CSR Project MMS 2018 - 2020
CSR Project MMS 2018 - 2020
Project Report
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University of Mumbai
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other person outside the organization and that I have submitted it for any award
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CERTIFICATE
This is to certify that the project entitled “A comparative analysis of Top 3
companies undertaking CSR activities in India Understanding the Talent
Management practices in MNCs in & around Mumbai A comparative analysis
of Top 3 companies undertaking CSR activities in India submitted to
Oriental Institute of Management, Navi Mumbai in the partial fulfillment of the
requirements for the award of the degree of the Master in Management Studies
of University of Mumbai embodies the results of bonafide project work carried
out by Ms. Shruti Salamwade under my guidance and supervision.
To the best of my knowledge the results embodied in this project have not been
submitted to any other university or institute for the award of Degree or
Diploma. The assistance and help received during the course of this
investigation has been duly acknowledged.
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ACKNOWLEDGEMENT
This project Report was undertaken for the fulfilment of MBA Programme
pursuing at “Mumbai University” I would like to thanks my institute and my
Guide Dr.Girish Pawar Designation and “Oriental Institute of Management” for
his invaluable help and guidance throughout my work. He kindly evinced keen
interest in my work and furnished some useful comments, which could enrich
the work substantially.
In fact it is very difficult to acknowledge all the names and nature of help and
encouragement provided by them. I would never forget the help and support
extended directly or indirectly to me by all.
Corporate social responsibility is a broad concept that can take many forms depending on the
company and industry. Through CSR programs, philanthropy, and volunteer efforts,
businesses can benefit society while boosting their own brands. As important as CSR is for
the community, it is equally valuable for a company. CSR activities can help forge a stronger
bond between employee and corporation; they can boost morale and can help both employees
and employers feel more connected with the world around them.
In order for a company to be socially responsible, it first needs to be responsible to itself and
its shareholders. Often, companies that adopt CSR programs have grown their business to the
point where they can give back to society. Thus, CSR is primarily a strategy of large
corporations. Also, the more visible and successful a corporation is, the more responsibility it
has to set standards of ethical behavior for its peers, competition, and industry.
Recognizes that its activities have a wider impact on the society in which it operates,
and that developments in society in turn impact on its ability to pursue its business
sustainably.
Actively manages the economic, social, environmental and human rights impact of its
activities both locally and across the world, basing these on principles which reflect both
international values and the organizations own values (ethics), reaping benefits for both its
own operations and reputation as well as the communities in which it operates.
Seeks to achieve these benefits by working closely with other groups and
organisations – local communities, civil society groups, other businesses and home and host
governments.
For this to happen social, environmental and economic considerations should be assessed
together and not in isolation. The Earth Summit produced various United Nation conventions
including conventions on biological diversity and climate change. CSR is now sometimes
considered as the business response to the challenge of sustainable development.
The 1990s saw social concerns come to the fore. Poverty and disease became global
concerns, as did examples of poor business practice in dealing with social issues such as child
labour, bribery and corruption that were exposed by the media. Society began to recognize
that governments alone could not solve these problems.
Indeed the outcomes from the Earth Summit's successor – the World Summit for Sustainable
Development in 2002 – focused on partnerships. There appeared to be a role for everyone –
governments to provide fair and socially just laws, business to behave responsibly and
consumers to think about their actions by reducing waste or asking questions about how and
where their goods came from.
Equally important is the importance CSR has to recruitment: 75% of UK professionals take
social or ethical considerations into account when changing
employment. Whilst over half of graduates will not work for companies they believe to be
unethical.
Corporate governance is a board level hot topic - you only have to look at how much
publicity the Higgs report on the role of non-executive directors received – and it will
continue to develop, as there is increased recognition that how an organisation is run is key.
This can cover many areas such as financial integrity, transparency and accountability,
leadership from the board and being employer of choice.
