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Digital Marketing: Assignment - 4

1. Affiliate marketing refers to a type of performance-based marketing where third-party affiliates advertise for an advertiser and receive a commission when a sale or lead is generated. 2. Affiliates promote products and services through banners, text ads, videos, and articles on their websites to drive traffic to the advertiser's site. The advertiser then pays the affiliate a commission, usually a percentage of the sale price, if a purchase is made. 3. Affiliate marketing is a win-win for both affiliates and advertisers - affiliates earn money through commissions and advertisers gain exposure to new customers at a low cost through the affiliates' networks.

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133 views6 pages

Digital Marketing: Assignment - 4

1. Affiliate marketing refers to a type of performance-based marketing where third-party affiliates advertise for an advertiser and receive a commission when a sale or lead is generated. 2. Affiliates promote products and services through banners, text ads, videos, and articles on their websites to drive traffic to the advertiser's site. The advertiser then pays the affiliate a commission, usually a percentage of the sale price, if a purchase is made. 3. Affiliate marketing is a win-win for both affiliates and advertisers - affiliates earn money through commissions and advertisers gain exposure to new customers at a low cost through the affiliates' networks.

Uploaded by

Mounesh Moni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ASSIGNMENT -4
DIGITAL MARKETING

NAME: RAMESHA B
REG NUMBER: 20182MBA0472
SUBMITED TO: Prof: GAGAN SIR

AFFILIATE MARKETING
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What is affiliate marketing?


Affiliate marketing it refers to online bussiness, owner marketing products and
services that are provided by an advertiser. This type of marketing can be done
by anyone, even though they are not online marketers.

Concept of affliliate marketing:


The concept of affiliate marketing is it is the advertising platform, company
compensates third party publishers to generate traffic that leads to companys
products or services like third party publishers they act as affiliates.
Commission fee and incentivezes given to them, finds way to promote the
company.
Affiliate marketing is a kind of markrting, which says pay for performance
marketing program, where the act of selling is outsourced across a vast network.
Affiliate marketing predates internet, in the world of digital marketing analytics
and cookies have made it a billion dollor industry. A company which running
affiliate marketing program, can track the links that bring in leads and through
internal analytics see howw many convert to sales.
A merchants of e-commerce, who wants to reach wider users of internet may
hire an affiliate . An affliate could be a owner of multiple websites, more
websites or email lists. An affiliate has, then he has wider network.
The affliates hired, communicate and promote the products on e-commerce
platform to his network. He does through banner Ads, text Ads, links on
multiple owned websites to reach its clints. Firms use advertisements in the
form of articles,videos and images to draw audience attention.
Affiliats allows visitors to click on these links on Ads. If the visitors purchase
the product or services, the e-commerce merchant credits the affilitates account
with the agreed upon commision, which could be 5% to 10% of the sales price.
Affiliate marketer is used to increase sales. Its like a win-win solution for both
the merchant and the affiliate.
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AFFILIATE MARKETING TRENDS

Influencer marketing is taking off: it is the current trend, rising up the you
tube and instagram stars, who are looking for the opportunity to monitize their
audience and make money.

Push traffic: Push traffic is one of the affiliate market trend. It is delivered by
instant, interactive messages, these are more common with the smart phones
and tablets, it can also be delivered to desktop devices too. The little message
you receive are called as push notification.

Video contant: Video has always been rising trend since the internet began.
Video Ad formats include pre-roll, banner, pop, in video Ads and lots. All of
these can be directed to an affiliate offer or lander.

Audio content: Audio content can be used in the background, its nothing that
both text and video require more attention than audio. Affiliate advertising with
audio, thing are not easy, but it dosent mean you cant run affiliate campaigns.

Content Marketing: “Content is still king,” as they say. Sure, the ways in
which people approach to content has changed, as they changed from things
like blogs and website to social media apps. Content still matters. Without good
content, affiliate marketing means nothing. You can show off the latest and
greatest items on the market and link to them accordingly, but also need to point
out how useful they will be and what’s good about them and that needs to be
done in a natural setting. There’s more at play here than just selling items and
partnering with brands.

