​VS

Principles of Business School Based Assessment

Name: Hanzel Butcher

Teacher: Ms. Jn Baptiste

School: Castries Comprehensive Secondary School

Student Number:

Centre number:14001

Territory: St.Lucia

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 Table of Contents

Topic 3

Objectives 4

Overview 5

Methodology 6

Presentation of Data 7

Analysis of Data 10

Conclusion 11

Findings 12

Recommendations 13

Bibliography 14

Appendix 15

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 Topic

An investigation into the level of demand and factors affecting demand of Samsung phones
and iPhones at the Castries Comprehensive Secondary School

3
 Objectives

1. To determine four factors that affect the demand for the two brands
2. To outline the percentage of students who who own iPhones
3. To outline the percentage of students who own Samsung phones

4
 Overview

Cell phones have become a necessity in our lives.​According to Statista, “the ​current
number of smartphone users in the world today is 3.5 billion​, and this means
45.12% of the world’s population owns a smartphone​.According to Statista, the
current number of smartphone users in the world today is 3.5 billion​, and this
means ​45.12% of the world’s population owns a smartphone​.​” With increasing
technology and demand phone brands come out with new models each year in the
hopes of finding a top spot in the market. Because of these efforts the Samsung and
iPhone brands have dominated the market, which is no surprise. The researcher has
noticed that the Castries Comprehensive Secondary School is very much similar to the
worldwide market for phones. The school consists of several individuals both students
and teachers possessing iPhones and Samsung phones. The researcher is interested in
investigating the level of demand for the two phones and factors affecting the level of
demand for them, because the researcher would like to know which brand is more
popular. In the process of the investigation the researcher hopes to understand
consumer behavior and its effect on demand. The results of the investigation will also
help the researcher and other potential consumers in deciding on the better phone to
purchase, based on the experience of brand owners

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 Methodology

For this research, the researcher employed two data collection instruments:

● A questionnaire
● An interview

Questionnaire - is a research instrument consisting of a series of questions for the purpose of

The researcher used this research instrument because it is quick and easy to get results and it
is inexpensive.

A limitation with using this research instrument is that finding finding respondents qualified
to participate in the questionnaire was a bit tricky because the researcher had to search for
students with iPhones and Samsung phones.

Interview - is a conversation where questions are asked to elicit information.

The researcher used this research instrument because the interviewee provides the interviewer
with a more detailed response.

A limitation with using this research instrument is that it was difficult to find a store which
sold both iPhones and Samsung phones which was time consuming.

The students of the the Castries Comprehensive Secondary School were as a sample for the
questionnaire. A total of 20 questionnaires were distributed to students possessing iPhones
and Samsung phones, in order to obtain the necessary data. Questionnaires were completed in
under 5 minutes and were returned to the researcher right away. In addition the researcher
conducted an interview at one of the Flow outlets located in Castries, St.Lucia. One of the
Flow employees kindly agreed to participate in the interview and was asked a total of 5
questions.

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 Presentation of Data

Figure 1. Shows how many students own iPhones and Samsung phones.

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Figure 2. Shows the number of students who think an iPhone or a Samsung Phone was more
affordable

Figure 3. Shows the number of students who think an iPhone or Samsung has better camera
quality

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Figure 4. Showing percentage of students who think an iPhone or a Samsung has better
security.

Figure 5. Showing the percentage of students who think an iPhone or a Samsung has better
storage.

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 Analysis of Data

The data presented from the questionnaire was used to investigate the level of demand and
factors affecting demand of Samsung phones and iPhones at the Castries Comprehensive
Secondary School. In addition the information obtained from the interview was used to
expand and justify the data from the questionnaire.

From the data obtained from the questionnaire the researcher found that 60% of the students
possess Samsung phones and 40% of students possess iPhones. Therefore it can be said that
Samsung phones are more popular than iPhones at the Castries Comprehensive Secondary
School.

Majority of the students think that Samsung phones are more affordable than iPhones. As a
consequence, students are better able to purchase Samsung phones rather than to purchase an
iPhone. Additionally it was noted in the interview that Flow’s iPhone prices ranged from
$3000 - $5800 and Samsung phone prices ranged from $400 - $3700. This is a representation
of what iPhone and Samsung price ranges look like in St.lucia and proves that Samsung
phones are more affordable than iPhones.

All of the students think that iPhones have a better camera quality than Samsung. So it can be
said that students prefer taking pictures with an iPhone camera.

Majority of the students think that iPhones have better security than Samsung phones. In the
interview it was stated that iPhones require an Apple ID and if an iPhone is locked because
the wrong password has been entered too many nobody can unlock it whereas Samsung
phones do not have that feature. Therefore students who own iPhones or are considering
purchasing iPhones feel that their phone is more secure whereas if they purchased a Samsung
phone.

Just over 50% of the students think that Samsung phones have better storage as opposed to
the remaining students who think that iPhones have better storage. In the interview it was
stated that iPhones do not carry memory which means that the memory cannot be expanded,
whereas Samsung phones are able to carry memory cards. As a result it can be said that
Samsung phones have better storage.

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 Conclusion

Finally it can be deduced that 60% of students possess Samsung phones and 40% of students
possess iPhones at the Castries Comprehensive Secondary School. Majority of the students
think that Samsung phones are more affordable than iPhones. All of the students think
iPhones have a better camera quality. Majority of the students think that iPhones have better
security than Samsung phones. Just over 50% of students think that Samsung phones have
better storage than iPhones.

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 Findings

The researcher found that:

● 40% of the students at the Castries Comprehensive Secondary School possess

● 60% of the students at the Castries Comprehensive Secondary School possess

● Affordability or price, camera quality, security and storage are 4 factors which affect
the demand for iPhones and Samsung phones

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 Recommendations

Some recommendations are:

● People who earn a low income may not be able to purchase certain Samsung and
iPhone models. Stores which sell iPhones and Samsung phones should give
consumers the option of hire purchase. That way everyone is afforded the opportunity
to purchase any Samsung or iPhone model.

● Producers of iPhones should consider making phones with a SD card slot in the future
so that consumers who own iPhones are able expand the memory of their iPhone.

● Producers of Samsung phones should consider implementing stronger security

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 Bibliography

Ash Turner, BankMyCell, February, 2020 retrieved from

Caribbean Examinations Council, 2017 retrieved from

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 Appendix

QUESTIONNAIRE

1. Gender

Male☐ Female☐

2. What age group do you belong to?

12-14☐ 15-17☐ 18-20☐

3. What is your form?

1☐ 2☐ 3☐ 4☐ 5☐

4. What phone brand do you own currently?

iPhone☐ Samsung☐

5. What phone brand do you prefer and why?

iPhone☐ Samsung☐

_____________________________________________________________________

_____________________________________________________________________

6. Which of the phone brands is more affordable?

iPhone☐ Samsung☐

7. What is your budget like when purchasing a smartphone?

$100-$300☐ $300-$700☐ $700-$1000☐ $1000 & above☐

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 8. Which brand has better camera quality?

iPhone☐ Samsung☐

9. Which phone brand has better security?

iPhone☐ Samsung☐

10. Which phone has better storage?

iPhone☐ Samsung☐

11. Which phone brand would you recommend to a friend?

iPhone☐ Samsung☐

INTERVIEW

1. What are unique specifications to the iPhone brand?

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