QUALIFICATION FILE TEMPLATE

NSDA
Reference
To be Added by
NSDA

CONTACT DETAILS OF THE AWARDING BODY FOR THE QUALIFICATION

1. Name and address of awarding body:

National Academy of RUDSETI

Chitrapur Bhavan
15th Cross, 8th Main
Malleswaram
Bengaluru- 560 055
Ph: 080- 2346 2875
Email: info@rudsetacademy.org

2. Name and contact details of the Individual dealing with the submission:

Name: Sri. R. R. Singh

Position in the Organization: Director General
Address: Same as above
Email: dg@rudsetacademy.org

3. List of Documents submitted in support of the Qualifications file (Annexure)

i. About National Academy of RUDSET

ii. RUDSETI Model of Entrepreneurship Development
iii. Curriculum document /Syllabus
iv. Session Plan
v. Bank wise list of RSETIs
vi. Research Studies regarding RUDSETI/RSETI

SUMMARY
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Qualification Title: Homemade Agarbathi Maker

Qualification Code: NARQ30004 – PRODUCT

Nature and purpose of the qualification:

Qualification enables the trainee to set up his/her own Incense Sticks (Agarbatti) Manufacturing Unit
and supply to Marketers / Larger Manufacturers or directly sell in open market.

According to NSSO Data (2013) among workers in rural areas, 54.2% are self-employed and 38.6%
work as casual labor, where as only 7.2% have regular wage employment. Most of the self employed
are engaged in agriculture and have very little formal skills both in farm and non-farm occupations.
Hence, the need to skill rural youth so that the next generation of workers become skilled, productive
and contribute positively for the growth of the economy.

On gaining skills in tailoring and entrepreneurship, the candidates trained in this qualification can start
their own Photo Studio and also take up outdoor photo and video recording assignments. There is
increasing demand for this service especially for private (domestic) and public events in the rural
areas and small towns. On becoming an entrepreneur the candidate trained in this qualification will
initially promote a micro-enterprise which can gradually grow to become a small and later medium
scale enterprise. The Micro, Small and Medium Enterprises (MSME) sector has emerged as a highly
vibrant and dynamic sector of the Indian economy over the last five decades. MSMEs are playing a
crucial role in providing large employment opportunities at comparatively lower capital cost than large
industries. They are also contributing in a significant manner to the industrialization and development
of rural and backward areas. This helps to reduce regional disparities and provides for a more
equitable distribution of national income and wealth. MSMEs contribute enormously to the socio-
economic development of the country. This sector today consists of 36 million units and provides
employment to over 80 million persons. The Sector through more than 6,000 products contributes
about 8% to GDP besides 45% to the total manufacturing output and 40% to the exports from the
country. The MSME sector has the potential to spread industrial growth across the country and can
be a major partner in the process of inclusive growth. The Micro, Small and Medium enterprises
contribute to over. Entrepreneurship, and resultant creation of employment and wealth, is a major
mean for inclusive development. A programme which is conducted with a motive to promote potential
entrepreneurs, understanding of motives, motivational pattern, their impact on behavior and
entrepreneurial value is termed as entrepreneurial development programme.

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Body/bodies which will award the qualification: National Academy of RUDSETI, Bengaluru

The National Academy of RUDSETI was established in April 2009 in response to an emerging need
for capacity building and mentoring of more than 585 Rural Self Employment Training Institutes
(RSETIs) established in each district of the country as joint venture between different Banks and the
Ministry of Rural Development, Government of India to work as National Level Resource
Organization for RUDSETIs and RSETIs and other similar type of Institutes

1. To design and conduct training programmes and undertake project in Enterprise Promotion, Rural
Development, Technology Transfer and imparting Human Resource Development (HRD) concepts.
2. To conduct research and development work in the field of Entrepreneurship Development
3. To act as a advisory to policy makers relating to Enterprise Promotion and Rural Development (for
Government /NGOs/ Other Organizations / Financial Institutions /Corporate Entities / Central
Secretariat, RUDSETI)
4. To take up any other activities connected with Rural Development and Entrepreneurship
Development and Rural Development.
5. To provide Consultancy and Counseling Services in the field of Entrepreneurship Development and
Rural Development.
6. Any other activity aimed at Development of Entrepreneurship, Rural Development and serving the
society at large.
(See Annexure I for a complete profile of NAR and Annexure II for RUDSETI model of
Entrepreneurship Development)

