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Marginal Notes

This document outlines the topics covered in two classes: Principles of Management and Principles of Marketing. For Management, the topics are grouped into constraints and challenges for global managers, global management, diverse workforces, social responsibilities and ethics, managing change and innovation, decision making, and strategic management. For Marketing, the topics are analyzing the marketing environment, managing marketing information, consumer and business buyer behavior, customer-driven marketing strategies, product/service branding, pricing strategies, and distribution strategies. The document also provides the student's name, course details, professor, and class times.

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Jay Lord Floresca
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82 views1 page

Marginal Notes

This document outlines the topics covered in two classes: Principles of Management and Principles of Marketing. For Management, the topics are grouped into constraints and challenges for global managers, global management, diverse workforces, social responsibilities and ethics, managing change and innovation, decision making, and strategic management. For Marketing, the topics are analyzing the marketing environment, managing marketing information, consumer and business buyer behavior, customer-driven marketing strategies, product/service branding, pricing strategies, and distribution strategies. The document also provides the student's name, course details, professor, and class times.

Uploaded by

Jay Lord Floresca
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MANAGEMENT

GROUP1 - CONSTRAINT’S AND CHALLENGES FOR THE GLOBAL MANAGERS


GROUP2 - GLOBAL MANAGEMENT
GROUP3- DIVERSE WORKFORCE
GROUP4- SOCIAL RESPONSIBILITIES AND ETHICS IN MANAGEMENT
GROUP5- MANAGING CHANGE INNOVATION
GROUP6- DECISION MAKING
GROUP7- FOUNDATION OF PLANNING
GROUP8- STRATEGIC MANAGEMENT

MARKETING

GROUP1- ANALYZING MARKETING ENVIRONMENT


GROUP2- MANAGING MARKETING INFORMATION
GROUP3- CONSUMER MARKET AND CONSUMER BUYER BEHAVIOR
GROUP4- BUSINESS MARKET AND BUSINESS BUYER BEHAVIOR
GROUP5- COSTUMER DRIVEN MARKETING STRATEGY
GROUP6- PRODUCT, SERVICE AND BRANDING STRATEGY
GROUP7- PRICING, CONSIDERATION AND STRATEGIES
GROUP8- DISTRIBUTION, CONSIDERATION, AND STRATEGIES

SUMMARY OF MARGINAL NOTES:

NAME FREETSIE KATE L. ZOLETA SUBJECT PRINCIPLES OF MARKETING


COURSE&YEAR/SECTION SUWBA2M1-2019 PROFESSOR MARTIN BONIFACIO
TIME 1:40PM-3:40PM DATE APRIL 5, 2020

NAME FREETSIE KATE L. ZOLETA SUBJECT PRINCIPLES OF MANAGEMENT


COURSE&YEAR/SECTION SUWBA2M1-2019 PROFESSOR MARTIN BONIFACIO
TIME 3:50PM-5:50PM DATE APRIL 5, 2020

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