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Nestle Product Differentiation - Assign 2

Nestle provides bottled water products and services in Pakistan. It ensures sustainable water supplies and quality control through monitoring of wells. Nestle offers home delivery of bottled water for convenience and works to understand customer needs through consumer panels. The company aims to improve lives in Pakistan through community development programs and flood relief efforts while ensuring reliable and competent customer service. Nestle promotes environmental protection through recycling and public awareness events.

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2K views2 pages

Nestle Product Differentiation - Assign 2

Nestle provides bottled water products and services in Pakistan. It ensures sustainable water supplies and quality control through monitoring of wells. Nestle offers home delivery of bottled water for convenience and works to understand customer needs through consumer panels. The company aims to improve lives in Pakistan through community development programs and flood relief efforts while ensuring reliable and competent customer service. Nestle promotes environmental protection through recycling and public awareness events.

Uploaded by

zakavision
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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In marketing, product differentiation is the process of distinguishing a product or offering from

others, to make it more attractive to a particular target market. This involves differentiating it
from competitors' products as well as a firm's own product offerings.
Overview:
Bottled water is not a substitute for tap water, or water delivered via the public water distribution
system. Bottled water provides an alternative to other drinks.
Introduction:
Nestlé today has some of the best water brands in the world. Nestle Water is best, as their
specialty is water. It needs to ensure that its water supplies are constant and of good quality, thus
sustainable management of the resources.
Water consumption for Nestlé Pure Life is strictly controlled, and regular monitoring. The water
used for Nestlé Pure Life is taken from a deeper aquifer. The Nestlé Pure Life deep well is
equipped with the instrumentation allowing the monitoring of the key hydrodynamic parameters
(flow rate, water level).

Services:
➢ Delivery:
There just aren't enough hours in the day to get everything done. Luckily, to take some of the
load. With free Home and Office Delivery Service, where never need to worry about water
supply. It's safe, convenient, economical, and always there when need it.
➢ Service:
Nestlé Pakistan ensures that products are made available to consumers wherever in the country
they might be. Convenience is at the heart of the Nestlé philosophy, and aim is to bring products
to people's doorsteps.
➢ Customer Consulting:
At Nestlé, chief commitment is to consumers, and makes every effort to make sure that their
voices are heard. Today, Consumer Relationship Panel exhorts people to "Talk to Nestlé",
expressing the belief in openness and accessibility believe that a consumer service requires
talking to consumers. Only by understanding their needs can serve consumers to the fullest.
Nestle PURE LIFE answers essential consumer needs, focused on three core pillars: Trust,
Quality and Service.

Personnel:
➢ Courtesy:
Nestlé partners with the Swiss Agency for Development and Cooperation (SDC) gave aid to
flood relief and rehabilitation in Pakistan. Nestlé Pakistan is involved in a wide range of
programmes and projects intended to improve the lives of underprivileged Pakistanis.
Nestle donates Rs.20 million for flood affected and created awareness amongst its stakeholders,
including consumers, general public and media to see the state-of-the-art facilities employed.
➢ Competency:
The consumer's voice is key to Nestlé Pakistan's vision and working. Whether they live in the
remotest village or the metropolis of Karachi, consumer services team stands ready to listen to
concerns and provide answers about products and guidance on matters of health and wellness.
➢ Reliability:
Nestlé Waters’ portable bottles are packaged in polyethylene terephthalate (PET), the most
commonly used plastic that does not contain Bisphenol A (BPA).

Channel:
➢ Coverage:
Today Nestle is fully integrated in Pakistani life, and are recognized as producers of safe,
nutritious and tasty food, and leaders in developing and uplifting the communities in which
operate.

Image:
➢ Atmosphere:
The vast majority of bottles are made from PET which is a material that is 100 per cent
recyclable. To minimize the environmental impacts of all plastic packaging, it is crucial that
recycling rates be improved.
➢ Events:
Nestlé Pakistan also frequently contributes to World Wildlife Fund (WWF) Environmental
Programmes and sponsors seminars and television programmes to create public awareness about
environment related issues.

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