Body which will accredit providers to offer courses leading to the qualification:
National Academy of RUDSETI, Bengaluru

Body/bodies which will be responsible for assessment:

National Academy of RUDSETI, Bengaluru

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Occupation(s) to which the qualification gives access:

This qualification will enable the trainee to establish a Incense Sticks (Agarbatti) Manufacturing Unit
as his / her own undertaking. The unit will be able to produce a variety of perfumed Incense Sticks
and allied products. The manufacturing can be done in parts (for certain operations like only rolling)
or in full (entire product with packing). The unit can be expanded by installing machinery and also by
employing skilled workers specialized in various operations such as rolling, applying perfumes,
packing to attend to the increasing demands for specific type of incense sticks usable for different
occasions. Besides skills in the field of Agarbathi making, the qualification will give access to the
trainee to:
1. Acquire and internalize the required Entrepreneurial Competencies (skill as well as attitude).
2. Knowledge and techniques for identifying the business opportunities, selection of an entrepreneurial
activity, launching of the venture and skills for managing a Micro Enterprise.
3. Build confidence in one’s own abilities

Proposed level of the qualification in the NSQF:

Level 3

Anticipated volume of training / learning required to complete the qualification:

80 hours
See Annexure III for curriculum document and Annexure IV for session plan
Entry requirements / recommendations:

Male or Female Candidates in the age group of 18 to 45 years having inclination for taking up
manufacturing of variety of perfumed incense sticks as a self employment occupation.

Progression from the qualification:

This qualification will enable the trainees to become entrepreneur by setting up an incense sticks
manufacturing unit. In due course they can expand the unit thereby providing employment to
other skilled workers with specialization in specific works.

Planned arrangements for the Recognition of Prior learning (RPL):

Not applicable

International comparability where known:

------

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Formal structure of the qualification

Homemade Agarbathi Maker Mandatory/ Estimated Size Level
Optional (learning
hours)
Professional Knowledge
A - Entrepreneurship Mandatory 12 hours Level 3
1. Knowledge of self-confidence , attitude
2. Entrepreneurial competencies
3. Banking, insurance , financial accountancy and
management
4. Legal aspects ,regulatory aspects of SMEs

B – Technical Knowledge Mandatory 28 hours Level 3

5. Introduction to Incense Sticks manufacturing – Raw

materials, different processes, machinery etc.
6. Knowledge about different forms of Agarbattis such as
Agarbatti sticks, Loban, Dhoops, Agarbatti tubes.
Technical Skills Mandatory 48 hours Level 4
7. Preparation of Powder (Mix) for Agarbatti making.
8. Selection of proper sticks and rolling of required thickness.
9. Ability to roll the scented masala dough onto sticks for
obtaining required thickness.
10. Drying, Counting and Packing of finished goods.
11. Ability to take safety measures while working.
Core Skills Mandatory 12 hours Level 4
12. Business Opportunity Identification
13. Market Survey and Business Plan Development
14. Planning and Risk Assessment
15. Problem solving
16. Time management
17. Communication
18. Business Management skills
Admission & Examination Mandatory 4 hours -

Total Duration of the Course 104 hours

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SECTION 1 - ASSESSMENT

Body/Bodies which will carry out assessment:

This qualification will be used by 585 RSETIs (list is furnished in Annexure IV) across the country
which has been established in each district. These RSETIs are controlled by commercial banks
(both Government owned and Private). NAR is a separate body and there is no linkage in
management and control between the RSETIs offering the training and NAR which will conduct the
assessment. The assessment of outcome of the qualification will be done by NAR which is an
independent organization. It is run by professionals who are expert in rural entrepreneurship
development. In NAR there will be a separate vertical similar to ‘Controller of Examinations’ in
Universities, which will conduct the assessment through its empanelled assessors at the RSETI
level. The empanelled assessors will be provided training by NAR.

