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Present Some Extraordinary Facts For Solar Energy

The document provides a strategy for generating leads on social media platforms for solar panel sales. It recommends creating targeted digital ad campaigns on Facebook and Instagram focusing on pain points like high electricity bills and climate issues. The strategy suggests developing buyer personas, offering free educational content in exchange for contact information, and using remarketing ads and influencer marketing. Key calls to action like "learn more" and "sign up" should be optimized to drive conversions. Tracking metrics like clicks and signups will allow adjusting the campaigns for maximum lead generation.

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72 views5 pages

Present Some Extraordinary Facts For Solar Energy

The document provides a strategy for generating leads on social media platforms for solar panel sales. It recommends creating targeted digital ad campaigns on Facebook and Instagram focusing on pain points like high electricity bills and climate issues. The strategy suggests developing buyer personas, offering free educational content in exchange for contact information, and using remarketing ads and influencer marketing. Key calls to action like "learn more" and "sign up" should be optimized to drive conversions. Tracking metrics like clicks and signups will allow adjusting the campaigns for maximum lead generation.

Uploaded by

nahar570
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dear All

1. Present some extraordinary facts for solar energy.

 THE FIRST SOLAR PANEL CELL WAS INVENTED IN 1941


 ONE HOUR OF SUNLIGHT EQUALS ONE YEAR’S WORTH OF ENERGY FOR THE ENTIRE EARTH
 SOLAR PANELS CAN PRODUCE POWER WITHOUT DIRECT SUNLIGHT
 A SOLAR-POWERED HOME CAN REDUCE CO2 EMISSIONS BY 100 TONS WITHIN 30 YEARS
 SOLAR POWER CAN FUEL AIRPLANES
 SOLAR PANELS PRODUCE APPROXIMATELY 10 KILOWATTS OF ENERGY PER SQUARE FOOT
 THE NUMBER OF U.S. SOLAR POWER INSTALLATIONS IS 23 TIMES HIGHER THAN EIGHT YEARS
AGO

 Solar Energy Powers Satellites


 Solar energy is a completely free source of energy and it is found in abundance. Though
the sun is 90 million miles from the earth, it takes less than 10 minutes for light to travel
from that much of distance.
 The earth gets 174 Petawatts of incoming solar radiation in the upper atmosphere. About
30% is reflected back to space and the rest is absorbed by oceans, clouds and land
masses.
 Food can be cooked, dried or pasteurized using solar energy.
 The oil crisis of 1970 revealed the delicate nature of fossil fuels as a source of energy for
the world. As such research in alternative, renewable energy technology like that of solar
and wind energy gained momentum.
 Solar energy produce no pollution, have no environmental effects and is ecologically
acceptable.
 Thermal storage systems can store solar energy in the form of heat by using common
materials with high specific heat such as stone, earth and water. Solar energy can be
stored also in molten salts.
 Common domestic use of solar energy is from solar panels which absorb solar energy to
use for cooking and heating water.
 Solar energy is one of the most widely used renewable source of energy. One can use
renewable energy technologies to convert solar energy into electricity.
 Space missions by various countries use solar energy to power their spaceships
 With new advancements in scientific researches, solar energy could be more affordable in
future with decreasing costs and increasing efficiency.
 Solar panels are virtually maintenance free since the batteries require no water or other
regular service and will last for years. Once, solar panels are installed, there are no
recurring costs.
 Solar power can significantly reduce the electricity bills. Moreover, there are many tax
incentives and rebate programs designed to spur the use of solar, and save home owners
money at the same time.
 China Is The Biggest User of Solar Energy
 Solar Energy is cheaper than fossil fuels
 Solar Can Save You Money

2. Preparing attractive situation relating something to covid and labour day

Show situation before Covid 19


 Show their daily strugglent in different field with different images, how they are helping
in building nation.
 Worker working in construction site and also their family with him.
 Labour sweeping the street
 Labour carrying bricks show both male and female in it
 Daily wage labour working on Farm
 Show the migrant labour working in cities incorporations, factories, shopping malls,
hotels, and large businesses and self emlpoyed
We can show their struggle and how they helping us and nation to build. And to make it even
more emotional we can add at the end of the day how they are feeding their family with the
limited money or daily money they get.

