Behavior
Behavior
Behavior
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Português Although there is some disagreement as to how to precisely define behavior in a biological context, one common interpretation based on a meta-analysis of scientific literature
اردو states that "behavior is the internally coordinated responses (actions or inactions) of whole living organisms (individuals or groups) to internal and/or external stimuli".[4]
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A broader definition of behavior, applicable to plants and other organisms, is similar to the concept of phenotypic plasticity. It describes behavior as a response to an event or
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environment change during the course of the lifetime of an individual, differing from other physiological or biochemical changes that occur more rapidly, and excluding changes
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that are result of development (ontogeny).[5][6]
Behavior can be regarded as any action of an organism that changes its relationship to its environment. Behavior provides outputs from the organism to the environment.[7]
Human behavior is believed to be influenced by the endocrine system and the nervous system. It is most commonly believed that complexity in the behavior of an organism is
correlated to the complexity of its nervous system. Generally, organisms with more complex nervous systems have a greater capacity to learn new responses and thus adjust
their behavior.[8]
Ethology is the scientific and objective study of animal behavior, usually with a focus on behavior under natural conditions, and viewing behavior as an evolutionarily adaptive
trait.[9] behaviorism is a term that also describes the scientific and objective study of animal behavior, usually referring to measured responses to stimuli or trained behavioral
responses in a laboratory context, without a particular emphasis on evolutionary adaptivity.[10]
Consumers behavior
Consumer behavior refers to the processes consumers go through, and reactions they have towards products or services[11] (Dowhan, 2013). It is to do with consumption, and
the processes consumers go through around purchasing and consuming goods and services[12] (Szwacka-Mokrzycka, 2015). Consumers recognise needs or wants, and go
through a process to satisfy these needs. Consumer behavior is the process they go through as customers, which includes types of products purchased, amount spent,
frequency of purchases and what influences them to make the purchase decision or not. There is a lot that influences consumer behavior, with contributions from both internal
and external factors[12] (Szwacka-Mokrzycka, 2015). Internal factors include attitudes, needs, motives, preferences and perceptual processes, whilst external factors include
marketing activities, social and economic factors, and cultural aspects[12] (Szwacka-Mokrzycka, 2015). Doctor Lars Perner of the University of Southern California claims that
there are also physical factors that influence consumer behavior, for example if a consumer is hungry, then this physical feeling of hunger will influence them so that they go
and purchase a sandwich to satisfy the hunger[13] (Perner, 2008).
There is a model described by Lars Perner which illustrates the decision making process with regards to consumer behavior. It begins with recognition of a problem, the
consumer recognises a need or want which has not been satisfied. This leads the consumer to search for information, if it is a low involvement product then the search will be
internal, identifying alternatives purely from memory. If the product is high involvement then the search be more thorough, such as reading reviews or reports or asking friends.
The consumer will then evaluate his or her alternatives, comparing price, quality, doing trade-offs between products and narrowing down the choice by eliminating the less
appealing products until there is one left. After this has been identified, the consumer will purchase the product. Finally the consumer will evaluate the purchase decision, and
the purchased product, bringing in factors such as value for money, quality of goods and purchase experience[13] (Model taken from Perner, 2008). However, this logical
process does not always happen this way, people are emotional and irrational creatures. People make decisions with emotion and then justify it with logic according to Robert
Caladini Ph.D Psychology.
The 4 P's are a marketing tool, and stand for Price, Promotion, Product and Place or Product Placement[14] (Clemons, 2008). Consumer behavior is influenced greatly by
business to consumer marketing, so being a prominent marketing tool, the 4 P's will have an effect on consumer's behavior. The price of a good or service is largely
determined by the market, as businesses will set their prices to be similar to that of other business so as to remain competitive whilst making a profit[14] (Clemons, 2008).
When market prices for a product are high, it will cause consumers to purchase less and use purchased goods for longer periods of time, meaning they are purchasing the
product less often. Alternatively, when market prices for a product are low, consumers are more likely to purchase more of the product, and more often. The way that promotion
influences consumer behavior has changed over time. In the past, large promotional campaigns and lots of advertising would convert into sales for a business, but nowadays
businesses can have success on products with little or no advertising[14] (Clemons, 2008). This is due to the internet, and in particular social media. They rely on word of mouth
from consumers using social media, and as products trend online, so sales increase as products effectively promote themselves[14] (Clemons, 2008). Thus, promotion by
businesses does not necessarily result in consumer behavior trending towards purchasing products. The way that product influences consumer behavior is through consumer
willingness to pay, and consumer preferences[14] (Clemons, 2008). This means that even if a company were to have a long history of products in the market, consumers will
still pick a cheaper product over the company in question's product if it means they will pay less for something that is very similar[14] (Clemons, 2008). This is due to consumer
willingness to pay, or their willingness to part with their money they have earned. Product also influences consumer behavior through customer preferences. For example, take
Pepsi vs Coca-Cola, a Pepsi drinker is less likely to purchase Coca-Cola, even if it is cheaper and more convenient. This is due to the preference of the consumer, and no
matter how hard the opposing company tries they will not be able to force the customer to change their mind. Product placement in the modern era has little influence on
consumer behavior, due to the availability of goods online[14] (Clemons, 2008). If a customer can purchase a good from the comfort of their home instead of purchasing in-
store, then the placement of products is not going to influence their purchase decision.