How will RPL assessment be managed and who will carry out?
Not Applicable

Describe the overall assessment strategy and specific arrangements which have been put in
place to ensure that assessment is always valid, reliable and fair and show that these are in
line with the requirements of NSQF.
Assessment tools for the Qualification are decided on the basis of composition of knowledge
and skill in that particular Course. All assessments shall have at least two tools viz.1. Practical test
and 2. Written test and/or Viva.
1. Assessment process:
The assessment will be primarily carried out by collecting evidence of competence gained by
the trainees by observing them at work, asking questions and initiating formative discussions to
assess understanding and by evaluating their practical work. The question papers for the theory
Examinations contain objective/descriptive type questions, drawings etc.

Minimum pass mark: Overall 50% of marks allotted

2. Testing and certifications for the course:

Arrangements will be made by NAR to ensure that the evidence on which assessment / judgments
made are comparable for all trainees and that the judgments made does not vary from assessor to
assessor. Arrangements relating to the conduct and monitoring process of assessment are as
follows:
 Questions papers will be prepared by NAR in consultation with vocation experts in the field.
 Structured tests at the Institute level will be administered in the presence of the assessors.
 The tests will be supervised and monitored at every Centre
 Theory and practical Examinations will be carried out with invigilators/examiners with the
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overall supervision of the certified assessors.
 Examiners called for evaluation of practical will have technical expertise in the field

ASSESSMENT EVIDENCE

Assessment & Evaluation:

The trainees will be assessed through a structured test process. The test will comprise of both
written, practical and viva voce. Standard question paper will be devised keeping in view the
expected outcome of the training. The test will be administered by certified and empanelled
assessors at RSETI level. The technical skill component will be tested through practical
examination. Both of these tests will be followed by personal interview wherein the
entrepreneurial competencies will be tested. The extent of internalization of the inputs given will
be tested. The face-to-face interview will assess the overall ability of the trainee concerned to
perform the defined job role including behavioral aspects of entrepreneurial competencies. On
getting the results of these tests from the assessors at ground level, a senior expert in
entrepreneurship at NAR, Bengaluru will review the marks and on his validation, system
generated certificates will be issued to the successful candidates online.

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Entrepreneurship Development Aspects

Assessment Criteria
Assessable Outcomes Performance Criteria Total Theory Practical
1. Candidate is clearly able to PC1 – Understanding the Context and Need for Rural
differentiate between Wage 1 1 0
Entrepreneurship Development, Role of RSETIs
employment, Self- PC2 – Developing Self Confidence and Positive
employment and 2 1 1
Attitude (Micro Lab & Tower Building)
Entrepreneurship
PC3 – Comparative Advantages of Entrepreneurship
2. Understand, appreciate 1 1 0
and Self Employment over Wage Employment
and develop the self- PC 4 - Understanding and internalizing
confidence for embarking 5 2 3
entrepreneurial competencies
on self-employment PC5 - Understanding the process of steps in Problem
2 1 1
3. Understand and internalize Solving
entrepreneurial PC6 – Time Management – Understanding of Basic
competencies and know 3 2 1
Concepts and ability to manage time
their importance for
PC7 – Effective Communication Skills –
becoming a successful 2 1 1
Understanding of Basic Concepts and ability
entrepreneur.
PC8 – Ability to assess market conditions and
4. Trainee is able to 2 1 1
indentify appropriate business opportunities
appreciate need for PC9 – Understanding of Banking & Insurance and
continuous growth and 2 1 1
how it can help a start up enterprise
expansion of an enterprise
PC10 – Ability to Prepare Business Plan based on
5. Trainee is able to analyze 10 6 4
data obtained from Market Survey
major trends in a given PC 11 – Understanding licensing and regulatory
economic sector / sub- 2 1 1
aspects of launching an enterprise.
sector and identify PC12 – Ability to Maintain Books of Accounts and
Business Opportunities 5 3 2
Develop Financial Statements for a Small Business
6. Develop effective personal PC13 – Understanding and ability for Inventory and
management skills like time Materials Management 5 3 2
management and PC14 – Understanding and ability for Sales and
communication skills. Marketing 5 3 2
7. Trainees are able to PC15 – Human Resource Management –
devise a simple marketing Understanding of Concepts and ability to manage a 5 3 2
and sales strategies and team
plan for a small business PC16 - Understanding of Basic Laws relating to
MSMEs 5 3 2
8. Trainees able to manage
small team of workers PC17 – Growth and Strategic Planning -
3 3 0
required for managing a Understanding of Concepts
small business Total EDP 60 36 24

