RAJAH HUMABON: AN INTERNATIONAL HOTEL AND CONVENTION CENTRE

CHAPTER 6: Data Presentation

CHAPTER 6: DATA PRESENTATION

Data presentation is finding the best data for the research that can be

compared among other data to be analyzed critically. In order to be able to do

as such, numerical data are needed that are reliable and must have the

validity of such. These data are then used to make possible recommendation

and conclusions for the final drawing.

6.1 Introduction

In the process of the researcher, he has conducted different strategies

to gather relevant data that will influence the overall research. The first person

he contacted is Antonio Agulto from CITEM. Here, the researcher had

interview for the quality and state of the convention industry of the Philippines.

The next person the researcher contacted was Engineer Schubert

Dichos from the government of Cebu City where he went to the site in South

Road Properties (SRP). He was able to gather feasible ideas for the site and

the future plans of the government. He also took advantage of the trip to Cebu

by contacting the Cebu Investment Promotions Center where by he is able to

gather an economic fact book that largely influence critical data for the

research.

6.2 Archival Materials

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6.2.1 Metric Handbook Planning and Design Data

This material is presented by the researcher as a basis for

standard that is edited by David Adler. This book summarizes the

different ideas and standards for different design problems. The

information gained from this book is invaluable as a reference of the

researcher.

6.2.2 Interpretation of Archival Materials

Based on the table shown above, the flight

domestically has dramatically increased during 2009 when it

increased almost 30 percent more flights.

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Base on the table shown above the international flights going

to Cebu dramatically increases from 2007 when it moved greatly to

7000 flights.

Retail Spaces

For the retail area, there were data gathered from Philippine Retailers

Association of Cebu (PRA-Cebu) that luxury brands have expressed interest

to enter the Cebuano market. As Francis Monera, president of Ayala-led

Cebu Holdings Inc. (CHI),would put it ―foreign and local luxury brands are

continuously assessing the Cebuano market and Ayala Center Cebu is one of

those malls that they are looking into.‖ In the Philippines, only Greenbelt 5,

which is owned by the Ayala Group of Companies, showcases luxury brands

like Gucci, Rolex and Louis Vuitton.

Ayala Center has already looked at the possibility of the housing the

high-class brands and have already considered putting these luxury shops as

part of the expansion of Ayala Center Cebu through its upcoming Phase 2B.

This expansion plan for Ayala Center Cebu is to complete the original

development of the Cebu Business Park‘s (CBP) 9.6-hectare super block.

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Expansion and renovation of the mall is part of CHI holding company, Ayala

Land Inc.‘s efforts to stamp the Ayala mall brand in all its malls.42

In 2012, Cebu‘s retail industry is forecasted to be even more upbeat as

industry stakeholders in Cebu foresee the entry of more malls, sophisticated

brands, and expansion of existing boutiques.

According to lead officials of the Philippine Retailers Association of

Cebu (PRA-Cebu), the continued robust growth in the tourism, real estate and

business and process outsourcing (BPO) industries will have a positive ripple

effect on Cebu‘s retail sector. As Melanie Ng, the incoming Chairperson of

PRA-Cebu would say it ―We anticipate an interesting year for the retail

industry this 2012 because as we see more local mall players opening and

existing ones expanding, that means more opportunities for new brands and

sophisticated ones opening,‖

In Cebu, more malls are seen to rise within the metropolitan area this year.

Following the recent opening of the J Centre Mall in Mandaue City, the SM

chain is set to open its north-based shopping mall in Consolacion by year-

end.

Ayala Center Cebu has already began its P2-billion mall expansion in

the first quarter of 2012. The opening of the Ayala Center expansion which is

set for completion before the end of 2013, will house luxury brands like Louis

Vuitton, among others. In Cebu, retailers are now preparing for innovative

strategies to remain highly competitive.

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Hotel Space

There is a need to have a supporting hotel for the convention center

since based on the number of people attending a convention, 40% actually

stays in a hotel. To supplement this number of attendees, there is now a need

to make a hotel beside the convention.

A hotel should provide the proper services to suit the needs of the

users. Such needs are to have a clean room, good food, good service and

finally value for their money. The idea of having a hotel should make it

financially viable so that it can properly support the main attraction which is

the convention center.

6.3 Observation Activity

The researcher observed both SMX and WTC (World Trade Center)

and drawed the strengths and weaknesses of both. It is crucial data to

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observe both the World Trade Center and SMX because of their perceived

value to the convention industry of the Philippines.

