DOM102 Principles of Operations Management
DOM102 Principles of Operations Management
Course Objectives:
The course aims to introduce students to management of business operations. By the end of the
course, you should be able to appreciate the basic principles of organizational operations
competitiveness including value creation and operational objectives. The course also aims at
introducing the field of Operations Management as an independent functional area of
management and provides a rationale for the study of Operations Management as a field of
specialization.
Course Contents
Lecture 1: Introduction to Operations Management
1.1 Introduction
1.2 Objectives
1.3 Operations Management Overview
1.4 The Value of Operations Management Study
1.5 Principles of Operations Management
1.6 Historical Development of Operations Management
1.7 Life cycle of an operating system
1.1 Introduction
1.2 Objectives
1.3 Input-Transformation-Output Model
1.4 Value addition in Manufacturing Firms
1.5 Value addition in Service Firms
1.6 Operations as a Service
1.1 Introduction
1.2 Objectives
1.3 Operations Competitive Dimensions
1.4 Orders Qualifiers and Order Winners
1.1 Introduction
1.2 Objectives
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1.1 Introduction
1.2 Objectives
1.3 Considerations in Facilities location
1.4 Methods used in facilities location
2 Capacity Defined
3 Capacity Dimensions
4 Capacity Planning Concepts
4.1 Economies and Diseconomies of scale
4.2 Capacity Availability and Utilization
4.3 The Experience Curve
4.4 Capacity Focus
4.5 Capacity Flexibility
Lecture 7: Facility Layout
Suggested Texts
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Assignments 10%
CAT 20%
Final Exam 70%
1.1 INTRODUCTION
In this lecture, you be introduced to the discipline of operations management and the
fundamental role it plays in ensuring that the goods and services we use in our day to day life are
produced and successfully delivered to use. This lecture will also make you understand the
difference between operations management and general management.
1.2 Objectives
The discipline of operations management involves ensuring that goods and services are produced
and delivered successfully to customers. Operations management is the only means by which
managers directly affect the value delivered to all stakeholders,- customers, investors employees
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and society. Effective operations management deliver high quality goods or services that meet
customers demand, motivate and develop skills of people who do the actual work and maintain
efficient operations for adequate return on investment while at the same time protecting the
environment.
Chase and Acquilano also define Operation Management as a design, operation and
improvement of the production/service delivery system that creates the firms products or
services. A critical analysis of this definition follows;
i) Design;
Involves coming up with new products and services to satisfy unmet customer requirements. It
also covers design of production capacity and facilities layout for effective and efficient work
flow. Design still encompasses design work of work systems which entails use of shifts to reduce
fatigue and performance measurement systems.
ii) Operation;
The operating system has to be run to produce a good or offer a service. The key issues of
consideration include the length of the shifts, scheduling orders for actual production and
production /operation planning strategies for demand management.
iii) Improvement;
The system has to be improved to offer a better service or to produce. Improvement of operating
systems is not an option but is mandatory because of three reasons;
Tastes and preferences of customers keep on changing with time making customers demand
different products or services.
Technology improvement gives opportunity to organizations to serve customers better.
Organizations have to take advantage of technology to design new goods or services of
modify methods of delivery.
Competition will challenge organizations to improve their outputs.
Many undergraduate students out of curiosity ask, “If I specialize in operations management will
I really get a job?” This may also be the same question you are asking. Below is a narrative of
the careers in this discipline and an exploration of other reasons why general knowledge in
operations management is necessary to you even if you will not be an operations major.
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Operations management knowledge enables you develop analytical skills which form the
fundamentals of good decision-making skills. Analytical skills allow you to deconstruct a
situation and look at its barest. When you are able to see a situation for what it really is and
then understand the factors and everything that is involved in it, you will have a more
rational approach in finding a solution for it. In the end, you make decisions that will be the
most beneficial to the business; decisions based on rational reasoning and not gut feelings
only.
For example if you want to reduce production cost, you can know what to attack to reduce
the cost by breaking it into constitute elements as follows;
The first step in understanding and identifying the key issues in Operation Management(OM)
situations is to review the historical perspectives that dominated management thought since the
19th century. Many aspects of earlier viewpoints, philosophies and schools of thought remain
relevant today and can provide the careful observer with valuable insight into present day OM
situations. Historical development in essence gives a picture of, where we have come from, are
Since 1900, the major schools of thought, have fallen within one of historical perspectives, of
management thought: The structural perspective, generally held at the turn of the 19 th century,
evolved from that time to encompass the theory of scientific management, classical theory,
bureaucracy, decision theory and systems theory. The human perspective, which first appeared in
the 1920s, eventually included schools of thought focused on human relations, group dynamics,
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and leadership research. The development of management theory dates back to the days of
Traditionally management has been defined as Forecast and Plan, Organize, Command,
Coordinate and Control. Management is the process of designing & maintaining an environment
As managers, people carry out the function of planning, organizing, staffing, leading and
controlling and applies to any kind of organization & managers at all levels. The aim of all
INDUSTRIAL REVOLUTION
Historically, the field of Operations Management has evolved in a very shot span of time. Its
roots go back to the Industrial Revolution, which started in the 1770s with the following
important developments:
Despite a lack of formal theory, economists such as Adam Smith sowed the seeds of labour
theory. Smith spoke approvingly of a pin manufacturer who divided the work into a number of
branches’, causing the separation of pin manufacturing into 18 different operations. This
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separation of activities permitted workers to concentrate on only one task & thus radically
increased the quality of pins that could be manufactured in a day. Smith also emphasized the
importance of proper machinery to facilitate labor. However, management prior to 1900 can be
Adam smith is given much of the credit for the theoretical development of the economics of
modern production. In his book, The Wealth of Nations, he pointed out that where workers are
organized to produce large quantities of an item, the labor required should be divided into
discrete tasks. He believed that this division of labor would produce several benefits such as.
Workers who continually performed the same task would acquire skill at it.
