Research Proposal - Digital Payment System (BHIM UPI)
Research Proposal - Digital Payment System (BHIM UPI)
1. Introduction
5. Assumptions
8. Statement of hypothesis
Introduction
Since its introduction in August 2016, the Unified Payments Interface (UPI) has been a game changer
for the digital payments ecosystem in India. The interface allows bank customers to make payments
to another bank account on a real-time basis using the Immediate Payment Service (IMPS). The
National Payments Corporation of India’s BHIM application, which is based on the UPI interface,
was one of the first few UPI applications to gain traction among users. As part of its Digital Payments
Lab in Jaipur, Catalyst piloted a merchant-centric UPI awareness and adoption campaign in a market
cluster of nearly 400 retail outlets, Barkat Nagar, surrounded by a dense residential locality. The
objective of the campaign was to enable merchants to accept payments via UPI-enabled applications
at the point of sale, using Quick Response (QR) code stickers. It also endeavoured to test the
suitability of the QR-based UPI solution for small merchants, and analyse the role of financial
incentives and handholding models as an intervention to boost adoption and use by merchants and
customers. A follow-up survey was conducted four months after the campaign’s launch, to garner
feedback from a sample of users as well as non-adopters. This note discusses learnings and insights
from Catalyst’s pilot UPI awareness and activation campaign, followed by insights from the feedback
survey that was conducted in March 2018. It provides an analytical perspective on the features that
work in favor of BHIM, and barriers to its wider adoption and use. From a user perspective, insights
suggest that the BHIM application faces stiff competition from other UPI applications and payment
platforms in the market. The authors make a case for reorienting BHIM as an ‘ecosystem enabler’ and
propose two strategies to this end.
Online or mobile wallets: They are used via the internet and through Smartphone applications.
Money can be stored on the app via recharge by debit or credit cards or net-banking. Consumer
wallet limit is Rs. 20,000 per month and the merchant wallet limit is Rs. 50,000 per month after self-
declaration and Rs. 100,000 after KYC verification.
Prepaid credit cards: Pre-loaded to individual’s bank account. It is similar to a gift card; customers
can make purchases using funds available on the card -and not on borrowed credit from the bank.
Can be recharged like a mobile phone recharge, up to a prescribed limit.
Debit/RuPay cards: These are linked to an individual’s bank account. Can be used at shops, ATMs,
online wallets, micro-ATMs, and for e-commerce purchases. Debit cards have overtaken credit cards
in India. The number of debit cards in December 2015 increased to 630 million compared to 22.75 in
2014.
AEPS: The Aadhaar Enabled Payment System uses the 12-digit unique Aadhaar identification
number to allow bank-to-bank transactions at PoS. AEPS services include balance enquiry, cash
withdrawal, cash deposit, and Aadhaar to Aadhaar fund transfers.
USSD: Stands for Unstructured Supplementary Service Data based mobile banking. It is linked to
merchant’s bank account and used via mobile phone on GSM network for payments up to Rs. 5,000
per day per customer.
UPI: The United Payments Interface (UPI) envisages being a system that powers multiple bank
accounts onto a single mobile application platform (of any participating bank). Merges multiple
banking features, ensures seamless fund routing, and merchant payments. It facilitates P2P fund
transfers.
UPI has witness rapid growth since its launch in August, 2016 in terms of num-ber of users,
volume and value of transactions. Currently 55 banks are live on UPI platform with more
than 60 PSP UPI apps available on app discovery plat-forms. Within 12 months of launch of
UPI, more than 20 million users have downloaded various UPI PSP apps. Total value of
transactions on UPI has grown 82% month on month since its launch with total transacted
amount of Rs. 227 billion till August 2017 (Figure 1). The monthly value of transactions on
UPI has already overtaken monthly transactions of all e-wallets put together in India. The
value of transactions on UPI is currently is less as compared to value of credit and debit cards
transactions which constitute about Rs. 2700 billion per month but UPI is growing at a much
faster rate. Currently person-to-person money transfers constitute majority of UPI
transactions while person-to-merchant transactions are currently very less. This is due to lack
of merchant acceptance infrastructure at merchant payment points to accept UPI payments.
