I.

EXECUTIVE SUMMARY

Ma' Sweetie is a solely owned business that is inspired by rising pastry and refreshment

businesses. The official business name Ma' Sweetie was made to sound like a couple's call

sign, "my sweetie" or "my sweetheart" since the business is bound to satisfy the hearty needs of

the customers. The business will be occupying a rental space on the recently opened Nuciti

Central located at Camilmil, Calapan City, the nearest mall in the city and this, being relatively

new must be taken advantage.

Turning its back from traditional serving of cupcakes, Ma' Sweetie developed a new

taste with consideration to the customers' preferences. Also, this serves not only special and

personalized cupcakes and theme cakes in some fruit and sweet flavors but also overflowing

shakes available in different flavors.

Marketing and promotional strategies will be implemented through promotion on social

media sites, as well as printed promotional materials as tools such as leaflets and flyers.

The organization on the other hand, is simply consisted of the business owner as the

cashier/bookkeeper, one sales representative/maintenance, one baker and one assistant

baker/helper/dishwasher.

Putting up the business will require a start-up cost of Php 302, 216 allotted for legal

requirements, basic expenditures, operation expenses, inventories and equipment. The

projected income shown that the business could more likely gain the capital after 3 years of

operation.

The business will be beneficial to the consumers as it provides them with high quality

products that are also good to the health. Being a new entity, it triggers more wheels in the

economy which drives a positive impact to the economy resulting to a fruitful government and

community.

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 II. COMPANY DESCRIPTION

The venture will be officially named as Ma' Sweetie, derived from "my sweetie" or "my

sweetheart" since the business is bound to satisfy the hearty needs of its customers through the

products that are offered by the business. Before coming up with the official business name,

some options were "Petmalu," a recent trend on social media sites which is the inverted word

for "malupet" or "malupit" and "Fruitries" from the word "fruit" and "pastries." It is a solely owned

business that markets cupcakes in different sweet and fruit flavors, theme cakes and

overflowing shakes.

Cupcakes and theme cakes will be available in the following flavors: mango, banana,

cheese, strawberry, chocolate, vanilla, pandan and ube as a consideration to the survey.

Conceptualizing the business included a lot of hardwork, considering the existing

market, the possible competition and the potential demand. Yet, the owner got the idea from her

own personal talent in baking goods.

Ma' Sweetie will be located on one of the rental spaces of Nuciti Central, a recently

opened and the nearest mall in the city. There are still less competitors around and this opens

an opportunity to make the products reach the market and earn their loyalty before other

businesses enter.

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VISION

Ma' Sweetie foresees eminence in the industry of small pastries and shakes as an entity

that stands firmly and continues to grow to sustain customers' satisfaction and the business'

profitability.

MISSION

To bring quality and hearty pastries and shakes in the market that is satisfactory to the

buds and demands of its customers with consideration to their health and the business’ benefits.

GOAL

To be recognized as a sweet pastry and shakes store providing high-grade products at a

reasonable price to pave its way to be a blue-chip in the industry

OBJECTIVES

1. Adopt to innovative ways and techniques to be ceaseless in yielding products palatable to

customers' preferences.

2. Consider changing market demands and engage in more creative production and marketing

strategies.

3. Establish relationship with suppliers and customers to strengthen the business' preferrable

side.

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CORE VALUES

Cost Consciousness

Cost is not a matter in numbers, but a matter in value. We are cost conscious not to

increase our profit margin but to ensure that we will have resources tomorrow. Afterall, it is not

the cost that we are conscious about but the cost we have for our customers.

Honesty

To be trusted requires being trustworthy. That is why we ensure integrity in our word and

character. This is the only way we have to trust each other and gain the trust of our customers.

Competitive Spirit

We step on a battlefield everyday well equipped. We are trained, skilled and motivated

because we learn from our competition and knock it out.

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III. MARKETING PLAN

SURVEY ANALYSIS

A questionnaire-based survey has been done to show the possible flavors, designs and

prices of Ma’Sweetie products based on the taste of the consumers.

Five hundred random respondents were asked to answer the questionnaire which is

divided into two major parts. The first one is about the flavors, designs and price of the

cupcakes Ma’Sweetie target to sell. The second one is for the kinds and flavors of refreshment

drinks costumers want.

After the analysis of the survey questionnaire, the following results have shown:

 92% of the respondents prefer eating sweets and 8% do not.

 Cupcakes’ design affects the interest of 83% of the consumers.

 Majority of the customers just sometimes eat pastry products such as cupcakes.

 Mango, banana, cheese, chocolate and pandan were the most liked flavors of cupcakes

and other respondents demanded for vanilla, strawberry and ube flavors.

 For the designs of cupcakes, much of the consumers desired for plain, anime and

Korean.

 Most of the customers are willing to pay for 10 – 20 pesos price range of the cupcakes.

 Refreshment drinks will be offered also by Ma’Sweetie such as shakes with various

flavors and different kinds of soft drinks. Respondents demanded chocolate, cookies n’

cream, rocky road, melon, taro, buko, pandan, ube and strawberry flavor for shakes.

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7 P’s of MARKETING

PRODUCT

Product is the heart of the business. It is the most vital thing that a business has. It

makes the business work and without product, business is impossible.

Ma’Sweetie offers theme cakes and cupcakes with attractive designs and delightful

flavors. The business also offers overflowing shakes with various flavors as well.

Ma’Sweetie cupcakes are designed based on customers want. We have different

designs that consumers can freely choose such as anime, mobile games, Korean and if they

prefer not to have designs on top of the cupcake, they can avail plain designs. We also provide

various flavors that customers will really love. Mango, banana, cheese, strawberry, chocolate,

vanilla, pandan and ube are the delicious flavors of Ma’Sweetie cupcakes. Theme cakes are

also one of the products that Ma’Sweetie offers. It is designed according to customer’s choice.

Aside from having and offering unique cupcakes and delicious cakes, Ma’Sweetie also

serve overflowing shakes. Shakes flavors are according to the demand of the consumers. We

have chocolate, cookies n’ cream, rocky road, melon, taro, buko, pandan, ube and strawberry

flavor. The appearance of the overflowing shake will attract costumer’s eye that will make them

buy some. It is covered with whip cream, with sprinkles around and has a stick wafer.

Ma’Sweetie do not just offer the variety of the products but also the quality of it. We are

sure that costumers will not just enjoy the taste of food but also the designs and flavors of it.

PRICE

Pricing strategy conducts a lot of consideration, it involves determining on how it will be

the price of the product that a business will offer. The price should be reasonable and affordable

by the existing consumers.