Time normally lost in switching from one task to another, would be saved
A worker’s increased concentration on a task would lead to the development of special tools
Division of labor characteristic described by Adam Smith has continued its evolution and
refinement all the way to the factories, hospitals, schools, government agencies, stores, libraries,
In 1832 a mathematician, Charles Babbage, extended Smith’s work by recommending the use of
scientific methods to analyse problems. In particular he suggested the use of time study, unit
costing, research & development, economic location analysis, bonus payments & pay on the
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Babbage is also known for his ‘difference engine’, and his ‘analytical engine’ the forerunners of
today’s computer. Both were never completed because, difference engine was faced by lack of
tooling technology & financial backing was withdrawn for the analytical engine by the
SCIENTIFIC MANAGEMENT
Almost half a century passed after Babbage before anyone addressed the problem of managing
factories. In 1898, a US National Tennis Champion, Frederick Winslow Taylor, turned his
attention to the factories and began a movement that eventually earned him the title, ‘father of
scientific management’. He gave up going to college and started as an apprentice pattern maker
and machinist in 1875. In 1878, he began working for the Midvale Steel Company whose
adopted some of Sellers’ ideas among many other of common knowledge, and organized them to
Chief Engineer after earning a degree through evening study. He invented high-speed steel –
cutting tools. These gave him ample experience and opportunity to know first-hand the problems
and attitudes of workers & saw the great opportunities for improving management quality.
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Always looking for the best way to do things, he developed techniques to systemize & improve
(planning) and workers (doing), an accounts system & principles for running business on a
scientific basis.
Taylor described his new management philosophy in the book, “The Principles of Scientific
Management’, Published in 1911. In this classical book, Taylor offered the following definition
of the Scientific Management “The kind of management, which conducts business or affairs by
reasoning”. Scientific management was mainly concerned with improved methods of production.
It was a rebellion against the old managerial problem solving through trial & error, the rule of
thumb. The advent of scientific management around the turn of the 20 th century is probably the
major historical landmark for the field. Therefore, this event more than any other can be
Taylor was convinced that, the scientific method, which provides a logical framework for the
analysis of problems, could be applied to the management process. The method consists of
defining the problem, gathering data, analyzing data, developing alternatives & selecting the best
alternative. He believed that use of scientific method would direct the manager to the most
efficient way work could be performed. Taylor sincerely believed that scientific management
practices would benefit employer through increased output and workers, who would receive
more income. But he stressed that scientific management would require both manager &
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The greater part of Taylor’s work was oriented towards improving management of production
operations. The classic case of the pig iron experiment at Bethlehem Steel Company where
laborers would pick up 92 pounds pigs in the car. In a group of 75 laborers, Taylor determined
the average output was about 12.5 tons per man per day. By applying the scientific method, he
developed;
After Taylor’s recommendations were implemented, the average output per worker rose from
12.5 to 48 tons per day, and the daily pay rose form $1,15 to $1,85 under the incentive system.
He concluded that the problem of productivity arose from ignorance of both management and
workers. Part of this ignorance was due to the fact that both the managers and the workers did
not know what constituted a ‘fair day’s work’ and a ‘fair day’s wage’. Also both the managers
and workers were concerned with how they would divide the profit, rather than increasing the
profit so that both owners & workers could get more. Taylor’s patterns for high-speed steel-
cutting tools & other inventions as well as his early engineering consulting works made him very
well off.
Taylor’s dedication to systematic planning and study of processes of all kinds pervaded his life.
With a specially designed tennis racket, he played on a national doubles, tennis championship
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team. When playing golf, he used clubs designed individually to achieve a predictable lie; his
friends reportedly refused to play with him when he used a particular putter because of its
accuracy. Legend has it that Taylor died of Pneumonia in a hospital with his stopwatch in his
hands.
Taylor’s philosophy was not greeted with approval by all of his contemporaries. Some unions
resented or feared scientific management, with some justification. In too many instances,
managers of the day were quick to embrace the mechanisms of Taylor’s Philosophy, time study,
incentive plans and so forth, but ignored their responsibility to organize and standardize the work
to be done. Hence there were numerous cases of rate cutting, labor overwork & poorly designed
work methods. Taylor’s ideas were however widely accepted in contemporary Japan where his
books, the Principles of Scientific Management, The Secrete of Saving Lost Motion, translated
into Japanese, sold more than two million copies. To date there is a strong legacy of Taylorism in
Taylor inspired legions of contemporaries, colleagues and followers who were many and
included the following; Frank & Lillian Gilbreth, Henry Ford, Henry Gantt whose works are well
Among the earliest proponents of eliminating waste were husband and wife team of Frank
(1868 – 1924) and Lillian (1878 – 1972) Gilbreth. They extended Taylor’s time study to detailed
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analysis of motion. Their philosophy of work smarter and not harder meant that every task had to
be carefully studied and all wasted motion should be eliminated to arrive at the one best way to
do the job. During their lifetimes, they applied this philosophy to almost every conceivable kind
of work. Frank owned a construction company that specialized in brick building. Applying one-
best way philosophy to the task of bricklaying, he reduced the number of basic motions for
laying a brick from 8 to 6. At a time when bricklayers were laying about 500 bricks a day his
Frank, is considered by most people, as the father of motion study. He stressed the application of
principles of motion economy to the most, minute details of tasks in an attempt to identify the
‘one best way’ of performing a given task. He also developed the well-known motion study
technique involving the use of ‘therbligs’ and chronocyclegraphs. He introduced new detailed
techniques of analyzing job from the point of view of time, motion and fatigue.
Lillian is known for human relation work in the field. Her book, “The Psychology of
Management”, is one of the earliest works concerning the human factor in business
organizations. From her studies dealing with worker fatigue and psychology, she gained the title
Though important contributors to management thought, they could hardly be called the parents
of TQM or JIT since these go far beyond their thinking & in some instances stand counter to it.