For a business being CSR compliant is also an exercise in future-proofing its business as risks
and opportunities are identified. Quite often changes lead to performance improvements such
as increased staff retention and customer satisfaction. Adding this value is one of the main
reasons why CSR is of increasing relevance to the HR manager.
CSR is a crosscutting topic under which numerous issues can be grouped including training
and education, capacity building, leadership, health and safety, working conditions, human
rights, stakeholder engagement and corporate governance. Large multi-national companies
were the first to identify CSR as a potential tool to improve performance and now through
their supply chain they are asking suppliers to comply to their standards.
It is here to stay. In the UK there is a minister responsible for CSR within the Department for
Trade and Industry and there are a plethora of guidelines, indices, benchmarks, standards and
legal codes. The HR function is becoming central in the delivery of CSR and governance in
organisations, and this series will help you understand why.
1.2 Introduction to the Project
Objectives:
1. To analyse the areas where the top 3 companies have spent their total CSR budget.
Moving well beyond its business activities, the RIL Group contributes to a positive societal
impact through diverse community engagement initiatives.
Led by Smt. Nita M Ambani, Reliance Foundation was set up in 2010 to provide impetus to
various philanthropic initiatives of RIL. The efforts of the group have already touched the
lives of more than 12 million people across India in more than 10,500 villages and 50 urban
locations.
The Foundation has a comprehensive development approach. Its prime objective is to create
and support meaningful activities through innovative institutions to address some of India’s
most pressing developmental challenges.
Reliance Industries Limited (RIL), through Reliance Foundation, has significantly
contributed to and made measurable progress toward its vision of an inclusive India. Moving
well beyond its business activities, the RIL Group contributes to a positive societal impact
through diverse community engagement initiatives.
Led by Smt. Nita M Ambani, Reliance Foundation was set up in 2010 to provide
impetus to various philanthropic initiatives of RIL. The efforts of the group have
already touched the lives of more than 12 million people across India in more than
10,500 villages and 50 urban locations.
The Foundation has a comprehensive development approach. Its prime
Project Description
Under this project, More than 73 billion litres of water harvesting capacity has been created
since inception. As a result, 307 villages were made water source.
Project description
RFYC is a unique, scholarship-based, full-time residential football and education programme.
It aims to provide India’s aspiring football talents the opportunity to hone their skills with
world-class facilities and best-in-class training.
During FY 2017-18, eight young football talents were awarded scholarships to develop their
football skills, taking the total to 48 scholarships. Under the programme, 30 Young Champs
were sent for international exposure trip to Spain where they got
an opportunity to play friendly matches, with teams including Real Madrid, Atletico de
Madrid, Valencia, Villarreal, Rayo Vallecano and Leganes.
The Young Champs Sports Academy has been accredited as one of the best in India by the
All India Football Federation. Reliance’s objective is to maintain this position; and also strive
towards the cherished milestone of achieving 5/5 grade.
RFYC is a unique, scholarship-based, full-time residential football and education programme.
It aims to provide India’s aspiring football talents the opportunity to hone their skills with
world-class facilities and best-in-class training.
During FY 2017-18, eight young football talents were awarded scholarships to develop their
football skills, taking the total to 48 scholarships. Under the programme, 30 Young Champs
were sent for international exposure trip to Spain where they got an opportunity to play
friendly matches, with teams including Real Madrid, Atletico de Madrid, Valencia, Villarreal,
Rayo Vallecano and Leganes.
The Young Champs Sports Academy has been accredited as one of the best in India by the
All India Football Federation. Reliance’s objective is to maintain this position; and also strive
towards the cherished milestone of achieving 5/5 grade.
RFYS provides a nation-wide unique platform for promoting grassroots sports. In 2007, the
programme continued with football and introduced athletics to further identify and encourage
sporting talent across the country.
Project Location: Pan India
Project
Tree Plantation (2017-18)
Project Description
To promote biodiversity, over 7 million saplings were planted during FY 2017-18 (over 20
million saplings planted since inception). Reliance observed the World Environment Day and
motivated rural communities and employees to plant saplings. The event saw an enthusiastic
participation of 20,000+ people from over 150 villages across 12 states.