UPI usage for merchant payments is expected to in-crease with more businesses enabling
UPI payments for their customers. Cur-rent POS machines accepting payments through debit
and credit cards need to be reconfigured and updated to accept UPI payments. The updated
POS machines should be able to display the UPI QR code of the merchant to enable the
Assumptions:
1. People are aware about what BHIP UPI is and how it functions.
2. Every person who spends money to merchant using BHIP UPI.
3. The category that are taken for study are (Using BHIM UPI) :
a. For online website shopping.
b. For local Merchant.
c. For Recharge (Mobile/DTH)
d. For Paying Bills. (Electricity/GAS/Property Tax etc.)
RTGS: Real-time gross settlement (RTGS) is the continuous process of settling payments on an
individual order basis without netting debits with credits across the books of a central bank (e.g.,
bundling transactions). Once completed, real-time gross settlement payments are final and
irrevocable.
NEFT: National Electronic Funds Transfer (NEFT) is an electronic funds transfer system maintained
by the Reserve Bank of India (RBI). Started in November 2005, the setup was established and
maintained by Institute for Development and Research in Banking Technology (IDRBT). .
IMPS: Immediate Payment Service (IMPS) is an instant payment inter-bank electronic funds transfer
system in India. IMPS offer an inter-bank electronic fund transfer service through mobile phones.
Unlike NEFT and RTGS, the service is available 0800 hours to 2000 hours throughout the year
including bank holidays.
Mobile Wallet: Mobile Wallet. The mobile wallet, which is also called mWallet, digital wallet, or
eWallet, refers to a mobile technology that is used similarly to a real wallet. ... Credit and debit cards
are also available in the mobile wallet, making secure transactions simple to conduct via
a mobile device.
Research Design
The questionnaire was set based on the four factors mentioned under hypothesis with two to three
questions for each factor. The questionnaire consisted of twenty questions which were framed
under five sections like Basic details, Awareness check, User check, Satisfaction level, Complaints
and queries. Satisfaction level and Complaints and Queries section was framed in 3 grids with each
question having 5 options to answer ranging from very good to very poor which can be
superimposed to a 5 point rating scale.
A. Data showing the transaction values of customers through BHIM
The data shows that around 45% of the BHIM users use it on a daily basis where majority
transactions are of Rs. 1- 5000. (Figure 2). 32% users do transaction between 1K to 5K, 14% do the
transactions between 5K to 10K and only 9% people uses for transaction above 20K
Rs 1 - Rs 1000
Rs 1000 - Rs 5000
Rs 5000 - Rs 10000
Rs 20000
Daily
Ocassionally
Once in a week
Once in a month
The data shows that around 44% of the BHIM users use it on a daily basis. 20% users uses BHIP upi
occasionally, 29% uses once is a week and only 7% people uses once in a month.
• Research Instrument:
The study identified that all the independent variables selected (Security, Perceived ease of use,
Customer service, Speed of transaction) have a positive relationship with the dependent variable
customer satisfaction. The intensity of relation is strong for speed and customer service which
shows a positive relationship. Speed is identified to be the strongest predictor of customer
satisfaction which implies that customers well accept the instant mode of bank to bank transaction
which is done in seconds. Transactions of Rs1- Rs1000 is more than higher value from which we can
imply that people are still not ready to transactmoney of higher value. Apart from BHIM other used
applications for transactions are Google Pay, Phone Pe and Paytm. Although these factors are found
to be having a strongrelation with customer satisfaction of BHIM it is not assured that these are the
only determinants of customer satisfaction as there was lack of secondary data. Due to insufficient
literature on BHIM application the literature part of this paper is not so rich. It can be concluded
that BHIM application is one of the best move by the government of India for instant bank to bank
transaction and it is being accepted and loved by a large number of people in India.
Other Contribution:
• Statement of problem
• Importance/significance of the study
2. Review of literature
o Research Papers
o Journals and Publications
o Global perspectives and publications
o Indian perspectives and publications
3. Research methodology of the study
• Sources of data
• Sampling method
1. http://cashlesscatalyst.org/wp-content/uploads/2018/07/BHIM-Learning-Note.pdf
2. https://www.ijitee.org/wp-content/uploads/papers/v8i6/F3493048619.pdf
3. http://www.icommercecentral.com/open-access/study-of-consumer-perception-of-digital-
payment-mode.pdf
4. https://www.researchgate.net/publication/320661583_Unified_Payment_Interface-
An_Advancement_in_Payment_Systems