SENIOR HIGH SCHOOL DEPARTMENT

Detailed Lesson Plan (DLP)

School Grade Level

I. OBJECTIVES
A. Content Standard how to work with peers and external publics/ partners for the development of an
ICT project that advocates or mobilizes for a specific Social Change or cause
B. Performance Standard at the end of the 4-week period collaboratively participate actively in the creation
and development of an ICT Project for Social Change relating to an issue in
specific professional tracks:
Savings and financial literacy drives and advocacies (Business/ Academic)
C. Learning Competencies/Objectives. 1. identify a local or regional cause or issue for Social Change related to specific
(Write the LC code for each) professional tracks that can be addressed or tackled using an ICT Project for
Social Change CS_ICT11/12-ICTPT-IIm-p16
2. analyze how target or intended users and audiences are expected to respond
to the proposed ICT Project for Social Change on the basis of content, value,
and user experience CS_ICT11/12-ICTPT-IIm-p17
3. integrate rich multimedia content in design and development to best enhance
the user experience and deliver content of an ICT Project for Social Change
CS_ICT11/12-ICTPT-IIm-p18
4. develop a working prototype of an ICT Project for Social Change
CS_ICT11/12-ICTPT-IIm-p19
II. CONTENT Developing an ICT Project for Social Change covering the topics of:
1. Planning and conceptualizing an ICT Project for Social Change
2. Research for ICT Projects, Audience profiling, (demographics and
psychographics)
3. Designing and copywriting for ICT Projects
4. Developing and constructing the ICT project
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
4. Additional Materials from Learning Resource (LR) portal
B. Other Learning Resources http://creativecommons.org/licenses/devnations/2.0/ or send a letter to Creative
Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.
Audience Profiling and Research By Elliot Maunder
Audience Profiling by GCSE Media Studies
EDU 626 Integrating Educational Technology
IV. PROCEDURES
A. Reviewing previous lesson or presenting the new lesson What is the difference between demographics and psychographics?
B. Establishing a purpose for the lesson This lesson will give you understanding on designing and copywriting for ICT
project.
C. Presenting examples/instances of the new lesson What is designing and copywriting for ICT project?
D. Discussing new concepts and practicing new skills #1 Lecture:
Discussing designing and copywriting for ICT Projects
E. Discussing new concepts and practicing new skills #2
F. Developing mastery (Leads to Formative Assessment 3)
G. Finding practical applications of concepts and skills in daily Copy is a content primarily used for the purpose of advertising or marketing.
living This type of written material is often used to persuade a person or group as well as
raise brand awareness
H. Making generalizations and abstractions about the lesson What is the role of internet in copywriting?
I. Evaluating learning What is copywriting?
What is the importance of bookmarking?
What are the approaches of SEO?
J. Additional activities for application or remediation
 Assignment/Agreement (___minutes). Fill in-in below any of the
four purposes
 Reinforcing/strengthening the day’s lesson
 Enriching /inspiring the day’s lesson
 Enhancing/improving the day’s lesson
 Preparing for the lesson
V. REMARKS
VI. REFLECTION
A. No. of learner’s who earned 80& on the formative assessment.
B. No. of learner’s who require additional activities for remediation.
C. Did the remedial lessons work? No. of learner’s who have
 caught up with the lesson
D. No. of learner’s who continue to require remediation
E. Which of my teaching strategies worked well? Why did these
work?
F. What difficulties did I encounter which my principal or supervisor
can help me solve?
G. What innovation or localized materials did I use/ discover which
I wish to share with other teachers?

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