They were specifically interested in the waste of motion while there are many types of
waste;
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In any process, there is no such a thing as one-best-way, if there ever was, it would only
JIT/TQM stand by the premise that seeking out waste and finding better ways is the
Henry Gantt’s best known contribution to management is the charting system he developed for
the Work Scheduling in Production. However he also developed some original incentive pay
systems and emphasized the importance of worker psychology in areas such as morale. He
advocated efficiency and argued, that workers should be given bonuses to ensure that they
completed jobs on time. Gantt also emphasized that corporations should publicly state the social
Ford utilized Eli Whitney’s idea of interchangeable parts and a continuous workflow concept he
saw in Switzerland to bring ‘mass production’ to large scale industry. He arranged, workstations
into an assembly line with a moving belt for parts, each worker performing a specialized task on
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Ford is known for his concern for human elements in production, with his first ‘sociological
Moving assembly line: the year 1913 saw the introduction of one of the machine age’s greatest
technological innovations, the moving assembly line for the manufacture of Ford Cars. Before
the line was introduced, in August of that year one worker assembled each autoworker
performing a small unit of work and the chassis being moved mechanically, the average labor
time per chassis was 93 minutes. This technological breakthrough, coupled with concepts of
Mathematical and statistical developments, dominated the evolution of OM from Taylor’s time
up to around the 1940s. An exception was the Hawthorne studies, conducted in the 1930s by a
research from the Harvard Graduate School of Business administered and supervised by
sociologist Elton Mayo. These experiments were designed to study the effects of certain
Hawthorne, Illinois. The unexpected finding, reported in Management and the worker (1939) by
management. To the surprise of the researchers, changing the level of illumination for example
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had much less effect on output than did the way in which the changes were introduced to the
workers. I.e. reduction in illumination, in some instances led to increased output because workers
felt an obligation to their group to keep output high. Discoveries such as these had tremendous
implications for work design & motivation and ultimately led many organizations to establish
Mayo emphasized the human & social factors in work. The emphasis on human relations in
management for so many years following this study gave birth to the term the human relations
school of management thinking. Mayo felt that ‘scientific management’ often emphasized
Further research established prepositions of the human relation school, such as:
work
Leadership style, group cohesion and job satisfaction are major determinants of the
Employees work better if they are given a wide range of tasks to complete
Application of the division of labor can make work so boring, trivial and meaningless
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Human behavior theorists, notably Douglas McGregor and A. H. Maslow made significant
contributions to the theories of leadership, motivation and organizational design. Their school of
behavior, and this demonstrated that factors other than pay, can motivate workers.
OPERATIONS RESEARCH
Scientists & engineers have been involved with military activities for as long as the recorded
history. World War II, with its complex problems of logistics control & weapons systems design,
provided the impetus for the development of the interdisciplinary, mathematically oriented field
mathematics, psychology & economics. Specialists in those disciplines form a team to structure
& analyze a problem in quantitative terms so they can obtain mathematically optimal solutions.
It provides many of the quantitative tools used in OM as well as other management disciplines.
OR is the application of scientific methods to study & devise solutions to managerial problems.
Employing a decision focus, the systems approach, & mathematical models, OR has helped solve
In the late 1950s scholars & researchers in the field began to generalize the problems &
& chemical processors and wholesalers and the name for the field evolved into ‘production
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management’. The intent of this term was to stress the fact that the field had become a
functional management discipline in itself and not just a set of manufacturing techniques.
In the late 1950s & early 1960s, scholars began to deal specifically with OM as opposed to
industrial engineering or OR. Writers such as Edward Bowman and Robert Fetter. (Analysis for
Production and Operations Management (1957) and Elwoord S. Buffa (Modern Production
(1961) noted the commonality of problems faced by all productive systems and emphasized the
importance of viewing production operations as a system. They also emphasised the useful
applications of waiting line theory, simulation & linear programming that are now standard
In later 1960s the field expanded even further to embrace the service sector of the economy.
Since the word production seemed to connote product organizations, the more general term
‘operations” was substituted to emphasize the general basis of the field. Transition from
The marked increase in demand for services has been mainly, negative, lack of productivity
growth. The inefficiency of services is evidenced by the constant and often bitter criticism of for
instance, railroads, public schools, health care & many other such systems. Only in recent
years(Jack, Meridith) have service sector organizations received the same attention from
researchers, as had been paid to manufacturers. Many of the concepts and ideas developed for
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the manufacturing sector can be modified & applied to service industries. For example, the
problem of school bus routing, health centre scheduling & layout have been addressed with
Aquillano’s first edition of operations management, stressed the need “to put the management
The Origins & Roots of purchasing & Supply Management: Purchasing has been considered one
of the basic functions common to an organization. Charles Babbage addressed the topic in his
There are few historical records on the origin of purchasing. This is due to the fact that in the dim
past people bought materials of suppliers to make articles for sale and not for use. Before 1900
there were few instances of purchasing departments separate and distinct from production and
other operating departments. The first book dealing specifically with the purchasing function was
published in 1887. These were railroad publications, written by railroad personnel. This can be
At about the same time, occasional articles began to appear in some trade publications dealing
with some purchasing aspects. James M. Cremer, ‘ the engineer as a purchasing agent, August
1908 issue of Cassier’s Magazine. John C. Jay, Jr., general manager of sales of Pennsylavia steel
Corporation: Iron Age: January 1913: suggested the organization of a group to promote the
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interests of purchasing agents through more publicity regarding their activities. This did not
Purchasing Agents of America was founded in 1915. Purchasing came of age during the early
part of World War 1, under the impact of expanded production brought about by the war. At its
fifty second annual convention in Washington, D. C in May 1967, the association voted to
change its name to “The National Association of Purchasing Management” in recognition of the
Many of the scholarly principles on which purchasing & supply are built are taken from
economics. The principles of determining the organization’s requirements, selecting the optimal
source, establishing a far & reasonable price & establishing & maintaining mutually beneficial
relationships with the most desirable supplier provide the conceptual backbone of the purchasing
and supply function. The evolutionary nature of management in this field is such that continued
Harvard University has long recognized the importance of purchasing and supply management.
They offered the first course during 1917 – 1918 academic year. Today, the Harvard Business
Review continues Harvard’s tradition by publishing numerously timely articles on the subject.
