Rahul Agrawal - MITRC Alwar
Rahul Agrawal - MITRC Alwar
A Study On
CUSTOMER DELIGHT
In Partial fulfillment of
The requirements for the degree of
B.Tech. in Mechanical Engineering
Submitted to
Submitted by
Rahul Agrawal
MITRC
This is to certify that Mr. Rahul Agrawal has completed his summer internship at
Daikin Air-conditioning India Pvt. Ltd, Jaipur and has submitted this Project report
entitled “Customer Delight” towards partial fulfillment of the B.Tech (ME).
The report was carried out under my supervision and I approve this project for
submission for training course at Daikin India Pvt. Ltd, Jaipur.
Date:
Place:
Branch Manager
I, Rahul Agrawal hereby declares that this project report Entitled “Customer
Delight” prepared by me for partial fulfillment of the requirements for certification
of internship, under the guidance of Mr. Sandeep Malhotra (Manager, Customer
Service) is bonafied Report of the work done by me.
Rahul Agrawal
Mechanical Engineering
Special mention goes to my mentor Mr. Sandeep Malhotra for their valuable
guidance in every field during my internship.
I also wish my deepest gratitude to Mr. APS Gandhi, GM, Training &
Development (DAIPL), Mr. S.C Popli for their motivation & to all the mentors &
teachers, Mr. Sachin Arora, Mr. Hitesh Sharma.
I also want to extend my thanks to Mr. Aurgho ghosh, Mr. Aromal kunnath, Mr.
Tushar katyal, Mr. Pradeep Singh for their Cooperation & support to help me to
do my best.
I also want to express my deepest gratitude to the whole sales & service department,
DAIPL Jaipur, especially to Mr. Prateek, Mr. Kuldeep, Mr. Lalit, Mr. kamal,
Mr. Shubham, Mr. Agrasen Without whom, It would be impossible to learn to
this extent.
One gets theoretical knowledge from lectures during his graduation & practical
knowledge from industrial training, but when these both integrates makes a man
fully equipped to secure his best.
This project helps me to interact with peoples who helped me a lot in learning
various aspects regarding industrial functionality, mean while it helped to enhance
my personality.
• CERTIFICATE………………………………………………………..2
• DECLARATION………………………………………………………3
• ACKNOWLEDGEMENT……………………………………………..4
• PREFACE……………………………………………………………...5
• COMPANY PROFILE…………………………………………………7
About………………………………………………………………
Mission & Vision…………………………………………………
Daikin India Journey……………………………………………………8
• OBJECTIVE…………………………………………………………….9
• SCOPE OF PROJECT…………………………………………………10
• VOICE OF CUSTOMER………………………………………………11
Importance of voice of customer……………………………………….12
• MINIMUM STOCK LEVEL…………………………………………..13
• SERVICE TOOLS……………………………………………………..14
Essential components of field engineer tool bag……………………….16
• RECOMMENDED LAYOUT FOR ASD SERVICE STATION………18
• C4C……………………………………………………………………..19
• ROAD MAP OF DAIKIN AFTER SALES…………………………….20
• CHALLENGES IN SERVICE………………………………………….24
• VISIT TO ASP’s………………………………………………………..25
• KEY FINDINGS………………………………………………………..26
• CONCLUSIONS………………………………………………………..27
• ANALYSIS……………………………………………………………..28
• INITIATIVES TO BE TAKEN………………………………………...29
• BIBLIOGRAPHY………………………………………………………30
About
Daikin Air conditioning India Pvt. Ltd. ( DAIPL) is a 100% subsidiary of Daikin
Industries Ltd., Japan, a global leader in the manufacturing of commercial-use and
residential air conditioning systems. Backed by the superior technology, the
organization offers a wide range of energy efficient air conditioning solutions to the
Indian customers.
Vision
Mission
Main purpose of this project is to study the customer behavior specially irritated
customers & to understand Daikin’
• It would give an insight of the road map followed by Daikin to resolve the
problems regarding service.
• It would help Daikin to overcome the issues regarding service to some extent.
• It would give an idea regarding the quality of service provided by our ASP’s
& SSD’s.
• It would highlight the areas we need to focus more in order to meet service
excellence policy.
• It would give an idea about the short comings of our ASP’s & SSD’s.
• It also helps an organization to have the key inputs for new products
development.
• Its depends upon the sales of any particular component, going b y statistics it
should be about 25 % of total sales.
• Sometimes it is also decided considering the part that goes on repeated failure
in a season.
IMPORTANCE OF MSL
• It is also helpful for the ASP & SSD’s to look after the complaints
assigned to them.
• It also helps the company to have the quick review regarding the status
of the complaints.
• Central place to store the accounts & contact data in C4C instead of
keeping them in distributed manner like Outlook, Excel, Mobile devices
etc.
CUSTOMER
CALL CENTER
CUSTOMER VISIT
HAPPY CALLING
Creation of customer Id
Happy calling
Every sector in an organization has some issues even service sector have certain
issues:
• part pendency
• Demonstrating empathy
4 Field engineers 8 4 6
Positives
Even though Daikin have strong & planned road map on the papers to look after
service but when it comes to talk about applying that on the field it have various
issues:
During my training session in service department for more than 2 weeks (including
C4C training) some of my observations at the end of day were:
• Minor portion of the calls registered (about 50-60%) calls were monitored on
the same day by our ASP’s.
• Only fractions of the calls registered, you can say (10-15%) were closed on
the same day by our ASP’s & SSD.
• Issues regarding proper installation like (proper vacuuming) by our ASP’s &
SSD.
After having a long discussion with my mentor and other seniors I analyzed my
report & find the root cause behind our short comings:
C4C training: As C4C was launched in the month of February just before the start
of season & some of our ASP joined us in March so they were not able to attend
training sessions provided by Daikin , that was the major cause why most of our
ASP’s are facing issues regarding C4C.
Response time & Down time: daily monitoring is not performed by data entry
operators of most of our ASP’s & SSD, which increases our response time.
If we talk about high down time there are certain reasons for that:
• Part pendency
• We should ask our ASP’s & SSD to share the call report status on daily basis
strictly.
• We can ask our ASP’s & SSD to maintain MSL, in order to avoid part
pendency.
• We should ask our ASP’s & SSD for daily monitoring of calls strictly.
• www.daikinindia.com
• Service providers handbook