Welcome!

October 4
Mobile Data Offloading Optimization

November 1
Core Network Optimization: The
Control Plane, Data Plane and Beyond

December 6
Optimizing Value Added Services (VAS)
for Greater Revenue Generation

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Today’s Topic & Presenters

Optimizing
Value Added Services (VAS)
for
Greater Revenue Generation
Nitin Tomar – Sr. Product Line Manager, Radisys

Adnan Saleem – Chief Architect, Radisys

Ray Adensamer – Sr. Product Marketing Manager, Radisys

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End-to-End LTE Infrastructure

Radio Access Network Evolved Packet Core Policy Control IP Multimedia Subsystem

User Policy &

Mobility Charging
Equipment IMS
Management Routing
Equipment
Entity Function
Home eNodeB
Application Media
Server Resource
Function
User Policy &
Equipment Charging
Equipment Enforcement Internet
Function
eNodeB LTE Security Serving Packet
Gateway Gateway Gateway

75+ Customer Wins 10G  40G ATCA Traffic Management Audio  Video Conf
Macro  Small Cells ~40% ATCA Share Dumb  Smart Pipes ~65% Market Share

Embedded Wireless Infrastructure Solutions 3

Agenda

Embracing Five Trends for

Optimizing VAS Delivery
• Presenter : Nitin Tomar

IMS Architecture for

VAS Revenue Generation
• Presenter: Adnan Saleem

Conclusions and Q&A

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Problem:
Data Growth Outpacing Revenues
Capacity Mind The Gap
Revenue vs. Traffic Growth

Traffic

Revenues &
Traffic Gap
Widening

Voice Era
Revenues

Data Era

 Traffic Doubling every 12 months  Must Increase ARPU

 VideoText
= Operators’ Albatross  Must Lower Cost per Bit

Source: Cisco VNI Source: Heavy Reading

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Monetization Conundrum

Backhaul
Coverage
Churn
OTT mVoIP Increase Revenue
WiFi High ARPU

Increased Cost
Bundling
Lost Revenue New Devices
New VAS
Data Cap
App Store

6
Top 5 Technology Disruptions
Beyond Devices

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 1. LTE Status

 GSA confirms LTE is the fastest

 360 operators investing in LTE in 105 countries
developing mobile technology
 308 operator commitments in 94 countries
 52 commitment trials 11 more countries
 LTE Subscribers are growing:  113 commercial networks in 51 countries
• 17M already on LTE (source GSA)
Source: Global mobile suppliers association
• 50M LTE connections (source Informa)

 76% of mobile operators expect to see VoLTE

 Asia will become 2nd largest Mobile deployed within 3 yrs
Broadband Market in next 4 years
 86% support VoLTE
• LTE services already launched
 54% expect a positive impact of VoLTE on TCO
• Growing momentum in ecosystem
& performance
 50% expect VoLTE to improve revenues & user
 Asia and US leading the VoLTE charge experience
• SK Telecom, LG U+, Verizon, MetroPCS Source: Senza Fili Consulting
• LTE VoLTE devices available this year.

Beyond Messaging & Internet, mobile operators are becoming “invisible service enabler”
(source Informa) 8
2. Small Cells & Gateways
Femto, Metro, Micro, Pico cells
E-UTRAN Architecture

LTE Smallcell GW
LTE Smallcell
•Intelligent Edge
•Intelligent Device
•Aggregation Point
•Operator controlled
MME / Serving GW MME / Serving GW

S1 S1

X2

eNodeB eNodeB HeNodeB HeNB Gateway

eNodeB HeNodeB HeNodeB

VAS Opportunities
 Location based services  Content Caching
 Context aware services  Analytics
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 3. Offload
WiFi & Core Network Offloading

Offloaded data traffic to PDN

Internet

Smart Offloading
Gi •Application specific offload
•Reduce OPEX / CAPEX
WiFi access •Minimize traffic to CN
WiFi Access

Traffic Offload Gi

Macro access
Iub Iu
Iu
Node B
UE RNC SGSN GGSN

Iu
Femto access

Femto / Small cell Iuh

HNB-GW

VAS Opportunities
• Application specific offload • QoS & Analytics
• Premium Services with Tiered pricing • Context Aware Policy 10
4. Machine to Machine
50 Billion Connected Devices by 2020
Messaging, Charging

Charging &
Device
Registration
GPRS Core CGF
HSS SMSC
SGSN GGSN
BTS/BSC

Policy Network
Policy

NodeB/RNC

PCEF PCRF

eNodeB
MME SGW PGW
Applications

M2M Applications
LTE EPC
Application Server

VAS Opportunities
• Consolidated Billing • Policy enforcement
• Device bandwidth usage billing • Performance Management
• Post-analytics of data • Network Planning 11
5. Cloud
(Media Processing as a Service)