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 Ma’Sweetie decided to not just sell cupcakes and refreshment drinks like shakes

separately, we created set of meals that will be more attractive and less expensive.

Below are the prices of the products that Ma’Sweetie offers.

I. Proprietor Meals

1. Small cupcake - ₱ 15.00

2. Medium cupcake - ₱ 25.00

3. Large cupcake -₱ 45.00

4. Shake - ₱ 30.00

II. Partner Meals

a. PROPRIETORSHIP (one-piece cupcake and shake [regular size])

Small cupcake - ₱ 40.00

Medium cupcake - ₱ 50.00

Large cupcake -₱ 70.00

b. PARTNERSHIP (two-piece cupcakes and shake [regular size])

Small cupcake - ₱ 55.00

Medium cupcake - ₱ 75.00

Large cupcake -₱ 115.00

III. Corporate Meals

o CORPORATION (dozens of cupcakes [assorted flavors if demanded])

 Small cupcake - ₱ 160.00

 Medium cupcake - ₱ 280.00

 Large cupcake -₱ 520.00

Aside from the meals offered above, we will also sell theme cakes that price starts at ₱350.00.

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 PLACE

There are various places that are available for the foundation of our business. But most

of those places are surrounded by businesses that offer the same product as ours.

We decided to locate our business on Nuciti Central Mall Calapan, which is located at

San Vicente Central, Calapan City along JP Rizal. We chose to locate Ma’sweetie in a mall. As a

new business in the industry, we thought that it is the best place for our business as Nuciti is a

newly open mall, most of the people will be interested to go there and this will be an advantage

for us because the growing costumers that will be in the mall will be our target market. Aside from

that, this place is surrounded by schools where students during their breaks and vacant time will

be interested to go to the mall because it is nearer than the other malls.

Having our own business face book page, we can further extend our market to other parts of

the City through over the counter selling and deliveries.

PROMOTIONAL STRATEGY

As a new business in the industry, which envisions to provide quality products from its

taste and quality, but is undeniable of having obstacle that cannot be avoided such as

competitors. For Ma’ Sweetie to be able to attract existing consumers, we should exploit the

best promotional strategies that will transform Ma’ Swettie to a great snack place.

For the business to be implied in the target market, Ma’ Swettie will provide various ways

of promoting our product which will approach, attract and convince consumers for the business

to be recognize in public figure.

Below are the strategies that our business will do.

1. INTERNET

- Internet is all around people. It is the easiest way of communication. And

there is this number one communication app that everyone uses: the

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 facebook app. Since facebook is the most used communicative tool, we

created our own facebook page where everyone can see different products

that Ma’Swettie offers. Inside this facebook page, customer can watch the

advertisement of the pastries such us cupcakes and also shakes above all,

its features will also appear in the page.

2. FLYERS, POSTERS and TARPAULINS

- Public advertising is also vital for a successful promotion of the business.

Through giving flyers, posting posters, and tarpaulins within the city, people

will become aware to the promotion of our business especially those who are

not much exposed to social media.

3. FACE-TO-FACE MARKETING

- As the owners of the new snack business, we students as entrepreneurs,

decided to conduct a face-to-face marketing strategy to our fellow students.

This may help for a fast introduction of our business, the products it will offer,

the location and the quality of the product as well.

PEOPLE

When you come up to business, you should consider your people. You need to be a

skillful decision-maker in terms of doing a process on how you could deal with your people. In

sharing your knowledge regarding on a business matter will be a great help for those people

who are willing and capable to undertake your business. It is important that we must have the

power to secure every marketing strategy that we should place. You should be smart and

patient enough to constantly search for what is fit internally with your business especially when

it comes to your affiliated people. You should get the best and put out the wrong people in the

business.

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 In order for us to have a fruitful business even though we’re still young and yet getting

old with this business, we should make a good element of sales. Our business can’t go through

the success without its people so here are the following people of Ma’ Sweetie: baker, assistant

baker, sales representative and a cashier which is also the owner as well. They are the one who

are responsible with their assigned role and job within the business.

The baker and assistant baker will be responsible for the production and making of the

product being offered by Ma’ Sweetie. The sales representative will be distributing flyers every

year to costumers that will passed by in the place where the business has been stalled. The

cashier, which is also the owner of the business will be assigned to collect the orders of the

costumers.

PHYSICAL ENVIRONMENT

A good place is a must when perceiving success for a newly stand business. It is one of

the biggest factor customers are looking for and business people should always consider.

Without further statements, a good environment affects the interests and criticism of every

customer whether they will patronize the business or not.

Ma’ Sweetie business will be looking like a cupcake house providing cake, cupcake and

refreshment products with different flavors, design and etc. The selling area will be in a clean,

dry place which is air-conditioned of course and will be having a soft ambiance, so the

customers would feel comfortable and relax as they enjoy their orders. As for the production

place, as a starter it would be place at one corner of the cupcake house with its division for the

operations. We will be having this maintaining cleanliness for hygienic and sanitary purposes.

For the future plans, the production place would separate for enlargement and for the plan of

being a distributor one day.

We’ve decided to place it into Nuciti Mall to attract more customers as it promotes the

concept of freshness and innovation. The business will be surrounded within the area that is

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not-so-quiet and not-so-noisy to avoid annoyance and boredom in oppose. We believe that

those factors we had consider may increase the probability costumers and success of the

business that we’ve done.

PROCESS

Ma'Sweetie will produce products that are standardized, customized/personalized or

both. Our business will follow the right steps and procedures that require precision and standard

measures of inputs the desired quality and quantity of the products.

Ma'Sweetie will produce various flavors and sizes of cupcakes. Cupcakes design are

based on customer's wants. 75 pieces of cupcakes with assorted flavors and sizes will be

produced, 30 pieces of small cupcakes, 25 pieces of medium and 20 pieces of large size which

are enough to fulfill the desires of every customer each day. Theme cakes will also be available

for different occasions; it is also designed according to customers’ desire.

Refreshment drinks, especially shakes with different flavors as well, will be offered also

by Ma' Sweetie. It is has a fixed design, covered with whip cream at the top, surrounded by

sprinkles and has a stick wafer.

Theme cakes will also be available for different occasions, it is also designed according

to customers’ desire.

We will make sure that all products are made with the quality that customers deserve. They

will not just enjoy the taste of the food but also the affordable prices of products we offer.

SHORT-TERM PLAN

Ma’Sweetie is a business that elevates pastry products such as cakes and cupcakes

and offers refreshment drinks like shakes and softdrinks.

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 Since the business is new and people are not much familiar of it of course, Ma’Sweetie

will conduct a one-month marketing operation for the business to be recognized by the public.

