International HRM
International HRM
1. Introduction
Key function of INTERNATIONAL HRM: constantly provide the company with
Underlying Questions
Definition: People temporarily or permanently residing in a country and culture other than that of
the person’s upbringing or legal residence.
In business term: Expatriates are professionals sent abroad on a temporary work assignment by their
company
Key words: relocated to a foreign country, limited or indefinite period, sent by their employers
Companies do not go global – People do! Expats are the “linking pins” of globalized economy
Definition: Inpats are international assignees from the host country or a third country (TCN) to the
headquarters of an international country.
Players in international business who do not relocate but (partly) fulfil expat functions
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Many HR-Departments are unaware of these “hidden” international commuters
possible reason why expat do not want a full relocation: - children are in critical stage in their
education, spouse does not wish to give us his/her own employment
Management by “flying in and flying out”
While continuing to live and work at home this type of international commuter is often
requested to work in another country
Intermediate step between extended business travel and full expat relocation
3. Assignment Destination
Countries with the highest rates of international assignment failure (reason number 1: Family
problems (Unhappy wife)): China, UK, India, Brazil, US
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Strategic Challenges of HRM
Effects of globalization
difference in labour
Digitalization
5. Global HR Management
The people involved The countries involved The (HR-) activities involved
Different set of HR activities (examples)
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Recruitment and selection for an assignment
Finding solutions for partners, pets and children of employees (new job, adequate childcare/
school)
Tax equalization
Complexity of IHRM
The complexity of operating in different countries and employing different national categories of staff
is a key variable that differentiates domestic and international HRM.
business failures in the inter. Arena are often linked to poor management of HR
1. People
2. Countries Siehe 3 Dimensionen Modell
3. Activities
Other Factors:
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3. Personal risks for expats and their families (health hazards, crime, terror, civil war, climate)
4. Equity issues (equal pay for P/H/T – CN)
Host country influences on (I)HRM
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o Finding/providing recreation infrastructure
Ethical & legal questions: a practice that is legal in the host-country may be
illegal or unethical in the home-country and vice versa
Compliance issues (corruption, bribery,...)
o Expats run a high personal risk if they are involved and need help of their company
4. Host-Government Relations
o Government <-> Government = political level
5. (Observation)
o Particularly (but not only) important in some developing countries
o Translation groups may provide services to the HR department and all other foreign
operations departments within the company
o Dies English as the language of world business solve all communication problems?
Company size (presence in many countries) matters, but is not the decisive factor
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The company’s reliance on its parent-country domestic market is a much more
important, but often overlooked factor
Very big PC markets influence all aspects of how an MNE organizes its activities
MNE’s from small advanced economies (Irland, Switzerland, Netherlands, etc.) are in a very
different position
Cannot afford to focus on their small PC markets – global mindset and managers
Consequently, the transnationality index of MNE’s from small countries is much higher
What if an MNE’s Senior Management does not have a strong international orientation?
Assumption of a great amount of transferability between domestic and intern. HRM practice
Words to remember
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„The primary causes of failure in multinational ventures stem from a lack of understanding of the
essential differences in managing human resources, at all levels, in foreign environments. “
Global companies should have internationally minded (senior) managers with at least some
degree of:
o Intern. Experience
o Intercultural awareness
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Recruiting and selecting the right people
Extending all this to the expats’ family member (in the frequent case of an accompanied
assignment)
Types of Assignments (by duration)
Local hire
1. Roles and functions of an expat depend on the assignment’s type and the assignment
objective
2. An Expat can hold multifold roles
3. The most obvious and prominent role of the expat is the one of kingpin(Zusammenspiel) in
the interplay between HQ and the local unit
Classic Expats Roles (modelled by A.W. Harzing)
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Ensures subsidiary compliance
Enable local operations to achieve strategic objectives
German firms tend toward this form of control
Bumble-Bees as an agent of socialization
Spread the corporate culture (transfer of shared values and beliefs)
Elements of corporate culture
Knowledge sharing
Competence transfer
Adoption of common work practice
Corporate culture as an informal control mechanism
Spiders as weavers of networks at the host location
Weaving and fostering personal linkages as a means for
Informal control
Communication purposes
Personal networks are person-dependent (continuity problem when expats leave)
Impact of the assignment duration on the expatriate’s ability to develop personal networks
Expats as “boundary spanners”
Expats gather information that bridges internal and external organizational contexts, e.g. :
Collect host country information (first hand market intelligence)
Act as representatives of their (parent) companies in the host country and promote the
firm’s profile at high levels
Act as “influence agents by talking to government officials, the media, local V.I.P.s
Expats as transmitters of Know-How and competence
A classic function of expatriates
Expectations of HCNs can be extremely high, even excessive (potential for disappointment)
Expats have to be especially prepared for this role and to be trained to be trainers
Which includes the intercultural and language aspects of training/teaching
Expats as language nodes
Potential dependency problem: everyone turns to the expat for help with translation etc.