Media Processing in
Cloud Layers
(IaaS, PaaS, SaaS)

Complete Communications
Applications Hosted in
Cloud (eg. Multimedia
Conferencing)

Realtime Communications
Services APIs
(Create and Deploy
Communications Apps)

Compute, I/O, Storage,

Load Balance,
Redundancy
Tuned for Realtime

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5. Cloud
Cloud Media Processing for Peak Capacity
IaaS media processing
Consistent end-user
Normal Traffic Configuration during peak traffic
• Release resources when back to experience
normal • Same service quality,
• Benefit - Minimizes service features, and performance
24/7
provider expense profile

Application
Server (AS) PSTN
Cloud Media Phone

Services Provider
Service (IaaS) 2G
Cellular
Provider Virtualized
Media
Resources Laptop with
VoIP Client
IP Media Server
(MRF)
LTE Smartphone
with App

VAS Opportunities
• New business models • RCS-e opportunities
• Rent Media Processing Capacity • Innovation in Apps by developers 13
• Multimedia, RBT, Conf in Cloud • Pay per use
Top 5 Technology Disruptions
Beyond Devices

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Agenda

Embracing Five Trends for

Optimizing VAS Delivery
• Presenter : Nitin Tomar

IMS Architecture for

VAS Revenue Generation
• Presenter: Adnan Saleem

Conclusions and Q&A

15
The Path to Revenue Growth

 Large Investments in LTE Infrastructure

• Investment Recovery Largely via Broadband Data Plans

 But Revenues Need to Grow Beyond Data Plans

• Supplement via VoLTE, RCS, Other Value Added Services
• 4G/LTE Enables New Models for Video Services

 VoLTE, RCS, Video, and other VAS

driving need for IMS
 Media Plane Processing in IMS
driving need for MRF

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VoLTE Use Cases Requiring MRF

 Most VoLTE / Video pt-to-pt calls do not need MRF

• If both ends have same codec, then established call path
doesn’t pass through MRF

 But many VoLTE / Video services do need MRF

• Basic Network Services
– Playing a network announcement (basic service)
– Collecting digits with announcements (IVR)
– IP-to-IP transcoding (e.g. AMR-WB <-> AMR-NB)
• Revenue-Generating VAS services
– Playing a ringback tone
– Messaging (record and playback)
– Conferencing
– Branded advertising
– And many more….

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MRF in LTE IMS Core Deployments
GPRS Core Services in
2/2.5G Packet Data Network
(Getran) SGSN HSS PCRF

BSC AS AS
Rx
CSCF
3G IMS
(UTRAN) ISC
Mr Mr’/Cr Core
RNC MME

4G/LTE
Mb MRF
eNodeB Evolved Packet
Core SGW PGW

Internet

 Multiple Applications (MMTel AS, RCS, Conferencing)

Corporate Intranets
 VoLTE/RCS and 3GPP Standards Compliance
 Scalable HD Video and Transcoding for Mass Deployment,
Multiple Device Types and Protocols/Codecs
 MRF Reuse Across Multiple Media Applications
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MRF in 3GPP IMS Architecture
AS AS AS Services
Application Layer Creation
Control

HSS S-
Control Layer CSCF Mr Mr’/Cr PCR
S- MGCF/ F
IBCF CSCF SGF
MRF LTE
RACS Access
PDF Mp
Mp MRFC

IBGF GGSN/ Mb Mb
Internet BAS/
A-BGF IMS- PGW
Bearer/ GW MRFP
Media
Plane SGSN/ Non-LTE
MGW Access SGW

Access
Layer BSC RNC CMTS DSLAM WAG eNode
B
2G Wireless 3G Wireless Cable DSL WLAN PSTN 4G/LTE

• MRF Provides Media Plane Resource for All IMS Applications

• LTE and Non-LTE Access Networks
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MRF Characteristics in VoLTE

 End to End IP (No CS Domain Voice)

• Increases and exposes network bandwidth variability from end terminals
directly to MRF (i.e., no CS-IP MGW)

 Key Aspects of MRF in LTE and non-LTE Deployments

• IMS-based All-IP voice and video (multiservice MRF)
• Service continuity with legacy 2G/3G handsets (via IMS GWs)
• High availability with low latency and jitter (media quality)
• New services for increased revenues (app-independent MRF reuse)

 MRF: Essential Resource for VoLTE Supplementary Services

• Network voice services (Ann, IVR, RBT)
• Two-way or multi-party (conferencing)
• Voice and Video quality for IP mobile environment
• Media recording / Legal Intercept
• Media transcoding / content adaptation

