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mgt555 Exercise Hipotesis

The document analyzes the effectiveness of an advertising strategy using a one-tailed t-test. For strategy A, the mean cost was $75.86 with a standard deviation of $50.9. The t-test value of 1.99 and p-value of 0.024 led to the rejection of the null hypothesis that the mean is less than or equal to $70, indicating the strategy cost more than $70. For strategy B, the mean cost was $68.53 with a standard deviation of $45.29. The t-test value of -0.86 and p-value of 0.80 failed to reject the null hypothesis, showing the strategy cost less than or equal to $70.

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Syakirah Husni
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217 views2 pages

mgt555 Exercise Hipotesis

The document analyzes the effectiveness of an advertising strategy using a one-tailed t-test. For strategy A, the mean cost was $75.86 with a standard deviation of $50.9. The t-test value of 1.99 and p-value of 0.024 led to the rejection of the null hypothesis that the mean is less than or equal to $70, indicating the strategy cost more than $70. For strategy B, the mean cost was $68.53 with a standard deviation of $45.29. The t-test value of -0.86 and p-value of 0.80 failed to reject the null hypothesis, showing the strategy cost less than or equal to $70.

Uploaded by

Syakirah Husni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Advertising Strategy:

A) 1) H0 : mean <=70
H1 : mean > 70

2) Upper one tailed test

3) CV 1.65
Mean 75.86
SD 50.9

t-test 1.99

p-value 0.024 0.05

Conclusion: The advertising strategy is more than $70 based on hypothesis result.
Therefore, we need to reject the null hypothesis.

B) 1) H0 : mean<= 70
H1 : mean > 70

2) Upper one tailed test

3) CV 1.65
Mean 68.53
SD 45.29

t-test -0.86

p-value 0.80

Conclusion : The advertising strategy is less than or equal to $70 based on hypothesis res
Therefore, we failed to reject the null hypothesis .
d on hypothesis result.

$70 based on hypothesis results.

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