WORLD TRADE CENTER:

Strengths Weakness
 Has a wide drop off area  Restaurants are not near the
vicinity
 The waypoints are easy to  Dull interiors
understand

 Has a good service area for  Acoustics are not properly

delivery designed (noise easily bounce)
 The entrance and exits are  Traffic fills up easily whenever
obvious there is a major event
 Close to CITEM  Lacks a hotel close to the
convention
 Restrooms are sufficient  Local station terminal is far

 Has a lot of possible  Restrooms are hard to find

advertising locations

SMX Convention Center:

Weakness
 Flexible to different events  Very narrow lobby for the size
of the hall
 Close to the bay  Narrow entrance of the hall will
cause traffic
 Close to a mall  Acoustics are not properly
designed (noise easily bounce)
 Has attention to detail in the  Traffic fills up easily whenever
architectural facades there is a major event
 2 floor convention  Lacks a hotel close to the
convention
 Parking space is adequate  Local station terminal is far

 Has proper security for  Needs to have multiple public

entrance and exits transports to reach the building

6.4 Interview Activities

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6.4.1Site Interview

The researcher interviewed Engineer Schubert Dichos reagarding the

site of South Road Properties in Cebu city. He gave information regarding the

breakwater data and the eventual future development of the site. The

engineer gave the researcher the necessary documents to follow the rules

and regulation pertaining to the site. It can be said that the knowledge gained

from the trip to Cebu is worth it because the data needed to analyze the site is

netted.

6.4.2 CITEM interview

The researcher interviewed Antonio Agulto regarding the state of the

convention and events in the Philippines. His opinion on the lack of facilities

and suggested remedies help the researcher gain more idea about the

present condition of the convention industry. Antonio Agulto suggested to

research on the benchmarking famous international convention centers in

Dubai, Frankfurt and Hong Kong.

6.5 Case Studies

International types:

Hong Kong Convention and Exhibition Center

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The Hong Kong Convention and Exhibition Centre (HKCEC) is

located in the very heart of the city and on the waterfront of the

magnificent Victoria Harbour. The HKCEC has been the proven choice

of venue for some of the world’s most successful event organisers.

With a venue for every event size and occasion, the HKCEC can

host exhibitions as well as major conventions and multiple smaller

events at one time. These facilities combined with a good location and

professional management shows that the HKCEC has the perfect

formula to ensure that events can have the proper impact

There are altogether 7 distinctive restaurants operated within the

Centre which are located throughout the complex and provide an ideal

ambience ranging from coffee shop to the studied elegance of fine

Chinese dining.

Dubai World Trade Centre

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The Dubai World Trade

Centre (DWTC) is a

business complex

in Dubai, United Arab

Emirates, built by H.H.

Sheikh Rashid bin Saeed Al

Maktoum. It is located

along Sheikh Zayed Road at

the Trade Centre

Roundabout. The complex

comprises the original tower,

eight exhibition halls,

the Dubai International Convention Centre and residential apartments.

Planned redevelopments include a convention centre, office and

residential towers, two five-star hotels and shopping malls; upon

completion it will have a parking space for 8,300 cars.

Taipei International Convention Center

The Taipei International

Convention Center (TICC) is a

world-class, purpose-built facility

located in the heart of one of

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Asia's most dynamic cities. The Center is an integral part of the Taipei

World Trade Center complex which includes a superior exhibition hall,

flexible convention facilities, hotel, and office tower. Everything you

need is here -- under one roof.

Across six spacious levels, the 60,000 sqm TICC has a column-

free, multi-purpose plenary hall, able to seat 3,100 people; 21 meeting

rooms of various sizes, and a 1,000-seat banquet hall. The Center

provides the latest technology in audio, visual and communications

equipment, and is staffed with professionals, all assuring the success

of memorable events.

Local Types:

World Trade Center Manila

World Trade Center Metro Manila started operations in January 1990,

linking the Philippines for the first time to a global network that provides

businessmen with services and facilities needed to make the conduct

of international trade easier, faster and cheaper.

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World Trade Center Metro Manila is a member of the World Trade

Centers Association (WTCA) in New York City which has around 100

World Trade Centers operating in almost 100 countries.

It is a private corporation owned by the Manila Exposition Complex and

managed by the World Trade Center Management, Inc. World Trade

Center Metro Manila belongs to the ICCP_Group_of

Companies (headed by its Chairman and Chief Executive Officer, Mr.

Guillermo D. Luchangco).

Through the WTCA, each World Trade Center becomes a branch office

for all the others. This unique concept of reciprocity is passed along to

all the business establishments affiliated with World Trade Centers,

making membership in any center an entry to the international

business community.

THE PHILIPPINE INTERNATIONAL CONVENTION CENTER

(PICC)

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The Philippine International Convention Center (PICC) made history as Asia’s

first international convention center, setting a trend that led other countries to

build their own.

Designed by Leandro V. Locsin, a Filipino National Artist in Architecture, the

PICC Complex formally opened on September 5, 1976.

