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Chapter IV

The document discusses the market feasibility of a pen organizer business. It covers the market description, demand, supply, competitive position, and projected sales. The target customers are students and teachers in need of organizing pens and school supplies. Based on expected demand, the business plans to produce 145 pen organizers per week to meet the needs of 93 students and 52 teachers. The pen organizers will be affordable, unique products made from recycled materials. The business aims to provide high quality products and services at a competitive price.

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jendelyn sevilla
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48 views

Chapter IV

The document discusses the market feasibility of a pen organizer business. It covers the market description, demand, supply, competitive position, and projected sales. The target customers are students and teachers in need of organizing pens and school supplies. Based on expected demand, the business plans to produce 145 pen organizers per week to meet the needs of 93 students and 52 teachers. The pen organizers will be affordable, unique products made from recycled materials. The business aims to provide high quality products and services at a competitive price.

Uploaded by

jendelyn sevilla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER IV

MARKET FESIBILITY

The market fesibiity contains first (1st ) the market description it is more about the target customer of this
business. Second (2nd) is the demand it is all about the number of customers that this business has in every
week. Third (3rd) is the supply it is about on how may products that this business can produce per day.
Fourth (4th) competitive position it is more about the difference of this business to other business. Fifth
(5th) is the proposed marketing program it is all about on how the product produces and the things that is
needed to this product. Last, Sixth (6th) is Projected Sales it is all about the money or the profit entering
on this business in every month.

A. Market Description

Studying and education not just promote strategies to make students learn arts amd materials
To learn and improve once ability are also parts of it where and atrs materials are needed. The
more the art materials and school supplies have, the more they need a product to fixed it. Our
business provides pen organizer that are located at General Luna St. Maharlika Hi-Way Arellano
Subd. Sariaya, Quezon. The proponents and workers wants to help students a responsible one
who gave importance to their materials properties.

B. Demand

Demand is the guide to the proponents and workers to know how many products they
need to produce in the business. It is also a way to know the total market and total volume of
the customers need.

PENguin Pen Organizers is expected of having high demand in a students which is 93


because they are the person who needs it to fix their properties like pens and art materials. Next
is for those teachers that has 52 on its demand because they also needs an organizer to organize
their pens and etc. that they used check activities of students. Therefore the demand of the
product expect to have a total of 145 in every week.

C. Supply
Supply is the products need to produce supply or fulfill the demand of sustomers. It also
focus on the capability of the business to produce products in just one day.
A. Products
The products can defined as a tangible one it is useful for the students and teachers to easily
fixed their things. It Is made from environmental materials, recycle materials that gave big held
for the environment. The proponents came up to this because there are many cases of missing
or losing materials things inside the classroom and they are concerned for the environment.

B. Price
Price is the whole amount that are equal to all expenses paid for goods and services, but it is
not expensive because other materials are from the environmentand been recycled. The price
off this product’s is just 35 pesos ech that includes the design that costumers want.

C. Place
Place is the location of the business where the target costumers belong. It is located at the
General Luna St. Maharlika High-way, Arellano Subd. Sariaya Quezon. The business have plan to
place on another location it become famous or known for others.

D. People
The target costumersa are people pertaining here. The target costumers here are all
CSTCians including teachers. But this product is expecting that the customers are all personswho
need pen organizers to fix their things which is students of CSTC.

E. Packing process
Packing is the asset and cover of the product. Packing gain attention of costumers
If it is catchy to the eye and unique and costumers wil attempt to buy to try the benefits and the
proponent wants to reveal the beauty inside the package.

F. Physical Evidence or Positioning


Our product are unique and use environmental products or materials to reveal what’s the
beauty of nature and spread its benefits specially the recyclable materials.

G. Projected Sales
A sales projection is the amount of revenue a company expects to earn. It is all about the
growth of the business in every week to know if it has a progress or not. There are certain
inherent advantages to calculate and uses sales projection.
Table 2

Contributors Contributions of PENguin Pen Organizers

1. Students 110
2. Teachers 65

Total: 175

D. Competitive position
When it comes in the business world it is good to get your business ready in term of
competition which other business field. You need to expect good quality and name in the
business field. The following are the list of qualities that is necessary for business success.

High Quality of Service Product


This business offer a high quality product and service for the costumers in a low and
affordable price the employees has skills to reach thee costumers standard on the product and
service.

Good Facilities
It is important to have business with a good facilities where good quality and product are
offered. Good facility can caught customers trust to the workers and business and especially to
the product.

Modern and Complete Machine and Equipment


Having modern machine in a business make product easier to do or faster to make, but
our business focus to use manpower to make our product reach good quality and be personalize.

Cleanliness and Good Scent Sanitation


This business assures that equipments to make this product are good this product are
clean and sanitize. Our business also assure customer are away from harm.

E. Proposed Marketing Program


This aspects convert the 7p’s of marketing Mix. Business come or the business itself will be
known on the business field or sorroundings if it used marketing programs like advertising and
giving fliers to promote the product. When it comes in advertising, creatively, uniqueness good
strategies can make the business and the products to be known. Business will never be completed
without marketing and advertising regards to the following.

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