I.

BUSINESS NAME:

Ma∙ART∙ea© (Café and Art Shop)

II. BUSINESS PROFILE

BUSINESS DESCRIPTION
Ma∙ART∙ea© is a café/art shop which will be located at the Pozorrubio town plaza.

Ma∙ART∙ea© will be one of a kind café for it does not only offer delicious and refreshing

drinks and foods, presented in an art related style; but also art supplies and art related

services that consumers can avail.

Ma∙ART∙ea© will serve gourmet coffees, lattes, smoothies, teas and milk teas as

their main categories for beverages. The simple pastry offerings may vary with seasonality

but the primary lines will be muffins, breads, cookies, and rolls which will be supplied

daily by a local bakery. Foods such as pastas, pizzas, and salads are also part of the menu,

they will also sell art supplies; from pencils to paints, and will be acquired from wholesale

dealers and suppliers.

Ma∙ART∙ea© will also accept commissions of painted or drawn portraits, paintings

and other artworks; small events such as parties; workshops and tutorials for customers

who are interested to learn about art.

The café/art shop will be open for business on Mondays-Thursdays from 7 a.m. to

8 p.m., and Fridays to Sundays from 8 am to 9 pm.

TARGET MARKET AND CUSTOMERS

Ma∙ART∙ea©’s target is to provide a unique way of drinking your coffee or tea

while appreciating the beauty of art during your leisure, which fills the void of original tea

houses and cafes in the market area, and stand out from its corporate peers. Ma∙ART∙ea©

wants to attract and welcome customers who are looking for a cozy place to spend their

leisure; students from nearby schools for study place and a one stop shop for art supplies

for their projects; gather young, amateur, and professional artists of Pozorrubio in one place

to share their sentiments about their perception of art; social media influencers; food

addicts; and artists who are looking for supplies and place to start a new project.

GROWTH TRENDS IN THIS BUSINESS

Coffee addicts, milk tea lovers, food lovers, artists and other customers, by nature,

are looking for something that can provide them their needs and wants such as happiness

and relaxation-something special. That is why they are willing to pay so much for such

things. As first of its kind, Ma∙ART∙ea© wants to introduce a trend or to use a different

approach to attract customers, make its own mark and be different among its competitors.

Below are examples of trends that Ma∙ART∙ea© wants to apply.

 Uniqueness of products

 Interactive activities

 State of the art facilities

 Hosting or sponsoring small events

  Delivering amazing and commendable services from the knowledgeable and

skillful staffs

 Using technology in the promotion of the establishment and to aid their services for

easier transactions, etc.

PRODUCT/ SERVICES AND PRICING

Ma∙ART∙ea©’s primary offerings are delicious and refreshing beverages and foods

such as gourmet coffes, lattes, smoothies, teas and milkteas. To complement the beverages

are simple patry offerings like muffins breads, cookies and rolls. Ma∙ART∙ea© also offers

pastas, salads, pizzas and many more.

As a café/art shop, Ma∙ART∙ea© also wants to cater the needs of our local artists

and interested customers, art supplies and other art related services will be available.

Ma∙ART∙ea© will accept commissions of painted and drawn portraits, painting; hosting of

events such as workshops parties etc.

The pricing of each product or service availed by the customers will be computed

based on the material cost, labor cost, and the percentage marking. The owners will use the

cost-based pricing which involves the calculation of the total cost it takes to make the

product, then the addition of percentage marking to determine the final price.
III. The Vision and the Team
Mission

To offer our customers a wide variety of milktea drinks as they enjoy and engage
themselves with the works of art–an experience that people has usually never been
before.

Vision

Ma-ART-ea© aims to be the country's most loved and best-selling milktea and art
shop, as we continue in serving a unique taste of our products and in building connection
between art and people of all ages around the country or rather, the world.

IV. MARKETING AND SALES

 Marketing Plan
 Advertising and Promotional Plan
 Purchasing and Inventory Control
 The Competition

MARKETING PLAN

Marketing is a system of business activities designed to plan, promote and

distribute want-satisfying goods and services to present and potential customers. It is
considered as the lifeblood of every business transactions because it is a strategic way on
how to cope up to the needs and wants of the customers, finding opportunities regarding
it, introduce and market the product, achieve customers loyalty and patronage.
For the business to prosper, it should be given time and effort. The objective of
Ma∙ART∙ea© is to have the desired creativity so as to be able to provide quality food and
tea service to its service to its customers. The fulfillment of the needs and wants of its
customers or target market be the key objective of the business.

MARKET SHARE

Market Share is a measure of the consumers preferences for a product over other
similar products. A higher market sale, usually means greater sales, lesser effort to sell
more and a strong barber to entry for the competitors.