Resulting IHRM/IHRD challenges
As it is the core taks of IHRM to assure the successful completion of the assignment
IHRM has the responsibility to enable the expat to play all the multifold roles expected from
him by:
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Recruiting and selecting people with the according personal and professional
qualifications
Preparing them for their roles in an optimal way (expat training, international HRM
development)
3. Staffing Policies
Various Factors influence the choice of a Company’s international staffing policy:
Context specificities
Company specific variables
Local unit specificities
IHRM practices
Staffing approaches based on general mindsets and attitudes
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Ethnocentric staffing policy
Is a tendency to look at the world primarily from the perspective of one´s own culture
Is the belief that one´s own race or ethnic group is the most important
Some or all aspects of one´s own culture are seen as superior to those of other groups
Indicators of an ethno. Policy:
Foreign subsidiaries have little autonomy
Strategic decisions are made at headquarters
Key positions in domestic and foreign operations are held by HQ personnel
Subsidiaries are managed by PCNs
What works at home will work anywhere!
Advantages Disadvantages
- development of an - large numbers of PCN/HCN/TCNs have to be sent
international executive team abroad in order to build and maintain the
with a global perspective „international team“
- Development of an (→ development assignments)
international talent pool for - a longer lead time and more money are required
deployment throughout the (cost of recruitment/selection, pre-departure
global organization training, relocation etc.)
- The ‘federation’ drawback of - Need for compensation structure with a
the polycentric approach is standardized international base pay
overcome - Need for a more centralized control of the
- Cooperation and resource staffing progcess (HQ HR-Department acting on
sharing across the national global scale)
units of the global company - Loss of autonomy of subsidiary management
might lead to local resistance
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Regiocentric staffing policy
Resembles the geocentric approach but stops short of an all-embracing (global) attitude
regiocentricism concentrates on world regions
→ globalism broken down to the regional level
Regiocentricism reflects the geographic strategy and structure of the international company
Indicators of n regiocentric Staffing Policy:
a wider pool of managers is utilized, but only within a particular geographic region
(e.g.: Western Europe, Central and Eastern Europe, the Americas, APAC)
regional managers enjoy a degree of regional autonomy in decision making
local subsidiaries are staffed by HCNs and / or TCNs from within the region
staff transfers from one region to another are rare
transfers from the regions to HQ are rare
Advantages Disadvantages
regioncentricism can be a transition stage on regiocentricism may result in ‚federalism‘ at a
the way of a company from an ethnocentric or regional basis
polycentric approach to a geocentric staffing
policy
Development of an international talent pool for Regiocentricism may result in ‘federalism’ at a
deployment throughout the global organization regional basis
The ‘federation’ drawback of the polycentric Regiocentricism may constrain the company
approach is overcome from taking a truly global stance
Cooperation and resource sharing across the The barrier between HQ and local unit may be
national units of the global company moved to the regional level: no advance of
HCNs to positions at corporate HQ level
4. International HR-Policies
As each company has a different set of circumstances (i.e. staffing approaches), it is likely to develop
an individual set of HR policies
Purpose of HR-Policies
HR policies allow a company to be clear with international staff on:
what they should expect (and not expect) from the company in certain situations (e.g.
payment of hardship premiums to expats)
what the company expects of them (strict observation of compliance rules abroad)
how policies and procedures work
what is acceptable and unacceptable behaviour
Enterprises may have become more global in their operations but their people have not!
