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No. 6 - ONE PAGE MAGIC - PROGRAM STAKEHOLDER MANAGEMENT

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69 views1 page

No. 6 - ONE PAGE MAGIC - PROGRAM STAKEHOLDER MANAGEMENT

Uploaded by

Penny
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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No.

6 by Ken Martin
PROGRAM STAKEHOLDER MANAGEMENT Email: kmarti55@3MagicConsulting.com Web: https://www.3magicconsulting.com/

A stakeholder is someone who has an interest in or who is affected by your program and REMOTE PMO SERVICES REMOTE PROGRAM MANAGER
its outcome. Frequent communication is required with stakeholders Acting as a virtual PMO lead to Acting as a virtual PM to deliver
deliver remote PMO services at a program management at a fraction of
fraction of a cost of an employee Partner a cost of an employee

STAKEHOLDER MANAGEMENT THE PURPOSE OF A STAKEHOLDER COMMS PLAN


Program Stakeholder Management involves identification of stakeholders, analysis of their expectations and A comms plan outlines who you need to communicate with, about what, how you’re
WHAT IS influences, development of appropriate strategies to work with the stakeholders and executing the process going to do it, and how often.
STAKEHOLDER
MANAGEMENT? WHO ARE POTENTIAL STAKEHOLDERS? MANAGING EXPECTATIONS AND REQUIREMENTS STAKEHOLDER ANALYSIS & IDENTIFICATION
This may include the program team, program sponsors, executives, IT, Stakeholder management is the process of managing the It involves identifying & analysing stakeholders and planning
business units, suppliers and partners expectations and the requirements of these stakeholders to communicate & engaging with them
THE BENEFITS OF BETTER UNDERSTANDING OF GOAL OPERATIONAL EFFECTIVENESS INFLUENCING SOURCE OF POWER DELIVER MEASURABLE RESULTS
STAKEHOLDER Stakeholders must understand what you are A stakeholder communications plan can support Your comms plan must focus on the stakeholders Effective comms will help you to deliver
COMMUNICATIONS trying to achieve with program Goals or improve your operational effectiveness who have the greatest influence on your success measurable results to organisation
KNOW YOUR AUDIENCE STAKEHOLDER MGT. MEANS COMMUNICATING TAKE A PROACTIVE APPROACH FIND THE RIGHT PLATFORM
BEST PRACTICES A program stakeholder refers to all resources Delivering and sharing the right messages to Take a proactive collaborative approach to Find the PM software for stakeholder comms,
who have an interest in the program success varying program stakeholders is essential stakeholder management communications quick access & strategic decision making
Once you have a full list of stakeholders, it is easier to categorise them. You can group them as External and Internal you can create a stakeholder mind map to provide a visualisation
STAKEHOLDER
IDENTIFICATION WHO WILL BE IMPACTED? WHO HAS A PROGRAM INTEREST? WHO HAS PROGRAM INFLUENCE? PROGRAM TO FAIL? PROGRAM TO SUCCEED?
Who will be affected by your program Who has an interest in the program? Who has influence over your program? Who wants your program to fail? Who wants your program to be successful

EVALUATE STAKEHOLDERS FOR POWER & INTEREST POWER INTEREST GRID


In this step you will be evaluating the stakeholders in terms of the power and In this step, you categorise your Stakeholders according to Power and Interest. What is the amount of power that each
interest they have over your program. By categorizing them thus, you can stakeholder has on the success of the program? The Power Interest grid is the most widely used technique in stakeholder
decide which stakeholders you should spend most and least effort on analysis. This tool helps you determine what you will communicate to your stakeholders and how often you will do so
STAKEHOLDER HIGH POWER / HIGH INTEREST (FULLY ENGAGE) HIGH POWER / LOW INTEREST (KEEP SATISFIED)
ANALYSIS The stakeholders you place in this are are the key players. You will have to Make enough effort to keep these stakeholders satisfied. But refrain from going overboard with your communication
spend the most effort with these stakeholders & keep them fully informed efforts lest you make them bored as they have low interest in the program
LOW POWER / HIGH INTEREST (KEEP INFORMED) LOW POWER / LOW INTEREST (MINIMUM EFFORT)
Provide adequate information on the program to these people and ensure that Monitor these stakeholders and their interest in the program and provide them with adequate information without
they don’t have any issues with the program overloading them with unnecessary communications
CREATE STAKEHOLDER PROFILES AND A COMMUNICATION PLAN: Develop a communication plan for each stakeholder profile
STAKEHOLDER CREATE STAKEHOLDER PROFILES KEY MESSAGES TO COMMUNICATE THE COMMUNICATION CHANNELS TO USE
PLANNING These profiles (one for each category of stakeholders) should list their needs, The key messages to communicate & The communication channels (e.g.: emails, newsletters, video calls etc.)
interests, goals, responsibilities, level of power and interest, comms channels engagement approach and the frequency of engagement and the phase of the program
MONITOR FOR ISSUES TAKE ACTION TO ADDRESS ISSUES SUITABLE COMMS APPROACH USE EMAILS / NEWSLETTERS MONITOR EFFECTIVENESS
COMMUNICATION
Constantly monitor them to identify Take necessary actions to address issues or Choose most appropriate approach For minimum effort stakeholders Monitor and measure effectiveness of
PLAN PROCESS
whether they may have issues you may lose their continuous support to stakeholders to communicate (low power / low interest) stakeholder engagement

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