Today over forty colleges and universities in the United States offer degree-granting programs in
the area of purchasing and supply management. Similar programs exist in Europe, Australia,
Asia and the rest of the Americas. The impact of procurement professional on the quality, cost
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and productivity of their organization is one of the keys to competitiveness in the marketplace
H. B. Twyford, purchasing: Its Economic Aspects and Proper Methods, 1915, was prophetic
when he wrote “A (purchasing) staff which is entirely unsympathetic with the particular needs of
the user of the material will fail to grasp what is one of the essential things for their department.
They will be dealing with papers and accounts not with men and things.
Howard T. Lewis of Harvard University, Industrial Purchasing 1938. The recent past has
witnessed major events, which have had a direct impact upon the significance of the procurement
function in business and the economy. Some of these events have triggered renewed interest in
increased international competition has forced industries to look at foreign purchasing practices,
resulting in a renewed respect for Japanese style of close vendor relations. High interest rates and
expensive inventories have caused increased respect for output-input system, in which purchased
materials would ideally move from the seller’s finished goods line to the buyer’s using areas.
The 1950’s recession diverted the attention to cost-cutting efforts on purchased supplies. I960s
and 1970s, Purchasing and management frequently used manual systems to manage inventory.
Buyer’s major focus was price reduction and shutdowns prevention. The idea is to apply a total
system approach to managing the flow of information, materials & services from raw material
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suppliers, through factories & warehouses to the final customer. Recent trends such as
outsourcing & mass customization are forcing companies to maximize the speed of response to
The computer allowed the fast & relatively inexpensive development of management
information, expedited the solution of OR models that were heretofore too large for manual
solution, provided support for business functions & formed a basis for automation.
The major development of the 1970s was the broad use of computers in operations problems. For
manufacturing, the breakthrough was the application of the Materials Requirement Planning
(MRP) to production control. This approach ties together in a computer program all the parts that
go into complicated products. This program then enables production planners to quickly adjust
production schedules & inventory purchase to meet changing demands for final products.
Clearly, the massive data manipulation required for changing schedules of products with
thousands of parts would be impossible without such programs & the computer capacity to run
them. The promotion of this approach, pioneered by Joseph Orlicky of IBM & consultant Oliver
Wight by the American Production and Inventory Control Society (APICS) is termed the MRP
Crusade.
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The 1980s show a revolution in the management philosophies and the technologies by which
designed to achieve high-volume production using minimal parts that arrive at the workstation
just in time. This philosophy coupled with TQC, which aggressively seeks to eliminate causes of
As profound as JIT’s impact has been, factory automation in its various forms promises to have
Manufacturing (CIM) Flexible Manufacturing Systems (FMS) and Factory of the Future (FOF)
Kanban – As a result of JIT revolution against waste, the Japanese introduced Kanban. A
Poka Yoke – Idea is that each process & each employee treat the next step in the process as the
customer ensuring perfect product to the next ‘customer’ in the assembly line/production
process. Poka Yoke is therefore a foolproof technique that ensures production of units every time
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The late 1970s & early 1980s saw the development of the manufacturing strategy paradigm by
researchers at the Harvard Business School. This work by professors William Abernathy
Skinner, emphasized how manufacturing executives could use their factories capabilities as
strategic competitive weapons. The paradigm itself identified how the five Ps of OM can be
analyzed as strategic & tactical decision variables. Central to their thinking was the notion of
factory focus & manufacturing trade-offs. They argued for a strategy of creating a focused
factory that does a limited set of tasks extremely well. This raised the need for making trade-offs
among such performance measures as low cost, high quality & flexibility in designing and
managing factories.
The great diversity of service industries, ranging from airlines to zoos with about 2000 different
types in between, precludes identifying any single pioneer or developer that has made a major
impact across the board in these areas. However, one service company’s McDonald’s unique
approach to quality and productivity has been so successful that it stands as a reference point in
thinking about how to deliver high-volume standardized services. In fact, McDonald’s operating
system is so successful that the president of Chaparral Steel used it as a model in planning the
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The unquestioned major development in the field of OM, as well as in management practice in
general is TQM. Though practiced by many companies in the 1980s, TQM became truly
pervasive in the 1990s. all operations executives are aware of the quality put forth by the so
called, quality gurus, W. Edward Deming, Joseph M. Juran & Philip Crosby. Helping the quality
movement along is the Baldrige National Quality Award, which was started in 1986 under the
direction the American Society of Quality Control and the National Institute of Standards of
Technology. The Baldrige Award recognizes up to five companies a year for outstanding quality
management systems. The ISO 9000 certification standards put forth the International
Organization for Standardization now play a major role in setting quality standards for global
manufacturers in particular. Many European companies require that their vendors meet these
The American Society for Quality Control defines quality as the totality of features and
characteristics of a product or service that bear on its ability to satisfy stated in implied needs.
Quality experts, Edward Deming and others are the ones who reinforced the need for quality in
organizations and this is how TQM school of thought emerged. TQM stresses a commitment by
management to have a continuing company wide toward excellence in all aspects of products and
services that are important to the customer. TQM programs rests on:
Continuous Improvement: TQM requires a never-ending journey of CI. The end goal is
perfection which is always sought. The Japanese call it Kaizen. The Americans call it zero
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Employee Empowerment: Involves employees at every step in the process is key. Techniques
the very best performance for processes or activities very similar to yours. The steps for
Just in time: Reduces the amount of inventory a firm has on hand by establishing quality and
purchasing control that bring inventory to the firm just in time for use. The JIT is related to
quality in 3 ways:
o It improves quality
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o Taguchi Technique
o Pareto Charts
o Process Charts
W. Edward Deming – After World War II, Dr. Deming went to Japan to each quality. In his
quality crusade, Deming insisted that management accept responsibility for building good
systems. The employee, he believed, cannot produce products that on the building average
exceed the quality of what the process is capable of producing. Deming’s 14 points of
o Build quality into the product, stop depending on inspections to catch problems
o Build long term relationships based on performance instead of awarding business on the
basis of price
o Start training
o Emphasize leadership
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J. M. Juran he believed in strong top management commitment, support and involvement in the
quality effort. He is also a believer in teams that continually seek to raise quality standards. Juran
varies from Deming somewhat in focusing on the customer and defining quality as fitness for
Philip B. Crosby – quality is free was Crosby’s attention getting book published in 1979. His
traditional view has been “with management and employee commitment great strides can be
made in improving quality. He insists that the cost of poor quality should include all of the things
that are involved in not doing the job right the first time.