In management [ edit ]
Organizational [ edit ]
In management, behaviors are associated with desired or undesired focuses. Managers generally note what the desired outcome is, but behavioral patterns can take over.
These patterns are the reference to how often the desired behavior actually occurs. Before a behavior actually occurs, antecedents focus on the stimuli that influence the
behavior that is about to happen. After the behavior occurs, consequences fall into place. Consequences consist of rewards or punishments.
Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. This is due to an
interaction among those members. Social behavior can be seen as similar to an exchange of goods, with the expectation that when one gives, one will receive the same. This
behavior can be affected by both the qualities of the individual and the environmental (situational) factors. Therefore, social behavior arises as a result of an interaction
between the two—the organism and its environment. This means that, in regards to humans, social behavior can be determined by both the individual characteristics of the
person, and the situation they are in.
Behavior informatics[3] also called behavior computing,[15] explores behavior intelligence and behavior insights from the informatics and computing perspectives.
Different from applied behavior analysis from the psychological perspective, BI builds computational theories, systems and tools to qualitatively and quantitatively model,
represent, analyze, and manage behaviors of individuals, groups and/or organizations.
Health [ edit ]
See also: Health belief model, Theory of planned behavior, Transtheoretical model, and Self-efficacy
Health behavior refers to a person's beliefs and actions regarding their health and well-being. Health behaviors are direct factors in maintaining a healthy lifestyle. Health
behaviors are influenced by the social, cultural and physical environments in which we live and work. They are shaped by individual choices and external constraints. Positive
behaviors help promote health and prevent disease, while the opposite is true for risk behaviors.[16] Health behaviors are early indicators of population health. Because of the
time lag that often occurs between certain behaviors and the development of disease, these indicators may foreshadow the future burdens and benefits of health-risk and
health-promoting behaviors. Health behaviors do not occur in isolation—they are influenced and constrained by social and cultural norms.
Correlates [ edit ]
A variety of studies have examined the relationship between health behaviors and health outcomes (e.g., Blaxter 1990) and have demonstrated their role in both morbidity and
mortality.
These studies have identified seven features of lifestyle which were associated with lower morbidity and higher subsequent long-term survival (Belloc and Breslow 1972):
Avoiding snacks
Eating breakfast regularly
Exercising regularly
Maintaining a desirable body weight
Moderate alcohol intake
Not smoking
Sleeping 7–8h per night
Health behaviors impact upon individuals' quality of life, by delaying the onset of chronic disease and extending active lifespan. Smoking, alcohol consumption, diet, gaps in
primary care services and low screening uptake are all significant determinants of poor health, and changing such behaviors should lead to improved health. For example, in
USA, Healthy People 2000, United States Department of Health and Human Services, lists increased physical activity, changes in nutrition and reductions in tobacco, alcohol
and drug use as important for health promotion and disease prevention.
Any interventions done are matched with the needs of each individual in an ethical and respected manner. Health belief model encourages increasing individuals' perceived
susceptibility to negative health outcomes and making individuals aware of the severity of such negative health behavior outcomes. E.g. through health promotion messages.
In addition, the health belief model suggests the need to focus on the benefits of health behaviors and the fact that barriers to action are easily overcome. The theory of
planned behavior suggests using persuasive messages for tackling behavioral beliefs to increase the readiness to perform a behavior, called intentions. The theory of planned
behavior advocates the need to tackle normative beliefs and control beliefs in any attempt to change behavior. Challenging the normative beliefs is not enough but to follow
through the intention with self-efficacy from individual's mastery in problem solving and task completion is important to bring about a positive change.[17] Self efficacy is often
cemented through standard persuasive techniques.
References [ edit ]
1. ^ Wedgwood, Hensleigh (1855). "English Etymologies" . Transactions of the 10. ^ "Definition of behaviorism" . Merriam-Webster. Retrieved 9 September 2016.
Philological Society (8): 111–112. "Behaviourism" . Oxford Dictionaries. Retrieved 9 September 2016.
