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Clozec 1

1) The document is about how color can be used as a powerful tool in art to convey hidden meanings and influence moods and emotions. 2) Research shows that the colors we surround ourselves with directly impact our well-being, feelings of relaxation, and overall state. 3) In art and design, color allows artists and designers to create individuality and enhance environments through conveying certain moods or messages subliminally.

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82 views2 pages

Clozec 1

1) The document is about how color can be used as a powerful tool in art to convey hidden meanings and influence moods and emotions. 2) Research shows that the colors we surround ourselves with directly impact our well-being, feelings of relaxation, and overall state. 3) In art and design, color allows artists and designers to create individuality and enhance environments through conveying certain moods or messages subliminally.

Uploaded by

Juan_die
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CLOZE TEST

Read the text and complete the chart below with a word from the list that comes after the text.
Every word can only be used ONCE. There are FIVE words that you don’t need to use. Question 0
has been answered as an example.

ADVERTISING          ENHANCE                  RATE                           STEADY

ALLOWS                     LETS                             RESEARCH                 TOOL

CONVEY                     MIND                          RESEARCHERS         TRANSPORT

ENCHANT                  PUBLICISING            RHYTHM                    TRIGGER

THE HIDDEN MEANING OF COLOR

The hidden meaning of color can be used as a powerful 0) TOOL in art. Once the simple principles
are understood, the artist can use color to 1) ___ENCHANT_______ the viewer.

In fact, 2) _______RESEARCH___ shows that color can play a major role in our overall state of
well-being. The colors we surround ourselves with directly influence the way we feel and relax.

In art and design, color 3) ___ALLOWS_______ us to create our own individuality. For years,
interior decorators, graphic designers, advertisers and artists have been using color to 4)
_____ENHACE_____ our environments. Color can be used toevoke a certain mood or to create a
message or sharp response in the viewer.  As artists we learn how to use the positive or negative
attributes of color in our works to subliminally send a message.

The following examples illustrate how people react differently to cool and warm colors…

Cool colors:

 Based on blue undertones and bring to 5) _MIND_________ a calming effect.


 These colors range from cold icy blues to warm and nurturing Mediterranean
turquoises.
 Many decorators use these colors in spas, bathrooms and other quiet environments.
 Blues lower heart 6) __RATE________ and reduces appetite.
 Blue represents dependability.
 It is commonly worn in uniforms and business suits.
 Dark blue is generally used by more authoritative figures including police officers and
our Presidents!
 Blue and greens are used in 7) _ADVERTISING_________ medicines and health care
products.
 ‘Greenrooms’ of theaters are so called because their green walls are often used to 8)
___STEADY_______ the nerves of actors.
 Dark greens do well in offices and studies.
 Greens are commonly used for outdoor products.

Warm colors:

 Based on yellow undertones and tend to 9) ____CONVEY______ emotions ranging


from happiness to violence.
 Red, orange and yellow colors 10) ___TRIGER_______ hunger.
 This is why you see restaurants like McDonalds, Wendy’s and Burger King using these
colors in their logos and advertising.
 Safeway, Walgreens and Costco all use red in their logos.
 Red instantly attracts, makes people excited and increases the number of heart beats.
 Just think of Coke and Red Bull!

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