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Borjomi

Georgian mineral waters like Borjomi are popular exports that are over 1500 years old. The Borjomi company was founded in 2005 and is now one of Georgia's largest exporters. According to its 2018 financial report, Borjomi's total sales were $121 million with $14.5 million in net profit. More than 90% of its sales are in post-Soviet markets like Russia, and Borjomi saw an overall 11.4% increase in Georgian mineral water sales in 2018 across various markets. The company has continuously invested in modernizing and expanding its factories and production capabilities.

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86 views2 pages

Borjomi

Georgian mineral waters like Borjomi are popular exports that are over 1500 years old. The Borjomi company was founded in 2005 and is now one of Georgia's largest exporters. According to its 2018 financial report, Borjomi's total sales were $121 million with $14.5 million in net profit. More than 90% of its sales are in post-Soviet markets like Russia, and Borjomi saw an overall 11.4% increase in Georgian mineral water sales in 2018 across various markets. The company has continuously invested in modernizing and expanding its factories and production capabilities.

Uploaded by

Nino Esiava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Bo

Georgian mineral waters are popular all over the world, it was enjoyed and is still
consumed both in Georgia an abroad. The sales of these products are especially hight in
summer, moreover entrepreneurs are carefully preparing for this season.
Borjomi is a mineral water of volcanic origin from the city resort of the same name in
Georgia , which according to natural data is more than 1500 years old. From 1890
bottling of Borjomi water bottles began on a production scale , the first batch dropped a
total of 1300 bottles. The company has invested more 30 million dollars till today.
The company was founded in Georgia on January 8, 2005. Today , Borjomi is one of the
largest exporting company in Georgia. According to the financial report for 2018, the
company’s total sales in Georgia and export markets amounted to 121 million $. The
company’s net profit last year was 14.5million dollar.
More than 90% of Borjomi sales are concentrated in the post-soviet market. In the first
place among them is Russian Federation. In total. Georgian mineral water sales
increased by 11.4% in 2018. According the same countries, Borjomi’s revenues are
distributed as follows:
Georgia – 19,104,000 $ - increase of 8 % over the previous year;
Russia – 48,160,00 $ - increase of 6 % over the previous year;
Ukraine -16,651,000 $ - increase of 8 % over the previous year;
Latvia , Lithuania , Estonia – 15,466,000 $ - increase of 23 % over the previous year;
Belarus – 7,893,000 $ - increase of 30 % over the previous year;
Kazakhistan – 7,431,000 $- increase of 55 % over the previous year;
Azerbaijan – 781.000$ - increase of 61 % over the previous year;
Other countries – 5,305,00 $ - down 14% from the previous year.

In 1999 the production of non-carbonated spring water Borjomi Springs started at Factory
#2.
In 2002, non-carbonated source water “Bakuriani” started to be produced in #2 factory in
5-liter , and since 2008 in 6-liter PET (plastic) bottles.

In 2004, the second phase of plant modernization began, under which the #1 bottling
plant was completely renovated. In particular, new European (France, Italy, Germany)
bottling lines have been installed, factory buildings and warehouses have been
reconstructed.
As a result of the works, the annual production of the plant has increased by 200 million
bottles. The investment made by the company is 12 million USD. The U.S dollar has
fallen by more than 150 $ million plastic bottles.

In 2006 , the portfolio of non-carbonated source water “Bakuriani” expanded and the
company began bottling it in 19-liter cylinders. Bakuriani has been on the market since
2010: 0.5; 0.75; 1.5;3;6; and a 19 – liter PET (plastic) package.
In may 2007 , the renowned international certification company Bureau Verities
conducted an audit of bottling plants, as a result of which the factories were awarded the
ISO 22000 international certificate for safe and quality production of food products.
IDS Borjomi Georgia has signed a cooperation agreement with Walt Disney CIS in 2018
according to which the company will be licensed to use the characters in the Disney
portfolio “Favorite Heroes with you” for the first time in Georgia, water “Bakuriani”
starts producing toy bottles the label of which will be decorated with “Walt Disney”
characters.
In 2018 the natural mineral water brand likani, produced by IDS Borjomi Georgia, which
has been the undisputed market leader for years, appeared in new and different
packaging.

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