CLASSIFIED ADVERTISEMENTS

An ADVERTISEMENT is a kind of public notice asking for or offering services

or buying and selling property, goods etc., or providing information about
missing persons, pets etc. There are two kinds of advertisements:
1- Classified 2- Commercial

CLASSIFIED ADVERTISEMENTS
You will come across classified advertisements in the columns of newspapers and
magazines. The important features of a Classified Advertisements are—
* Language to be factual. * Simple and formal and to the point
* Comprehensive; yet must leave out no important matter.
* Never be too lengthy (confine to the word limit)

Marking Scheme
Format Suitable Heading/Classification) 1 Mark
Content relevance 2 Marks
Expression (Grammatical Accuracy, Spellings Suitable Style- 1 Mark

Points to Remember :

Classified Advertisements -
 Clearly state the category at the top-e.g.-For Sale, To Let etc.
 Give all necessary details in points using commas.
 Give contact address, name, and telephone number.
 Put the matter in a box.
 Brevity is the principle in this form of advertisement as the publisher
charges for each word published.

Hence efficient use of apt words is solicited.

Its ingredients are the purpose, requirement/need, criteria and qualification,
expectations, offering, contact number and address

Kinds of Classified Advertisements

I. Situation Vacant/Wanted 2. Lost and found 3. Sale and purchase 4.
Accommodation wanted 5. Educational 6. Placement services 7. Matrimonial
8. To-Let 9. Tuitions 10. Packers and Movers 11. Kennel
CLASSIFIED ADVERTISEMENTS
1.SITUATION VACANT
Important Points to Remember
Begin with ‘Wanted’ or ‘Required’
Name of the company
Post and no. of vacancies
Age and sex of the candidate
Qualifications and experience
Other details (optional)
Pay scale and perks
Mode of applying
Contact address and phone no.

Example-1: Draft a suitable advertisement to be published in a local newspaper

for the post of PA/Stenographer on behalf of the Manager of Wipro Company,
Chennai. Invent necessary details

SITUATION VACANT
Wanted/ Required a smart, confident, dynamic, and efficient P.A./ stenographer
for a leading company. Only fresh graduates with excellent command over
English and computer operating, age 25-30 years, typing speed 40 wpm, short
hand 100 wpm. Preference to those who have creativity and innovative ideas for
planning. Handsome salary with perks. Apply with detailed C.V./Resume
within seven days to the Manager Wipro, Chennai, 4100270

2. SITUATION WANTED
Important Points to Remember
Begin with SITUATION WANTED
State qualification, job preferences, place preference
Mention salary expected, and
Complete address of the candidate

Example:
SITUATION WANTED
First class graduate in commerce seeks a suitable job in a reputed firm or a
banking institution to work as an accountant in and around Delhi, Well travelled,
having faith in synergy. Creative with practical experience in accountancy. Flare
in English and computer operating. Salary expected negotiable. Contact
Sriprakash 1-2A Ajitnagar, Ambala cantt 130001
3. TO LET/ FOR SALE Important Points to Remember
Start with ‘WANTED’ or ‘AVAILABLE’
Accommodation like – no of rooms, size.
Description of floor ,garage, gardens.
Indicate the location
Details of water and electricity consumption
Rent expected
Contact information

Example : You are Anurag/Aparna of 110,Swasthya Vihar , New Delhi .You wish
to let out a portion of your newly built house. Draft an advertisement in not
more than 50 words for publication in the “To-Let” column of The Hindustan
Times, giving all necessary details .

TO LET
Available 1500 sq.ft. ground floor of a newly built house in Swasthya
Vihar with two spacious bedrooms, attached bathrooms, drawing-cum-
dining room, kitchen and interiors. Rent expected-Rs. 7000/-. Interested
persons may please contact—Anurag/Aparna , 110 Swasthya Vihar , New
Delhi.Phone-27439543

4. MATRIMONIAL:
Important Points to Remember
Begin with ‘Wanted’, ‘Required’.
Give personal details: look and appearance, educational qualifications,
family backgrounds.
Provide professional details.
State your preferences(if any).
Give contact address
Example 4:
BRIDE WANTED
Wanted a bride of fair complexion, age within 24-28 years, sensitive, loving,
caring, soft-hearted, beautiful and searching for her prince charming. May or
may not be in service but should have a good heart. Working in an M.N.C. in
U.S.A. has pursued M.B.A. in a top school in California. Family well settled in
India. Tall, Handsome, high salary and a good family background. Contact with
details and full horoscope. Ph-0080125879
Important points to remember: ( for various advertisements)
SITUATION VACANT LOST AND FOUND
Specify the post and number of Begin with LOST/FOUND
vacancies Description of the article
Qualities of the person required When and where the article was
Name of the company (optional) Lost/Found
Age and sex of the candidate Reward for finding it
Pay scale and perks Contact address and phone number
Mode of applying
Contact address and phone number
TO-LET KENNEL
Type of accommodation, Breed of dog
No. of rooms/floor Age, Colour
Whether it’s independent or an Training
apartment Price expected
Rent expected Contact address and phone number
Type of tenant required-Bank
employee/small family
Whom and when to contact
Contact address/phone number
VEHICLES FOR SALE PACKERS AND MOVERS
Make : Maruti/Hyundai Santro etc. Specify the services Give reason why
Model/colour/accessories/year of you should be given a chance
manufacture/mileage, Condition Area of work
Ownership details Price expected Whom to contact
Contact address/phone number Contact address and phone number

PROPERTY FOR SALE Travels and Tours

Plot for sale Location-where it is Name of the agency
Area : in sq. meters/yards Destinations and durations
Name of the development authority Details of the package
Price expected Discounts if any
Contact address/phone number Contact address and phone number

TUITIONS HOUSE/FLAT FOR SALE

Classes and subjects Type of accommodation, No. of
Special qualities of the tutor rooms/floor
Qualifications and experience of the Whether it’s independent or an
tutor apartment
Previous results of his/her students Price expected/negotiable
Contact address/phone number Location-where it is
Area : in sq. meters/yards
Name of the development authority
Whom and when to contact
Contact address/phone number
Exercise for Practice (Advertisement)
1. You are Harish of No. 10, Kailash Ganj and Lucknow. Draft an advertisement
to be published in the daily. ‘The Hindustan Times’, under classified columns to
dispose off your car as you are going abroad.

2. You have recently started a Centre for Personality Development for school
children. Draft an advertisement to be published in a local daily about it, giving
all relevant details.
3. You are Manisha. You have started hobby classes for children of 6 to 12 years.
Prepare a suitable advertisement giving all the required details (50 words)
4. You are Mohan of Raja Mandi, Agra. You want a dance teacher for your
younger sister. Write an advertisement to be published in the classified columns
of a local daily.
5. You propose to sell your flat as you are going abroad. Draft an advertisement
to be published in the classified columns of ‘The Times of India’, New Delhi.
Invent necessary details.