue). Note that this question is related to the This explanation is related to the findings
above discussion of selecting into more or less in the discrimination literature regarding
competitive settings. incentives to underinvest in education, for
In a recent book on gender and negotiation, example, because the expected rewards are
Linda Babcock and Sara Laschever (2003) lower for women than for men in equilibrium
claimed that women avoid competitive nego- (Becker 1965).
tiation situations relative to men. For example, An additional set of data comes from exper-
in a laboratory study participants were told iments with children. William T. Harbaugh,
that they would be paid between $3 and $10 Krause and Steven G. Liday (2002), for
for their participation. After each participant example, show that younger boys and girls
finished, an experimenter thanked them and (second, fourth, and fifth grades) make the
said “Here’s $3. Is $3 OK?” Only 2.5 percent same dictator offers as each other, but that
of the female participants but 23 percent of older boys (ninth and twelfth grades) make
the male participants requested more money lower dictator offers than do girls (boys aver-
(Deborah A. Small et al. 2007). Babcock age 0.97 token out of 10, while girls average
(2002) reports that average starting salaries 2.12 tokens out of 10). The fact that gender
of male MBAs graduating from Carnegie differences exhibit only later in life suggests
Mellon were 7.6 percent higher than those of an environmental cause.
females. This difference is attributed to the Gneezy, Kenneth L. Leonard, and List
observation that only 7 percent of the women (forthcoming) use an experimental task to
attempted to negotiate their salary offer, explore whether there are gender differences
while 57 percent of their male counterparts in selecting into competitive environments
negotiated (see also Hannah Riley Bowles, across cultures, examining a patriarchal soci-
Babcock, and Kathleen L. McGinn 2005; ety (the Maasai in Tanzania) and a matri-
Barry Gerhart and Sara Rynes 1991; Laura lineal society (the Khasi in India). Similar
J. Kray, Leigh Thompson, and Adam D. to the evidence from the West discussed
Galinsky 2001; Kray, Galinsky, and Thompson above, Maasai men opt to compete at twice
2002; Stuhlmacher and Walters 1999). the rate as Maasai women (50 percent ver-
Thus in bargaining situations, women are sus 25 percent, respectively). However, this
less likely to exhibit competitive preferences result is reversed amongst the Khasi, where
than men, slightly in their reactions once in women choose the competitive environment
Croson and Gneezy: Gender Differences in Preferences 467

considerably more often than Khasi men relates with prenatal testosterone, positively
(men chose to compete 39 percent of the correlates with prenatal estradial, and is fixed
time whereas women chose to compete 54 early in life (Matthew H. McIntyre 2006).
percent of the time). These results provide An interesting example of the role of bio-
further support for the argument that societal logical measurements in the auction litera-
­structure is crucially linked to the observed ture is Yan Chen, Peter Katuscak, and Emre
gender differences in competitiveness, and Ozdenoren (2009) who find that women’s
thus, that “nurture matters.” competitiveness depends on menstruation
An opposing view, that differences between and contraceptive pill usage. In first-price
men and women are based on genetic differ- auctions, while women bid significantly
ences, argues that “nature” is important as higher than men do in all phases of the
well. From Charles Darwin through today, cycle, they find a sine-like pattern of bid-
many evolutionary biologists and psycholo- ding throughout the menstrual cycle, with
gists hold that the basic structure of the higher bidding in the follicular phase and
brain is genetically determined.8 In this view, lower in the luteal phase. The studies dem-
the regularities of human behavior as well onstrate, just as convincingly, that “nature
as consistent differences between male and matters” as well.
female psychology could be inherited char- We conclude from those findings that both
acteristics. Under this nature explanation, nature and nurture are responsible for the
at some point in human history men and gender differences in competition. The inter-
women evolved different strategies to maxi- esting question is thus the weight of each fac-
mize the fitness of their genes. For example, tor and, more interestingly, the interaction of
genetic or hormonal differences could cause the two forces. Further research is clearly
women to be less competitive than men (e.g., needed.
Stephen Colarelli, Jennifer L. Spranger, and
M. Regina Hechanova 2006).
5.  Summary and Discussion
Support for this explanation can be found
in studies of the effect of biological measure- This article has reviewed the experimen-
ments on behavior. For example, ­testosterone tal literature on gender differences in risk
(and other hormones, such as cortisol) are preferences, social preferences, and competi-
known to be correlated with aggression and tive preferences. In general, this literature
are different between genders. There is a has documented fundamental differences
large literature documenting the role of tes- between men and women (with exceptions
tosterone in competitiveness (for a review, noted in the text).
see Helen S. Bateup et al. 2002). Prenatal Most lab and field studies indicate that
hormone exposure is thought to correlate women are more risk averse than men (sec-
with sexually dimorphic behaviors as well tion 2), with important exceptions for manage-
(John T. Manning and Rogan P. Taylor 2001). rial populations. We suggest a list of possible
Dreber and Moshe Hoffman (2007) recently mechanisms behind these findings, including
found that financial risk aversion correlates emotions, overconfidence, and framing.
with a proxy for prenatal hormone exposure, A number of studies also indicate that
namely the ratio between the second and women’s social preferences are different than
fourth fingers. This measure negatively cor- men’s (section 3), although the results of these
studies are varied. We suggest an organizing
8 See Darwin (1871), A. J. Bateman (1948), and Robert explanation that relies on the observation

