How to Create an Online Marketplace using

WordPress
Do you want to create an online marketplace using WordPress? An online marketplace
website allows users to buy and sell items by setting up their own mini-stores within
your eCommerce platform.
It allows you to make money by sharing your online marketplace platform. Due to low
overhead costs, it has become a popular online business idea.
In this article, we will show you how to easily create an online marketplace using
WordPress without spending thousands of dollars.

What Do You Need to Start an Online Marketplace using WordPress?

First, you need to make sure that you are using the right website platform, and since
you’re reading this article, you’re in the right place.
There are two types of WordPress available: WordPress.com vs WordPress.org. One is
a limited blog hosting service while the other is known as the self-hosted WordPress
which you’ve likely heard tons about. See the full comparison between WordPress.com
vs WordPress.org.
We recommend using WordPress.org because it gives you the freedom and access to
all WordPress features out of the box.
You will need the following items to build an online marketplace website using self-
hosted WordPress.
 A domain name (For example, wpbeginner.com)

 Web hosting account (This is where your website’s files are stored)

 SSL Certificate (To securely accept online payments)

 WooCommerce (best WordPress eCommerce addon)

 Online marketplace addon

The first step is to buy a domain name and a web hosting account. You don’t just need
a web hosting, but you will need a service that specializes in WooCommerce
hosting because this is the software that we will be using as our eCommerce platform.
Typically a domain name costs $14.99/year, web hosting 7.99/month, and SSL
certificate 69.99/year.
Now, this seems like a lot of money if you are just starting out.
Fortunately, Bluehost an officially recommended WordPress and WooCommerce
hosting provider has agreed to offer our users free domain + SSL and discount on their
cloud WordPress hosting.
Basically, you can get started for $6.95 / month.

Once you have purchased hosting, then follow our step by step tutorial on how to start
an online store for complete setup instructions.
You would now have a WordPress website with WooCommerce installed on it.
However, by default WooCommerce assumes that your website is a single vendor
website, so it is not possible for other users to add their own products and services to
your website.
Let’s change this.
Step 2. Turn Your WooCommerce Site into an Online Marketplace

First, you need to install and activate the WC Vendors plugin. For more details, see our
step by step guide on how to install a WordPress plugin.
WC Vendors is a marketplace solution for WooCommerce. It simplifies building a
marketplace website by turning WooCommerce into a multi-vendor platform.
Each vendor can sell their products while you keep full control of the website as the
marketplace owner. You can choose your own business model, payment methods,
product types, and more.
Upon activation, head over to WC Vendors » Settings page to configure marketplace
settings.

First, you will see the general items. You need to make sure that the ‘Vendor
Registration’ box is checked to allow users to sign up as Vendor on your website.
You can review other items on the page and then click on the ‘Save Changes’ button to
store your settings.
Next, you need to click on the ‘Commission’ tab to set a commission rate for vendors
across your website. This is the amount you’ll pay to the vendor for each sale.
Note: The global commission rate can be overridden for individual vendors and
products.
Next, you need to click on the ‘Capabilities’ tab to set sitewide rules for vendors. This
part of settings comes with three sections.

The general capabilities include allowing vendors to view and edit products and orders.
The default options would work for most sites.
Next, switch to the ‘Products’ section and from here you can select which type of
products vendors can add. For example, you can limit vendors to only add digital
downloads or a physical product.
You can also select which data Vendors can see and use on the ‘Add Products’ page.
Lastly, switch to the ‘Orders’ section under ‘Capabilities’ to select what information
vendors can see about the orders.

After setting up the capabilities, it is time to set up marketplace related pages on your
website.
Switch to the ‘Display’ tab under plugin settings to set up pages. You can simply go
to Pages » Add New to create a new page for each item and add the shortcode
displayed in the settings to the page’s content area.

After creating all the pages and adding shortcodes to them, you can select them here.
Below the pages, you will also find ‘Store settings’ option on the same page. This where
you can select a prefix to use in Vendor shop URLs, allow them to set custom headers
for their shop pages, and use HTML in shop description.
Next step is to set up payments for your vendors. Most marketplace websites set a
minimum threshold for their vendors and pay them on a monthly or weekly basis.
We recommend using manual payments to vendors as this gives customers enough
time to request refunds or give feedback about the products.

However, if you want to payment withdrawal system for vendors, then you can
buy premium add-ons. WC Vendors has add-ons available for Stripe, MangoPay,
Escrow, and Manual Payouts.
Depending on the payment gateway you choose, you will need to set up a payment
gateway by entering your API keys. Don’t forget to click on the ‘Save Changes’ button to
store your settings.
Now that WC Vendors is ready, let’s set up WooCommerce for a multi-vendor
environment.
Step 3. Enable Account Management in WooCommerce

First you need to visit WooCommerce » Settings page and click on the ‘Accounts’ tab.
From here you need to check the boxes next to customer registration option.
Don’t forget to save your changes.
Step 4. Setting Up Navigation Menus

Now that your multi-vendor marketplace setup is finished. It is time to make it easy for
your users to find their way around your website.
To do that, go to Appearance » Menus page. From here you need to add your user
account and checkout pages to the navigation menu.

Don’t forget to click on the ‘Save Menu’ button to store your changes. For more detailed
instructions, see our guide on how to add navigation menus in WordPress.
If you don’t have a My Account page, then simply create a new page in WordPress and
add the following shortcode in the post editor
Step 5. Testing Your Marketplace Website

Your online marketplace website is now ready for testing. You can visit your website in
a new browser window and create a new account by clicking on the My Account link at
the top.

From here, both customers and vendors can log in to their accounts as well as create a
new account.
Once users create a new account, you will receive an email notification. If you are
unable to receive email notifications, then take a look at our guide on how to fix
WordPress not sending email issue.
You can also view new vendor applications by visiting Users » All Users page. You will
see all new vendor requests as ‘pending vendor’, and you can approve or deny
applications by clicking the link under their username.
Once approved, these vendors can log in to their accounts and add their products by
visiting their vendor dashboard. They can also view their orders and sales reports.
The first thing your vendors need to do is to set up their shop settings by clicking on the
‘Store Settings’ link.

Depending on the payment methods you set up, they will need to provide their PayPal
or Stripe email address to receive payments. They will also be able to provide bank
account information for direct manual payments.
Once a vendor adds a new product, you will get a notification email and see an icon
next to the products menu. You can then edit a product, approve it, or delete it.

Your shop page will clearly show the products sold by vendor’s shop name.
Step 6. Growing your Online Marketplace Website

First, you may want to choose a design for your marketplace website. WordPress
comes with thousands of free and paid themes but not all of them are eCommerce
ready.
See our pick of the best WooCommerce themes to find a suitable theme for your
marketplace platform.
After that, you would want to add new features to your website. For example, making it
a multi-vendor auction site or a membership community.
You would want to track which products are getting more traffic and which vendors are
bringing more users. For that you will need to enable customer tracking in
WooCommerce on your website.
The biggest hurdle in growing any eCommerce website is abandoned cart sales. Learn
how to recover abandoned cart sales like a pro to increase your profits.