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VoLTE and Video MRF – Challenges

1. High variability in mobile access network

2. Packet loss due to fading
3. Increased delay and echo
4. Increased diversity of protocols and codecs
5. Increasing need for policy controls/enforcement
6. Increasing density and bandwidth needs
7. Coexistence of IPv6 and IPv4 in 4G / LTE
8. Managing QoS and congestion, end-to-end
9. Voice/Video Quality Enhancements in an All-IP
network
10. Reusability across diverse IMS applications
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Trends and Impacts on MRF Design
Mobile Data Bandwidth

Mobile Data Bandwidth LTE MRF Requirements

 Broadband, but highly variable  Support for 2-way Interactive Services
 QoS and Policy Enforcement  Support for 1-way Streaming Services
 Dynamic Rate Adaptation, Adaptive Bitrates
 Policy Enforcement Functions via PCRF
Bandwidth

Policy Control
Resource Function
(PCRF) AS

time IMS Core

4G IP Handsets (IPv6) Evolved
Multimedia
Packet
LTE Packet Content
2-way (RTP, RTCP) Core Network
Radio Access Network

1-way (HTTP, RTMP, RTSP)

Radisys
Media Server
(LTE IMS MRF)

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Trends and Impacts on MRF Design
Mobile Applications

Mobile Applications LTE MRF Requirements

 Growing 3rd party applications and cloud  Network-based MRF under
services based on network MRF services, 3rd party network or device applications
exposed by Open APIs  Growing interest in MRB
(Media Resource Broker)
3rd Party 3rd Party
Network Application Network
Device Server(s) Applications
MRF
Applications
Resources
Open Application APIs

Application Network
CSCF MRF
Server(s)
Resources
Open Application APIs

Evolved Media Resource Broker

Packet (MRB)
LTE Packet
Core Network IMS Core
Radio Access Network

MRF
Resource
Radisys Pool
Media Server
(LTE IMS MRF)

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Trends and Impacts on MRF Design
LTE Device Evolution

LTE Device Evolution LTE MRF Requirements

 More Devices, Increasing Capabilities  H.264 Video (Baseline to High Profiles)
 Wideband Audio Codecs  MPEG-4
 High-end (HD) Video  AMR-WB
 … with dynamic transcoding / transrating

64 kbps 384 kbps – 768 kbps 768kbps – 3 Mbps 3+ Mbps (HD)

(Synchronous up/down) (Synchronous up/down)

Audio Video
Narrowband -> Wideband -> Full Band Small Screens & Low Bitrates
-> HD High Framerates

GSMA IR.92 GSMA IR.94

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IMS Services Core for
Video VAS and Conferencing

Smartphone
Small IP WAN
Mobile Broadband
Screen 4G/LTE, WiFi, HSPA
Video Tablet

Mobile
Laptop IMS Services Core
Wireline Broadband
DSL, Cable
HSS/PCRF Application
Home Server (AS)
Office
(SMB) Enterprise
UC

Corporate
Office IP VPN Call State Control
Desktop Function (CSCF)

Media Resource Video

Corporate Content/
Function (MRF)
HD HD Video Storage
Head
Video HD MCU
Office
Telepresence

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RCS Video Call/Share, Video Stream, Video
IVVR, Video RB, Video Conf Use Cases

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MPX-12000 – VoLTE / Video MRF
Video & Voice over LTE
 VoLTE Media Resource Function
• High Definition Voice, including AMR-WB
• VQE – critical media conditioning in noisy
wireless environment

 RTP media processing for RCS services

 Conversational / Streaming Video
• Video Calling – HD video 720p, H.264
• Video Conferencing
• Video Transcoding

 Audio/Video VAS
• Conferencing, Ringback, Multimedia mail…

 Open 40G ATCA Platform

"Mavenir has already integrated the Radisys CMS-9000 media server with our mOne Convergence
Platform for one of our LTE operator deployments…. Products like the MPX-12000 – with a design
objective to increase MRF media processing capacities for mobile video services – offers an enticing
MRF product evolution for LTE operators"
– Terry McCabe, CTO, Mavenir Systems
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Summary

 5 Technology Trends for Optimized VAS Delivery

• LTE
• Small Cells
• Internet Offload
• M2M with Policy
• Cloud

 IMS Architectures for Revenue Generation

• VAS Services – driving need for IMS and MRF
• Other Services – RCS, VoLTE, Video
• MRF Design Characteristics
• Mobile Video Conferencing

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Thank You!

Nitin Tomar
Nitin.tomar@radisys.com

Adnan Saleem
adnan.saleem@radisys.com

Ray Adensamer
ray.adensamer@radisys.com

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