Then Show situation after Covid 19

Many of them are not able to go home and don’t have money to feed their family and shelter to
stay.
They make daily struggle for us can we help them in this difficult time by helping them to
provide shelter and grain with the help of government.
Show that we can take care of the worker working under us and if all others will do the same
their problem can decrease.
Atleast we can help the labour which have worked under us or have their contact, This will be
more impactful.

3. Create a strategy to generate leads on social media platforms( This is must be


compulsory for everyone and must be a presentation)

Ideas
 Seasonality play role in solar panel sales and during summer people have to pay a
heavy bill on electricity, so this is a pain point for the consumer and we can use this
time by creating digital campaign and advertisement on bill saving because during
this time people will be able to relate more.
 Due to climate change we have seen many major fires in forest( ex: Amozan,
Australia bushfire) due to which major loss occur to the environment, animals and
humans. if such event occur than we can utilize this as a moment marketing. We can
also take all such major events happened in past which created huge loss, and can
create a digital campaign this will create more impact on the mind of people and help
them realize the importance of solar power.
 Due to covid19 many people are facing shortage of money and by creating campaign
on social media we can make them realize that how solar can be helping hand in their
journey.
 Retail residential electricity rates (the amount you pay per kilowatt-hour, or
¢/kWh) have risen across the nation about 15% over the last 10 years and solar price
is continuously decreasing and customer don’t have to worry about the increasing
electricity price, we can use this pain point to reach to people through social media.
 It is necessary that user will be engage through our content , so posting frequency on
social media should be good.

Current challenges

 Cost: High out-of-pocket and up-front costs and long payment duration are
discouraging many customers from installing solar panels.
 Lack of Confidence: A large part of the target audience still does not know about the
benefits of solar technology, and they have confusion about its performance. 
 Complicated Buying Process: The complicated and time-consuming buying and
installing process of solar panels is making potential customers shun it altogether. 
 Customer Inertia: The slow decision-making and the transactional complexity of the
solar sale often result in consumer inertia.

Due to above problems people fear and cannot convert into leads. We have to increase people
confidence

Facebook Ads

 Facebook Ads is an effective and targeted advertising platform. It means y we can create
a targeted audience based on a product. 
 Considering Facebook’s vast database, it is easy to identify our potential customers based
on demographics, location, lifestyle, work, and interests. Facebook ads offer the benefits
of precise positioning of advertising.
 Other reasons for using Facebook ads are its low cost, the feasibility of effective
remarketing, and easily qualified leads.

We can develop buyer personas and can create content and target customer as per that.

Also we can provide some free content and for that they need to sign up

We can use the daily budget as a budget option because we can track

And with this use Facebook Pixel to track conversions and Remarketing, to devise strategy for
future campaign
Remarketing is a good strategy , through this we can create brand recall in potential customers

70% of users are more likely to convert after seeing remarketing ads on a website than the users
who do not.

We can use call to action with our post and advertisements

 CTAs on the landing page make conversion rates go up by 80%.

 Revenue increased by 83% when CTAs are relevant and well placed.

 Due to the right CTAs, the website and product sign-up increase by 34%

Some of the common CTAs , we can use is

 Subscribe

 Sign up

 Learn more 

We can also utilize instagram platform, use Instagram lead generation ads 
 choosing Lead generation as your marketing objective and naming our campaign
 We can use the same or different profiling as facebook
 Use instagram stories and also we can take the help of influencer to reach the audience
 We’ve already talked about calls to action quite a bit in this post, but calls to action are
what drive leads, so there’s always more to say
 Everybody loves “free.” Offering something of value in exchange for contact information
tends to work well

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