Company has planted over 7 million saplings this year to promote biodiversity (over 20
million since inception)
To promote biodiversity, over 7 million saplings were planted during FY 2017-18 (over 20
million saplings planted since inception). Reliance observed the World Environment Day and
motivated rural communities and employees to plant saplings. The event saw an enthusiastic
participation of 20,000+ people from over 150 villages across 12 states. Company has planted
over 7 million saplings this year to promote biodiversity (over 20 million since inception).
Project Location: Andhra Pradesh, Ahmedabad-Gujarat, Shahdol-Madhya Pradesh,
Nagpur-Maharashtra, Hoshiarpur-Punjab.
Project
Promoting Education (2017-18)
Sector: IT Software
International Origin: No
Established in 1968, Tata Consultancy Services a member of the Tata Group has grown to its
current position as the largest IT services firm in Asia based on its record of outstanding
service, collaborative partnerships, innovation, and corporate responsibility.
It was founded by Jamsetji Tata in 1848 and it is one of India’s most respected institutions
today. Their mission reflects the Tata Group's longstanding commitment to providing
excellence. To help customers achieve their business objectives by providing innovative,
best–in–class consulting, IT solutions and services, and to actively engage all stakeholders in
a productive, collaborative, and mutually beneficial relationship.
TCS' ability to deliver high–quality services and solutions is unmatched. They are the world’s
first organization to achieve an enterprise–wide Maturity Level 5 on both CMMI and P–
CMM, using the most rigorous assessment methodology – SCAMPISM. Additionally, TCS’
Integrated Quality Management System (iQMS) integrates process, people and technology
maturity through various established frameworks and practices including IEEE, ISO
9001:2000, CMMI, SW–CMM, P–CMM and 6–Sigma.
TCS has set up TCS Foundation as CSR project implmentation arm in 2015. Directors of Tcs
Foundation are Chandrasekaran Natarajan, Mukund Govind Rajan, Barindra Sanyal, Roopa
Purushothaman and Ajoyendra Mukherjee. t is classified as Non-govt company and is
registered at Registrar of Companies, Mumbai. Its authorized share capital is Rs. 40,000,000
and its paid up capital is Rs. 10,000,000.
Headquarter: Mumbai-Maharashtra
Project Sector: Eradication Hunger, Poverty, Malnutrition
Project Description
The choice of education as a theme flows from TCS’ presence in the knowledge domain. The
standard of education is a key factor that plays into both growth and sustainability. It is an
integral component of development, and is critical to a community’s ability to compete in a
rapidly-changing technology landscape. This covers the entire life path of students from
school to Ph.D. as also skilling and adult literacy that enables livelihood. These contributions
through TCS’ varied education programs in India, impacted 440,000 beneficiaries in FY
2018.
The Adult Literacy Program delivers basic lessons in reading, writing and arithmetic through
TCS’ CBFL solution.
Often, there are societal barriers that crop up even before people can take a step towards
continued learning. TCS’ BridgeIT program uses digital tools to address such access and
competency gaps between marginalized communities and mainstream society.
The IT and BPS employability program seeks to enhance the employability of undergraduate
students from rural colleges. To enhance skills of its contract staff, TCS runs the Empower
program to provide them with functional spoken English, basic computers and soft skills
training. TCS volunteers conduct sessions within office premises for 25 hours, spread across
five weeks.
ACTC familiarizes visually impaired persons with both computer hardware and software to
enhance their employability.
TCS volunteers have been proactive in both leading and launching initiatives. A case in point
is the group Women of Waze (WoW), which is based in the Wazapur village of Raigad
district, Maharashtra. Launched in 2007, with the long-term objective of making women in
Wazapur financially independent, WoW trains them to make bags in different styles and
designs using jute, cotton, and other materials.