Other issues in quality management include the development of international quality standards.
The Japanese established the Industrial Standard z8101-1981. The Europe’s ISO 9000
Standard was developed by EU and is now gaining worldwide acceptance. The American
Quality Control Society has developed specifications equivalent to those of the EU-Q90-Q94. In
1988, the USA established the Malcolm Baldrige National Quality Award for quality
achievement. The award is named after former Secretary Commerce Malcolm Baldridge. Some
of the previous winners include Motorola, Xerox, IBM, Federal Express and AT&T.
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The need to become lean to remain competitive in the global economic recession in the 1990s
pushed organizations to seek major innovations in the processes by which they ran their
operations. The flavour of business process reengineering (BPR) is conveyed in the title of
Michael Hammer’s influential article “Reengineering at Work: Don’t Automate, Obliterate”. The
advocated in TQM. It does this by taking a fresh look at what the organization is trying to do in
all its business processes, and then eliminating non-value added steps and computerizing the
Together with Information Technology other factors that played a significant role in the new
o Globalization – with the formation of common markets and regional grouping meant that
competition previously not here. Internationalization of the media also meant that a localized
phenomenon was the recent case of contamination of Coca Cola products in Belgium (a
localized problem) became a hot issue internationally forcing various Coca Cola branches
o Liberalization – before the fall of Communism, Governments around the world heaving
protected their markets using tariffs and import bans. There was also a lot of subsidy element
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in their economies, thereby distorting the operations of various industries. When communism
collapsed in the early 1990s, it set the stage removal of protectionist policies and subsidies.
Under the World Trade Organization (WTO) (earlier referred to as GATT – General
Agreement on Trade and Tariffs) it seeks to harmonize world trade operations although it has
become very challenging to agree on the rules (the Seattle riots of 1999 attests to these
controversies). With the removal of government protection means companies have to stand
o These rapid and far-reaching changes led to the emergence of BPR. This management
paradigm is defined as the fundamental rethinking and radical redesign of business process to
bring about dramatic improvement in performance. Some of the results were remarkable for
instance: American Express has reported reducing its annual costs by over $1 billion through
reengineering, AT&T’s Global Business Communication Systems Unit turned a nine figure
loss into a nine figure profit by reengineering. Reengineering has enabled the semiconductor
group of Texas Instruments to reduce the cycle time of its order fulfillment process for
ELECTRONIC ENTERPRISE
The recent quick adoption of the Internet and the World Wide Web during the late 1990s is
amazing. Electronic Enterprise refers to the use of the Internet as an essential element of business
activity. The internet is an outgrowth of a government network called ARPANET, which was
created in 1969 by the Defence Department of the United States Government. The use of web
pages, forms, and interactive search engines is changing the way people collect information,
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shop and communicate. Even today, connections to the internet are relatively inexpensive, and
Microsoft and Netscape have led the way by making the “Web browsing” software virtually free.
management which form the backbone of this course. As the era of globalization &
similar new practices in OM. New practices were aimed at serving the customers better so
as to achieve a competitive hedge in the global front. Schonberger advanced the following
Cut: work in process (waiting lines), throughput times, flow distances & space
Make it easy to make or provide goods or services without error the first time
Record & retain output volume, quality & problem data at the workplace
Ensure that line people first crack at problem solving before experts
Maintain & improve present equipment & human work before thinking about new
equipment
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Seek to have plural rather than singular work stations, machines, cells & flow lines for
Businesses have to keep with an alarming rate of change and therefore Operations management
has become a dynamic subject. Evolution of ideas or the procedures and tools that accompany
them sometimes occurs rather suddenly and at times gradually. The information explosion, rapid
technology innovation, reduced product life cycles, global competition, changes in the
composition of the work force, and new organizational structures contribute to this turbulent
environment.
The rapid change is accompanied by ensuing unpredictability, which dictates that companies
must adopt new perspectives when planning for the future. Future oriented organization can be
described as organization designed for adaptability and change, resists pressures for short-term
results, and values preventive rather than curative action. “Future orientation therefore implies
aligning the organization to face a future environment that has not yet been defined”. This
requires the ability of leadership to develop a vision shared by a culture that is comfortable with
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In lecture one, you went through definition of operations management. In this lecture, you will
be able to appreciate the special role played by operating systems by adding value to inputs
through the use of people, plants, parts, processes and planning and control, popularly known the
5Ps of OM. The simple chart below represents the OM transformation model;
Transformation process
Input 1) People Output (Higher
e.g. Raw materials 2) Plants value than the input)
Customers 3) Parts
4) Process Finished products
5) Planning & control
Let us look at two examples, one for a service organization and another for a manufacturing
As a student, once you are admitted by the University for a Degree Programme, you
(student) become the input in the transformation process. The student goes through the
5Ps of OM and at the end of the degree program, the system produces an output of higher
value, a graduate or postgraduate. The 5Ps of OM in this example are as explained below;
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1. People:
What kind of people add value to a student in a teaching process? Think of the various
staff you daily interact with in campus. Below is an example of the groups of staff who
- Support staff – ensure lecture halls, libraries, hostels and compounds are clean
and equipment provided by the university are secure. They also ensure security of
2. Plants:
Plants generally refer to infrastructure which is capital intensive and is used for value
addition. In a university, this comprises the lecture halls, libraries, laboratories and the
mobile plant (vehicles). Lecture halls and labs provide a serene environment to follow
lecture proceedings, perform laboratory experiments and do exams away from the
3. Parts:
Parts constitute consumables used in service delivery process e.g. food, stationary, books,
marker pens, dusters etc. Without them it’s not easy to communicate with students or give
4. Processes:
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Can also be referred to as the methods of adding value to a student. You lecturers have
used lectures, group discussions, CATs, individual assignments and industrial visits as
5. Planning and Control: This entails plans on how to offer the services the teaching service
and control to put in place to ensure quality of the services or waste is limited. Universities
decide when to start semesters or academic years, when to give tests and who is allowed to
sit for an exam. Controls also include the necessary student identification documents
3. Parts
4. Processes
The input transformed into soda Ash is Trona or Sodium sesquicarbonate . When it goes
through the transformation process, a different compound (Soda Ash) which has a variety
of uses is produced. Below lets examine how trona goes through the 5Ps of OM to be
converted to soda ash.
