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RM Syllabus

This document discusses key topics in retail management including retail formats, retailing decisions, retail shop management, and retail shopper behavior. It covers organized and unorganized retail formats, the role of multinational corporations in organized retail, factors that influence retailing decisions such as location and merchandising. Additionally, it addresses managing retail shops through techniques like visual merchandising, inventory control, and using information systems. Finally, the document examines understanding shopper behavior and the various internal and external influences on customers.

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25 views1 page

RM Syllabus

This document discusses key topics in retail management including retail formats, retailing decisions, retail shop management, and retail shopper behavior. It covers organized and unorganized retail formats, the role of multinational corporations in organized retail, factors that influence retailing decisions such as location and merchandising. Additionally, it addresses managing retail shops through techniques like visual merchandising, inventory control, and using information systems. Finally, the document examines understanding shopper behavior and the various internal and external influences on customers.

Uploaded by

thamizhsingam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Retail Management

INTRODUCTION: An Overview of Global Retailing – Challenges and Opportunities – Retail Trends in India –
Socioeconomic and Technological Influences on Retail Management – Government of India Policy Implications
on Retails.

RETAIL FORMATS: Organized and Unorganized Formats – Different Organized Retail Formats – Characteristics
of each Format – Emerging Trends in Retail Formats – MNC's Role in Organized Retail Formats.
RETAILING DECISIONS: Choice of Retail Locations - Internal and External Atmospherics – Positioning of Retail
Shops – Building Retail Store Image - Retail Service Quality Management – Retail Supply Chain Management –
Retail Pricing Decisions. Merchandising and Category Management – Buying.

RETAIL SHOP MANAGEMENT: Visual Merchandise Management – Space Management – Retail Inventory
Management – Retail Accounting and Audits - Retail Store Brands – Retail Advertising and Promotions – Retail
Management Information Systems - Online retail – Emerging trends.
RETAIL SHOPPER BEHAVIOUR: Understanding of Retail Shopper Behavior – Shopper Profile Analysis – Shopping
Decision Process - Factors Influencing Retail Shopper Behavior – Complaints Management - Retail Sales Force
Management – Challenges in Retailing in India.

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