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2018 BPS End Term QP

Nature Industries Limited is planning to launch a herbal tea brand in strategic alliance with a foreign firm. It will initially import teabags before manufacturing them in India. Strategic advantage analysis must be conducted before entering the new product market to understand factors like consumer insights, the competitive landscape, and the company's capabilities. Diversification into herbal tea would bring advantages like entering a new product segment and leveraging existing distribution channels. The strategic alliance would offer advantages like access to foreign firm's expertise in herbal teas and new markets.

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36 views1 page

2018 BPS End Term QP

Nature Industries Limited is planning to launch a herbal tea brand in strategic alliance with a foreign firm. It will initially import teabags before manufacturing them in India. Strategic advantage analysis must be conducted before entering the new product market to understand factors like consumer insights, the competitive landscape, and the company's capabilities. Diversification into herbal tea would bring advantages like entering a new product segment and leveraging existing distribution channels. The strategic alliance would offer advantages like access to foreign firm's expertise in herbal teas and new markets.

Uploaded by

chirag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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(a)(Pleo,se wrlte gaur Exarn Rotl

gBfi
No.)
6 tso*:rltl,H,;;;*
Enp Tpnnn ExennINATIoN
Mav-Jurs 2018
Paper Code: BBA-3O2 SubJect: Business Palieg and Strategg

Time: 3 Hours lWaximum Marks: 75


Note: questions lncluding Q no.7 uthlc/l. is compulsory.

Q1 Read t-he foilor.ving case study and answer the questions that follow:
Nature Industries Limited is a leading Indian company manufacturing and
marketing Snacks and Juices under the brand nalne "C[IOICE,, and *Tarang'.
It has pan India Presence. The Company is planning to launch X brand
of herba-l tea bag in allialce with a Foreign Firm. Initially the company is
planning to import herbal teabags followed by manufacturing it in India to take
oincentives"
advantages of "Make in India
Market_Environment of ?ea Bags: The rnarketing research study C-one on
teabags shows the foilowing insights;
o Tea is frequently ser',ed as hot bevei'age at work places.
. There is a steadv iricrease in Tea Bags consumption because it is
convenient to use Tea Bags in Offices. Consu.mers drink, Plain, Flavoreci
and herbal tea.
. Llonsnmers see herba-l tea as a healthier option.
o 77.2a/o indians consurne tea on a daily basis.
c 4Ooh of Tea consumers are from the northern region.
o Brand A is the market leader with market share of 63 percent in Herhral
Tea Segment.
(a) Why is it essential to undertake Straiegic Advantage Analysis before Natr-rre
Inciustries Limited enters into tl e new product market? What factors must
be considered for Strategic Advantage Analysis? (8)
(b) Why are the iikely advantages that diversification strates/ would bring to
the company? {4}
(c) What are the 1ike15r advantages that the strategic a]iiance would offer to
Nature Industries Limited? {31

Q2 Write a short note on evolution of business policy" Diff'erentiate between


business policy and strategic management" {151

Q3 What do you understand by vision and mission? Describe the process for
formulatiitg a vision and mission by taking up the case of art automotive
company. (15)

Q4 Write a. corrprehensive note detailing the characteristics of different types of


grand strarcgies. (1sl

QS Why <io firms need to characterize and categorize Environmenta-l factors? What
are the approaches to the Environmental Scanning Process? az (151

Q6 Identify and expiain recent political, economic, socia-l and technological trends
that significantly affects f'{obiie Handset Industry in India. (151

Q7 Give a detailed account of various organizational structure options and their


advantages and limitations in the context of new strategies implemented by
indian organizations in the internet economy. r {151

QB Write short notes on:- {lsl


(a) Strategic Control
(b) Leadership issues in strategr implementation
(c) Core competencies

,<:

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