1. People:
The people used in the transformation process include but not limited to the following;
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2. Plants
Infrastructure which is capital intensive and is used by soda ash manufacturers to add
value to trona;
- Dredges; vessel like machines that mine the soda ash from the lake
decomposition
- Grinding & screening plant which adds value by crashing soda ash into fine
particles
- Packing plant where final output is put into either 50kg or 1 tonne bags for
portability
- Laboratory which houses the quality testing equipment, chemicals, and personnel
3. Parts
- Heavy furnace oil which is the main fuel for burning the raw material
- Packing bags of e.g 50kg or 1 tonne for packing the soda ash for easy handling
- Stitching threads used for stitching the packing bags after packing soda ash
- Oil
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4. Processes
Processes refer to series of actions, changes, or functions bringing about a result, where
the result in this case is soda ash. Below let us go through some of the actions which lead
- Transportation, the action of moving raw material from mining point to the plant or
- Blending in which raw material with fewer impurities is mixed with material with
quality.
- Grinding, the act of breaking soda ash into fine particles by use a mill. Small
particles engulf substances being melted in furnace better for lower melting point.
- Screening, which involves separation of small particles from big particles to help
in further crashing the big particles online without wasting time and energy
- Packing, putting the final output into 50kg, 1 tonne bags etc so as to enhance
portability
- Testing, the act of using chemicals to determine if the quality of raw material or
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TRANSFORMATIONS
Physical – manufacturing
Location – transportation
Exchange in retailing
Storage – warehousing
The degree to which a firm can produce goods and services that meet the test of international
markets while simultaneously maintaining or expanding the wealth of its shareholders.
1. COMPETING ON COST
Invest in;
Please the customer by understanding their attitude and expectations of quality i.e. know
what the customer is looking for
3. COMPETING ON FLEXIBILITY
Produce wide variety of products
Introduce new products
Modify existing products quickly
Respond to customer’s needs
4. COMPETING ON SPEED
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Fast
Fast adaptations
Tight linkage
Batch process
1. ON TIME DELIVERY; customers want their goods delivered in time e.g. The evening
before for faster running
2. VOLUME OF OUT PUT
3. COST (materials delivery, scrap…) should be mined at all times in order to reduce the
production cost
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World–class manufactures no longer view cost, quality, speed of delivery and even flexibility as
tradeoffs. They are order qualifiers and winners
Order Qualifiers – a screening criterion that permits a firms products to be considered as possible
candidates for sale
Order winners – a criterion that differentiate the products or services of one firm from another
Process; is any part of an organization that inputs transforming them into output
Utilization; is the ratio of time a resource is actually activated related to the time that is available
for use
Process flowcharting
The basic elements can include tasks or operations, flow of materials or customers, decision
points and storage areas or queues
Blocking
Occurs when the activities in a stage must stop because there is no place to deposit the items just
completed
If there is no room where the employee can place a unit or work down, they will hold on to it not
being able to continue working on another
Starving
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Occurs when
Bottle neck
Occurs when the limited capacity of a process causes work to pile up or become unevenly
distributed in the flow of a process
FACILITY LAYOUT
1. Centers to contain
2. Space & capacity for each center
3. Center space configuration
4. Center location (independent)
Process layout/ job shop/functional layout; Use of a single structure to measure the difference
needs of other e.g. using a lecture hall as a library
It’s an ideal for local production &resources are general purpose & less capital intensive. It’s
also ideal for variety production.
Production layout also called flow shop layout; is ideal for high volumes. Resources department
is dedicated for the particular line. The processing rates are too high.
Cellular layout
One worker multiple machine
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Current trade office layout is the use of partial glass or wooden separations between
offices or use of open office layout.
Ambient conditions are like lightning, temperature, ventilation, humidity, noise level,
background, music etc.
These conditions affect the productivity and customer’s level of satisfaction with how
long they stay, the facility and the amount of money they spend.
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Special is from the word space. This is to expose the customer to as much merchandise/
services as possible while keeping the circular path of customers clear
The person next to the entrance is assumed to have full knowledge of the organization
and its products and services by customers
Signs identifies certain help centers where customers can get certain services. If signage
is not well done, customers tend to move up and down trying to locate help areas. This
creates congestion especially in organization where many customers get out easily.
Symbols and artifacts are items which are socially significant e.g. foundation of
knowledge is a symbol of Kenya court of arms.
INVENTORY MANAGEMENT
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Inventory is any stock of an item or resource held by a firm & includes the following;
1) Finished goods
2) Raw materials
3) Components or parts
4) Working progress
5) Supplies e.g. stationery
An organization manages inventory through the use of inventory system which is a set of
policies & controls that monitor levels of inventory &maintain what level should be
maintained when stock should be replenished & how long large orders should be.