Ma’Sweetie will hire sales representatives that are responsible for distributing flyers to

the various places of Calapan. They will post posters and tarpaulins for the recognition of the

business. This will help to inform people who are not much exposed to internet that Ma’Sweetie

will be established and offers pastries and refreshment drinks. Advertisements of the product

will be done by the sales representatives as part of the marketing strategy.

We will conduct a one-month marketing operation due to the advancement of the

technology that we all have. The main reason is that internet is all around us, all around the

world. Through making a simple Facebook page that include all the details and information of

the products that our business will offer, it is now easy for Ma’ Sweetie to be introduced to all

people not only around this city but all over the world.

INNOVATIVENESS AND UNIQUENESS OF PRODUCT

Innovativeness is one of the key factors in order to make a business unique and different

to others. It also increases the possibility of success specially when starting up a business. This

includes the innovated features of the products and the business that makes it new and

attractable to costumers.

Ma' Sweetie features products that are highly presentable because of its innovated

flavors and designs. Cupcakes and cakes are classified with different fruit's flavors like mango,

banana, chocolate, cheese, strawberry, vanilla, pandan, ube and different designs like mobile

games, anime, Korean and etc. to conform with the latest trends.

To further explain the innovativeness of the cupcakes that Ma’Sweetie offers, these

cupcakes are freshly made from natural fruits and as you bite it, you’ll taste the fillings inside of

it which will prove that only Ma’Sweetie can offer you those.

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 Shakes are also new with the presentation and toppings, covered with whip cream on

top, sprinkles around it and a stick wafer, unlike the very simple usual shakes. Also, these

products are offered in affordable sets.

The place or location of the business also matters the most when it comes in getting

more costumers to patronize the business. Ma' Sweetie is located at Nuciti Central Mall

because it is a great advantage being in a new build mall to emphasize the freshness of the

business. It is also a great advantage having a large number of possible costumers to increase

the sales of the business and showcase the high quality yet affordable products.

TARGET SALES

As we conducted the survey and knew the taste and demand of the people, Ma’ Sweetie

projects the target sales.

Ma’ Sweetie will produce 75 pieces of cupcakes per day, 30 pieces of small, 25 pieces

of medium and 20 pieces of large size of cupcakes. The 75 assorted flavors will be the quota

everyday and if possible that the demand will exceed in the quota, then, Ma’ Sweetie will

produce cupcakes again. Every month, there will be a quota of 600 pieces of cupcakes

produced by Ma’ Sweetie and 7200 cupcakes a year.

Ma’ Sweetie also prepared for big seasons, Christmas, valentines, and New Year. The

growth of sales starts at December 17 to January 8 and February 10 to February 16. Every

month, there is also an expected 15 pieces of theme cakes sold in the market. And there will be

13% increase of sales.

As years will passed by, the sales will change according to the demand of the costumers

and on how they will patronize the products being offered by Ma’ Sweetie.

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DEMAND SCHEDULE
To further expound the impact of growing supply in the sales of the business and the
market in total, the table below serves as reference.
Historical Total Demand Supply: Product Produce by Total Supply
Data/5 years Competitors
A.11% B.14%

Year 1 46,800 7,200 10,800 18,000

Year 2 52,884 8,000 12,340 20,340
Year 3 59,734 8,880 14,068 22,948
Year 4 67,463 9,857 16,038 25,895
Year 5 76,195 10,941 18,283 29,224

As shown in the table above, the target total demand of Ma’ Sweetie are greater than the
total demand of its competitors. It signifies that Ma’ Sweetie has the advantage to produce more
supply for the demand of the market. Competitor A represents Organo and competitor B
represents Kamil’s.
On the other hand, Ma’ Sweetie expected to have a 13% increase to its total sales every
year to cope up with the increasing demands in the market as well as to the increasing prices
and expenses needed for the production.
Ma’ Sweetie tends to supply 28,800 pieces of cupcakes on its first year of operation
growing up to 46,971 after five years of business operation.
Considering the demand in the market, the target sales was projected as shown by the
table below.
Year 1 Product Price Quantity/ month Quantity Sales
a) small cupcake 15 960 11,520 172,800
b) medium cupcake 25 800 9,600h 240,000
c) large cupcake 45 640 7,680 345,600

TOTAL 2,400 28,800 758,400

Year 2 Product Price Quantity/ month Quantity Sales

a) small cupcake 15 1,084 13,008 195,120
b) medium cupcake 25 904 10,848 271,200
c) large cupcake 45 724 8,688 390,960

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 TOTAL 2,712 32,544 857,280

Year 3 Product Price Quantity/ month Quantity Sales

a) small cupcake 15 1,225 14,702 220,530
b) medium cupcake 25 1,022 12,264 306,600
c) large cupcake 45 819 9,828 442,260

TOTAL 3,066 36,786 969,390

Year 4 Product Price Quantity/ month Quantity Sales

a) small cupcake 15 1,384 16,608 249,120
b) medium cupcake 25 1,155 13,860 346,500
c) large cupcake 45 925 11,100 499,500

TOTAL 3,464 41,568 1,095,120

Year 5 Product Price Quantity/ month Quantity Sales

a) small cupcake 15 1,563 18,757 281,355
b) medium cupcake 25 1,305 15,661 391,525
c) large cupcake 45 1,046 12,553 564,885

TOTAL 3,914 46,971 1,237,765

SWOT ANALYSIS

The SWOT analysis examines Ma’ Sweetie’s strengths and weaknesses to be

addressed, as well as the opportunities presented to the business and its potential threats.

Strengths

 The product innovation abilities and unique services

 Isolated business that offers exceptional cupcakes, shakes and theme cakes in

the marketplace

 Reasonable price of product

 The location that ensures presence of potential customers

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Weaknesses

 Customers awareness of our business existence

 Acceptance of the business concept

 Competing against established food houses to share the market in the area

Opportunities

 The marketplace is latterly established, making it more visible to the public

 The city’s population progress and continuous economic growth support the need

for an exceptional sweet products and service business

 Offers personalized cakes and cupcakes that is commendable for different

events and occasions such as parties, celebrations and other gatherings

Threats

 Stalls offering foods around the area

 Shops that bargains the same product in the city

 Spaces offered for new entrants that could have similar products that we offer

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IV.OPERATIONAL PLAN

 Our product is bake with different flavors such as fresh fruits flavor powder.

 It comes with your desired design and toppings. (Koreans, Mobile games and Anime)

 We bake soft and fluffy cup cakes with attractive, delicious, trendy and unique icing

flavor.

 We offer overflowing shakes with different fruit flavors and powders and it is topped with

whipped cream and other desired toppings.

