Marriott Cost of Capital
Marriott Cost of Capital
Lodging
Hilton 0.88 14% 86% 0.16 0.81
Holiday 1.46 79% 21% 3.76 0.47
La Quinta 0.38 69% 31% 2.23 0.17
Ramada 0.95 65% 35% 1.86 0.47
Average 0.92 0.568 0.433 2.00 0.48
Restaurants
Church's 0.75 4% 96% 0.04 0.73
Collins 0.60 10% 90% 0.11 0.56
Frisch's 0.13 6% 94% 0.06 0.13
Luby's 0.64 1% 99% 0.01 0.64
McDonalds 1.00 23% 77% 0.30 0.86
Wendys 1.08 21% 79% 0.27 0.94
Average 0.70 0.108 0.892 0.13 0.64
Contract Services
Assets Assets % Unlevered Betas
Lodging 2777.4 0.606 0.478
Restaurants 567.6 0.124 0.643
Contract Services 1237.7 0.270 1.218
Marriott 4582.7 1.000 0.698
Costs of Equity:
Rf MRP Equity Beta Requity
Marriott 8.95% 7.43% 1.28 18.50%
Lodging 8.95% 7.43% 1.24 18.16%
Restaurants 8.72% 7.43% 0.90 15.43%
Contract Services 8.72% 7.43% 1.67 21.15%
Costs of Debt:
% Floating Floating Rf % Fixed Fixed Rf Spread
Marriott 40% 6.90% 60% 8.95% 1.30%
Lodging 50% 6.90% 50% 8.95% 1.10%
Restaurants 25% 6.90% 75% 8.72% 1.40%
Contract Services 40% 6.90% 60% 8.72% 1.80%
WACCs:
Target B/B+S Rdebt(1-T) S/B+S (target) Requity WACC
Marriott 60% 5.28% 40% 18.50% 10.57%
Lodging 74% 5.05% 26% 18.16% 8.46%
Restaurants 42% 5.41% 58% 15.43% 11.22%
Contract Services 40% 5.48% 60% 21.15% 14.88%
evered Beta Target D/D+E Target D/E Levered Beta
60% 1.50 1.28