Inventory cost
A. Holding/carrying cost; costs incurred in case of having inventory in the store e.g.
operation cost of capital
Insurance cost; is directly proportional to inventory value
Wages& salaries of warehouses personnel
Rents & rates of warehouses
Cost of security system
Cost of maintenance if inventory e.g. reflegeration, heating
Material handling cost
B. Ordering cost; cost incurred so as to have inventory e.g. wages & salary of
procurement personnel
Stationary cost, communication cost, internet cost
Licenses of ERP systems
Carriage inwards
C. Set up or production change cost; cost incurred in producing inventory internally
for use by the same company
EBQ
Economic batch
quality
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usage
usage
Production
break
I. Vital flow; items whose volume is low but value is very high
II. Moderate
III. Useful menu; volume is high but value is very low
Implications;
A class requires highly qualified personnel & serious management attention in terms of time
The class is the reserve i.e. won’t require serious management attention, high quality personnel
Bin system
Materials required system. Referred to as inventory system for independent demand used in
assembly operations
J-I-T (just in time) philosophy aims at high volume production using minimal resources
Assumptions;
TC=DC+(D/Q)S+(Q/2)H or Q/2 Ci
Example;
i. Annual demand = 10,000 units
Days per year considered = 365
Cost to place an order = 1,000
Holding cost per unit, per year = 250
Lead time = 7 days
TC=DC+D/Q S+Q/2 H
Q=√(2DS/H)
√(2*10,000*1000/250)
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Q=√80000
=282.84
ii. Reorder point
Lead time = 7 days
Days per year = 365
Annual demand = 10,000 unit
D=10000/365 *7
RP= 192 units
Just In Time
This is the integrated set of activities designed to achieve high volume of production using
minimal use of materials, component parts and finished goods
It also involves elimination of waste in production efforts& timing of productive resources
so that parts may arrive at the next working station just in time
JIT uses demand pull logic
It works on two philosophies
i. Elimination of waste
ii. Respect of people
In summary it’s a management philosophy that uses a whole system, attacks waste, exposes
problems and achieves steam line production. However it requires;
1. Employees participation
2. Requires continuous improvement
3. Total quality control influence
4. Small lot sizes
5. Industrial engineering/ basics: to be easy to stream line or upgrade bottleneck work
areas/stations
JIT assumes stable work environment. Characteristics
i. Very reliable transportation systems
ii. Good communication systems
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ABC analysis
Example
Given the following information classify the items into A,B and C
10/14.005=71%
12/14.005=85%
0.47/14.005=3.35%
OPERATIVE DECISIONS
AGGREGATE PLANNING
Types of plans
1) Long range plans- Plans of greater than 1 year horizon and are usually performance on
increments. These include: a) Process planning
b) Capacity management
c) Facility location
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2) Intermediate range plans- Plans for 6-18 months usually done on monthly or quarterly
increments. In this range master production schedules are prepared using the aggregate
operations plan which is derived from sales plans.
3) Short-range plans- Plans for one day to less than 6 months usually done with weakly
increments. These are mostly order scheduling plants. The main purpose of aggregate
planning is to specify the optimal production rate, work force and the inventory in hand.
This plan is the totality of the item produced by an enterprise because several products
produced share resources.
Y
1000
Forecast Demand
7000
6000
5500 5000
4500
9000
8000
Aggregate Demand
6000
4500
4000 4000
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Notes:
a) In the month of April, demand =capacity
b) In the month of May, forecast demand=5500 and capacity =4000 i.e. demand is
greater than capacity.
c) In June , demand =7000 and capacity =9000 i.e. capacity >demand
1. Explore opportunity of deferring demand
2. Subcontracting
3. Hire external capacity and meet demand
Scenario 1:
Scenario 2: If this was subcontracting or hiring all the demand of May will be met. In June
capacity is 9000, demand=7000 thus that’s more with 2000. In June capacity demanded by 2000
units. The plan in June is to maximize 9000 units and carry forward inventory of 2000 so as to
carry out the shortfall of provision of 2000 in July.
b) Raw materials availability- Availability of the raw materials can affect the capacity
utilization and cost of the capacity.
c) Economic conditions- Economic cycles affect economic prices which affect the
purchasing power. During recession it’s not time of acquiring capacity. During economic
boom, it’s not advisable to use short term measures.
d) Market demand- this is seasonal thus increase the capacity with short-term.
e) Competitor’s behavior.
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1. Chase strategy
Increases in demand are met by hiring workers while decreases in demand are met by
firing part of work force. This is common in services and labour intensive operations. For
this strategy to work there must be a pool of well trained workers from which an
organization can recruit at will and at short notice.
Advantages
-Low payroll cost
-The organization can easily meet several demands in low cost and at short notice.
Disadvantages
-Quality can easily be compromised if refresher training is not adequately done or at the
end of their contract period they don’t care to give the organization quality.
-Morale can be so low because a number of the workers do not meet their basic needs
most of the times.
- The organization can face high cost of safety gear because of misuse.
-The organization can easily get into labour disputes especially if contract periods are not
monitored to be within labour laws.
-Compensations due to accidents and injuries in work place may be very high.
2. Stable workforce
In times of high demand, the organization doesn’t recruit additional workers but it makes
existing workers work for long hours or more shifts.
In times of low demand, the same workforce work producing at the demand level i.e.
workforce gets under listed because nobody is fired during the period. It’s always
important to pay overtime.
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Advantages
-Quality of output is high because the existing workforce better understand customer’s
expectations and requirements.
-Employees can be monitored by payment of overtime and honourism and else this may
reduce stuff turn over.
Disadvantages
-Morale of the employees may be low because of lack of time to attend to personal
issues
-Level strategy where you continue to produce at the same output rate when demand is
low or high. Consequence is that during the time of low demand the organization creates
a lot of stock which increases inventory cost and during time of high demand, the extra demand
can easily be met using stocks but if there is no stock either not met or deferred in future when
demand will be low. Organizations which use these strategies are either monopolies or
government agencies.
Note; the above strategies are not mutually exclusive in use i.e. you can use a combination of the
two or more strategies for the same organization.
OPERATION SCHEDULING
Ordering the barriers in groups through the system so as to achieve a given an objective or
objectives. The only ordering sequence will depend on the workflow you want; job shop
workflow, flow shop, project shop or batch shop.
Work centre is an area in business in which productive resources are organized and work is
completed. May be a single machine, group of machines or an area where a particular type of
work is done e.g. job shop, flow shop (Product line) and assembly line. When you are scheduling
you can use forward or backward scheduling.