2. ^ Elizabeth A. Minton, Lynn R. Khale (2014). Belief Systems, Religion, and Behavioral 11. ^ Dowhan, David (1 June 2013). "Hitting Your Target" . Marketing Insights. Retrieved
Economics. New York: Business Expert Press LLC. ISBN 978-1-60649-704-3. 30 March 2016.[permanent dead link]
3. ^ a b Cao, Longbing (2010). "In-depth Behavior Understanding and Use: the Behavior 12. ^ a b c Szwacka-Mokrzycka, Joanna (2015). "TRENDS IN CONSUMER BEHAVIOUR
Informatics Approach". Information Science. 180 (17): 3067–3085. CHANGES. OVERVIEW OF CONCEPTS" . Acta Scientiarum Polonorum. Oeconomia.
doi:10.1016/j.ins.2010.03.025 . Retrieved 30 March 2016.[permanent dead link]
4. ^ Levitis, Daniel; William Z. Lidicker, Jr; Glenn Freund (June 2009). "Behavioural 13. ^ a b Perner, Lars (2008). "Consumer Behaviour" . Consumer Psychologist. Retrieved
biologists do not agree on what constitutes behaviour" (PDF). Animal Behaviour. 78: 30 March 2016.
103–10. doi:10.1016/j.anbehav.2009.03.018 . PMC 2760923 . PMID 20160973 . 14. ^ a b c d e f g Clemons, Eric (2008). "How Information Changes Consumer Behavior and
5. ^ Karban, R. (2008). Plant behaviour and communication. Ecology Letters 11 (7): 727– How Consumer Behavior Determines Corporate Strategy" . Journal of Management
739, [1] Archived 4 October 2015 at the Wayback Machine. Information Systems. Retrieved 30 March 2016.[permanent dead link]
6. ^ Karban, R. (2015). Plant Behavior and Communication. In: Plant Sensing and 15. ^ Cao, L.; Yu, P. (eds) (2012). Behavior Computing: Modeling, Analysis, Mining and
Communication. Chicago and London: The University of Chicago Press, pp. 1-8, [2] . Decision. Springer. ISBN 978-1-4471-2969-1.
7. ^ Dusenbery, David B. (2009). Living at Micro Scale, p. 124. Harvard University Press, 16. ^ "Health behaviours" . statcan.gc.ca. 11 January 2010. Retrieved 15 January 2016.
Cambridge, Massachusetts ISBN 978-0-674-03116-6. 17. ^ Gollwitzer, Peter M. (1993). "Goal Achievement: The Role of Intentions" (PDF).
8. ^ Gregory, Alan (2015). Book of Alan: A Universal Order. ISBN 978-1-5144-2053-9. European Review of Social Psychology. 4 (1): 141–185.
9. ^ "Definition of ethology" . Merriam-Webster. Retrieved 9 September 2016. doi:10.1080/14792779343000059 .
General
Cao, L. (2014). Behavior Informatics: A New Perspective . IEEE Intelligent Systems (Trends and Controversies), 29(4): 62–80.
Clemons, E. K. (2008). "How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy". Journal of Management Information
Systems. 25 (2): 13–40. doi:10.2753/mis0742-1222250202 .
Dowhan, D (2013). "Hitting Your Target". Marketing Insights. 35 (2): 32–38.
Perner, L. (2008), Consumer behavior. University of Southern California, Marshall School of Business. Retrieved from
http://www.consumerpsychologist.com/intro_Consumer_Behavior.html
Szwacka-Mokrzycka, J (2015). "TRENDS IN CONSUMER behavior CHANGES. OVERVIEW OF CONCEPTS". Acta Scientiarum Polonorum. Oeconomia. 14 (3): 149–156.
Bateson, P. (2017) behavior, Development and Evolution. Open Book Publishers, Cambridge. ISBN 978-1-78374-250-9.
Plomin, Robert; DeFries, John C.; Knopik, Valerie S.; Neiderhiser, Jenae M. (24 September 2012). Behavioral Genetics . Shaun Purcell (Appendix: Statistical Methods in
Behavioral Genetics). Worth Publishers. ISBN 978-1-4292-4215-8. Retrieved 4 September 2013. Lay summary (4 September 2013).
Flint, Jonathan; Greenspan, Ralph J.; Kendler, Kenneth S. (28 January 2010). How Genes Influence Behavior . Oxford University Press. ISBN 978-0-19-955990-9. Lay
summary (20 November 2013).
What is behavior? Baby don’t ask me, don’t ask me, no more at Earthling Nature. Look up behavior in
www.behaviorinformatics.org Wiktionary, the free
dictionary.
Links to review articles by Eric Turkheimer and co-authors on behavior research
Links to IJCAI2013 tutorial on behavior informatics and computing
Categories: Behavior
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