CRITICAL ANALYSIS OF

CADBURY COMPANY
A project Submitted to
University of Mumbai for partial fulfillment of the degree of
Bachelor in Commerce – Semester VI
Under the Faculty of Commerce (Banking & Insurance)
By
Mr. CHINMAY MADHUKAR PARSEKAR

Roll No: 862

Under the Guidance of Dr. B. M. RAI

SIR SITARAM & LADY SHANTABAI PATKAR COLLEGE OF ARTS & SCIENCE
AND
V.P. VARDE COLLEGE OF COMMERCE & ECONOMICS
(AUTONOMOUS COLLEGE)
S.V. ROAD, GOREGAON (WEST), MUMBAI-400062
 CRITICAL ANALYSIS OF
CADBURY COMPANY
A project Submitted to
University of Mumbai for partial fulfillment of the degree of
Bachelor in Commerce – Semester VI
Under the Faculty of Commerce (Banking & Insurance)
By
Mr. CHINMAY MADHUKAR PARSEKAR

Roll No: 862

Under the Guidance of Dr. B. M. RAI

SIR SITARAM & LADY SHANTABAI PATKAR COLLEGE OF ARTS & SCIENCE
AND
V.P. VARDE COLLEGE OF COMMERCE & ECONOMICS
(AUTONOMOUS COLLEGE)
S.V. ROAD, GOREGAON (WEST), MUMBAI-400062

I
SIR SITARAM & LADY SHANTABAI PATKAR COLLEGE OF ARTS & SCIENCE
AND
V.P. VARDE COLLEGE OF COMMERCE & ECONOMICS
S.V. ROAD, GOREGAON (WEST), MUMBAI-400062

CERTIFICATE
This is to certify that Kumar. CHINMAY MADHUKAR PARSEKAR has
worked and duly completed his Project work for the degree of Bachelor in Commerce
under the Faculty of Commerce in the subject of Banking & Insurance and his project is
entitled, “CRITICAL STUDY OF CADBURY COMPANY” under my supervision.

I further certify that the entire work has been done by the learner under my guidance and
that no part of it has been submitted previously for any Degree of any University.

It is his own work and facts reported by his/her personal findings and investigations.

________________________ ___________________

Dr. B. M. RAI Dr. Sharmistha Matkar

Principal
________________________
External Examiner

Date of submission:

II
 DECLARATION BY LEARNER

I, Kumar. CHINMAY MADHUKAR PARSEKAR , here by, declare that the

work embodied in this project work titled “CRITICAL STUDY OF
CADBURY COMPANY” forms my own contribution to the research work
carried out under the guidance of Dr. B. M. RAI is a result of my own
research work and has not been previously submitted to any other University
for any other Degree to this or any other University.

Where ever reference has been made to previous works of others, it has been
clearly indicated as such and included in the bibliography.

I, here by further declare that all information of this document has been
obtained and presented in accordance with academic rules and ethical conduct.

_____________________

Mr. CHINMAY MADHUKAR PARSEKAR

Roll No.: 862

______________________________
Certified by: Dr. B. M. RAI

III
 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the depth is so enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions in the
completion of this project.

I take this opportunity to thank the University of Mumbai for giving me a chance to do this project.

I would like to thank my Principal, Dr. Sharmishta Matkar, for providing the necessary facilities
required for completion of this project.

I would also like to express my sincere gratitude towards my project guide, Dr. B. M. RAI whose
guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference books and magazines
related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in the completion
of the project, especially my parents and Peers who supported me throughout my project.

__________

Mr. CHINMAY MADHUKAR PARSEKAR

Roll No: 862

IV
 INDEX

Sr. no. Chapter Scheme Page No.

1 Title Page I
2 Certificate II
3 Declaration by Learner III
4 Acknowledgement IV
5 Index of contents & Tables V
6 Abstract/Summary VII
7 Chapter 1:
1-2
1.1. Introduction
3
1.2. Scope of Research Study
4
1.3. Research Objectives
5
1.4. Research Hypothesis
8 Chapter 2:
6-7
2.1. Review of literature
9 Chapter 3:
3.1. Research Methodology 8
3.2. Collection of Data 9 - 11
3.2.1. Cadbury India 12
3.2.2. Expansion And Growth Of Cadbury 13
3.2.3. Overall Turnover 14
3.2.4. Advertisement Of Cadbury 15 - 16
3.2.5. Product Of Cadbury 17 - 19
3.2.6. Mondelez India 20
3.2.7. Marketing Strategies 21
3.2.8. Distribution And Selling Strategy 22
3.2.9. 5 P’s Of Cadbury 23 - 25
3.2.10. Swot Analysis Of Cadbury 26 - 27
3.3. Tabulation of Data
3.3.1. Balance Sheet Of Cadbury 28 - 29
3.3.2. Profit And Loss Account Of Cadbury 30 - 32
3.3.3. Cash Flow Statement Of Cadbury 33
3.3.4. Director Report 34 - 35
3.3.5. Auditor Report 36 - 37
3.4. Testing Of Data And Interpretation 38 - 42

V
10 Chapter 4:
4.1. Conclusion 43
4.2. Suggestions 44
4.3. Finding’s 45
11 Bibliography VIII

VI
 ABSTRACT

Cadbury,formerly Cadbury's and CadburySchweppes,is a British multinational confectionery company

wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest
confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge,
west London, and operates in more than 50 countries worldwide. It is known for its Dairy
Milk chocolate, the crème Egg and Roses selection box, and many other confectionery products. One
of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most
successful exports.

Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and
drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons
Richard and George. George developed the Bournville estate, a model village designed to give the
company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a
higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was
the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British
confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of a
Royal Warrant from Elizabeth II since 1955. Cadbury merged with J. S. Fry & Sons in 1919,
and Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American beverage
business was split as Dr Pepper Snapple Group; the rights ownership of the Schweppes brand had
already differed between various countries since 2006. Cadbury was a constant constituent of
the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was
bought by Kraft Foods in 2010.

On 7 September 2009, Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for
Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft
launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. The
UK Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the
acquisition of Cadbury.

On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that
Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft,
which issued a statement stating that the deal will create a "global confectionery leader", had to
borrow £7 billion (US$11.5bn) in order to finance the takeover.

VII
 BIBLOGRAPHY

For our research we have browsed the following websites:

1. https://en.wikipedia.org/wiki/Cadbury
2. https://www.cadbury.co.uk/our-story
3. Cadbury's website: www.cadburyindia.com
4. Google.com
5. https://www.scribd.com
6. www.moneycontrol.com

VIII
 QUESTIONNAIRE

1. Do you like to eat Cadbury chocolate?

[✓] Yes [ ] No

2. Which of the following do you prefer?

Plain Chocolate [ ]
White nuts [ ]
With fruit (Raisins) [ ]
With fruit and nuts [✓]
With caramel [ ]

3. Approximately, how many chocolate bars would you purchase in one week?
Less than 5 [ ]
5-10 [✓]
More than 10 [ ]

4. When you think of Cadbury, which chocolate comes to your mind?

Diary milk [✓]
Five stars [ ]
Perk [ ]
Silk [ ]

5. Do you think Cadbury Silk is a commodity consumed by children only?

[ ] Yes [✓] No [ ] May be

6. Do you think now people have become more health conscious that the need for chocolate has
declined?
[ ] Yes [ ] No [✓] May be

7. Do you think sugar free Cadbury chocolate should be more introduced to attract health conscious
people?
[✓] Yes [ ] No [ ] May be