Staff availability, time and cost restraints can limit the company’s ability to deploy
international managers where they are needed
That is what makes recruitment and selection in IHRM so crucial and difficult
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in order to find the person with the right profile for the foreign assignment HR has to:
a) Define selection criteria (by identifying th predictors for assignment success)
b) Find candidates
c) Verify that candidates meet these selection criteria
in order to make sure that the right person is willing to accept the assignment HR has to:
a) Identify impediments to mobility
b) Help and motivate to overcome them
Expat Recruiting
Using suitable recruitment methods
Defining the profile of the right candidate
Finding the right candidates
Expat Selection
Candidate assessment and selection
Overcoming impediments to mobility
2. Recruiting Expatriates
Poaching of internationally qualified Staff Easy Way
Headhunting highly qualified (potential) expatriates of other employers
In the parent country or at the assignment location
Opportunity for recruiters/retention challenge
Drawbacks
Classic Recruitment Sources Hard way
Current Employees: 92%
New Hires: 8 %
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Reprise: An adequate candidate selection is the key to assignment failure prevention
Assessment processes and tools:
career management processes (leading to the creation of an assignment candidate
pool)
using formal assessment tools (e.g. interview, assessment center, personality and
psychological selection tests)
using candidate self-assessment tools
examination of domestic performance records informal assessment, e.g.
recommendations, „coffee-pot-recruitment“
Overcoming impediments to mobility:
recruitment & selection cannot be completed if the person identified as the best
candidate refuses to accept the assignment offer
as the demand for expats is rising the number of assignment refusals seems to be
growing
How can IHR prevent assignment refusal?
3. Impediments to Mobility
Enhancing Staff’s Willingness to move:
The willingness to move is an important predictor of assignment success
Reluctance of the expat (and family members) to go abroad is a negative success
predictor
Preparing the ground for successful recruitment & selection is a match winner
The significant causal relationship between the (married or partnered) expat’s and
his spouse’s or partner’s willingness to relocate must not be overlooked
The spouse/partner has a factual right of veto even if the candidate wants to go
The company should:
Communicate a general positive outlook on foreign assignments
Stress the importance of assignments to employees’ careers (+ keep the promise)
Offer financial and other incentives/rewards (+ keep the promise)
Actively use successful repatriates as role models (heroes of the companies
international endeavours)
Promise to effectively solve all relocation-related problems of the expatriate (family)
Have an overview of the (potential) reasons for assignment refusal, develop
counterstrategies and prepare a catalogue of solutions for standard problems (e.g.
formulated in assignment policies)
Reasons for assignment refusal:
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Partner and family related problems:
Big reasons: 56% of assignment refusals
Part 6 more details
Reward uncertainty/career aspirations:
This ist (not yet) about money but about anything that might have an incentive
function (promotion, prestige, appreciation, excitement, etc.)
Career expectations are especially relevant here (e.g. promotion, pay rise after
assignment)
If the prospect of an international assignment triggers career anxiety the candidate
will not go:
will there be an adequate re-entry position?
are there better job alternatives at home?
A killer-equation for expat recruitment:
Why should a candidate accept an assignment when he/she has reason to fear that it might mean
risking a career downturn?
Assignment candidates are bo idiots. Their risk assessment is based on personal observations within
the company:
other expatriates are not being promoted upon their return but leave the firm shortly after
repatriation – candidate conclusion?
Those who stay at home are promoted faster than those who agreed to working abroad –
candidate conclusion?
Expat compensation:
Candidate’s financial expectations are not met (offered compensation package does
not motivate the candidate to accept the hazards of an assignment)
e.g. loss of spouse’s income during assignment; high schooling fees + high cost of
living (London)
Expat-compensation-package can combine many elements
e.g. base-salary, allowances, benefits, premiums etc.)
Part 9 about the expat compensation issue
Location related concerns:
Locations with a low life quality (hardship assignments)
E.g. poor and developing countries
Locations with a bad ecological system (air pollution in Beijing), a bad health system,
extreme climate conditions
Countries with an oppressive political system
Discriminating policies or practices: gender rare or ethnical origin, sexual orientation
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Crime, terrorism, civil war
Other concerns:
Lacking practical support in international relocation:
Immigration procedures
Travel arrangements and shipping household
Schooling of children
Job assistance for spouse/partner
Providing health insurance and medical care
Taxation planning
Personal safety: all kinds of risks to expats and their families
Overcoming Impediments to Mobility
Most IHR activities are aimed at overcoming or alleviating (potential) reasons for assignment
refusal (part 2 &3):
International relocation and orientation
Tax consultation and equalization, administrative services
Standard and individual solutions are offered to solve family related
problems(part6) or compensation issues (part9)
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As as women seem to be facing greater obstacles to accepting assignments than
males companies must strive to better understand the drivers of this
underrepresentation
Impediments to female mobility
Many external and self-established barriers to females accepting international assignments
reflect the hurdles women still face in domestic career advancement
In the global mobility context, however, there may be additional factors at play
Self-established factors: why so many women self-select out of consideration for an
international assignment (“assignments are not for me”)?