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Assessment Criteria
Assessable Outcomes Performance Criteria Total Theory Practical
Professional Knowledge PC 1 – Interest to learn Agarbatti making process and
B. Technical Knowledge the demand and scope for taking it up as Self 5 5 Nil
Employment profession.
1. Interest generated in
learning the techniques of PC 2 – Knows how to prepare Agarbattis by hand 10 10 Nil
Agarbatti making for taking rolling
it up as self employment
venture. PC 3 – Knows the various techniques such as hand 10 10 Nil
2. Knowledge of preparing rolling for producing the Incense sticks.
Agarbattis manually as well
as by using machines. PC 4 – Knows the various equipments and raw 15 15 Nil
3. Knowledge of various materials required for Agarbatti making (Quality and
techniques and proportion).
requirements for
manufacture of different Total 40 40 Nil
type and quality Agarbattis.
4. Knowledge of various
equipments connected to
manufacture of different
forms of Agarbatti
Professional Skills PC 1 Take out the bamboo stick bundle of required 2 Nil 2
5. Preparation of Powder length from the stock
(Mix) for Agarbatti making.
6. Selection of proper sticks PC 2 Segregate the unusable bamboo stick from the 2 Nil 2
and rolling of required bundle of sticks to reduce wastage of materials and
thickness. improve productivity

7. Ability to roll the scented PC 3 Mark the required tip length for coloring as per 6 Nil 6
masala dough onto sticks instruction (if required)
for obtaining required
thickness. PC 4 Prepare the color solution 10 Nil 10
8. Drying, Counting and
Packing of finished goods. PC 5 Dip the sorted stick bundle in color solution 6 NIL 6
covering the required tip length
9. Ability to take safety
measures while working. PC 6 Dry the sorted and colored bamboo sticks and 4 NIL 4
store appropriately

PC 7 Identify different ingredients for Agarbatti masala 6 NIL 6

PC 8 Check the ingredients and remove any 4 NIL 4

unwanted materials

PC 9 Calculate the approximate ratio in which the 10 NIL 10

ingredients are to be mixed

PC 10 Take out and mix different ingredients 10 NIL 10

uniformly
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PC 11 Add appropriate amount of liquid (water or oil) 10 NIL 10
to justify the optimum level of viscosity of the masala
dough

PC 12 Mix the liquid with ingredients thoroughly by 10 NIL 10

hand to prepare the dough

PC 13 Check and justify that the masala dough is 10 NIL 10

uniformly mixed with right level of viscosity

PC 14 Proper storage/ covering of the masala dough 2 NIL 2

to avoid drying

PC 15 Minimize and dispose the waste materials in 2 NIL 2

the approved manner

PC 16 Take safety precautions while mixing the 4 NIL 4

masala ingredients

PC 17 Leave work area safe and secure when work is 2 NIL 2

complete

TOTAL 100 NIL 100

Grand total 200 76 124

Pass: Overall 50% of marks

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SECTION 2 - EVIDENCE OF LEVEL
Option B: Key Requirements of the Job Role

Title of the Qualification: NARQ30004 – PRODUCT – Homemade Agarbathi Maker

NSQF LEVEL - 3
Process Required Professional Professional Core Skills Responsibility
Knowledge Skills
Persons may carry Basic facts, Recall and Communication written and Under close
out a job which process and demonstrate oral, with minimum supervision,
may require limited principle practical skill, required clarity, skill of some
range of activities applied in trade routine and basic arithmetic and responsibility for
routine and of employment repetitive in narrow algebraic principles, own work within
predictable range of personal banking, basic defined limit.
application. understanding of social
and natural environment

Agarbatti Making Knowledge The skill required Enterprise launching and Since this training
involves low level level required is here is mainly business management leads to
of technology of basic nature acquired by skills to a limited scale. entrepreneurial
limited range of as mixing of practice and once This can be imparted outcome
activities like raw materials in perfection is through training as it responsibility for
mixing, rolling, required achieved, it will be involves simple machinery own work and
drying and packing proportion is to repetitive in and moderate capital learning is to be
which can be duly be done. nature. investment. present and
predicted. demonstrated.

