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IRM ASSIGNMENT 2 Lit Rev

This document provides instructions for a literature review assignment on research methods. Students must write a 1800-word literature review on one of three proposed topics related to Uber: its impact on the London taxi industry, analysis of contractual terms and zero-hour contracts, or examination of its business model and revenue streams. Students are expected to reference at least 10 academic sources using Harvard referencing style and cover identification of issues, analysis of literature findings, critical review of literature, and conclusions/recommendations. The assignment will be marked based on variety of sources, analysis of findings, critical review, conclusions, structure and writing style. Guidance on research resources and support is also provided.

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Kainat Baig
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278 views5 pages

IRM ASSIGNMENT 2 Lit Rev

This document provides instructions for a literature review assignment on research methods. Students must write a 1800-word literature review on one of three proposed topics related to Uber: its impact on the London taxi industry, analysis of contractual terms and zero-hour contracts, or examination of its business model and revenue streams. Students are expected to reference at least 10 academic sources using Harvard referencing style and cover identification of issues, analysis of literature findings, critical review of literature, and conclusions/recommendations. The assignment will be marked based on variety of sources, analysis of findings, critical review, conclusions, structure and writing style. Guidance on research resources and support is also provided.

Uploaded by

Kainat Baig
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

College: WEST HERTS COLLEGE Tutor Name: CHANDRA TESTER

Introduction to
Module Title: Module Code:
Research Methods
Assignment Assignment
A Literature Review report 60%
Format Weighting:
Time: 23:59
Date: 05/01/2020
Coursework Maximum word 1800 (+/-10%)
Method: Studynet
Submission: count:
Feedback Date: by 26th
January 2019
Approved ☐ Cross College Approved ☐
Internal Moderator:
Date: Moderation: Date:
Approved ☐ Module Board name
External Examiner:
Date: and date:

Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
 Distinguish between the various stages of undertaking research

Learning Outcomes: Skills and Attributes tested in this assignment:


 Develop research skills based on specific requirements
 Interpret how to draw conclusions from research data/ findings

Feedback /Marking Scheme for this Assignment


Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the
StudyNet Feedback Form within 4 weeks of submission.
Assignments submitted up to one week late will receive a maximum numeric grade of: 40%
Plagiarism offences will receive standard penalties.

Page 1 of 5
Detailed Brief for Individual/Group Assessment
The title of the assignment: Literature Review

Description of the assignment:


This assignment requires you to write a Literature Review based on the project proposal you
created for assignment 1. You are required to carry out a search of the secondary literature
related to your proposal (though could change your focus based on feedback you have
received from assignment 1). Identify a range of reliable and valid sources of secondary
information.

Any specific instructions:


Create a research report in the form of a literature review based on the proposal you developed
in assignment 1. The literature review must reference your chosen topic.

1) A PRUDENT BUSINESS MODEL OR A BAD NEIGHBOUR? – ‘How UBER has disrupted


the London taxi industry’.
Coined as the global app-based cab company who turned the smart phone into a
remote control for Uber cabs, an organisation that provides customers with a
frictionless customer experience. Uber has fought for its right to operate in London,
after overturning a ruling by the Transport for London not to renew its license, much to
the dismay of Black London cabs.

2) GIG-ECONOMIES: ARE ZERO-HOUR CONTRACTS FLEXIBLE OR FRIVOLOUS? – ‘Analyse


the legal and / or moral implications of contractual terms at UBER.
Uber drivers won the right to be classed as workers rather than self-employed. With
zero-contract hours, instead of a salary, workers get paid for the 'gigs' they do, like a
food delivery or a taxi journey. In the UK its estimated that five million people are
employed as independent workers like this. That affects things like getting the
minimum wage and holiday pay.

3) UBER EXPANDS ITS REVENUE STREAMS BY ENTERING NEW MARKETS – ‘An


examination of the Uber Business model and it’s financial revenue streams’
As of 2019, Uber is estimated to have 110 million worldwide users a 69.0% market
share in the United States for passenger (taxi/minicabs) transport, and a 25% market
share for food delivery (Statista 2018). Uber has been so prominent in the sharing
economy that the changes in industries as a result of it have been referred to as
uberisation, and many start-ups have described their products as "Uber for X’

The task: To conduct a review of the relevant literature which reviews the secondary-desk
research relevant to your chosen topic. This will show your ability to identify the issues that
need to be researched. And your grasp of the methods which will draw out the data from which
you can draw your conclusions.