Spouse/partner career concerns (trailing husband)
Other family considerations (children, aged parents)
What companies can do
Company communication can effectively encourage women to consider a foreign assignment
Especially when its about early career opportunities for young female talent
Making sure that women have early career access to programs opening avenues to
international assignments
Offering more short-term assignments to women
Establishing a maternity policy for female expats answering the classic questions:
Where will I have the baby?
How much time will I be out of work?
Will I return home or remain on assignment?
And how about single parent on assignment?
Resulting challenges
Identifying the reasons for expatriate failure
learning the lessons implied
adjusting:
selection criteria
selection process
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pre-departure preparation
management of the complete expatriation cycle (preassignment on assignment /
after assignment)
underlying assignment policies
Assignment Failure
A pseudo problem?
2009 GRT-Survey: participating companies were asked to report the percentage of failed
assignments
Respondents: 4% failed assignments
So, either this much discussed issue is of marginal relevance
Or Global HR is doing a phantastic job
The underlying problems are largely identical. So are the lessons to be learned by Global HR and their
companies
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integrate assignee candidates in a career development plan
Job security:
give a job guarantee (if you can)
include assignees in a mentorship and a repatriation program
- To overcome family- related barriers to mobility and prevent assignment failure GM MUST
Identify critical challenges
Find ways to solve problems/ find alternatives
Deep involvement of HR in employees’ private lives
- Deep involvement in expatriates’ private lives is unavoidable for effective selection, training
and management of PCN/ TCN personnel
- Provide expats with adequate support before, during and after assignment (GM needs much
information about employees’ family) Patchwork constellations double challenges
Alternatives:
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- Sending single men/women without children | without partners/children
- Short-term, commuter, virtual assignment, extended business travel
Growing number of unaccompanied assignments of married/ partnered expats (one
reason: spouse/ partner career is very important as well)
Single men on assignments: 22%, Single women: 10%
- Relocating is more stressful for family than the employee (isolation and boredom)
Leaving behind relatives, friends, social support networks
Settling family into new home
Ongoing concern for childrens’ well being
Preventing disruption to childrens’ education
Caring for aging of invalid parents/ relatives
Singe parents’ problems of shared custody of children
Legal constraints after divorce (obtaining consent of the other parent to take the child
out of the home country; sanctions for violation of visiting or access rights)
- Danger of spill-over effects (unhappy spouse affects expats ability to adjust)
- Family members may experience the phases of cultural adaptation curve differently and
different times
Relevance:
16% of partners find adequate jobs during partners assignment (although 49% had job
before assignment)
33% loose occupation, income, career perspective, status,..
By sending a family on assignment, you need to see the WHOLE family situation, especially the
partners opportunities to work are essential!!
Negative impact on partners’ careers has become a major factor hindering the R&S of
urgently needed talent
Lack of spouse/ partner employment opportunities affects GM of highly skilled
international employees
Partner assistance
Inter-company networking
Job-hunting assistance
Intra- company employment
On-assignment career support
Include partners as much as you can in recruitment & selection process (interview)
Be also prepared to answer partners questions
Assure to care for partner as much as for employee
Provide lots of information
Provide a trip to host location
Offer language courses and intercultural training for partner
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Expat Partner
- Has professional duties - Left career behind, has to operate in a
Compensated cultural shock much different environment,
communicate in unknown language,
husband gone all day, stuck in
appartment
is more affected by cultural shock
prepare before: language and
activities
3. Accompanying children
50% of expats are accompanied by children (difficult to provide some level of normalcy to children)
Education assistance for expat families (big challenge! Advise about the most suitable options a
the host location)
Policy examples:
Policies on maternity/paternity:
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Medical care during pregnancy (insurance)
Birth and problem treatment home flight?