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SECTION 3 - EVIDENCE OF NEED
What evidence is there that the qualification is needed?

Entrepreneurship has been embedded in the Indian genius and is a part of its tradition. India
traditionally has been an entrepreneurial society. Traditionally, the entrepreneurship of many
communities has been facilitated principally by the successful use of informal ‘entrepreneurial
ecosystems’ and interdependent business networks. Further, there is also a rich tradition within the
Indian Diaspora, spanning the past several hundred years, whose spirit of enterprise is legion.

Entrepreneurship in India occurs in ‘far more encompassing and far reaching ways than in developed
countries’, and could therefore be far more complex, for there is so much more that needs to be done.
Commentators today celebrate the ubiquitous Indian attitude of ‘Jugaad’ (a Hindi word roughly
translated as ‘creative improvisation) tool to somehow find a solution based on a refusal to accept
defeat, and calling on initiative, quick thinking, cunning and resolve to quickly fulfill market demands at
the lowest possible prices) as an entrepreneurial trait that has been as much a part of everyday Indian
living as its rich tradition of philosophy and speculation.

The development and impact of entrepreneurship in India has intensified in recent times, particularly
with the rise in knowledge-intensive services. New entrepreneurs who do not belong to traditional
business communities have begun to emerge in large numbers. Entrepreneurship has grown rapidly,
visibly so, creating wealth and generating employment, especially in the past twenty years. Crucial
efforts initiated after economic liberalization – including systematic attempts to reduce the ‘license raj’,
greater efforts to make finance more easily accessible to entrepreneurs and other institutional support
to ‘techno-preneurs’ – have helped improve the climate for Entrepreneurship.

Thus, the opportunities created by today’s global knowledge economy coupled with the ‘unshackling of
indigenous enterprise’, have continued to making India a ‘fertile ground’ for Entrepreneurship. Recent
surveys, such as those undertaken by Goldman Sachs and Pricewaterhouse Coopers, have estimated
that India has the potential to be among the world’s leading economies by 2050. Further India’s
economy can potentially gain significantly from the country’s characteristic features – a democratic
open society, a strong technology base (with capacity for leapfrogging), unparalleled diversity, vibrant
capital markets (including growing private equity and venture capital markets), an increasingly youthful
population (50% of India is 25 years and younger), a sizeable market of a large number of customer
with vast unmet needs as well as an environment of full and free competition in the private sector.

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In order to give impetus to this growing demand of first generation entrepreneurs to gain formal training
in entrepreneurship knowledge and skills RSETIs have been established by various Banks. Ministry of
Rural Development gives part funding of the training. The RSETIs have been established on the
RUDSETI models which have been proved very effective in eradicating the problems of unemployed
youth. The trainings by these Institutes are unique in the sense they are demand based. The Institutes
have got the experience of conducting these Programmes over the years.

Agarbatti making business can be started on small scale or large scale basis. Agarbatti is considered
as household goods having a great market potential. The burning of Agarbatti or incense in religious
and social functions has been practiced in India since early times. Agarbatti an aromatic powder or
paste is burnt in Indian homes as a fragrant fumigant and is reputed to possess insecticidal and
antiseptic properties. The burning time of an Agarbatti varies from 15 minutes to 3 hours according to
quality and size.

Agarbattis are used by all communities in India, Sri Lanka, and Myanmar and by Indians residing
abroad. As on today about 90 foreign countries are using Agarbattis. The demand of Incense Stick is
found all throughout the year and it increases on festive seasons. Agarbatti Industry is one of the
labour intensive cottage types of traditional industries in India and Karnataka State leads in this
industry, the main centres of manufacture being Mysore and Bangalore. Moreover, it is an export-
oriented industry also. In fact, this is one the items considered for boosting exports. Owing to the low
level of technology involved in this industry, Agarbatti making business can be initiated with simple
machinery and moderate capital investment.

