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Business Plan

Cheesy Fruits Ice Candy

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I. INTRODUCTION

BUSINESS CONCEPT

Cheesy Fruits Ice Candy is a type of nutritious frozen refreshment formulated to satisfy

the thirst of customers without worrying about unhealthy factors since this product is composed

of variety nutritious fruits. Unique product hence its ingredients were freshly extracted from the

fruits and no artificial flavored added. Its taste was actually the taste of the fruits with just a twist

since a cheese which absolutely rich and calcium and another vitamins and minerals were added

to this unique frozen refreshment.

BUSINESS MODEL

Reyna Camacho works directly and closely with her team to offer their consumers

unique, added value. Her business offers both a wholesale and a retail price which is available

online through Facebook. Customer with ranging 300-500 boxes will enjoy a free door to door

delivery of the product.

Goals
 To be one of the most leading with utmost quality frozen refreshment nationwide.

 A growing business full of opportunity.

 More innovative and full ideas.

 Strive to be a local fast frozen refreshment brand in the local marketplace

VISION
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 Recognized as a unique but delicious and nutritious frozen refreshment with an excellent

customer-focused, constantly striving for an innovative and healthier conscious product.

MISSION

Increase customer satisfaction and loyalty through abrupt responds to customers’ needs

and by providing an utmost quality product at all time.

OBJECTIVE

 To offer products and services packages that are priced appropriately for each

segment of our market.

 To provide our customers with a variety of flavored Cheesy Fruits Ice candy with

its utmost quality.

 To deliver the product on time, with an accurate quantity.

THE BUSINESS OFFERING AND JUSTIFICATION

PRODUCT NAME: CHEESY FRUITS ICE CANDY

The cheesy fruits ice candy is a unique frozen refreshment product. What makes it

unique are the fruits that are freshly harvested in Camacho’s farm. This will absolutely

satisfied the consumer’s thirst, this product is healthy conscious hence there is no

preservative added to the product. You can absolutely beat the heat of the sun and

maintaining healthy life style as well.

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 Performance Target
As the demands grow, the company projected to produce 500 pcs of Fruity Ice Candy per

day, with 0% expected reject output which is merely embracing productivity with quality output.

II. Executive Summary

Reyna Camacho has been involved in the food industry for several years. She introduced

her Cheesy Fruits Ice Candy in the market since 2012 starting as a homemade product and

became well known and have been praised for its flavor that once you’ve taste it, you’ll ask for

more, not only delicious but nutritious as well. After four years being in the food industry and

unceasingly making name in the market. In order to cater the increasing demands in her product

Ms. Camacho had decided to establish her first frozen refreshment shop in July 28, 2017 and

hired a small team with extensive knowledge in food preparation, computer skills and marketing

skills. This company is situated in First Floor Gateway Thomas Claudio St. Zamboanga City.

Reyna Camacho and her trusted workers have developed variety of Cheesy Fruits Ice

Candy. Available flavour are avocado, mango, jackfruit, young coconut and strawberry. These

flavoured Cheesy Fruits Ice Candy have been trend in the market for its unique taste and have

been produced in large quantities. The estimated shelf life of the product is 21 days at

refrigeration temperatures and up to six months when frozen.

Distribution of Cheesy Fruits Ice Candy product will begin in the east and west coast of

Zamboanga City. Miss Camacho has established name and reputation in this area, and product

introduction should encounter little resistance.

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III. BUSINESS PROPONENTS

ORGANIZATIONAL CHART

The CEO is the owner of the company, the one that supplement shop’s

financial necessity, reviews the progress report coming from the production manager, reviews

marketing strategy to dispose the product, and reviews the monthly and annual financial report.

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 The secretary ensures all important intangible asset of the shop is well

documented and updated. Organized the submitted report coming from the accounting officer,

marketing officer and production manager.

Accounting officer ensures a timely report in cash flow and the financial

statement and process the legal documents of the shops.

Marketing officers create a strategic way to market the products, from its

packaging, labelling and selling.

Production manager ensures target output per day is attainable, and ensures

product to be delivered on time with good quality.

Frozen Refreshment makers (workers), the asset of the shop, quality outputs is

in their hands without them there will be no cheesy fruits ice candy to be delivered.

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IV. TARGET CUSTOMER

The frozen refreshment shop is extensively educated, skilled, productive and

financially stable. It consist of individuals who are ultimately goal to provide a delicious and

nutritious quality product to the market. Its reasonable price and unique taste attract not only the

toddlers but as well as the teens and the adults making the product more trends to the market.

V. THE MARKET

SITUATION ANALYSIS
COMPETITORS
 Coca cola
 Pepsi
 Nestle product
 Ice
 Selecta
Competitors market shares: about 70% of the total market share is hold by our competitors.