Forward scheduling- the due date of the customer is not the starting point of scheduling.
Backward scheduling- you start with the due date of the customer. The due date/ completion date
of a job is determined after the scheduling of work. You start with the due date of the customer
first then you decide when the job should be started so as to be able to deliver at the due date.
This is common in jobs having several deadlines which can’t be escaped. It’s possible to use
backward scheduling once you have excess capacity.
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Infinite scheduling- work is sent to a centre based on what is needed over time, then continuous
use of huge volumes over a long period of time.
We can’t have optimizing techniques in preparing and especially for service organizations. Most
of the times an organization is only able to get a good solution of scheduling but not the best.
Rule of thumb in experience is widely used in preparing schedules or resigning scheduling
software.
FACILITIES LOCATION
They include;
a) Macro-economics
b) Micro-economics.
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RAW MATERIALS;
Necessity-that is the only place where raw materials are found e.g. magadi soda
Perishables-locate the firm near the source if highly perishable e.g. tea firms/dairy firms.
Transportation cost-To minimize the transportation cost and where processining
Competition and cheap access –where there are less firms looking for that materials.
ACCESS TO MARKETS
Locate closer to markets so that you can achieve time based competition.
LABOUR COST
Protective clothing provision cost-look at areas where people can work without using
protective clothing.
Political stability of a country will enable growth of business but if it unstable then
development is likely to be affected negatively.
Constitution; Have affair hearing and which is fast incase of legal disputes.
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MICRO – FACTORS
The factors considered are site selection or the actual place on the ground where the firm will be
constructed.
They include;
LAND
SERVICE UTILITIES
Water-it is needed in the industries as a cooling agent or for elimination of waste and also
as a raw material.
Health care- the firm should have its own hospital/clinic for employees to receive
medical care at work.
Public transport – Includes Roads net works, sea transportation, water transportation and
air.
Maintenance services – they include; painting, renovating the buildings e.t.c.
Entertainment.
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Availability of security
The major of any location decision making is to maximize the profitability of an enterprise.
Manufacturing considers cost issues because items can be shifted to the consumers and hence
by minimizing cost, profitability of the enterprise will be enhanced.
To make the best location choice, organizations make use of economic analysis methods
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Example;
A 250,000 11
B 100,000 30
C 150,000 20
D 200,000 35
Y=a + b x y- cost
A - Fixed cost
X - Variable cost
550
500
B
450
A
400
350
300
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20
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Advantages
You can easily use information on software packages to locate, plot the lines and arrive at a
solution.
Disadvantages
Not easy to get accurate cost and revenue data on costs and revenues for the various allocated
values.
It is a popular method because a wide factors are considered for both qualitative and quantitative.
It s not a method for people who are bias to quantitative.
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PROSEDURE TO FOLLOW
Example
Ministry of health wants to locate a new referral hospital in any one of the following locations;
Kasarani , Athi River, Karen .
Factors to consider
Accessibility by the public
Land cost and availability
Customer drawing areas
Security
Construction cost
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Security 0.1. 60 6 80 8 70 7
Market 0.20 95 19 70 14 50 10
Advantages
Disadvantages
It is not easy to allocate relative weights in situations where many factors are involved.
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CAPACITY MANAGEMENT
CAPACITY ; Definition
It can also be defined as the output a system can deliver in a unit of time.
Dimensions of capacity
Overutilization
Underutilization
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Volume
Lack of demand
Lack of raw materials
Poor production, planning and control (Management)
Lack of utilities e.g. water, Electricity, Security
Overwhelming demand
Failure to upgrade capacity with time.
CAPACITY UTILIZATION
Preventive maintenance time – The longer the system is put down for maintenance, the
Longer it will be unavailable.
Break downs - The longer the systems break down and spend before repair the longer
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Maintenance.
Lack of demand;
there is no demand for goods and services you will not be able to utilize the capacity .
Lack of utilities ; Water, Electricity a lot of time is lost and production goes down
NOTE; It is the role of operations managers to coordinate material availability
scheduling systems and issues to do with utilities available to maximize capacity .
Diseconomies of scale ; the disadvantages a firm faces because of large scale production
or because of producing huge volume of output.
G 700m
A
100m
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F 600m
B
Unit of output (production)
200m
E 500m
C
300m
D 400m
Volume
Makes sure the organization increases capacity over time by acquiring bigger capacity so as to
operate as at lower cost of production par unit.
However, care should be taken on large capacities which may only be organizations specific
because such capacities lead to diseconomies of scale.
CAPACITY FLEXIBILITY
Ability to change capacity to produce more quality or less more variety or less, cost effectively
and reasonable time.(The changes are usually caused by changes in demand)
I. Flexible plants: Have ability to rapidly increase and decrease volume and to change
from one product to another. E. g .a lecture which has no seat permanently fixed is not
flexible like one with temporally placed.
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II. Flexible process: Processes which permit first switching from one product/service to
another. I.e. give the organizations economies of scope e.g. banking software offers –
deposit, withdraw through western union.
III. Flexible workers : Workers who are multi-skilled and able to perform different tasks at
different times. Multi-skilled workers require broad based training.
CAPACITY FOCUS
It can be focused on ;
1. COST – Organizations go for volume attract huge numbers charging cheap and still
maximizing profits.
2. QUALITY –The focus will be small numbers premium charge and the concern will be on
the customarisation of services /products.
3. Flexibility – changing capacity in light of changes in customer demands
More working hours
More operating hours
Providing services at remote sites
Sites that you have not previously addressed
4. Liability- giving it at the time you has promised without delays.
CAPACITY PLANNING
DEF;
Making sure you have right capacity in terms of quantity and quality to meet demand in
the future.
BY; maintaining system balance.
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Outsourcing;
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Allowing a third party to acquire and serve you from other firms or organizations. It is
usually a long term demand.
Drivers to outsourcing
Cost – it is cheaper
More competitive – delivery time can be met.
You can take advantage of technical skills or expertise.
Capacity sharing
Allowing another entry to use your capacity when you are still using
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