You should identify a range of relevant sources, such as published market research, academic
research and media comment and distinguish between these in terms of accuracy, reliability,
objectivity and authority. Your references should include at least one of each of - a book, a
report, an academic journal, a media report (newspaper, magazine, broadcast) and a properly
referenced company or organisation website.

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At minimum of 10 academic sources are required to complete this assignment.
All sources must be fully referenced using the Harvard referencing system.

Students will be expected to abide by the stated word count and must include a word count.
Students with extenuating circumstances should speak to their college tutor in the first instance

Although your proposal specified primary research that could be suitable to this
research, you are not required to conduct any primary research.

Word count: 1800 (+/- 10%)

It is essential:
That each of the sections are covered (if not, there will be zero% for that section)
Show ability to describe theoretical concepts and then use examples as illustrations.
Do not make unsubstantiated assertions, references must back up your in-text
statements
Use Harvard Referencing throughout this report, linking theory to this practical
business example.

Student Support and Guidance


 For further help, contact your module leader in their drop-in hours or by email.
 Use the Grading Criteria in your Programme Handbook and mark scheme to help improve
your work.
 Go to CASE workshops, use the CASE website: www.studynet.herts.ac.uk/go/CASE/
 Make full use of Library search to identify relevant academic material and the ‘Subject
Toolkit for Business’ which contains links to other Information Databases and the
Information Management contact details.
(http://www.studynet1.herts.ac.uk/ptl/common/LIS.nsf/lis/4DAF5390094771C2802575ED00
4212BF)
Some tutors allow students to test their work using Turnitin. Guidance on submission to Turnitin via
StudyNet can be found by using the following link.
http://www.studynet1.herts.ac.uk/ptl/common/asu.nsf/resource+library/TURNITIN+FOR+STUDENT
S+2016+USER+GUIDE.pdf/$FILE/TURNITIN+FOR+STUDENTS+2016+USER+GUIDE.pdf

Page 3 of 5
Marking Scheme – Introduction to research methods Assignment 2

Student Number:
Pathway:
Student feedback
Task / Check List Key Descriptors: Outstanding, Excellent, Very good, Good, Satisfactory, Mark
Marginal Fail, Clear Fail, Little or Nothing of merit)

Make reference to a range of relevant sources reviewed


relating to your pathway and the specific issues you are
researching (10 marks)

Variety of sources used in research assignment – validity of /10 marks


sources analysed and documented. Full Harvard referencing
used including in-text citations. Minimum of 10 sources though
for the higher end of the grades, in excess of 15 reliable
academic sources will be required.
For each of the issues identified, review the literature and
provide an analysis of the findings, fully cited in Harvard
style (40 marks)
/40 Marks
Main issues have been explored with a variety of reliable
sources and then written in an analytical manner to draw on
the key finding / points made. Where relevant for a contrast to
be included of opposing views.
Critical review of the literature (25 marks)

Issues are critically reviewed by identifying and using /25 Marks


contrasting sources where possible to evaluate the impact of
the issue more completely.
Conclusions and recommendations (15 marks)

The report has been concluded well with no new information


/15 Marks
provided. Based on the findings a set of recommendations
have been identified as related to your pathway (15 marks)

Page 4 of 5
Structure of report and writing style (10 marks)

Business format with front page, table of contents, page


numbers, numbered headings. Appendices for any other
supplementary information. All sections completed
professionally and easy to follow through. /10 Marks
Articulate & fluent academic writing style with ideas cross
referenced. No grammatical / spelling errors
Set in the third person passive voice, in business English with
correct grammar throughout and no spelling errors

Performance will be assessed using HBS Grading Criteria (Studynet Link).


http://www.studynet2.herts.ac.uk/ptl/common/asu.nsf/Teaching+Documents?
OpenView&count=9999&restricttocategory=Academic+Expectations/Assessment+and+Grading/HBS+UG+Grading+Criteria

Overall Comments (to support annotated comments on assessment),


Key Descriptors: Outstanding, Excellent, Very good, Good, Satisfactory, Marginal Fail, Clear Fail, Little or Nothing of merit

Points for improvement/feed-forward for future work ( suggested actions to improve future work)
- ….
- ….
- ….

All the marks are subject to approval by the Board of Examiners.

Page 5 of 5

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