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Solomon Swot

The document analyzes the internal and external environments of Ahold Delhaize through a SWOT analysis. For internal strengths, it identifies their diverse brand portfolio and strong local presence. The main weakness is dependence on the US economy. Externally, opportunities include regaining market position through branding and e-commerce, while threats include intense competition and potential disruptions from the merger.

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Mark Dyniel Suralta
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98 views2 pages

Solomon Swot

The document analyzes the internal and external environments of Ahold Delhaize through a SWOT analysis. For internal strengths, it identifies their diverse brand portfolio and strong local presence. The main weakness is dependence on the US economy. Externally, opportunities include regaining market position through branding and e-commerce, while threats include intense competition and potential disruptions from the merger.

Uploaded by

Mark Dyniel Suralta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Solomon, Zaryl Anne C.

BSBA – MM4B TTH 9:00 – 10:30

INTERNAL ENVIRONMENT

Strength

Ahold Delhaize has a strong brand portfolio with brands spread across products

fruits and vegetables, dairy products, sweets, breads, and meat specialties. They establish

a local presence because of the strong network of Ahold and local producers, suppliers,

and associates in different countries around the world. They are also financially stable

because of the continuous growing of their economic sales.

Weaknesses

Royal Delhaize’s operation is largely depending on the economic conditions in

United States. Also their expansion strategy is dependent on purchasing or renting that

suits their needs. If the company fails to renew the lease or secure the property, there could

be a negative impact to their business. There is also huge setback in terms of both capital

and their brand name.

Opportunities

Regaining its giant position through brand building of their partnership. Many

investors decided to invest to Royal Delhaize after its merging announcement. With this

merger, they become the largest food retailer in the USA east coast. Their strategy also

creates more opportunities for them by creating Omni-channel business model and E-

commerce for sales. The rise of e-commerce is aided by the growth of online shopping.

Threats

Due to the growing market, there is an intense competition to the existing

competitors. Also the switching of key stakeholders because of the merging can cause

significant disruptions as customers, suppliers, and partners try to re-negotiate their

business relationship with Delhaize or switch to competitors.


EXTERNAL ENVIRONMENT

Strength

The track record of innovation of Royal Delhaize has successful record at consumer

driven innovation. They also have a strong market leadership position in the Strategy &

Execution industry. It has helped the company to rapidly scale new products successes.

Royal Delhaize’s extensive product offerings have helped the company to penetrate

different customer segments in Strategy & Execution segment.

Weaknesses

Niche markets and local monopolies that company’s like Royal Delhaize able to

exploit are fast disappearing. The customer network that Royal Delhaize has promoted is

proving less and less effective. Also the business model of them can be easily imitated by

the competitors in the industry name industry. High turnover of employees at the lower

levels is also a concern, it can lead to higher salaries to maintain the talent within the firm.

Opportunities

Trend of customers migrating to higher end products represents great opportunity

for Royal Delhaize, as the firm has strong brand recognition in the premium segment,

customers have experience with excellent customer services provided by their brands in

the lower segment. Collaboration on local players can also provide opportunities of growth

for the Royal Delhaize in international markets. The local players have local expertise

while they can bring global processes and execution expertise on table.

Threats

Shortage of skilled human resources can face skilled human resources challenges

in the near future and the trade relation between US and China can affect their growth plans

and can lead to full scale trade war which can hamper the potential of Royal Delhaize to

expand operations in China.

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