7 Major Elements of Communication Process
7 Major Elements of Communication Process
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Seven major elements of communication process are: (1) sender (2) ideas (3) encoding (4)
communication channel (5) receiver (6) decoding and (7) feedback.
(1) Sender:
The person who intends to convey the message with the intention of passing information and
ideas to others is known as sender or communicator.
(2) Ideas:
This is the subject matter of the communication. This may be an opinion, attitude, feelings,
views, orders, or suggestions.
(3) Encoding:
Since the subject matter of communication is theoretical and intangible, its further passing
requires use of certain symbols such as words, actions or pictures etc. Conversion of subject
matter into these symbols is the process of encoding.
(5) Receiver:
Receiver is the person who receives the message or for whom the message is meant for. It is
the receiver who tries to understand the message in the best possible manner in achieving the
desired objectives.
(6) Decoding:
The person who receives the message or symbol from the communicator tries to convert the
same in such a way so that he may extract its meaning to his complete understanding.
(7) Feedback:
Feedback is the process of ensuring that the receiver has received the message and
understood in the same sense as sender meant it.
Nature and Process of Communication
Human beings are poor communicators but our communicative competence can
be improved by learning and practising effective communication skills.
The essential elements of the process of communication are the message, the
sender, encoding, the channel, the receiver, decoding, acting on the message, the
feedback, and the communication environment.
Both the sender and the receiver play a role in making communication effective.
The sender should encode the message accurately after considering the level,
expectations, and needs of the target audience (receiver); the receiver should listen
or read carefully to try to understand the intended meaning of the sender.
To communicate effectively, one should develop not only skills, but also a sense
of empathy with others