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Nissan Altima - Monil Chheda

Nissan wanted to create an interactive online campaign to promote its newest Altima technology, as most consumers research and shop online. This online campaign would increase customer interest in the brand and help Nissan gain market share against its competitors. Adding online advertising to marketing communications benefits companies by allowing them to advertise products to consumers who are increasingly online. It also improves customer interaction through interactive features and builds an emotional connection by increasing consumer involvement, helping increase the company's market share.

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Monil Chheda
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221 views1 page

Nissan Altima - Monil Chheda

Nissan wanted to create an interactive online campaign to promote its newest Altima technology, as most consumers research and shop online. This online campaign would increase customer interest in the brand and help Nissan gain market share against its competitors. Adding online advertising to marketing communications benefits companies by allowing them to advertise products to consumers who are increasingly online. It also improves customer interaction through interactive features and builds an emotional connection by increasing consumer involvement, helping increase the company's market share.

Uploaded by

Monil Chheda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Identify the online interactive communications objectives of the campaign.

Nissan wanted to create a campaign involving the most recent technology in the Altima, the
online interactive communication goal of the campaign. And as most consumers are online for
research and shopping, it makes sense to launch an interactive online campaign. This will also
increase customer interest in the brand and help increase market share in relation to its
competitors.

What are the benefits of adding online advertising to the marketing communications mix?

As the majority of consumers are now online, for research or purchasing purposes, the benefit
of adding online advertising to marketing communications is that it helps to advertise the
product online to gain greater consumer attention in the eyes of consumers. In addition , online
advertisement has more features to improve customer interaction with the product than
conventional marketing techniques. Finally there is an emotional connection to the brand
because of increased consumer involvement, which can contribute to an increase in market
share for the brand.

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