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IFCC 2017: Notes On The Event

The document provides information about various talks and presentations at the IFCC 2017 art festival in Zagreb, Croatia. Overviews are given for talks on sketching and thought processes by Mike Azevedo, the studio art process at SixMoreVodka, a passion project by Jenny Harder, storytelling through images by Mario Alberti, tips for freelancers by Jan Urschel, painting processes by Even Mehl Amundsen and Jakub Rebelka, concept art and world building by Joon Ahn, and the concept process for Horizon: Zero Dawn by Guerrilla Games. Key details from each presentation are highlighted.

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76 views

IFCC 2017: Notes On The Event

The document provides information about various talks and presentations at the IFCC 2017 art festival in Zagreb, Croatia. Overviews are given for talks on sketching and thought processes by Mike Azevedo, the studio art process at SixMoreVodka, a passion project by Jenny Harder, storytelling through images by Mario Alberti, tips for freelancers by Jan Urschel, painting processes by Even Mehl Amundsen and Jakub Rebelka, concept art and world building by Joon Ahn, and the concept process for Horizon: Zero Dawn by Guerrilla Games. Key details from each presentation are highlighted.

Uploaded by

Borch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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IFCC 2017

Notes on the Event


IFCC
About the Event

● IFCC is the International Festival of Creative Communication

● It is a week-long annual art festival that takes place


in May/June in Zagreb, Croatia

● Over 60 professionals from around the Art industry


attend as speakers at the event

● There were around 400 attendees in total

● Lectures centred around Concept Art, Illustration, Comics, Film,


Animation, 3D, Matte Painting, Character/Vehicle design & more

● The festival is comprised of daily Lectures, demos, workshops,


recruiting sessions, portfolio reviews and social events

● The following slides are just a few notes and pictures


that I gathered from some of the talks over the course of the event.

http://ifcc-croatia.com
Mike Azevedo
Sketching & Thought Process

● Make drawing a habit - do something every day


● Sketching doesn't necessarily have a time limit, just something
that isn't super polished
● Don't copy without thinking - use visual annotation and then
try to apply knowledge
● Don't think it has to be pretty - even if a study looks garbage
it helped you learn
● Don't be afraid to start over - mistakes are crucial to learning
● Failure teaches you what not to do
● Try to communicate an idea
● Use a sketch or study to try to solve one problem -
concentrate on just the lighting or composition for example
● 75% of the painting is there just to support the 25% that
really matters
● Simplify - Limit the amount of values
● Don't apply the same amount of detailing all over the painting -
control the focal point
● Take risks!

Artstation - Mike Azevedo


SixMoreVodka
Studio Art Process

● 2D Outsourcing concept and illustration studio providing high


quality artwork for the entertainment industry

● Studio philosophy is collaboration, peer review, quality and reliability

● You’re only as good as the team around you

● No photobashing or 3D to cut corners, only drawing & painting

● Every piece is a collaboration - this ensures reliable quality and


delivery for deadlines

● No one Artist shoulders all the responsibility

● Everyone constantly learns from one another

● Structured process for every image - rough sketch, clean line art,
black & white pass, rough colour pass, second colour pass, final
detail pass.

Artstation - sixmorevodka
Jenny Harder
Passion Projects

● Jenny formerly worked as a character concept artist


for Disney Infinity

● Working on a passion project in her free time to produce a 3D


animated short film entitled “Being Good”

● Team is assembled from creatives from around the industry,


all working unpaid just for the love of the project

● Projects like this take a lot more time than you initially think;
people have other commitments, things take longer than estimated,
unexpected events and technical problems can arise

● Get people to help you with the organization as well as the creation

● Expect not to have much of a life while working on something like


this, especially if you also have a full-time job

● You have to be really committed - if this is your idea then you have
to be the one to see it through

Artstation - Jenny Harder


Mario Alberti
Storytelling through Images

● The wow factor of a beautiful image only lasts so long,


the most important factor is storytelling
● Observe from life - look at people, body language,
what is that person thinking? What's his story?
● Research history, cultures
● Ask yourself questions about your character/image:
Where does he come from?
What's his goal?
Is he running from something / Trying to get something?
Does he come from a culture with particular shapes, colors, beliefs?
What is his heritage?
What's his personality?
● All these considerations can give soul to an image
● Use composition, shape, color and light to lead the viewer’s eye
in the path you choose
● When we look at a clock we want to see the time, we don't care
about the gears that make the clock work. In the same way the
viewer of an image only cares about the story, not the techniques
used to create it.

