R R R R

agency
credentials.
A Different kind of Agency
FunFact.
What if reporting Marketing ROI to the
Boss, didn’t mean sweaty palms
and near heart attacks.

It starts with having a different

kind of agency.
01
Amplify Digital | Our Agency Credentials . |
 M
Let’s Get Serious!

Or Not
So Serious
 What We Do.

C
Marketing.

Marketing - Digital Marketing Strategy

- Social Media Marketing

- Influencer Marketing
- Search Engine Marketing

- Digital Marketing Campaigns

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 What We Do.

Creative
g
Creative.

Te - Content Development

- Communication/PR Strategy

- UI/UX Design
- Art Direction

- Brand Identity Development

- Online Video Production

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 What We Do.

e
Technology.

echnolog - Mobile/Web Application

- Web Design

- E-commerce technology

- Online/Mobile Banking

- Chatbot
- Online Analytics

- Media monitoring/measurement

- Behaviour/Sentiment Analysis

- Social Apps/Analytics

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Amplify Digital | Our Agency Credentials . |
How We
Do It.

R A C E
Reach. Act. Convert. Engage.
Build Awareness, increase Engage audience on owned Achieve conversion to Achieve retention goals for
searches, and visits to the media and other points of marketing goals. Evoke constant engagement,
brand/business owned contact online. actions amongst audience acquiring feedback and
digital properties. in gaining patronage and gaining advocacy.
repeat purchase.

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Our strategy
sure works.

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Amplify Digital | Our Agency Credentials . |
We are not all talk

see what
we’ve done
Be
Lydia
Smart.

Project

Digital Campaign

Client Year

DKT 2017 07
Amplify Digital | Our Agency Credentials . |
BeLydiaSmart.

The Brief
Our agency was tasked with delivering a digital campaign that is
informative, educative and can encourage all sexually active women,
married or unmarried to learn about this product (an IUD)and adopt it as
their preferred pregnancy prevention/family planning option.

Idea & Strategy

There is little or no understanding of the IUD in Nigeria, thereby causing

a low adoption rate especially by the average or rural woman. This insight
is what birthed the #BeLydiaSmart campaign. The #BeLydiaSmart is a
consumer education and awareness campaign to inform the audience
about the Lydia IUD, its use, advantages over other birth control
methods, shun myth & misconception and ultimately drive consideration
and adoption of the brand as the most preferred contraceptive method in
Nigeria.

Result

Over 48 million impressions and 10,000 mentions across all social

media platform.
Increased search (organic) intent for keywords relating of the brand.
Over 30% increase in revenue. This as a result of an increase in brand
recall and favourability.

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BeLydiaSmart. | Campaign Influencers Photoshoot

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BeLydiaSmart. | Campaign Website

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BeLydiaSmart. | Social Media Creatives

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AIICO
Pension
Mobile
App.

Project

Mobile App Design

Client Year

AIICO 2017 12
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AIICO Pension Mobile App.

The Brief
We were tasked with designing and developing a mobile app that will
primarily help customers stay up to date with their account wherever
and whenever and ensure the app is not redundant.

Idea & Strategy

We developed a mobile app that not only keeps users updated about their
pension account also keep users engaged with tailored content based on
their interests (this feature was included to battle app redundancy). Other
features to keep users engaged includes sports, daily planner and
retirement calculator. The App also doubles as a lead generation and
product upgrade platform.

Result

The app was a huge success with customers adopting and using it
frequently, also suggesting contents and features that they will like to see
on the App. New customers signing up and opening RSA Account’s
directly and easily from the platform.

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AIICO Pension Mobile App. | App User Experience

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AIICO Pension Mobile App. | App User Interface

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AIICO Pension Mobile App. | App Landing Page

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Consolidated
Hallmark
Insurance

Project

Website Redesign and development

Client Year

CHI 2017 17
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Consolidated Hallmark Insurance

The Brief
Consolidated Hallmark Insurance Plc required a fully responsive,
e-commerce enabled website to support their digital growth strategy in
acquiring the urban market.

Idea & Strategy

Our solution will featured; User experience design and User interface
design;
User experience design and User interface design;
Development built on a CMS framework for better and easier content
management.
Analytics and tracking to ensure adequate monitoring of site traffic.
Search engine optimization to rank the site on Google and other
search engines
Optimization of all images, videos etc. to enable quick and easy site
loading.
Dedicated user account dashboard to enable customers manage their
transactions and for easy renewal of insurance policies.
Seamless buying experience in purchasing insurance policies online.

Result

We designed and developed a better user interface while bringing best

practices to the user experience process, as well as integrating a seamless
buying experience for the customer when purchasing insurance products.

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Consolidated Hallmark Insurance | Website Home Page

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Consolidated Hallmark Insurance | Website Product Page

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Consolidated Hallmark Insurance | Product Dashboard

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Huawei
Mobile
Nigeria

Project

Huawei G Power
Share A Date Campaign
with D’Banj

Client Year

HUAWEI 2016
NIGERIA
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Huawei Mobile Nigeria

The Brief
Huawei Mobile sought a campaign that would help facilitate brand
awareness, evoke con- sideration and intent, and drive sales for the
Huawei G-Power Smartphone.

