MS Dynamics CRM — Windows 7

Multi-Touch Retail KIOSK

For enterprises in retail and manufacturing, choosing the right retail display for a product is crucial to the
sales efforts as well as to the success of the brand. The retail display and positioning influence the
consumer’s buying behavior as greater visibility for the product means that customers can compare and
choose from a wider variety. Enterprises, therefore, seek new and innovative technologies to enhance
product visibility and thereby increase sales.
To achieve greater product visibility and give consumers a better buying experience, we, at Tata
Consultancy Services (TCS), offer our Windows 7 Multi-Touch Retail KIOSK. The offering uses multi-touch
technology with an innovative User Interface (UI) to ensure that products have greater visibility and
customers can compare and choose. In addition, the solution brings in a ‘wow’ effect, which enhances the
brand value of the retail chain.

Overview Benefits
Product visibility and display play a major part in consumer The Windows 7 Multi-Touch Retail KIOSK uses the cutting-edge
buying decisions. As new products are introduced every day, technology stack from Microsoft to offer the following
enterprises look for creative display solutions to showcase and advantages:
promote brands. Retail enterprises also seek to enhance
consumer shopping experience by offering a wide variety of An enhanced buying experience for the end-customer;
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products and allowing customers to compare products within a Quick filter and browse capabilities to access a wide variety of
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brand and between different brands. Further, retail chains also products;
seek to connect with customers by offering services such as
checking availability of products in different stores of the same Options to compare two or more products at the same time;
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chain and checking the location of those stores for a later buy.
Store locator facility for geographically distributed stores, for a
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Our Windows 7 Multi-Touch Retail KIOSK offers a new and later buy;
innovative technology for retail chains to showcase products and
A visual showcase for upcoming products, best deals, and
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enhance product visibility. The solution also helps customers
related advertisements.
compare products and narrow down to a best buy. The offering
extensively uses the Expression Blend Behaviors framework to
integrate touch interactivity into multiple components of the
solution.

While the kiosk makes it simple and intuitive for retail customers
to easily browse, compare, and buy products, the solution adds a
‘wow’ factor that increases the brand value of the retail chain,
contributing to improved sales.
 Look for
alternative
Images and
store Compare one
Videos from
locations or more cell
Flickr and
YouTube phones

User Ratings Send stores

and Reviews and mobile
from CNET information
via SMS

Select and
User
view features
Personalization
and
& history
specification
tracking

Ease of User
Make a
Interactivity MultiTouch Purchase
(Touch
Gestures) Retail Kiosk using the
KIOSK

An overview of Windows 7 Multi-Touch Retail KIOSK

Why TCS About Tata Consultancy Services (TCS)

At TCS, we blend design with engineering expertise in Silverlight, Tata Consultancy Services is an IT services, business solutions
WPF, Smart Client, Windows 7, Multi-Touch, and Microsoft and outsourcing organization that delivers real results to
Surface, to build technology and add value to your business. global businesses, ensuring a level of certainty no other firm
We help your organization meet business objectives and deliver can match.TCS offers a consulting-led, integrated portfolio
an enhanced end-user experience. Towards this, we leverage our: of IT and IT-enabled services delivered through its unique
Global Network Delivery ModelTM, recognized as the benchmark
TM
Global Network Delivery Model
n . Our proven and of excellence in software development.
cost-effective delivery model enables us to bring you a high A part of the Tata Group, India's largest industrial conglomerate,
Return On Investment (ROI) and shorten the time-to-market. TCS has over 160,000 of the world's best trained IT consultants in
This near 100 per cent off-shore or near-shore execution model 42 countries. The Company generated consolidated revenues of over
enables ramp-up or down to optimize costs. US $6.3 billion for fiscal year ended 31 March 2010 and is listed on
the National Stock Exchange and Bombay Stock Exchange in India.
Reusable components and tools. These reusable tools help
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For more information, visit us at www.tcs.com
achieve higher productivity and reduce the overall cost.

Microsoft Center of Excellence (CoE). The extensive

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experience and the competency of our dedicated Microsoft
CoE helps share knowledge assets, best practices, and lessons Contact
learnt from diverse .NET engagements, for remediation and To know more about TCS MS Dynamics CRM — Windows 7
re-engineering of the applications. Multi-touch Retail KIOSK, contact microsoft.practice@tcs.com
TCS Design Services I P I 11 I 10

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