Artstation - Mario Alberti


Jan Urschel
Tips for Being a Successful Freelancer

● Remember that it’s ok to say no to a job sometimes


● Everything you do professionally feeds into your ‘brand’ as an artist
● Consider if the job fits your brand
● No work? Don’t panic - use it as a time for self reflection /
improvement. Spend time on your online presence or personal work
● You need to be good at time tracking, discipline, management & admin
● Break down tasks into smaller chunks, eg: “I want to have the linework
finished by lunchtime”
● Take time to switch off, look after your body & mind
● Do research, or hire someone to look after the business side
● Don’t sign contracts you don’t agree with or don’t understand
● As a freelancer you have to be 50% artist and 50% businessman
● Always be polite and professional in your communications
● Plan ahead when it comes to money - put some aside for the future:
family, healthcare, emergencies etc.
● Try not to rely on one income stream - look at passive income
● When starting out try to have at least 6 months worth of savings
in the bank
● Never work for free!

Artstation - Jan Urschel


Even Mehl Amundsen
Painting Process

● Start with line sketch


● Once you’re satisfied with the line, block in the complete silhouette
● Add a simple background
● Use your silhouette as a mask and then block in local flat colours on
separate layers
● Add a with layer above the flats so you can clearly see volumes
● Paint shadows on a multiply layer
● Delete white layer
● Add colour dodge layer, and paint lighting - darker colours work best
with this layer blend mode
● Merge layers
● Continue to render more on a new layer
● Additional lighting such as rim & bounce light can be added
● Tidy up edges & background, add finishing touches.

Artstation - Even Amundsen


Jakub Rebelka
Illustration Process

● Jakub studied as a fine artist in Poland

● His process is quite chaotic, he often has only a vague idea at the
beginning and finds the final image through experimentation

● He starts with rough sketch in pencil or ink, finding shapes as he


works with the line

● He then scans into the computer to refine the line until he is happy
with the overall direction - He doesn’t worry about working
everything out at this stage

● He will then apply flat colours to work out the balance of the image

● Then using layer blend modes he will change the appearance of the
colours until he finds something he is happy with

● He will often change the composition at this stage, going back to


the lineart or bringing new linework into the image

● Refining the image in Photoshop until he is happy with the result,


he often ends up with something very different from the initial idea.

Artstation - Jakub Rebelka


Joon Ahn
Concept Art & World Building

● Joon is a concept artist currently working for Riot Games

● They are currently working on a project to build a coherent world


for the League of Legends franchise

● The idea is that they work with the existing characters and create a
world that can be used for future franchise development, such as
spin-off games, books, movies, merchandising and more

● They are developing several factions, who will each have their own
unique visual language from which their design will flow

● Each environment must make sense in the universe, they must


consider function and reason in their visual design

● This affects all aspects of the world creation, including


architecture, costume, weapon design and so on.

Artstation - Joon Ahn


Guerrilla Games
Concept Process for Horizon: Zero Dawn

● From initial conception to release, Guerrilla Games


worked on Horizon: Zero Dawn for around 6 years

● The process of character concepting starts with an idea,


lots of research and reference-finding

● There are many factors to take into consideration, such as the


environment the character lives in, their technology, their function
in society, personality and so on

● Expect lots of iterations - for a main character you can be working


on just one aspect of the design (eg; the hairstyle) for weeks

● Don’t get too attached to a particular design, it can be scrapped


in order to find a new direction

● It’s a collaborative process - many artists work together to achieve


the final result

Guerrilla Games

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