Project Location: Pan India
Project
Ensuring Environmental Sustainability (2017-18)
TCS’ Environmental Sustainability strategy is aligned to mitigate the climate change related
risks by using scarce resources responsibly and doing more with less. The core to TCS’
environmental management is the strategy supported by process, performance and people.
TCS has been one of the pioneers in the IT-sector to be certified to the international standard,
ISO 14001, for its Environment Management System (EMS) in as early as 2003. Keeping up
the momentum, they successfully migrated to ISO 14001:2015 version of the standard this
year under the enterprise-wide certification covering 112 locations globally.
The TCS Energy Management program has witnessed rapid scaling up and further maturity
during the year. The program now covers over 135 facilities across India. The Internet of
Things (IoT) platform has been significantly enhanced to also acquire asset (chillers, air
handling units, etc.) level data which is analysed to improve asset efficiency and operations.
All their new campuses are built for 50% higher water efficiency, 100% treatment and
recycling of sewage, and rainwater harvesting. In FY 2018, consistent water management
measures have helped them sustain their water consumption performance nearly constant
levels compared to FY 2017.
Being an IT services and consulting organization, the waste coming out of their facilities is
limited to electronic and electrical waste, office consumables and municipal solid waste.
There is also a relatively smaller proportion of potentially hazardous wastes such as lead-acid
batteries and waste lube oil. TCS’ waste management practices seek to ensure that less than
5% waste is sent to landfills by 2020 by ensuring segregation at source, reuse and recycle
wherever possible.
Project Location: Pan India
Project
International Origin: No
Project Description
The company has contributed some amount of money for construction of 21,085 individual
household toilets.
Project Location: Andhra Pradesh, Jorhat-Assam, Mehsana-Gujarat, Mangalajodi-Odisha,
Ariyalur-Tamil Nadu.
Project
Swachh Bharat Abhiyan (2017-18)
Project Description
The company has contributed some amount of money for swachh bharat abhiyan.
Project Description
Skill India is the vision of Hon’ble Prime Minister of India. In line with the Skill India
Mission, Ministry of Petroleum and Natural Gas has taken the initiative to set up 6 Skill
Development Institutes (SDI) across the country with funding from Oil sector PSEs.
Company was directed to set up a SDI at Gujarat. The first batch of 90 students has
successfully completed their training in 3 different courses in March 2018. All the 90
students were successfully placed in different companies located near Ahmedabad.
Considering the success of the first batch, the number of trades will be increased from three
to nine from next year onwards benefiting 780 youth. Company contributed an amount of
`136 million towards setting up these 6 SDIs across India.
Two separate projects were undertaken with CIPET for training economically
underprivileged youth in plastic technology at Bhubaneswar and Jaipur respectively. A total
of 217 youth have been trained in two different courses in tool room mechanic operator
and injection moulding machine operator. The total cost for both projects is `15 million.
After completing 6 months residential training, all 217 youth have been placed at different
companies related to plastic engineering thus ensuring 100% placement.
The company has contributed some amount of money for supporting KV schools.
Project Location: Maharashtra, Gujarat, Assam, Uttarakhand, Andhra Pradesh,
Project
Environment protection (2017-18)
The company has contributed some amount of money for environment protection initiatives.
Chien and Magali, (2010) explained that aggregation of CSP metrics poses a major challenge
to researchers and practitioners. The study provides a critical
evaluation of current aggregation approaches and proposes a new methodology based
on Data Envelopment Analysis (DEA) to compute a CSP index. The study presents
the first application of the DEA model for CSP, ordinal data and opens up a new path
for future empirical CSP research.
Wolf, (2013) explains that organisations devote a great deal of resources towards
applying a 'positive psychology' approach in the workplace. CSR is an important
factor in strengthening an employee's positive outlook, as it involves himself in
giving and contributing to the community, provides personal fulfillment and
increases his job satisfication. Positive psychology reinforces action in the
framework of CSR, which is so highly recommended in organisations and companies
today.