In order to identify the potential programmes as per the needs of the unemployed youth, a
Committee of General Managers of top 5 RSETI sponsoring Banks has been constituted. The
General Managers of State Bank of India, Punjab National Bank, Bank of Baroda, Central Bank
of India and Bank of India are the members of this Committee. In addition, Executive Director,
RUDSETI, National Director for RSETIs and Director General, National Academy of RUDSETI
who got rich field experience also joined this Committee. The above Committee met at Mumbai
on 7th November 2016. After thorough discussions and based on the past experience the
Committee short listed potential /need based courses for training rural unemployed youth in
the RSETIs. The training on ‘Homemade Agarbatti Maker’ is one such shortlisted need based
training.

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What is the estimated uptake of this qualification and what is the basis of this estimate?

Presently there are 585+ Rural Self Employment Training Institutes (RSETIs) across the country
sponsored by various Banks. National Academy of RUDSETI is the anchoring Institution which designs
and approves the training programmes being conducted by these RSETIs. The Training Modules are
demand driven and are vetted by National Academy of RUDSETI, having experience of running similar
programmes by the RUDSETIs since over three decades. Manufacturing of Agarbatti / Incense sticks is
one of the most popular need based training programmes conducted by these Institutes. These
programmes are having very good settlement rate. This programmes more suited for enterprising
women candidates.

Candidates trained in this activity have successfully established their units by availing credit facilities or
investing own funds. The RSETI MIS is enabled to record the settlement of candidates by capturing of
action photos, pass book entries, loan sanction letter copy etc. which is available for verification. The
number of trainees under this qualification during the past three years is as under:

FY No. of Training Number of Candidates

Programmes

2013-14 190 5769

2014-15 155 4781
2015-16 138 4349

So far 39926 candidates have been trained in RSETIs in this Qualification. Cumulative settlement rate
for the above training is 63% and observing the above trend, the candidates trained under the above
qualification file, the number of candidates to be trained in the next 3 years is estimated at more than
15,000.

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What steps were taken to ensure that the qualification(s) does/do not duplicate already existing or
planned qualifications in the NSQF?

Similar course leading to holistic understanding of the area of Manufacturing of Agarbatti in small scale as a
Self Employment venture and leading to entrepreneurial outcome particularly for Rural youths particularly
women, is currently not offered by NCVT or Sector Skills Councils. Hence, the training imparted in this
programme is unique and the Qualification does not get duplicated.

What Arrangements are in place to monitor and review the qualification (s)? What data will be used and
at point will the qualification (s) be revised or updated?

National Academy of RUDSETI has put in place a robust MIS for RSETIs. Comprehensive data (Course
wise/Bank Wise/State Wise) for all RSETIs is maintained by NAR in the said MIS. Entry level data include
the photograph of the candidate other basic details. Course modules are made available in the MIS and
the website of NAR. Training logs and Post Programme Reports with action photographs of the training
are also made available in the MIS. Details of Settlement and credit linkages are uploaded in the MIS with
action photos and documentary proofs. The State Directors of RSETIs are also visiting the RSETIs every
quarter for reviewing the quality of training / settlement. Officials from the controlling offices of the Banks
and NAR are also making periodic visits to the RSETIs for reviewing the activities. MIS reports are used
for viewing the settlement of the trained candidates, their level of income and employment generation by
them. Feedback obtained from the trained candidates, RSETI sponsoring bank and other stake holders
are used to review/update the course.

SECTION 4- EVIDENCE OF RECOGNITION AND PROGRESSION

What steps have been taken in the design of this or other qualifications to ensure that there is a clear
path to other qualifications in this sector?

The candidates who are trained in Agarbatti Making / Incense stick making may attend Skill up gradation
Programme for the subject qualification file where in specialized inputs are given for enabling the
candidates for technology up-gradation. The Candidates are also eligible for attending the growth
Programmes in RSETIs which will help them draw a growth plan for their business and go in for expansion
and diversification in the related field of activity such as manufacture of Loban, Dhoops, Camphor etc.

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