 We bake soft theme cake with different flavors (Choco marble plain and mocha) different

themes (cartoons & princess) for birthdays/debut, anniversary and other occasion.

METHOD

The following are the products offered by Ma’ Sweetie:

 MANGO CUPCAKE

 BANANA CUPCAKE

 CHEESE CUPCAKE

 STRAWBERRY CUPCAKE

 CHOCOLATE CUPCAKE

 VANILLA CUPCAKE

 PANDAN CUPCAKE

 UBE CUPCAKE

 THEME CAKES

 SHAKES

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CHEESE CUPCAKE

INGREDIENTS:

1C blended fresh mango 1/2C sugar

13/4C cake flour 2eggs, lightly beaten

1/2tsp.salt 120g butter

1can(400g)condensed milk

PROCEDURES:

1. In a large bowl, sift together flour, baking powder, and salt.

2. In a separate large beat together butter, sugar, and eggs.

3. Slowly add the flour mixture and condensed milk to the cream butter and eggs mixture while

beating in low speed, combine until smooth in texture.

4. Fold in the blended mango into the batter.

5. Scoop batter into paper-lined muffin cup to 3/4 full. Bake in 180 C preheated oven until 30-

35 minutes or until toothpick inserted comes out clean. Top should be golden and crispy.

Note:

 All the recipe have the same procedure, it will only vary on the flavour including, banana,

ube, strawberry ,pandan, cheese, and chocolate.

Servings:

 In 1 and ¾ cup of cake flour, we can produce 30 pieces of medium-size cupcake

Packaging:

 We can put 6 pieces per box with ribbon.

Materials needed for packaging:

 Box (small-size)

 Ribbon (5meters)

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Chocolate sponge cake

Ingredients:

3tbsp cooca powder

•6 egg yolks •2 tbsp.water

•1 1/3 c sugar •1/2 tbsp vanilla

• 1c cake flour •6 egg whites

•1/4 tsp salt •1/2 tsp cream of tartar

•Prepared caramel frosting

•Cake decors (whipped cream,cheeries,flower candies,etc.)

Procedure:

1. Place egg in mixing bowl. Add water,vanilla and salt. Beat the mixture with a wooden spoon.

Add 1 cup of sugar gradually while beating. Continue beating until mixture becomes thick and lig

ht colored. Add flour gradually beating well after each addition. Set aside.

2. In another bowl, beat egg white and cream of tartar at high speed. Add 1/3 cup sugar graduall

y while beating until mixture becomes stiff but not dry.

3. Fold in egg yolk mixture to the egg white mixture with a rubber scraper, cut egg white mixture

as you pour the egg yolk mixture and turn it over so that the bottom and top portion will be mixe

d thoroughly.

4. Pour batter into an ungreased Baking pan.Bake at 350°F for 30 mins.

5. Let it cool.

6. Roll then coat with desired icing.

7. Decorate and add toppers.

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TOOLS

1. MEASURING CUP

- Used to measure the volume of liquid or bulk solid cooking ingredients.

2. SPATULA

- Used to mix, spread and lift material

3. BAKING PAN

- Used for baking bread rolls, pastries and flat products

4. MIXING BOWL

-Used for mixing of ingredients

5. WHISK

- Used to blend ingredients smooth or to incorporate air into a mixture

6. SIFTER

- Used to separate and break up clumps in dry ingredients

7. PIPING BAG

- Used to pipe semi-solid foods by pressing them through a narrow opening at one end

8. SCRAPER

-Used for moving or removing dirt, gravel and other unnecessary material from the surface.

9. MUFFIN PAN

10. DECORATING TIP

SPECIAL FEATURES OF PRODUCT

 Theme Cakes

Yummy theme cakes with creamy, sweet icing and filling that melt in your mouth. It can

be personalized with your own flavor and message depending on what you want.

 Cupcakes Flavor with Different Kind of Fruits

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 Floppy and bouncy cupcakes to the touch. Flavor with different healthy fruits. It feels like

clouds with moistness on the side. The icing suit the type of cupcake and it melts in your

mouth. Our cupcakes will taste like heaven in your mouth.

 Do It Yourself Cupcakes

Touches like sprinkles, edible flowers or candy bring it all together. You can choose what

toppings do you want, that will fit in your mood.

 Shakes with Yummy Flavors

It is made with whip cream and toppings. Sprinkles, kisses, stick-o and any edible food.

It`s flavor are chocolate, pandan and many more.

SCHEDULE

Ma’ Sweetie will be open from Monday to Sunday at 9:00 in the morning until 5:00 in the

afternoon. It will be opened 8 hours a day for the employees to comply their labors. It will be

opened at 9:00 in the morning because the business’ place will be at the mall that always open

at 9:00 in the morning.

WEEKLY INVENTORY

The following are the needed ingredients of Ma’Sweetie for the production of cupcakes

together with their corresponding amount.

Price per Unit Price per Unit for a week

Mango Cupcake

1c Mango cubes (blended) 25 75

1 3/4 c cake flour 15 45

½ tsp salt 2 6

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1 can 400g condensed milk 52 156

