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Lev Pavlyshyn: MARKET LEADER, Upper Intermediate Answer Sheet

The document provides a series of exercises and tasks for a marketing student to complete related to international marketing. It includes vocabulary exercises, reading comprehension questions, listening comprehension activities, language reviews, skills building assignments, and a writing prompt. The writing prompt asks the student to answer 5 questions about influencer marketing based on an article provided.

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Lev Pavlishin
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99 views2 pages

Lev Pavlyshyn: MARKET LEADER, Upper Intermediate Answer Sheet

The document provides a series of exercises and tasks for a marketing student to complete related to international marketing. It includes vocabulary exercises, reading comprehension questions, listening comprehension activities, language reviews, skills building assignments, and a writing prompt. The writing prompt asks the student to answer 5 questions about influencer marketing based on an article provided.

Uploaded by

Lev Pavlishin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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MARKET LEADER, Upper Intermediate

Answer sheet

Name:___Lev Pavlyshyn________________________

Follow each unit in the student’s book, find the exercises for each of the sections and write down your answers
(number them as in the book if necessary, but do not copy the entire sentences or texts if it’s a gap filling
exercise). You may sometimes need to go over the other exercises and recordings in the sections. Remember to
save your work. For the writing tasks, take notes or write a draft on a separate sheet of paper then type your final
answer. Please, try to be brief and do not make the responses to written tasks longer than half a page.

Unit 2 INTERNATIONAL MARKETING

Vocabulary

Exercise A: 1. Marketing 2.Market 3. Product 4. Customer 5.Brand

Exercise B: 1. Marketing strategy/plan 2. Market adaptation 3.Customer base 4. Product placement

Exercise C: 1.d 2.c 3.b. 4.c 5.b 6. a 7.d

Reading: Italian luxury

Please limit your answers in A question 3 to 2-3 short sentences.

Exercise A: 1. These are all brands. 2 Italy, USA, France. 3. I would like to buy a house near the sea in Spain.

Exercise B: 1.Milan 2.Luxury goods(Shoes and bags…) 3. Diego Della Valle 4.LV,Hermes,Chanel 5.China,India 6. To
complete globalization.

Exercise D: 1.c 2.a 3.d 4.b 5.e

Listening: How to market internationally

Exercise A: 1. Product sold on one format/ Adapt your product to different countries 2. OneCofe sell their product
in one format to different countries and global chains; Lux is global soup company that has one concept of their
product.

Exercise B: 1.marketers 2.practices 3.knowledge 4.technics 5.international 6.report 7.bussines plan 8.


presentation 9. Webcast 10. Internal briefing paper 11.worldwide 12. Capabilities 13. Global bussines

Language review

Exercise A: 1. Advertising campaign 2. Chairman(CEO) 3.Modernity 4. Luxury goods company 5. Growth potential

Exercise B: 1.leader 2.check 3. Market 4. Exchange 5. Contract 6. Conditions 7. Product

Exercise C: 1. Really impressive sales figures 2. New public relations department 3. Highly ambitions market
research program 4. expanding overseas operations 5. rapidly improving balance sheet 6. Extremely volatile
exchange rate 7. Highly confidential marketing report

(Listen to the recording for Exercise D to check your answers)

Skills

(Read through Exercise A)

Exercise B: 1. To come up with location and activity for international conference 2. Amsterdam, South Portugal,
France

Exercise C: 1. Boutique hotel 2. To see some the sides, to make gala dinner, to network
Exercise D: 1.stating objectives 2. Expressing enthusiasm 3. Encouraging contribution 4. Encouraging contribution
5. Encouraging contribution/agreeing 6.Agreeing/ Expressing enthusiasm 7. Agreeing/ Expressing enthusiasm
8. Expressing enthusiasm 9. Encouraging contribution/agreeing 10. Agreeing

WRITING: Read the article/blog post titled Bad influence? The insidious rise of social media marketing
(https://www.lexology.com/blog/2019/05/bad-influence-the-insidious-rise-of-social-media-marketing)

Answer these questions. Remember to be brief and, wherever possible, keep your responses to a maximum of 4-5
sentences.

1. What is influencer marketing?

2. What are the advantages and disadvantages of influencer marketing?

3. Why is influencer marketing problematic?

4. How is influencer marketing regulated? (according to the article)

5. What is your opinion of influencer marketing, both as a customer and a [potential or actual] business owner?

EXTRA CREDIT: Make a funny cat meme about international marketing and share it with the group over MS
Teams. You can do this task only after you have finished all the other tasks from the book unit.

1. Influence marketing is a form of social media marketing that includes recommendations and product
placement from famous people social net pages. Influencer marketing allows brand owners to market
their products to a wide audience for relatively little cost.

2. On the one hand, influence marketing reduces company’s advertising, increases customer trust, covers
the necessary audience of potential buyers and improves the reputation of both the influencer and the
company.

On other hand, wrong choice of an influencer with a dubious reputation and inappropriate sphere of
influence, a company can worsen its position in the market. Sometimes the influencer lies to his audience
that can be good for the company that wants to sell the product and the influencer to get money for
advertising, but bad for buyers who believed and bought a low-quality product.

3. One of the main problems of influencer marketing that is not easy to post an advertisement on social
media and don’t break any rule that settled to protect buyers from harmful marketing.

4. Marketing influence should be strictly regulated by the rules so as not to mislead the buyer. In many
jurisdictions, the number one rule when it comes to influencer marketing is disclosure. For example, the
US Federal Trade Commission (FTC) has issued guidelines which require parties to clearly and
conspicuously disclose a brand relationship when promoting products on social media.

5. As customer, I have a normal attitude towards influencer marketing, I think that it sometimes promotes
really high-quality products. However, I should be selective about the offers of sellers in social networks
that advertise a not-so-well-known product of some company.

As potential business owner, in my point of view it is an effective form of marketing that allows you to
reduce an advertisement cost, promote your product and improve your reputation as company in the
same time.

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