Swot Analysis (SW - Internal Ot - External) Strength
Swot Analysis (SW - Internal Ot - External) Strength
Strength
Any resource that an organization possesses that is ahead of its competition
An example can be technology. It must be noted that if everyone is using this certain
technology—and therefore even competitors are using the said technology—there is no
strength.
Can be a unique resource
Can also be being highly leveraged against competition
Can also be people
Must not be open to interpretation. Such strength must be factual, specific, and clearly
stated.
Help improve weaknesses in the process of creating competitive advantages
Weakness
What needs improvement?
Where do you have fewer resources than others?
What are other likely to see as weaknesses?
Hinders competitive advantage
Example: declining market share by 2%
Factual, specific, clearly stated 😊
Specifically stated to clearly visualize the gravity of the problem
o Example: increase in COGS but no increase in Sales
o One-off cost
o Dissatisfied employees as evidenced by a turnover rate of X%
Opportunities
External to the organization
We may take advantage of the opportunity. Example, a law (such law must be
specifically stated)
Clearly state how the situation is an opportunity
Threat
External to the organization
Could be detrimental to an organization. Example, law. Lol
Clearly state how the situation is an opportunity
Example, the use of technology that we only own can be a strength. Now, if the
competition also has the technology and the company being analyzed does not have the
technology, it is not a weakness, but a threat.
Example, increasing taxes. One of two solutions can be increasing prices, going along
this road has an effect to the competition, but there is a limit for overpricing may reduce
profits.
Five Forces Analysis (Porter) (INDUSTRY ANALYSIS)
Bargaining Power of Buyers
When there are many suppliers and buyers have many alternatives, buyers may choose
alternatives (high bargaining power)
When there is only one supplier, there is low bargaining power. No choice but to buy
from such supplier.
Bargaining Power of Suppliers
When there are many suppliers, there is competition and therefore I have low bargaining
power as a supplier
When there is only one supplier (me), I have very high bargaining power as a supplier
Threat of Substitutes
Substitute goods or services that can be used in place of a company's products or
services pose a threat. Companies that produce goods or services for which there are
no close substitutes will have more power to increase prices and lock in favorable terms.
When close substitutes are available, customers will have the option to forgo buying a
company's product, and a company's power can be weakened.
Threat of New Entrants
How companies see new entrants (threat or not?)
Small company is not usually a threat
Rivalry among existing competitors
Does not exist in a monopoly
Market leaders
Look at the competition if it is strong or not
Center circle – us as a company + how are we compared to the rivalry in the industry
Internal question: how can we describe the competition?
4 forces are faced to the center circle for they cause stress to the competition and us as
a company.
Circular arrow – INTERNAL OUTLOOK of how we would like to see the different factors
affecting us; SELF-ASSESSMENT of how we would like to deal with these forces in the
environment
Value Chain Analysis
Will it make money? – whatever activity the company will do
Primary activities and support activities
Primary activities
o Inbound logistics – how did we choose our supplier? Purchase discounts?
Negotiations with suppliers? Volume discounts (negotiating with 1 supplier rather
than buying from 10, to allow for negotiations for a volume discount)
o Operations – are the operations standardizing the process? Does it increase
profits while lowering cost to produce?
o Outbound logistics – distribution cost reductions to increase profit (ceteris
paribus)
o Marketing and sales
o Services
Support Activities
o Firm infrastructure
o HRM – training costs lowered, increasing profit
o Information, Comm, Technology – example is using tech to retrieve
information on consumer demand use information for operations better
sale projections and demand projections, etc.
Data is basis for production, etc.
Poor information flow, poor performance
No system = low flow of information
Guides us on our procurement decisions, capacity decisions, etc.
o Procurement – discussed together with inbound logistics (suppliers).
Are we making profit in this activity?
GE-Mckinsey Matrix
Vertical Column: is this business attractive in the industry?
o Low = lower portion
o High = higher portion
Horizontal Row: Business unit strength
o Left = better
o Right = not better