½ cup butter 25 75

½ c sugar 10 30

6 eggs, lightly beaten 12 36

Total 141 423

Icing

4 egg whites 20 60

2 cup sugar 20 60

Cream of tartar - -

½ cup water - -

Total 40 120

Banana Cupcake

1c Banana 5 15

1 ¾ c cake flour 10 30

½ tsp salt - -

1 can 400g condensed milk 52 156

120g butter 15 45

½ c sugar 5 15

2 eggs, lightly beaten 10 30

Total 97 291

Icing

4 egg whites 24 72

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2 cup sugar 20 60

Cream of tartar - -

½ cup water - -

Total 44 132

Pandan Cupcake

1c unsalted butter 50 150

1 ¾ c sugar 15 45

2 eggs, lightly beaten 12 36

3tsp pandan 40 120

1tsp vanilla - -

2 ½ c ap flour 25 75

1 ¼ c milk 24 72

Total 166 498

Icing

4 egg whites 24 72

1 cup sugar 10 30

1 whole butter 50 150

½ tbsp pandan flavoring - -

Total 84 252

Ube Cupcake

1 cup butter 25 75

1 cup and 6 tsp ap flour 15 45

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½ tbsp. baking powder 5 15

1 ¼ cup sugar 15 45

½ tsp salt - -

3 tsp ube flavoring 40 120

2 eggs 12 36

½ cup milk 12 36

Total 126 378

Icing

1 cup sugar 10 30

4 eggs 24 72

1 whole butter 50 150

½ tbsp. ube flavoring - -

Total 84 252

Chocolate Cupcake

1 c chocolate bar/powder 40 120

1 ¾ cake flour 10 30

½ tsp salt - -

1 can condensed milk 52 156

½ c butter 25 75

½ c sugar 10 30

2 eggs 12 36

Total 149 447

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Icing

1 c confectioner sugar 25 75

1 c butter 50 150

1 tbsp vanilla - -

4 eggs 24 72

Total 99 297

Strawberry Cupcake

1c strawberry jam/ powder 30 90

1 ¾ c cake flour 15 45

½ tsp salt - -

1 can condensed milk 52 156

½ cup butter 25 75

½ cup sugar 10 30

2 eggs 12 36

Total 144 432

Icing

1 c confectioner sugar 25 75

1 c butter 50 150

1 tbsp vanilla - -

4 eggs 24 72

Total 99 297

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Vanilla Cupcake

1 2/3 c cake flour 15 45

1 cup sugar 10 30

¼ tsp baking soda 5 15

1tsp baking powder 5 15

¾ cup butter 30 90

3 eggs 18 54

3tsp vanilla extract 5 15

½ cup cream 45 135

½ cup milk 12 36

Total 145 435

Icing

1 cup butter 50 150

1 cup shortening 30 90

8 cups powdered sugar 45 135

4-6 tbsp water or cream - -

1 tsp vanilla extract - -

Total 125 375

Cheese cupcake

1 cup cheese 24 72

1 ¾ cup cakeflour 15 45

½ tsp salt 2 6

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1 can condensed milk 52 156

½ cup butter 25 75

½ cup sugar 10 30

2 eggs 12 36

Total 160 480

Icing

4 egg whites 20 60

2c sugar 20 60

Cream of tartar - -

½ c water - -

Total 40 120

SUPPLIER

The possible supplier of Ma’ Sweetie is Geucon Enterprise (AMPO). All the ingredients,

tools and equipment that will be needed are all present in this store where all baking materials

and ingredient are available with lower prices.

27
 FACILITY LAYOUT

MAIN KITCHEN

C
O
D U
I N
N T
I E
N R
G

V. ORGANIZATIONAL PLAN

ENTRANCE
This is the face of the internal layout of Ma’ Sweetie business. There are three tables at

the dining area and in the right side is the counter and near the counter is the kitchen where all

the operations begin. The entrance and exit door are the same since the primary exit door is the

fire exit of the mall. Fire extinguisher is also available inside of the Ma’ Sweetie.

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V.ORGANIZATIONAL PLAN

ORGANIZATIONAL STRUCTURE

Owner

Marketing Operational Finance

Department Department Department

Cashier/Bookkeeper
Sales (1)
Representative Baker Assistant Baker/
(1) (1) Helper/Dishwasher
(1)

Figure 5.1

This structure shows the organizational chart of the employees needed in the sole

proprietorship business. This is a small business that’s why it only has few employees and an

owner.

JOB DESCRIPTION

The owner is the one who will manage the marketing, operational and finance

department. All the decisions and activities of the business will be decided by the owner. He has

full authority on managing his business.

Ma’ Sweetie will hire three employees (3): one sales representative, one baker and one

assistant baker/helper/dishwasher. The owner will be the cashier/bookkeeper of his own

business. The owner will personally select each candidate. He adopted an effective interview

29
process designed to staff the cafe with highly qualified people for each position. Each applicant

will be rated and evaluated according to a pre-defined set of standards designed for each

position. Background checks will be utilized for designated positions. Recruiting efforts will

always center on referrals. Each employees will work fifty-six hours (56) a week. For the sales

representative, he will only work for the first week after the opening of the business.

Each employees has their own position and assigned work to do. Each employees has

different responsibility and department under where they will perform and show their skills and

knowledge to perform well and satisfy the customers.

Sales Representative

o Giving flyers and leaflets to the customers

o Responsible on making websites

o Any other duty as assigned by the Chief Operating Officer (owner)

Baker

o Responsible for preparing and baking cupcakes

o Makes lists and budget for kitchen supplies

o Oversees the entire kitchen staff

o Makes sure that the meals being whipped up tastes really good

o Any other duty as assigned by the Chief Operating Officer (owner)

Assistant Baker/Helper/Dishwasher

o Ensures that all the needed baking ingredients are in supply

o Runs errand for the baker

o Responsible for washing cooking pots, utensil and dishes when necessary

30
 o Ensures that place is clean and hygienic at all times

o Assists in packaging food and snacks

o Responsible for moving packed foods from the kitchen to the cubicle / point of sale

o Any other duty as assigned by the Chief Operating Officer (owner)

Owner/Cashier/Bookkeeper

o Responsible of making shakes and giving orders

o Receives payments on behalf of the company (POS, cash, mobile money et al)

o Issues receipt to customers

o Prepares financial report at the end of every working week

o Handles all financial transaction on behalf of the company

QUALIFICATIONS FOR HIRING EMPLOYEES

Hiring high quality applicants is a good opportunity for the business to be successful.

Qualifications and standard performance is needed for the owner to decide who will he hired.

There will be two parts in hiring the employees. First part is the interviewing part wherein the

owner will personally interview the applicants. The applicants who will pass the first part will

proceed to the second part wherein they will perform live in front of the owner so that the owner

will be convince on the skills and performance of each applicant. The materials and tools will be

use in performance will be provided by the café. There will be no expense for the applicants.

There will be qualifications required for each position that the applicants should have in them.

31
Sales Representative

o Flexible

o Has work experience

o College Level

o Communicating and Presentation Skills

o Prospecting Skills

o Product Knowledge

o Client Relationship

o Clerical Ability

o Physically fit

o Good stamina

Baker

o Has work experience

o College Graduate/NCII Holder

o Good health with no skin or breathing complaints

o The ability to read and follow recipes/to be creative

o The ability to follow strict health and safety standards

o Can maintain a neat and clean appearance

o Good hand-eye coordination

o Outstanding decorating skills

Assistant Baker/Helper/Dishwasher

o Flexible

o Has an experience

32
 o College Graduate/NCII Holder

o Outstanding decorating skills

o Knowledge of sanitation and safety standards

o Small and large scale baking

o Physically fit

o Good stamina

PERSONNEL PLAN

Annual Sales Salary Year 1 Year 2 Year 3 Year 4 Year 5

Forecast per Day

Sales

Representative (250.00) 1,750 1,750 1,750 1,750 1,750

(for one (for one (for one (for one (for one

week) week) week) week) week)

Baker 450.00 162,000 169,200 176,400 183,600 190,800

33
 Assistant

Baker/ 250.00 90,000 97,200 104,400 111,600 118,800

Helper/

Dishwasher

Cashier/

Bookkeeper 250.00 90,000 97,200 104,400 111,600 118,800

Total 1,200 343,750 365,350 386,950 408,550 430,150

Figure 5.2

This table show the salary projection for each employees in five (5) consecutive

years. This table represents how much will be the salary expense for each employees. There is

a 4% annual salary growth to the baker and 8% to the assistant baker.

