Comparison
Comparison
BGL CHN
GMAT full pacakge 39,301 35,501 29,400 29,400 29,400
GMAT Customized 29,700 23,800 17,450 22,450 21,650
GMAT Premium 39,140 35,600 23,600 32,100 30,700
27% 6% 6%
32% 2% 6%
37% 0% 5%
9% 0% 9%
21% -8% 3%
26% 8% 26%
3% 3% 3%
9% 9% 9%
Demand 100 the no. of students in each region for each course is equal
Total 141657200
Demand (Initially) 100
elasticity 1
% change in Price
Course North East AP&Tel. BGL CHN
GMAT full pacakge -17% -13% 11% 11% 11%
GMAT Customized -23% -2% 32% 2% 6%
GMAT Premium -18% -10% 37% 0% 5%
Revenue
Course North East AP&Tel. BGL CHN
GMAT full pacakge 3814200 3683800 2901400 2901400 2901400
GMAT Customized 2830230 2347020 1564680 2254980 2162940
GMAT Premium 3802904 3545080 2030364 3222800 3061660
Total
New Demand
Course North East AP&Tel. BGL CHN
GMAT full pacakge 117 113 89 89 89
GMAT Customized 123 102 68 98 94
GMAT Premium 118 110 63 100 95
total
12388000
8329620
11859904
7707594
8329620
11859904
14539167
8360740
13264320
3073200
3811500
103523569
Uniform Pricing
Course Amount
GMAT full pacakge 32600
GMAT Customized 23010
GMAT Premium 32228
Change 38133631
% decrease 26.919656
Jamboree Education