Idea & Strategy

With the objectives stated above in mind, we came up with an online and
offline campaign where users get to win a date with D'Banj. Online, we
created a microsite where users can access through their twitter login
information, choose one of their followers that they will like to go on a
date with. User instantly qualifies when the follower they chose re-tweets
the invite. Online winners where chosen at random. Offline, once you
pick up any of the Huawei G-Series you automatically qualify for the date
with D'Banj.

Result

658 unique users, 233 registered users using a G-series.

Over 1,600 page views

Over 786 interactions

Over 34 million paid and or- ganic impressions 2% increase in

consideration and intent at point of sales of the G-Series Smartphone

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Huawei Mobile Nigeria. | Campaign Website

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BeLydiaSmart. | Social Media Creatives

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MTN
Music Plus

Project

Social Media Campaign

Client Year

MTN 2015 26
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MTN MUSIC PLUS

The Brief
We were approached to develop a cohesive social media marketing
strategy and campaign for the MTN Music plus service. The MTN Music
plus service allows MTN Nigeria subscribers to stream and download
their favorite Nigerian music directly on their mobile phones.
Amplify worked closely with the MTN Music plus team to design a
strategy that tapped into the love and passion for Nigerian music amongst
the target audience.

Idea & Strategy

To gain insights into the purchase decision triggers, Amplify interviewed
and solicited information from the target audience, eventually leading to
the creation of several ideal target buyer personas and the triggers for
purchase. These insights were used to create content pillars, which were
deployed across the already managed social media platforms to attract
attention, engage and convert the right audience on social media. They
were also used in determining the right keywords and phrases to use in
an online search marketing campaign that drove high quality online
traffic to the music plus web and mobile pages.

Conclusion.
The objectives of our social media strategy were threefold, to create the
right content to use in attracting attention, engaging with and converting
the right target audience, to understand the key purchase triggers of the
target audience and use this to drive traffic to the music plus website that
will lead to conversions and actual subscription to the service, to leverage
social media campaigns/contest using the #NextRated platform to
generate significant social media buzz.
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MTN MUSIC PLUS | Social Media Campaign

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MTN MUSIC PLUS | Social Media Campaign

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That’s not all

Oh! You thought

that was all?
We Care
About the
Society
too

Project

Domestic Voilence

Client Year

in-House 2017 30
Amplify Digital | Our Agency Credentials . |
DomesticVoilence

Why Domestic
Violence?
Physical or sexual violence is a public health problem that
affects more than one third of all women globally – WHO

Some 35% of all women have experienced either intimate

partner or non-partner violence. The study finds that
intimate partner violence is the most common type of
violence against women, affecting over 30% of women
worldwide.

Africa has 45.6% rate of sexual or physical abuse which is

mostly inflicted by intimate partner. This is the highest
amongst othedewder continent.

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DomesticVoilence. | Creative Execution

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Oh Yeah!
We love
Food too.

Project

Social Meals

Client Year

in-House 2016 33
Amplify Digital | Our Agency Credentials . |
SocialMeals

About
Social Meals
Hunger continues to be a very prevalent issue in the world
today, with statistics showing that 98% of the world’s
undernourished people live in developing countries like
Nigeria. To provide relief to this menace we created a
platform called Social Meals that uses consumer's social
media timelines as a way to provide meals to children and
families in disadvantaged communities in Nigeria.

This we achieved by partnering with Foodclique, a

non-governmental organization that strives to end hunger
in Nigeria by providing perishable and non-perishable
meals individuals in the most im- poverished communities
in Nigeria.

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SocialMeals

How it
Works. 3.
2.
1.
This ways the brand
Each time someone gets exposure on
shares the ad from people’s social
social meals, the timelines. the
brand gives a part of audience feels part of
A brand buys media the money to a cause, and the needy
and we place the ad FoodClique to provide are fed.
on Social Meals. meals for people who
really need it.

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SocialMeals | Campaign Website

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SocialMeals | Social Media Creatives

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Excuse Our Manners

We didn’t
Introduce
ourselves
Who We Are

A Global
Mindset with Amplify is a full service digital marketing, creative solutions

a distinctive and event management agency with extensive reputation in

West Africa. Our agency combines strategy, creative and

African
technology under one roof to help modern brands engage
their audiences in new and unexpected ways.

perspective. Over the past 5 years, whether we are creating a mobile

application, designing a company’s brand identity or
developing an integrated marketing strategy for a product
launch, at the heart of what we do is the passion to create
immersive digital experiences and support cause related
marketing that achieve specific marketing objectives for our
clients.

Our knowledge of today’s customer enables us creatively

weave key marketing elements into a cohesive whole and
connect your brand with your most loyal customers online.

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Say
Hello.
Suite 305, 3rd Floor Meridian Towers,
56B Opebi Road, Ikeja, Lagos.

+234 803 941 2840

hello@amplify.ng
www.amplify.ng