BENEFITS FOR THE EMPLOYEES

Being an employee is not that easy because it requires time and discipline to perform

appropriately. Every employee should receive a benefits aside from their salary.

Ma’ Sweetie also offers a benefits for the sake of the employees. Those benefits will

help the employees to be motivated in their work. The employees of Ma’ Sweetie will be a

regular employees after six months (6) of working with a good and clean record at work. Sick

34
leave is available but there will be no pay an employee will receive. There will be an annually

salary growth an employee will experience every year.

After three years (3) there will be a benefits an employee will receive. There will be a

deduction from their salaries that will go to a Social Security System (SSS) and PhilHealth of

each employees. This will be a great help for them if ever they have a financial problem.

TRAINING PLAN

Conducting a training is necessary to orient the employees about the work and

responsibility they will bear in a company. The main purpose of the training is to make the

employees understand their role in one business. The employees will gain more knowledge and

will enhance their skills to perform well on the business.

Ma’ Sweetie will conduct a training program for the three applicants (3) who will be hired.

The training will be a one on one between the owner and the employee. The owner will

personally train the employee by discussing the skills and knowledge he need to know about the

business. The training will be simple so that there will be no large expenses needed for the

activity. It will only be an owner talking and discussing the role and must do of the employee in

the business.

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VI.FINANCIAL PLAN

START-UP COST

Ma’Sweetie initial financial expenditures are listed below. The expenses are sub-divided

to basic expenses, start-up inventory, tools and equipment, operating expenses, and other

items that will be necessary for running the business. The amounts that are indicated in the

table below are estimated prices of the item and are projected either for two months or a year

accordingly.

Expenditures Cost Subtotals

Basic fees (Insurance) Php4,000

Advertising Expense Php4,000

Interior Decorations Php2,500

Legal expenses Php4,110 Php14,610

Start-up Inventory

Shake inventory Php22,500

Cupcakes Inventory Php41,112

Theme Cakes Php6,240

Soft drinks Ph5,504

Packaging Php4,000 Php79,356

Tools & Equipment

1 Oven Php25,000

Baking tools Php12,000

2 Blender Php4,000

36
1 Refrigerator Php15,000

Counter Area Equipment Php8,000

Storage Equipment Php5,000 Php69,000

Operating Expenses

Rent Expense Php30,000

Salaries & Wages Php58,750

Utility Expense Php10,000

Miscellaneous Expenses Php1,000 Php99,750

Other Items

Furniture and Fixtures Php27,000

Utensils Php7,500

Air Conditioner Php5,000 Php39,500

TOTAL Php302,216

For further details in the table, the items are thoroughly discussed below. It will be

presented item by item giving the costs for a specific quantity and reasons and how it end up

with the totals indicated in the table.

 Basic insurances cover the fire insurance and property insurance both amounted to

P2,000 per year total to P4,000.

 Advertising expense amounted to P4,000. This includes the leaflets, flyers, tarpaulins,

poster, and online advertising. This covers two moths advertising.

 Interior decorations are the materials used for the beautification of the store that will give

an exciting and relaxing feeling to the customer, this totals to P2,500.

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 Legal expenses are computed from: DTI, Mayor’s Permit which includes Sanitary Fee,

Fire and Safety Inspection, Annual Inspection Fee, Site Inspection fee, Business Sticker,

Tax Clearance, Occupational Fee, and BIR total to P4,110.

 Cupcakes Inventory is totaled from the projected weekly inventory for cupcakes

according to its flavor. P543 for Mango Cupcake, P600 for Cheese Cupcake, P423 for

Banana Cupcake, P630 for Ube Cupcake, P750 for Pandan Cupcake, P810 for Vanilla

Cupcake, P639 for Strawberry Cupcake, and P744 for Chocolate Cupcake which will be

P5,139 in total for a week. When multiplied to 8 weeks (2 months) it will total to P41,112.

 Shake Inventory amounts to P22,500 for two months (P11,250/month)

 Theme Cakes Inventory, P6,240 producing estimated 30 cakes for two months.

 Soft drink cost is projected for two months totals to Ph5,504 for two months. (A case of

soft drink costs up to P688 times 4 kinds total to P2,752 per month)

 Packaging expenses includes the packaging of cupcakes and shakes for take-outs. The

packaging for cupcakes depends on the quantity like solo or dozen while for shakes are

the plastic cups total to P4,000.

 Tools and Equipment amounted to P69,000 are shown accordingly. Baking tools price

amounted to Php12,000 is calculated all in all the necessary tools for baking. Blender

costs P1,000 each. While the Counter Area and Storage Equipment are estimated with

the indicated price by considering all the equipment used in counter at front like display

cabinets and storage at the back part of the store like storage cabinets for utensils and

wares.

 Rent expense is estimated by P1,000 per square meter which has 15m2 (3x5) total to

P30,000 in two months.

 Salaries and Wages are calculated for the first two months: (Operations) 1 Baker is

P13,500 (450 a day), 1 Asst. Baker is P7,500 (P250 a day); (Finances) Cashier is

38
 P7,500 (P250 a day); (Marketing) 1 Sales Personnel is P1,750 (P250 a day and hired

only within 1st week) total to P30,250 for the first month. For the succeeding month, it will

be P28,500. So for the first two months, salaries and wages amounts to P58,750.

 Utility Bills includes the electricity, water, and telephone bills for two months total to

P10,000.

 Miscellaneous expenses include the fares and other petty expenses for the first month

that have allotted amount of P1,000.

 Furniture and Fixtures are comprise specially of tables and chairs used in service with

other fixtures that will be necessary for the business which total to P27,000.

 Utensils are the serving wares used in the store and in the kitchen, P7,500.

 Air Conditioner amounts to P5,000.

START-UP COST SUMMARY

The table below is the start-up cost summary given its sub-totals categorically.

Expenditures Subtotals TOTAL

Initial Expenses Php14,610

Start-up inventory Php79,356

Tools & Equipment Php69,000

Operating Expenses Php99,750

Other Items Php39,500 P302,216

FINANCIAL STATEMENTS

The provided financial statements are projected for five consecutive years of operation

of Ma’ Sweetie. With this, it will be significant and useful to assess the company’s financial

39
stability and development over years. This could also be helpful to attract investors by

presenting the state, operation and position of the company.