L. Trivers (1972). that women are more sensitive to social cues
468 Journal of Economic Literature, Vol. XLVII (June 2009)

than are men. This leads to higher variabil- correlated with other X variables either miss-
ity in women’s behavior than in men’s, which ing or observed. In the case of social prefer-
we observe both within experimental studies ences, we argue for an interaction between T
and between studies. (the experimental context) and X (the gender
Finally, a third stream of literature sug- of the participant).
gests that women’s preferences for competi- In this sense, we do not really summarize
tive situations are lower than men’s, both experimentation in the classic physical sci-
in purely competitive situations and in bar- ences sense—i.e., studies that use random-
gaining settings (section 4). One important ization to achieve identification. In particular,
and interesting question about these differ- gender is not randomly assigned. We believe
ences is whether they are ingrained (nature) that more assumptions may be needed to
or taught (nurture). We present evidence in infer what we would like to infer from these
favor of both explanations, and suggest that experimental studies, and more research is
the research question going forward should needed in this direction.
be the relative weights of these two factors Second, an important bias in the litera-
and their interaction. ture on gender differences is that journals
In summary, we have identified three types are more likely to publish papers that find a
of preferences which differ between men and gender difference than papers that do not.
women. Each of these has implications for Moreover, this publication bias may cause
the economic decisions that men and women researchers to invest more effort into finding
make in labor and product markets. differences than to finding no difference. In
We wish to end with three methodological the current article, we devote much attention
notes. First, one way to organize our discus- to including studies that do not find gender
sion is using the following simple model of differences, even when they are unpublished,
the world (see List 2006): in our attempt to counteract this bias. Going
forward, we urge researchers to routinely
Y = Xβ + τ  T + η  , record the gender of the participants when
possible (as is the case in the psychology lit-
where Y is the outcome of interest (risk pos- erature). This will greatly expand our under-
ture, social preference behavior, ­competitive standing of gender differences and avoid the
spirit), X is a vector of person-specific vari- publication bias that is currently in place.
ables (including gender), T is a binary treat- In all inference from a sample of individu-
ment variable (experimental treatments als, one is concerned about whether the par-
controlled by the researcher), η is the error ticipants in the sample are self-selected. In
component, and β and τ are estimated the field, the degree of self-selection must
parameters. often be inferred or measured indirectly. In
In the typical case, to estimate τ the ana- the lab, it can often be controlled (e.g., using
lyst simply needs proper randomization when students in a class who are required to par-
using controlled experimental methods. Here ticipate, or paid at such a high rate that virtu-
we are using T primarily as an explanatory ally all volunteer), or measured (comparing
variable for our most interesting estimate, traits of volunteers and nonvolunteers). For
that of β on the gender term. This “treatment example, we discussed above some findings
effect” is of course not randomly determined showing that women experience increases
by the researchers of the different studies, but in auction bids near the time of ovulation.
instead selected to illuminate their research Interestingly, Richard L. Doty and Colin
question of interest. T can therefore be Silverthorne (1975) find that menstrual
Croson and Gneezy: Gender Differences in Preferences 469

cycles affect volunteering behavior; most of Bellemare, Charles, and Sabine Kröger. 2003. “On
the female volunteers for their experiment Representative Trust.” Tilburg University CentER
Discussion Paper 2003-47.
were in the ovulatory phase, whereas most Bellemare, Charles, and Sabine Kröger. 2007. “On
of the female nonparticipants were in the Representative Social Capital.” European Economic
postovulatory, premenstrual, and menstrual Review, 51(1): 183–202.
Ben-Ner, Avner, Fanmin Kong, and Louis Putterman.
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581–89.
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