COMPETITORS
 Milktea
 PositiviTea
 Booba Coolers
 BasTeakoy
 Foodtography
 OMG Café

MARKETING STRATEGY
Ma∙ART∙ea© Marketing Mix (5P’s)
 Product
 Price
 Place
 Promotion
 People

PRODUCT

The management assures that the quality of milkteas is serve in a delicious flavor.
Serving is also faster and takes only five minutes so others won’t be bored. Basically,
they have the full control of their teas and also if they want to draw, scratch, or paint they
can do it, add do the BEST ART they want.

PRICE

Pricing includes the list price, the discount functions available the financing
options available etc. it should also take into the consideration the probable reaction from
the competitors to the pricing strategy. The price must take into consideration the
appropriate demand-supply equation.

PLACE

Ma∙ART∙ea© will be located in the Town Plaza of Pozorrubio. This place is

conducted to be strategic location for a business because it is the Town of Pozorrubio
wherein the students and families love to play and have a bonding to their family.
PROMOTION THROUGH ADVERTISEMENT

A. ONLINE ADVERTISEMENT. We are now in the modern world and surfing to

the internet is one of the easiest ways to have a quick access. The more links
going into the business’ Facebook Page, the more is greater. The advertisement
will also serve as a link to the business Facebook Page.
B. COMMERCIAL ADVERTISEMENT. It also helps the business so that other
people have knowledge and see what you’ve been advertising. Through this
advertisement many customers may encourage to try our tea.

PEOPLE

We at Ma∙ART∙ea© understand the value of both its employees and its customers.
It understands the fact that a happy employee can serve well and result in a happy
customer. Ma∙ART∙ea© will do internal marketing.

SWOT stands for Strengths, Weakness, Opportunities, and Threats. The idea
behind the SWOT Matrix is that you fill in each reaction-one of which highlights your
strengths one-year weakness and so forth.

The ff. are the Strengths, Weakness, Opportunities, and Threats of the business.

STRENGTHS
 Prices are controlled by customers
 Innovative Product
 Friendly Staff
 Variety of Art

WEAKNESS
 Lot of competitors
 Perception of some customers might compare to the quality of competitors

OPPORTUNITIES
 Growing Population
 Possibilities of Good Profit
 There is limited ART Tea shop

THREATS
 The business will be new in the market, it may be encounter difficulty in
sustaining the demand.

V. Office Location or Home-based Business

FACTORS IN SELECTING HOME BASED

What factors should they consider when choosing the right business to start. A
home-based business can provide to be a great asset to you, if researched and
implemented properly. This guide will help you maximize your probability of
success.

1. Mind-set.

Many people make the mistake of selecting a franchise based on what the business does,
what the person likes or where their passions lie. It’s important to understand if a
business is actually structured to be semi-absentee. If your heart is set on having a home
improvement business, you’ll find that this type of venture lends itself to the owner-
operator business model, requiring full-time commitment from the owner. Keep an open
mind when looking for a semi-absentee opportunity.

2. Finances.

It is a score card on the financial performance of your business that reflects when sales
are made and when expenses are incurred. It draws information from the
various financial models developed earlier such as revenue, expenses, capital (in the
form of depreciation), and cost of goods.

4. Skills.

People management skills are key to successfully operating a semi-absentee business

since you will be providing oversight to a manager or managers if you have multiple
locations. You need to be comfortable surrendering control and delegating the day-to-day
operations of your business to the manager(s).

4. Time availability.

is the percentage of time that a service or resource is fully available for its intended use.
It is a key operating metric in a number of industries.

HOME BASED BUSINESS FORMAT

This outline is suggested for a small proprietorship or family business.

Cover Page:

A. Business Name: _______________

Street Address: __________________

Mailing Address: _________________

Telephone number: _______________

Owner(s) Name(s): _______________

Inside Pages:

B. Business Form: __________________

(proprietorship, partnership, corporation)

Include copies of key subsidiary documents in an appendix. Remember even partnerships

require written agreements of terms and conditions to avoid later conflicts, and to
establish legal entities and equities. Corporations require charters, articles of
incorporation and by-laws.

VII. Business Organization

Raenald jan S. Quinto (Chief Executive Officer)

- The CEO has ultimate responsibility for the corporation activities and signing of
contracts.

Cecile S. Gutierrez (Chief Operating Office)

- Is a senior executive tasked with overseeing the day to day administrative and
functions of a business.

Emmanuel T. Pontanoza (Chief Financial Officer)

- Manages the company or organization’s finances and responsible for financial
reporting.