A. PROJECTED INCOME STATEMENT

Ma’ Sweetie

Projected Income Statement

For Year 1- 5

Year 1 Year 2 Year 3 Year 4 Year 5

Sales P1,199,204 P1,355,101 P1,531,264 P1,730,328 P1,955,271

Cost of Sales P492,007 P555,968 P628,244 P709,915 P802,203

Gross Margin P707,197 P799,133 P903,020 P1,020,413 P1,153,068

Gross Margin % 59% 59% 59% 59% 59%

Expenses

Salaries & Wages P343,750 P363,600 P385,200 P406,800 P428,400

Utility Expense P60,000 P60,000 P60,000 P60,000 P60,000

Rent Expense P180,000 P180,000 P180,000 P180,000 P180,000

Miscellaneous P7,000 P6,000 P6,000 P6,000 P6,000

Starting Expenses P14,610 P12,610 P12,610 P12,610 P12,610

Total Expenses P605,360 P622,210 P643,810 P665,410 P687,010

Operating Income P101,837 P176,923 P259,210 P355,003 P466,058

Depreciation P7,900 P7,900 P7,900 P7,900 P7,900

Interest Expense P50,400

Net Income before tax P93,937 P169,023 P200,910 P347,103 P458,158

Net Profit/Sales 7.8% 12.5% 13.1% 20.1% 23.4%

40
 The projected profit and loss statement of Ma’ Sweetie was shown above to visualize the

estimated profit growth of Ma’ Sweetie for the next five years of expected business operation.

The sales in the income statement are the income of Ma’ Sweetie from its main products the

cupcakes, shakes, and soft drinks as well as from its theme cakes. Ma’ Sweetie expected to

have 13% sales growth every year where the estimated gross profit was shown above. Ma’

Sweetie decided to have these amount of increase in sales since it is the most feasible growth

that Ma’ Sweetie could and at the same time could sustain its expenses needed in overall

operation. It is also expected that Ma’ Sweetie will have an increase of 40% sales during peak

seasons covering a month of business transaction. The peak seasons mentioned include the

days from 17th of December up to 8th of January and 10th of February up to 16th of February.

On the other hand, Ma’ Sweetie employees are expected to receive a 4% increase on

the salary of the baker every year. While there will be 8% growth for assistant baker and

cashier. Starting from P450 to P530 for baker and P 250 to P 330 for assistant baker and

cashier in five years. After three years of business operation, employees will have their benefits

such as PhilHealth and SSS that are deductible to their salaries.

Considering the projected net profit of Ma’ Sweetie for three years, it is expected that

there will be a breakeven of capital including the initial investment and loans from bank together

with the interest incurred for three years and there will be a sufficient funds needed for the future

operations of the business.

41
 B. BALANCE SHEET

Ma’ Sweetie

Balance Sheet

For Year 1-5

Year 1 Year 2 Year 3 Year 4 Year 5

ASSETS

Current Assets:

Cash on Hand P343,337 P520,260 P589,070 P944,073 P1,410,131

Fixed Assets:

Total Fixed Assets P108,500 P100,600 P92,700 P84,800 P76,900

Less: Accumulated Dep. (P7,900) (P7,900) (P7,900) (P7,900) (P7,900)

Total Assets P443,937 P612,960 P673,870 P1,020,973 P1,479,131

LIABILITIES & EQUITY

Non-Current Liabilities:

Long-Term Payable P140,000 P140,000 0 0 0

Capital

Capital P210,000 P303,937 P472,960 P673,870 P1,020,973

Add: Net Income P93,937 P169,023 P200,910 P347,103 P458,158

Less: Drawings 0 0 0 0 0

Net Capital P303,937 P472,960 P673,870 P1,020,973 P1,479,131

Total Liabilities & Equity P443,937 P612,960 P673,870 P1,020,973 P1,479,131

Ma’ Sweetie projected balance sheet are organized in the table above to interpret the

state of the company’s finances for the five consecutive years. As shown above, from Year 1 to

42
Year 2, there is an increase of more than P150,000 of total assets and to the opposite side

correspondingly. This only shows that there is a moderate growth to its finance. When it comes

to Year 2 to Year 3, it is noticeable that there is a small development but it is only because the

company fully paid its loan and its interest payable which clears Ma’ Sweetie’s liabilities. In

contrast, for the next year, there is a progressive growth to its finances which is over 44% from

the prior year. Moreover, from the projection it shows that the company is increasing and

improving as to its finances. Thus, Ma’ Sweetie has an evident healthy financial development

that can be an opportunity for investors to put and invest money in the business which will be

used for further successful operations. Projection of balance sheet is also significant to know if

the company’s finance is increasing, stable, or decreasing which is relevant in determining the

company’s performance over years.

C. CASH FLOW PROJECTION

Ma’ Sweetie

Projected Cash Flow

For Year 1- 5

Year 1 Year 2 Year 3 Year 4 Year 5

Beginning Cash Bal. 350,000 343,337 520,260 589,070 944,073

Cash Inflows (income)

Cash Sales P1,199,204 P1,355,101 P1,531,264 P1,730,328 P1,955,271

Total Cash Inflows P1,549,204 P1,698,438 P2,051,524 P2,319,398 P2,899,344

Cash Outflows

(expenses)

Inventories P492,007 P555,968 P628,244 P709,915 P802,203

43
Salaries and Wages P343,750 P363,600 P385,200 P406,800 P428,400

Utility Expense P60,000 P60,000 P60,000 P60,000 P60,000

Rent Expense P180,000 P180,000 P180,000 P180,000 P180,000

Misc. P7,000 P6,000 P6,000 P6,000 P6,000

Starting Expenses 14,610 12,610 12,610 12,610 12,610

Subtotal 1,097,367 1,178,178 1,272, 054 1,375,325 1,489,213

Equipment/s 108,500 0 0 0 0

Loan 0 0 190,400 0 0

Total Cash Outflows 1,205,867 1,178,178 1,462,454 1,375,325 1,489,213

Ending Cash Bal. 343,337 520,260 589,070 944,073 1,410,131

Projection of cash flow for five years is presented above. From the beginning cash

balance of the owner coming from P210,000 initial investments and P140,000 loan in bank

which amounts to P350,000, inventories, starting and operating expenses ,equipment, and other

materials necessary for the operation are being covered, but only for the projection of first two

months. Basically, the start-up cost is expected to have a cost of P302,216 which means there

are less than P50,000 allowance that will be used for sudden emergencies or down turn. The

projection above gives a positive effect as we observe the cash inflows are greater than the

amount of cash outflows. It shows the money that the company has or receives from its sales

can cope up with the money the company uses for expenditures such as the expenses for

operations and purchasing of assets.