Bhal, (2013) accessed that CSR has grown in popularity all over the globe. In the
developing countries like India, there are various formal and informal ways in which
a business can contribute towards CSR practices. The study is confined to various
dimensions, features and the impact of CSR on the Indian corporate sectors. The
outcomes of the study showed that the companies are following the CSR practices in
many fields like education, community development, environmental protection,
energy conservation, waste material management, health management, water
management etc. and are trying to increase CSR awareness among different parts of
the society.
Rourke, (2004) examined current trends in CSR reporting that may be voluntary or
mandated. Current CSR reporting discloses information on environmental
performance, labour rights, health and safety practices, human rights, community
economic department, social impacts, corporate governance, corporate payments to
governments, stakeholder engagement, supply chain management, Corporate
planning and policies. Author explains that by starting with a small set of core
indicators, verifying that they are material to stakeholders, evaluating uses of the
information and soliciting feedback on the quality of the data; it would be possible to
gradually expand and deepen CSR indicators. By having the reporting driven by local
concerns and capabilities, it would also be possible to gradually connect to and
compare with GRI.
Blumenthal & Bergstrom, (2003) established key reasons for integrating CSR under
the umbrella of the brand which are; recognizing the magnitude of the brand promise
maintaining customer loyalty, maximizing investment that would be 46 placed in
CSR regardless of the brand and avoiding conflict with shareholders. The study
explained that CSR must be mentioned as another concept that is influencing the
development of brands nowadays, especially corporate brands. Both branding and
CSR has become crucially important.
Husted, Allen, & Rivera, (2003) opined that CSR refers to the consideration of and
response to issues beyond the narrowly economic, technical, and legal requirements.
A firm has to accomplish social benefits along with traditional economic gains.
Author explained this with an example, CSR governance structure is a collaborative
scheme, which involves a partnership between the firm and an organisation in which
the firm transfers resources to the organisation in order to carry out CSR activities
jointly.
James, (2012) examines the relationship between CSR ratings, financial parameters
and age of the firm, by using the data of companies in India and it was found that
there exists a statistically linear relationship between the financial parameters and
CSR rating.
Kotler & Zaltman, (1971) introduced the concept of social marketing, which became
a new framework for planning and implementing changes in the society. The
boundaries of social marketing are wide, and it became an important tool to influence
the acceptability of new ideas.
Warhurst and Alyson (2001), opined that the major element of CSR is product use
which focuses on good corporate governance and also gives high importance for the
environment well-being and equity which tries for distribution of profits equitably
across different societies.
Jones, (1995) applied institutional and classical economic theory to CSR and
explained that companies are involved in repeated transactions with stakeholders on
the basis of trust and cooperation. The cooperation is motivated to be honest,
trustworthy and ethical because the return to such behaviour is high.
Soheli, (2012) analyzed the possible impact of CSR investment on sales of the few
company’s selected at random to see whether there is any significant 47
correlation between the between the same and the study found that there is a
correlation between sales and CSR investment which improves goodwill and
profitability.
Tewari and Dave, (2012) tried to understand CSR communication made through the
use of sustainability reports and to compare the CSR communication made by the
Indian companies and the MNC’s. Sustainability reports of top companies operating
in the information and technology sector in India were taken and content analysis
techniques were used to compare the performance of India and MNC’s in terms of
CSR disclosure. The study focused on IT sector and found that there are only few IT
companies who publish sustainability reports. But companies’ quality met global
standards and the international benchmarks of GRI.
Gupta, (2012) opined that CSR and corporate sustainability represent enhanced
ethical standards, the balance of economic, environmental and social imperatives
addressing the concerns and expectations of the stakeholders. Corporate governance
reflects the way companies address legal responsibilities, and therefore provides the
foundations upon which CSR and corporate sustainability practices can be built to
enhance responsible business operations. Companies are recognizing that corporate
responsibility communications should be low tone and straightforward, reflected in
the actual behaviour of every member of the company, which is extremely difficult to
achieve before CSR is integrated into the company’s bloodstream.
