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Workshop On Entrepreneurship

This document outlines a business plan for EasyCart, a startup aimed at reducing long wait times at checkout counters in superstores and hypermarkets. The plan covers the business description, including the industry background and environment. It also discusses the startup's marketing potential and strategy, operations, management team, business model canvas, and potential risks and opportunities. EasyCart proposes using technology to allow customers to scan items as they shop and pay using their mobile devices to bypass checkout lines.

Uploaded by

Tanya Mendiratta
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15 views3 pages

Workshop On Entrepreneurship

This document outlines a business plan for EasyCart, a startup aimed at reducing long wait times at checkout counters in superstores and hypermarkets. The plan covers the business description, including the industry background and environment. It also discusses the startup's marketing potential and strategy, operations, management team, business model canvas, and potential risks and opportunities. EasyCart proposes using technology to allow customers to scan items as they shop and pay using their mobile devices to bypass checkout lines.

Uploaded by

Tanya Mendiratta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Workshop on Entrepreneurship

Term assignment
On
“Business Plan –Easy Cart”
(Term-III; Batch 2019-21)

Under the Supervision of


Dr. Deepak Pandit
Submitted by:-
Group 2
Tanya Mendiratta
PGFC1942
(February 20,2020)
Content:
S.no Topic Page no.
1 Executive Summary

2 Business Description

3 Marketing Potential&
Strategy
4 Management Team

5 Business Model
Canvas
6 Risk Opportunities

Executive Summary:
The Business Plan is all about the idea problem which we have
Constructed based on the experience which have been faced by
the all the generation people, hyper stores, retail stores.
The problem which we have identified are the long waiting
queues and long waiting time at the billing counter in any of the
superstores and the hyper stores
The name which we have given to our startup is “EasyCart”
The report will cover the following topics considering the
business plan :
 Business Description
 Marketing Potential & Marketing Strategy
 Operations
 Management Team
 Business Model Canvas
 Risk & Opportunities

Business Description
a ) Industry Background & Business Environment :Our business
plan is a part of the super markets and the grocery stores
industry we can also take the FMCG and the FMCD industry
both in it as we are targeting the superstores and the hyper
stores who sell the consumer durable goods also along with the
food products or the perishable products. About the industry
The supermarkets and grocery stores industry makes up the
food retail channels

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