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Garry Vaynerchuk Content Pyramid PDF

The document outlines Gary Vaynerchuk's content model, which consists of establishing pillar content, creating micro content, distributing content across platforms, gaining community insights, and generating additional community-driven micro content. It then provides an example of how Gary implements this model, turning one keynote into over 30 pieces of content across 20 platforms, resulting in over 35 million views.

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Bilal Ahmed
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2K views86 pages

Garry Vaynerchuk Content Pyramid PDF

The document outlines Gary Vaynerchuk's content model, which consists of establishing pillar content, creating micro content, distributing content across platforms, gaining community insights, and generating additional community-driven micro content. It then provides an example of how Gary implements this model, turning one keynote into over 30 pieces of content across 20 platforms, resulting in over 35 million views.

Uploaded by

Bilal Ahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE GARYVEE

CONTENT MODEL
1.

THE CONTENT PYRAMID


THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
1
1.

ESTABLISH PILLAR CONTENT


1. ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT
2
1.

CREATE MICRO CONTENT


2. CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
5. CREATE MICRO CONTENT
2.
3
1.

DISTRIBUTE PILLAR & MICRO CONTENT


3
1.

DISTRIBUTE PILLAR & MICRO CONTENT


3. DISTRIBUTE PILLAR & MICRO CONTENT
3. DISTRIBUTE PILLAR & MICRO CONTENT
3. DISTRIBUTE PILLAR & MICRO CONTENT
3. DISTRIBUTE PILLAR & MICRO CONTENT
4
1.

GET COMMUNITY INSIGHTS


4
1.

GET COMMUNITY INSIGHTS


4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

KEY COMMENTS
5
1.

COMMUNITY DRIVEN MICRO CONTENT


5
1.

COMMUNITY DRIVEN MICRO CONTENT


5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE
6
1.

DISTRIBUTE SECOND-ROUND OF MICRO CONTENT


6
1.

DISTRIBUTE SECOND-ROUND OF MICRO CONTENT


6. DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

COMMUNITY DRIVEN MICRO CONTENT


NOW LET’S SEE HOW THE SAUSAGE
GETS MADE IN REAL LIFE
1.

NOW ENTERING THE GARYVEE


CONTENT MACHINE:
1
1.

THE GARYVEE VIDEO EXPERIENCE


1. GV VIDEO EXPERIENCE
1. GV VIDEO EXPERIENCE
1. GV VIDEO EXPERIENCE
2
1.

THE GARYVEE AUDIO EXPERIENCE


2. GV AUDIO EXPERIENCE
3
1.

FIRST ROUND OF STORIES &


MICRO CONTENT
3. FIRST ROUND OF STORIES AND MICRO
4
1.

DISTRIBUTION
4. DISTRIBUTION:
GV VIDEO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
MICRO CONTENT & STORIES
5
1.

COMMUNITY INSIGHTS
5. LISTEN LISTEN LISTEN

KEY COMMENTS
5. APPLY INSIGHTS TO MICRO CONTENT
5. APPLY INSIGHTS TO MICRO CONTENT
6
1.

FACEBOOK MICRO
6. FACEBOOK MICRO
6. FACEBOOK MICRO
6. FACEBOOK MICRO
7
1.

INSTAGRAM MICRO
7. INSTAGRAM MICRO
7. INSTAGRAM MICRO
8
1.

INSTAGRAM QUOTES
8. INSTAGRAM QUOTES
9
1.

TWITTER QUOTES
9. TWITTER QUOTES
10
1.

INSTAGRAM STORIES
10. INSTAGRAM STORIES
10. INSTAGRAM STORIES
11
1.

SNAPCHAT STORIES
11. SNAPCHAT STORIES
12
1.

GIF CONTENT
12. GIF CONTENT
12. GIF CONTENT
13
1.

WRITTEN WORD
13. WRITTEN WORD
GV.com
13. WRITTEN WORD
GV.com
13. WRITTEN WORD
GV.com
HERE ARE THE RESULTS ;)
1 KEYNOTE BECAME OVER 30 PIECES
OF CONTENT
RESULTING IN OVER
35 MILLION VIEWS
ACROSS MORE THAN 20 DIFFERENT
SOCIAL PLATFORMS
CONTENT
CONTENT

CONTENT
CONTENT

CONTENT
CONTENT
OH WAIT...
MORE CONTENT!
MORE CONTENT!
THANK YOU FOR YOUR ATTENTION
GV.com
GLOSSARY
GLOSSARY

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