Parental leave
5. Dependant Parents
Relevance:
Only small number of companies give special assistance to assignees with elderly family
members
Types of assistance
6. Pet relocation
Challenges:
Assistance:
7. Family support
Scope:
In order to assure recruitment & selection success and to prevent assignment failure companies are
well advised
Have family support policy that covers the whole assignment life cycle (ALC)
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Help expats to meet their families needs is important cost factor (BUT: will benefit the
company on long run)
An ALC- oriented policy should address the level of family support provided:
Recherche:
Possible questions:
Assess and explain in the reasons for the relevance of partner and family related issues in IHRM
Give an overview over assistance measures companies can provide for spouses/ partners, children
and “other dependant family” during the different stages of the assignment life circle
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HR Management Tasks:
1. Pre-entry
HR planning
Recruitment
2. Working Life
Working Structures
Mgt. & Leadership
Compensation
Training & Development
3. End of Work
Release
Functions of HR Development
Organizational development
IHRD:
Career development
General: designing career development plans and enabling employees to follow them
IHRD: International assignments are perceived as drivers of career advancement
General:
Improving the current knowledge, skills and attitudes of employees (technical training)
Development: preparing for future responsibilities (management training, supervisor
development)
IHRD:
Objectives:
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Step 4: Programme evaluation
6. Intercultural competence
1. Language
2. Literature, films
3. Music
4. Visual arts
5. History
(primary causes of failure: lack of understanding of the essential differences in managing human
resources at all levels in foreign environments)
4. Intercultural Preparation
The “Global Manager”
Companies dream of being able to draw on a talent pool of highly mobile multicultural and
multilingual managers
High number of migrants and germans with different migrational backgrounds can be seen as a
“talent pool” for the staffing of international operations of German companies
A truly global manager will reman a mirage (with how many different cultures can a
person be familiar)
Language Training
1. Our way is the only way! What works at home will work anywhere!
2. We know their way, but our way is better!
3. Our way and their way – theres a choice!
4. Our common way! People from different cultural backgrounds create their new common
culture corporate culture of a truly global company based on cultural diversity
Culture Shock (= difficulty people have adjusting to a new culture that differs markedly from their
own)
Coping strategies
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Train the trainer programs
Corporate constraints
Time
Personnel
Budgetary limitations
Facilities
Attitude of senior management
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To elaborate on the importance and value of intercultural competence in international business
Discuss the effects of culture shock and reverse culture shock and adequate coping strategies
Repatriation = activity of bringing the expatriate back to the parent country, final stage of assignment
Attrition (Abnahme/ Verlust) rate of expats: doesn’t appear much/ doesn’t exceed total employee
turnover.
Assignee attrition timing: When do expats part from their company? (GMTS 2015)
51% of expats who part from companies leave during the first two years after
repatriation
Longer period overseas can cause a loss of visibility at home (where career decisions are
made)
Loss of formal and informal networks at home
Lack of information about parent firm situation
Absence of clear statement about the expats future
Get a PROMOTION BEFORE! Return (you are forgotten while overseas)
Social factors
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Loss of social networks
4. Managing Repatriation
General objectives
Knowledge transfer
Return on Investment
Repatriation
Dont’s:
Lessons to be learned
5. Repatriation Programs
- Prevent repatriates from leaving their company after the foreign assignment (retention rates
up/ attrition rates down)
- Prepare expats for the (unexpected) effects of reverse culture shock
- Assist expat (and family!) to successfully readjust in professional and private life
HRM IHRM
- Mgt of employees of one country - Mgt of employees in the three
- Hiring, retaining people nation
- Negotiating salary Parent country
- Same social community Host country
Objectives: Third country
- Ensure availability of right people - Control and coordination of foreign
for right jobs in order to achieve subsidiaries
right goals effectively - Adapt to local environment
- Provide job satisfaction and self- - Overcome multi cultural differences
actualization - Employing competent people
- Maintain standard of work life across all nations in which company
- Help practice ethical behaviour is active
- Utilize talent of human resources
- Knowing different hr policies in
different countries
Objectives:
- Management of diverse human
capital
- Ensure that all people that are
employed globally have the same
competencies and talents
- Minimizing risks
Use of survey types in different contexts (what survey to consult for what kind of question)
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What is a policy? Function? What should they cover in ihrm?
Trailing spouses
IHRM research
Assignment failure
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