Kapoor and Sandhu, (2010) attempt to examine the impact of CSR on CFP in terms
of profitability and growth. Secondary data on CSR based on companies operating in
India have been analysed by applying content analysis of annual reports and
individual websites of the companies. The results indicate significant positive impact
of CSR on corporate profitability and insignificant positive impact on corporate
growth.
Raman, (2006) aims to address how top management perceives and reports CSR.
Using the technique of content analysis this study looks at the chairman's 48 message
section in the annual reports of the top 50 companies in India to identify the extent
and nature of social reporting.
Murthy, (2008) examined the corporate social disclosure practices of the top software
firms in India and found that the human resources category was the most frequently
reported CSR activity followed by the community development activities and the
environmental activities. The results indicate that firms had different motives for
reporting the different attributes. The shortage of skilled labour in the software sector
seems to have shaped the CSD practices in the human resources category.
Chahal & Kumari, (2014) measured and validated the corporate reputation scale and
examined its factor structure in Indian banking sector. The study establishes
corporate orientation and emotional appeal as two significant dimensions of
corporate reputation.
Dash & Padhi, (2011) analysed the scope and limits of media impact on corporate
governance of India and how the mass media can be upgraded and incorporated in
ensuring the governance reform agenda. The study brought together the problems
peculiar to the Indian situation indicating mass media’s scope for having some
impact on corporate ethics, regulators’ responsibility and public opinion in India.
Caron & Fortin, (2014) investigated the relationship between organisational and
professional commitment and accountants' construction of CSR competencies. The
results show the dominance of normative commitment to the organisation and its
relationship with professional CSR training. Professional CSR training and
organisational training are also related to the professional's openness to CSR. This is
the earliest study to investigate the relationship between organisational and
professional commitment and accountants' construction of CSR competencies.
Karen & Linh, (2013) analysed the different classifications of existing reference
documents related to CSR and proposed a complementary approach of this 49 subject
in regard to ISO26000. The paper analysed four different classifications of existing
reference documents related to CSR in order to understand their approach.
Jennifer, Steve, & Oyvind, (2012) emphasized that communication as transmission and
meaning making and recommended to consider the communicative approaches to CSR. They
emphasised that while transmission
Chunya and Weiping, (2014), explored repair effects of CSR activities after the brand
scandal, such as improving product quality, philanthropy and donating money or equipments
to students in remote regions and protecting environment in order to repair brand trust and
consumption intention. The
authors found that CSR activities had positive integrated effects on renewal brand
trust and consumption intention.
Rahim, (2014) opined that synergy between CSR and CG has changed the
commercial environment. It has developed a complex and multidimensional
organisational phenomenon that could be defined as the extent and the way in which
a business corporation can pragmatically respond to its consumer and society. This
synergy has joined the political endeavours to make corporations more attuned to
public, environmental and social needs. It has standardized CSR principles and
created the agencies specialized in broader ethical considerations of business
corporations. The study assesses how the impact of CSR on CG has contributed to
the standardization of CSR principles and the rise of agencies specialized in
facilitating social responsibility performance of business corporations.
Khosro, (2014) investigates the basis of conveying a socially responsible image of
organisations through a cause-related marketing approach. The findings of the
research indicate that cause- related marketing has the potential to improve an
organisations stand in the society and depict it as a socially responsible entity. One
major finding of the research study is that without an appropriate and relevant
‘strategic fit’, time and effort invested in cause marketing could prove futile. The
results clearly indicate the significant link between CSR and CRM and show that the
quality of an organisation’s image and reputation in the eyes of its stakeholders can
indeed be influenced by its CSR related initiatives. Nevertheless, the firm should
invest time and money to make this feasible, as many simply view it as a luxury. The
absence of a strategic fit between a firm and its cause could prove to be
counterproductive in the society vis-à-vis its corporate image and reputation.