An architectural landmark on its own, housing works of various Filipino master

artists in painting and sculpture, it opened in 1976 to host the World Bank –

International Monetary Fund Annual Meeting. After this, the Philippine

International Convention Center (PICC) established itself as one of the most

versatile event arenas in the Asia-Pacific region by being the venue of political

summits, medical conventions, and concerts of international artists as varied

as Luciano Pavaroti, the Bolshoi Ballet, Ricky Martin and Burt Bacharach.

Built on reclaimed land along scenic Manila Bay in the Philippine capital, the

PICC has more than 70,000 square meters of floor area and a range of

facilities that can accommodate almost any gathering of any size.

The PICC has five (5) building modules, the Delegation Building, Secretariat

Building, Plenary Hall, Reception Hal land The Forum. Spaces herein are

versatile enough to be transformed into almost any number of settings for any

kind of exhibition, convention or special event.

In a nutshell, the PICC is the first of its kind in the Philippines and the first

international convention center in Asia:

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 as an architectural landmark on its own housing work of various Filipino

master artists in painting and sculpture, it stands as a constant edifice

in an ever-changing environment;

 a competitive advantage is its hugeness. With more than 70,000

square meters of floor area and five (5) building modules, it has a wide

range of facilities that can accommodate almost any gathering of any

size;

 rich in terms of cultural heritage and significance in Philippine history.

Hosted countless prestigious and notable events such as Asia Pacific

Economic Cooperation (APEC) Summit, World Law Conference, World

Congress of Anaesthesiologists, 74th Annual World Dental Congress of

the FDI and a roster of other events;

 strategically located. PICC is at the heart of Manila, a few minutes

away from the international airport, close to major hotels and exciting

nightlife, shopping malls and other interesting tourist spots;

 Center is well-secured round the clock with closed circuit television

cameras (CCTV). Also equipped with baggage x-ray machines and

metal detectors. Has bomb-sniffing canines and roving security guards

to ensure safety and security in and around the center;

 Meeting rooms are equipped with Simultaneous Interpretation System

(SIS) from a minimum of two (2) to a maximum of seven (7) languages.

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 Center is equipped with ramps, porchlifts and elevators for the

physically-challenged

 Has ample parking spaces up to as many as 400 vehicles;

 Has medical clinic, ATM Machine and bank services

 PICC is a member in good standing with international & local

associations such as the International Congress & Convention

Association (ICCA), Assosacion Internationale Palais de Congres

( AIPC), PCVC, & the Philippine Association of Congress/Exhibition

Organizers & Suppliers (PACEOS)

 The Center has adapts environmental programs on such as energy

efficiency, water conservation, waste management, and other

environmental practices in air quality, building & lawns, food &

beverage services, transportation, general office procedures and

communications, training & capability building and purchasing &

contract compliance. PICC continuously evaluate existing practices

and look for new and better alternatives that would support

sustainability that benefits the stakeholders, lessens negative impact

on environment and makes business sense.

 The core strength of PICC rests on the talent and expertise of its

principals and professionals. PICC has a unique team of individuals

whose wide range of skills, dedication and experience are difficult to

replicate in such a small number of people.

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SMX Convention Center

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The SMX Convention Center has a Gross Floor Area of 46,647 square

meters, two floors with mezzanine and lower ground parking facility. Its

Leasable Area is 21,000 square meters. The Ground Floor consists of a 900-

square meter Main Lobby with concierge counter, plasma TV monitors for

event announcement, VIP/Press Lounge, Travel Café Philippines, and drop-

off area, Four Halls with a total floor area of 9,130 square meters, with ceiling

clearance of 9 meters and floor load capacity of 250 pounds per square foot,

and Restrooms on the North and South side of the building and inside the

Halls. The Mezzanine includes the SMX Administration Office and Coral

Room (South Wing), Meeting Rooms 11, 12 and 14, and the pedestrian

bridge to Mall of Asia (North Wing).

The Second Floor consists of a300-square meter Pre-Function Lobby

with concierge counter and plasma TV monitors for event announcement;

Five Function Rooms with a total floor area of 7,100 square meters, with

ceiling clearance of 5.5 meters; Ten Meeting Rooms with a total floor area of

884 square meters, with ceiling clearance of 3.5 meters; Common restrooms

on the North and South side of the building, plus VIP restrooms each for all

Function Rooms and a Designated kitchens for each Function Room plus

common dishwashing area for the Meeting Rooms.

6.6 Conclusion
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The data presented on this chapter are based on the methodology

given by the researcher. The data gathered are analyzed to tackle and show

the potential problems of the research. The data evaluated will be beneficial to

the researcher when the design part starts. The interview research is crucial

to the totality of the presentation since it gives definite and more precise

understanding of the status of the problem. The observations will help narrow

down the possible problems that hard data could not show. The archival

material is the data that will enable e the researcher to know how and where

to tackle the design problem necessary to solve the overall purpose of the

research.

  

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