With the cash flows for the succeeding years, Ma’ Sweetie ending cash balances are

assumed to have gradual growth in balances which serves to be its improvement and shows its

progress in the market because as years passes by it is also expected to have a higher sales.

Growing amount of expenses are also anticipated as sales moved higher. While for the loan as

seen in the table, from P140,000 loan payable it is presumed to have P50,400 interest payable.

44
(Considering the simple interest of 3% quarterly or 12% annually). Loan Principal and its interest

are expected to be paid fully on its third year of operation where Ma’ Sweetie have gained

sufficient fund to pay its liabilities. At its fifth year, it is foreseen that Ma’ Sweetie is competent

enough to gain a million cash which gives the company a chance to serve more to its

customers.

45
VII. BUSINESS IMPACT

The business impact embodies Ma’ Sweetie’s efficacy in entering industry.

Impact to Consumers

Consumers are the main subject that will purchase our products and services.

Ma’Sweetie is established to supply their desires. Their taste in sweets will be satisfied,

enjoyably and for their refreshment. This will make them experience innovated products and

services among pastries and sweets. Moreover, this timely designed themes and health-giving

cupcakes, overflowing shakes and personalized cakes will surely be acceptable to their

preferences.

Impact to Suppliers

As the business popularizes, there will be a higher demand and proportionally the higher

the supply too. In foreseeing the success of Ma’Sweetie, new branches will be established

wherein there will be an increase in expected supply. This will apparently increase their profits

as well as their selling product. And as commendable results of the business abide, there may

be more investors to inquire.

Impact to Government

Ma’ Sweetie will carry on the run. Our fees and tax payment will be another source of

government funds intended to welfare programs and projects for the society. Furthermore, this

will increase the economy proportion by the sought of exporting our products.

46
Impact to Household

The people in the house will have an opportunity for employment, adding to the

household income.. They will also be fascinated by personalized cakes and cupcakes for

parties, celebrations and other gatherings.

Impact to Community

Ma’Sweetie is especially favorable to community. As the business gains its success, this

will help the government to be able to conduct their programs and projects for the community’s

development and improvement of its people and their livelihood. And it will portray another

innovated business for people that will contribute to their desires satisfaction when it comes to

sweets and in trends.

47
 Appendix A
SURVEY QUESTIONNAIRES: Consumers
Direction: Read the questions carefully and put a check mark on the box of your answer. Read the
questions carefully and answer according to your preference.

1. Do you prefer eating sweets?

Yes No

2. Does the appearance of the product affect your interest to it?

Yes No

3. How often do you eat pastry products such as cupcakes?

Always Sometimes Never

4. What flavors do you like most?

Please check atleast 5 flavors:
Mango
Banana
Pandan
Chocolate
Cheese
Carrot
Calamansi
Others:_________

5. What cupcake designs do you prefer most?

Please check atleast 2:
Anime
Plain
Korean
Flags
Mobile Games
Others:_________

48
6. What refreshment drinks do you prefer most?
Softdrinks
Juice
Shakes
Others: _________

7. If softdrinks, what kind of softdrink do you often drink?

8. If juice, what flavor of juice do you often drink?

9. I f shake, what flavor of shake do you often drink?

10. What price range are you willing to pay for cupcakes?
10-20
21-30
31 and above

11. What price range are you willing to pay for shakes?
10-20
21-30
32 and above

49
 SURVEY QUESTIONNAIRES: Suppliers
Direction: Read the questions carefully and put a check mark on the box of your answer. Read the
questions carefully and answer according to your preference.

2. Do you sell sweets?

Yes No

2. Does the appearance of the product affect your customers’ interest to it?
Yes No

4. How often do your customers consume pastry products such as cupcakes?

Always Sometimes Never

4. What flavors do your customers like most?

Please check atleast 5 flavors:
Mango
Banana
Pandan
Chocolate
Cheese
Carrot
Calamansi
Others:_________

5. What cupcake designs do your customers prefer most?

Please check atleast 2:
Anime
Plain
Korean
Flags
Mobile Games
Others:_________

50
6. What refreshment drinks do you sell?
Softdrinks
Juice
Shakes
Others: _________

8. If softdrinks, what kind of softdrink do your customers often consume?

8. If juice, what flavor of juice do your customers often consume?

9. I f shake, what flavor of shake do your customers often consume?

10. What price range for cupcakes your customers always consume?
10-20
21-30
33 and above

11. What price range for shakes your customers always consume?
10-20
21-30
34 and above

51
 Appendix B
Legal Requirements
The Ma’ Sweetie will be formed as a single proprietorship. The legal requirements which

will be the resistant of Ma’ Sweetie’s legality on the run are indicated. Below are the necessary

requirements.

o Department of Trade and Industry (DTI)

By registering your business name with the DTI, you are assured that no other entity

may legally use your business name in the Philippines.

DTI Steps For Over Counter Registration

A. Obtain application forms (duplicate copy) and fill these up completely. Only the owner of

the business or his/her attorney-in-fact (who is authorized in proper legal instrument) is

authorized to sign all the forms.

B. Meet the following requirements(for single proprietorship):

 Must be a Filipino citizen, at least 18 years old

C. Submit application form to the DTI processor. The DTI processor will check if the

business name is still available, if yes, you will be asked to pay the application fee.

D. Pay the required registration and processing fee. A penalty is imposed if the BNRS

certificate is not renewed within 3 month grace period from the certificate’s expiration

date.

E. After showing the receipt to the processor, the business name certificate will be

released.

F. Your business name certificate is valid for 5 years from date of registration. (note: during

peak season, the applicant will be given a schedule date to file his/her application.)

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 o Mayor’s Permit

All businesses, whatever the legal form, are required to secure a mayor’s permit or

municipal license from the city or municipality where they are located.

Registering With Local Government

1. Go to the business permit and licensing office. Secure an application form from the

public assistance office.

2. Submit three copies of the form together with a simple sketch of your business location.

3. Support application with a certificate of business name registration from the DTI-NCR if

you are using a firm name.

4. Proceed to the city treasurer’s office for any payments to be made. Present mayor’s

permit for issuance of the business license.

o Bureau of Internal Revenue (BIR)

Every business enterprise has to register with the BIR for taxation purposes.

Steps in Registering With the BIR

Register the business/trade name at the BIR office, secure and file an application form,

together with supporting papers as follows

 Mayor’s permit

 Certificate of business name registration from the DTI

53
Approved by:

ERVIN BILL CLINTON SORIQUEZ SHINY KAH MENDOZA, LPT

College/SHS Instructor Junior and Senior High School Instructor

LORINIZA MENDOZA

Subject Teacher

54