 
Data-Driven Content: The people who are selling the products need to pay
attention to what their audience is buying. This doesn’t mean that they need to
keep pushing the same sweatshirt over and over, because it’s what people are
purchasing from the link. That would just lead to tired content. Instead, they
need to look at who is buying those items. What demographics do they
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represent? Where do they live? How old are they? How much money do they
make?From there, the affiliate marketers can put out content that is data-driven.
They’ll find that this content allows them to sell more items an make more
money because they are directly targeting their audiences.

HOW DOES AFFILIATE MARKETERS WILL GET PAID? 

A speedy and modest technique for bringing in cash without the


problem of really selling an item, subsidiary promoting has an obvious
attract for those hoping to build their salary on the web. In any case,
how does a subsidiary get paid in the wake of connecting the merchant
to the shopper? The appropriate response is muddled. The shopper
doesn't generally need to purchase the item for the subsidiary to get a
payoff. Contingent upon the program, the partner's commitment to the
vender's deals will be estimated in an unexpected way.  

1. Pay per deal: This is the standard partner promoting structure.


In this program, the trader pays the associate a level of the deal
cost of the item after the buyer buys the item because of the
member's showcasing procedures. At the end of the day,
the partner should really get the financial specialist to put
resources into the item before they are redressed.

2. Pay per lead : A progressively unpredictable framework pay per


lead partner programs repaysthe associate dependent on the
change of leads. The partner must convince the customer to visit
the vendor's site and complete the ideal activity regardless of
whether it's rounding out a contact structure, pursuing a
preliminary of an item, buying in to a bulletin, or downloading
programming or documents. 

3. Pay per click: This program boosts the assoiate to divert shopers from
their promoting stage to vendors site. It implies that the partner must connect
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with the buyer to the degree that they will move from the subsidiary’s site to the
vendors site. The associate will be paid dependent on the expansion in web
traffic.
 
FUTURE SCOPE:
1. There is advantage for merchants:
Merchants favor affiliate marketing because in most odf the cases they
use “Pay per performance” model meaning dosent incur a marketing
expense unless the results occur.

2. Advertise through online reach worldwide customers:


Affiliates promote the products and services through the different
platform through online traffic will reach the worldwide customers which
favors to increase in sales.

3. Boosts bloggers identity:


The spreading affiliate marketing which boosts the bloggers and the
website viwers, it adds the benefit to encourage the individuals to join
their hands with the companies which are offering such programs.

4. Pool for publishers:


Affiliate network that already have several advertisers typically also have
large pool for publishers. The publishers could be potentatily recruited,
and there is also an increased chance for the publishers in the network
apply to program on their own, without the needs for recruitment efforts
by advertiser.

LEARNING OUTCOMES:

1. We’ll get to learn how the companies make use of affiliate marketing.
2. We’ll get to learn how the companies give their Ads to affiliate
marketing.
3. We’ll learn how to make money by using affiliate marketing.
4. We’ll learn how the floated offers on the peoducts gain earnings.
5. We’ll learn how the sales can be increased using affiliate marketing.
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6. We’ll learn how the products gain profit and how to promote the
products as an affiliate.

CONCLUSION: 

Affiliate marketing is a form of performance marketing whereby


affiliates host advertising on their websites on behalf of third-party
companies in return for payment. For instance, a blogger could allow
a partner company to place an advertisement on his site. An
advertising company will only pay when a predetermined action has
been performed. This might, for example, involve a sale or
newsletter subscription via the corresponding online shop. The most
common commission models in affiliate marketing are pay-per-
click, pay-per-sale and pay-per-lead.Many website owners offer
affiliate programs. Besides a direct-deal arrangement with a
merchant, affiliate marketing can also be conducted via partner
networks, with A win, Affilinet and Belboon being amongst the
best- known examples. Any publisher planning to operate successful
affiliate marketing must first secure high-quality, well-presented
content. Only premium content which adds value for users is likely
to bring volume traffic to a publisher’s website, and thus create
opportunities to increase commissions via affiliate marketing. It
is also important to carefully select the best affiliate programs which
advertisements that will be relevant to a publisher site’s visitor
traffic. 

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