Trixie Althea Elasin (Secretary)

- Maintains the smooth running of an office through a variety of administrative and
clerical duties
(Shareholders)
Chance Baladad
Simon Maningding
Vhon Bautista
- Are the owners of the company and provide financial backing in return for
potential dividends over the lifetime of the company.

(Branch Managers)
Mhar Rimando
Louis Arcadio
Vandrick Dela Rosa
- Is responsible for coordinating and overseeing all branch operations, including
staff,hiring, and supervision.

X. ACCOUNTING

Accountant/Bookkeeper
Mr. Emman L.Oloko
Mr. Emman L. Oloko will be handling accounting and book keeping for all of
Ma∙ART∙ea©’s transactions. He will also be the budgeting adviser of the owner, Mr.
Raenald Jan Quinto. Mr. Oloko is a close friend and a distant relative of Mr. Quinto
which is why he was personally chosen by the owner.

Accounting Software Program

For accounting software program that will be use to process all of Ma∙ART∙ea©’s
transaction, Mr. Emman L. Oloko, chose the application FreshBooks. FreshBooks is
chosen by the accountant for the following reasons:
 The software is also being used by more than five million users around the world
to streamline time tracking and ionvoicing.
 The software also allows easy collaboration between team members and has a
redesigned dashboard where you can prioritize tasks and manage payments.
 The cost is affordable for almost any budget.
 Ma∙ART∙ea©
Pro Forma Income Statement
January 2021 – December 2021

Net Sales Php 12,022,500.00

Less: Cost of Goods Sold Php 9, 100, 000.00
Gross Income Php 2, 922, 500

Operating Expenses
Labor Php 360,000
Utilities Phpn 90,000
Insurance Php 72, 000
Sales Promotion Php 12,000
Delivery and Transportation Php 180, 000
Miscellaneous Php 10,500
Total Expenses Php 724, 500

Net Income Before taxes Php 2, 198, 000

Less Income Taxes Php 659, 400
Net Income After Taxes Php 1, 538, 600
 Ma∙ART∙ea©
Pro Forma Balnce Sheet
December 31, 2021
Current Assets
Cash Php 70, 540.00
Accounts Receivable Php 604, 840.00
Inventory Php 800, 420.00
Pre-paid expenses Php 10,460.00
Total current assets Php 1, 486, 260.00

Fixed Assets
Building Php 10, 005, 000
Equipment Php 409,500
Gross Fixed Assets Php 10, 414, 500.00
Less Accumulated Depreciation Php 169, 000.00
Net Fixed Assets Php 10, 245, 500.00

Total Assets Php 11, 731, 760.0

Liabilities and Owner’s Equity

Liabilities
Current Liabilities
Accounts Payable Php 513, 430.00
Accrued Payables Php 30, 600
Total Current Liabilities Php 544, 080.00
Long Term Liabilities
Mortgage Payable Php 207, 080.00
Total Liabilities Php 751, 160.00
 Owner’s Equity Php 10, 980, 600.00
Total Liabilities and Owner’s Equity Php 11, 731, 760
 Ma∙ART∙ea©
Financial Ratiosx
December 31, 2021

𝑁𝑒𝑡 𝑝𝑟𝑜𝑓𝑖𝑡 𝑏𝑒𝑓𝑜𝑟𝑒 𝑡𝑎𝑥𝑒𝑠 𝑃ℎ𝑝 2, 198, 000

𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝐸𝑞𝑢𝑖𝑡𝑦 = = = 20.02%
𝑁𝑒𝑡 𝑞𝑢𝑖𝑡𝑦 𝑃ℎ𝑝 10, 980, 000

𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐴𝑠𝑠𝑒𝑡𝑠 𝑃ℎ𝑝 1, 486, 260

𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝑅𝑎𝑡𝑖𝑜 = = = 2.73
𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐿𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠 𝑃ℎ𝑝 544, 080

𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐴𝑠𝑠𝑒𝑡𝑠 − 𝐼𝑛𝑣𝑒𝑛𝑡𝑜𝑟𝑦 𝑃ℎ𝑝 800, 420

𝑄𝑢𝑖𝑐𝑘 𝑅𝑎𝑡𝑖𝑜 = = = 1.47
𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐿𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠 𝑃ℎ𝑝 544, 080

𝑇𝑜𝑡𝑎𝑙 𝐿𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠 𝑃ℎ𝑝 751, 160

𝐷𝑒𝑏𝑡 𝑡𝑜 𝐸𝑞𝑢𝑖𝑡𝑦 = = = 0.07
𝑁𝑒𝑡 𝐸𝑞𝑢𝑖𝑡𝑦 𝑃ℎ𝑝 10, 980, 600