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Advertising & Promotional Programs Objectives of KFC

KFC uses various advertising and promotional programs to achieve three main objectives: to inform, persuade, and remind. Some examples of these programs include TV ads to reach mass audiences, print ads for persuasive messaging, banner ads as reminders, and social media for informative posts. Promotional programs like Tuesday special offers use persuasive ads to promote discounts, while occasional ads on holidays and events serve as reminders. Bloggers reviewing KFC products also help create awareness. The overall aim is to expand KFC's business worldwide by promoting its chicken products and brand image.

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RAKIBUL ISLAM RAHAT
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138 views2 pages

Advertising & Promotional Programs Objectives of KFC

KFC uses various advertising and promotional programs to achieve three main objectives: to inform, persuade, and remind. Some examples of these programs include TV ads to reach mass audiences, print ads for persuasive messaging, banner ads as reminders, and social media for informative posts. Promotional programs like Tuesday special offers use persuasive ads to promote discounts, while occasional ads on holidays and events serve as reminders. Bloggers reviewing KFC products also help create awareness. The overall aim is to expand KFC's business worldwide by promoting its chicken products and brand image.

Uploaded by

RAKIBUL ISLAM RAHAT
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Advertising & promotional Programs Objectives of KFC:

KFC’s target market is middle and upper class young people who likes chicken at different
forms and tests. The aim and objectives of KFC are not selling chickens to make a profit or
money but to expand their business worldwide.
KFC uses all media like TV, Hoardings, Social Media, Print, Online Ad for its promotion. It also
has a strong social presence worldwide which makes customers aware of its products. It also uses
its outlets at maximum extent to promote their products. Advertising objectives are the messages
that a company wants to deliver to its target audience. The three advertising objectives are-
1. To Inform: Informative ads creates awareness of brands, products, services, and ideas. It
announces new products and programs and can educate people about the attributes and
benefits of new or established products.

2. To persuade: Persuasive ads tries to convince customers that a company’s services or


products are the best, and it works to alter perceptions and enhance the image of a
company or product. Its goal is to influence consumers to take action and switch brands,
try a new product, or remain loyal to a current brand.

3. To remind: Reminder Ads reminds people about the need for a product or service, or the
features and benefits it will provide when they purchase promptly.
KFC has different advertisements that convey these three objectives. Some of the programs
are described below with their objectives:-
1. TV Ads: Television advertisement are generally done to reach mass people but KFC do
not target mass people that’s why they do not use too much TV advertisement.

2. Print Ads: KFC promote their products on daily newspapers and magazines on different
occasions. Persuasive ads are mainly put on print ads.

3. Banner ads: They use Banner ads in Big cities like Dhaka, Chittagong Sylhet. This ads
works as Reminder purpose.

4. Social Media: KFC has social media presence. They put informative ad regarding
Product, price , and promotion on Facebook, twitter, YouTube etc.

Objectives of Promotional programs:


1. Tuesday Special: This is a widely used promotion tool of KFC. Every Tuesday You can
order 20 pieces of Chicken which includes 42% discount. This offer is very popular
among people who love to eat at KFC but at a discounted price. This offer is promoted by
persuasive ads on Facebook as well as newspapers.

2. Occasional Ads: KFC posts on their Facebook wall on several occasions like Fathers
day, Mothers Day, World Environment day to remind people that they care for their
customers. So, these are reminder ads. They also launch Special menu like Ramadan
platter, Eid special menu etc to persuade their customers. They also launch several
programs and contests on Various day that creates awareness among customers.

3. Blogs: Bloggers also review KFC stores and products which also creates awareness
among customers. Now a days Food blogging video is very popular among young mass.
People are more likely to take purchase decision by seeing the videos online.

4. Other: KFC also post different ads about social awareness and other social issues on
different time and occasions such as Corona Virus Pandemic, Animal safety etc. This ads
works as Reminder ads. This ads do not directly ask customers to buy. But these ads says
customers that they are present and socially responsible.

References:
1. KFC Bangladesh Facebook page
2. Principles of Marketing, Philip Kotler & Gary Armstrong.
3. kfcbd.com

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