Guthey & Morsing, (2014) developed a framework for understanding how lack of clarity in
business press coverage of CSR functions as a mediated and emergent form of strategic
ambiguity. Many stakeholders expect CSR to exhibit clarity, consistency, and discursive
closure. But stakeholders also expect CSR to conform to varying degrees of both formal and
substantive rationality. Author suggests that CSR is best understood not as a clear or
consistent agenda, but rather as a forum for sense making, diversity of
opinion, and debate over the conflicting social norms and expectations attached to
corporate activity.
Naqvi, Ishtiaq, Kanwal, Ali, & Inderyas, (2013) opined that CSR has gained
extensive result. The study showed that in the recent years social responsibility
activities of a firm enhance its brand image as well as the general image.
Rajpara, (2006) examines the distinct enforcing bodies at different levels that have
the capabilities and interest to implement CSR. These bodies at various levels are
multilateral organisations, intergovernmental bodies, the host nation-state of the
MNE, and the firm itself. After examining the capabilities and interests of
implementing CSR across these various levels, the study examined why CSR should
be implemented throughout the firm’s global operations through strategic
management. The results exhibit that governments have the monitoring and
enforcement capabilities. Others say that multilateral institutions are well positioned
to implement CSR, since they have the insight to standardize CSR and global
coordination capabilities through their collaborative nature. Author suggests that
effective CSR is internally derived from within the organisation.
Rani and Hooda, (2013), reviewed the literature of different authors and detected that
today, the society and media increasingly request companies to consider social and
environmental problems while doing business activities. CSR has become one of the
catch phrases of the new millennium across the world and the corporates as well as
the government must take care of it.
Bahl, (2011) investigated to find out if any relationship exists between CSR activities and
brand value from the consumer's point of view. The study indicates 52 that the highest rating
has not been awarded so far to any company in India as no company has developed any
innovative ideas and practices of CSR. The sectors performing well in CSR activities are
paper industry, software, FMCG and banking. The sectors not well involved in CSR are
construction, mining, entertainment, media and retail. The study has revealed that most of the
companies are spending their profit on women empowerment, child welfare, community
welfare, energy conservation, water conservation. Environmental initiatives and healthcare
comes next. The study
found that CA’s, academicians and managers are aware of the companies putting
efforts on CSR activities. Level of awareness among housewives and business
persons are quite low. Teachers are willing to pay more for the products and services
being offered by the companies doing CSR activities than the students. While going
through the ratings Hindustan Lever Ltd has the highest voting for all its brands. The
study also interprets that Infosys also enjoys the same status in terms of favour. This
study inferred that people bear a little knowledge about CSR activities especially
related to ecological and social welfare issues. But still CSR is not the deciding cause
in the minds of Indian consumers.
2. Chapter 3
ii. Limitations
Data collected only for three companies which can restrict the scope of
analysis.
Project is limited to the data collected only for the year 2017-18.
4 Chapter 4
Education, Employability
Education, Employability and Education, Employability and
and Livelihoods
Livelihoods Enhancement Livelihoods Enhancement
Enhancement
Heritage conservation,
Environmental Sustainability Promoting Art, Craft and Environmental Sustainability
Culture, Public Libraries
Heritage conservation, Promoting national and rural Promoting national and rural
Promoting Art, Craft and sports, Paralympic, Olympic sports, Paralympic, Olympic
Culture, Public Libraries sports sports
Technology incubation
Armed Forces Veteran Welfare Rural Development
(Central Government)
Contribution to Central
Government Fund
CSR Spending (In Crs)
2017-18 Spending 2018-19 Estimated Spending
816
745
608
518
503
400
https://csrbox.org/
https://www.investopedia.com/terms/c/corp-social-responsibility.asp
https://www.management-issues.com/opinion/1944/csr-an-introduction/
https://csrbox.org/India_Company_Reliance-Industries-Ltd-Maharashtra_20
https://csrbox.org/India_Company_Tata-Consultancy-Services-Ltd-Maharashtra_16
https://csrbox.org/India_Company_Oil-and-Natural-Gas-Corporation-Ltd-(ONGC)-
Uttarakhand_27
https://csrbox.org/CSR-in-India