TARGET MARKET:

 Small enterprise
 Big enterprise
 Factory

AGE BRACKET: 2 years old and above

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 SWOT ANALYSIS

STRENGTH WEAKNESS OPPORTUNITY TREATS

SUPERIOR HIGH COST OF

NATIONWIDE NATURAL
PRODUCT TECHNOLOGICAL DISTRIBUTION CALAMITIES
QUALITY EQUIPMENT

QUICK RESPONSE
REASONBLE ABSENCE IN POLITICAL
T O MARKET
PRICE RURAL AREAS CALAMITIES
CHANGES

ONLINE
SMALL SHOP WORLD WIDE UNETHICAL
COMMUNICATIO DISTRIBUTION COMPETITORS
ONLY
N

DAY TIME
SKILLED OPEN FOR ECONOMIC
OPERATION FRANCHISE CONDITION
WORKFORCE
ONLY

NUTRITIOUS EXPANSION FOR

PRODUCT WORKPLACE

VI. PRODUCT AND SERVICES OFFERING

Cheesy fruits ice candy became the most favorite frozen refreshment in schools both even

in local baranggays. The business offer a comprehensive range of services to support the

consumer, maintaining constant communication to the customer and offering a flexible mode of

payment. The business also support a free delivery for local enterprises.

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CHEESY FRUITS ICE CANDY

Buko Cheese- Made up of Buko with

cheese ice candy, a delicious and Fruity ice
candy

Cheesy Fruits ice candy- with the different

flavored

Special Cheesy Fruits Ice Candy- with the

differend Flavor.

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VII. THE ENTERPRISE STRATEGY AND DELIVERY SYSTEM.

CUSTOMER INCENTIVE

Publicity has the greatest impact on people’s choice of frozen refreshment; we advertise
the product through online and posters. To validate the uniqueness of our product we gather
some testimony of students and parents who love our product.
Loyal customers will received discounts and free 5 box will be granted for those
customer who are with us within two years and who have continuously patronizing our product.

ADVERTISING AND PROMOTION

Our advertising and promotion will pivot around four key strategies: public relation, our
shop front, an internet website and customer relation.
 Public relations. We will put considerable effort preparing and disseminating a
regular flow of press releases.- these will be based on stories about the benefit of
our product.
 Shop front. We plan to have exciting, informative, and actively managed window
via control panel.
 Internet website. This is fast becoming a major promotional channel, and we
believe that it will increase in importance over time and it is the most convenient
way for us to have a global presence of the outset.
 Customer relations. We will keep record for every sales contact such as source of
inquiry and location. By having a superior information on our clients and
prospects we intend to offer a truly personalized service
SALES AND MARKETING
 Excellent selling skills are vital in our type of business; hence everyone will be
fully trained in sales. Every month we will audit each other by observing half –a-
day’s selling activity and giving feedback on strength and weaknesses in skills.

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VIII. FINANCIAL FORECASTING

Capital 300.00
1st Day
Unit/quality Description Unit cost Total cost
       
1pck cheese pck-49 49
1/2gm sugar 1/2gm-24.25 24.25
1/2jar water 1/2jar-25 25
2pcs cowbell 2pcs-29.15 58.3
1pck plastic 1pck-8.50 8.5
1pc buko 1pc-25 25
2pcs gulaman powder 2pcs-11.25 22.5
1pc large funnel 1pc-8.75 8.75
2rides fare 2r-9 18
1day/night current 1day-10 10
1day labor(7person) 1day-5 35
1day water 1day-5 5
    289.3

Capital 356.00
2nd day
Unit/quality Description Unit cost total cost
       
1pck cheese 1pck-49 49
1kl sugar 1kl-48.5 48.5
1/2jar water 1/2jar-25  
2pcs cowbell 2pcs-29.15 58.3
2pck plastic 2pcs-8.5 17
1pc papaya 1pc-30 30
1pck peanut 1pck-5 5
2rides fare 2r-9 18
1day/night current 1day-10 10
Labor(7person
1day 1day-5 35
)
1day water 1day-5 5
    275.8

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 Capital 417.8
3rd day
Unit/quality Description Unit cost Total
       
1pck cheese 1pck-49 49
2pcs cowbell 2pck-29.5 59
1kl sugar 1kl-50 50
1pck plastic 1pck-9 9
1jar water 1jar-25 25
4pcs buko 4pcs-27.5 110
2r fare 2r-9 18
1day/night current 1day-10 10
1day labor(7person) 1day-5 35
1day water 1day-5 5
    370

Capital 502.6
4thday
unit/quality Description Unit cost Total
       
1pck cheese 1pck-49 49
4pcs cowbell 4pcs-29.5 118
2pcs plastic 2pcs-8.5 17
2kl sugar 2kl-48.5 97
1/2jar water 1/2jar-12.5  
1kl avocado 1kl-110 110
2rides fare 2r-9 18
1day/night current 1day-10 10
1day Labor(7person) 1day-5 35
1day water 1day-5 5
    459

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 Capital 597.08
5thday
unit/quality Description Unit cost Total cost
       
1pck cheese 2pck-98 98
5pcs cowbell 5pcs-35.4 177
3pcs plastic 3pcs-9 27
3kl sugar 3kl-48.5 145.5
1jar water 1jar-25 25
1kl avocado 1kl-95 95
2rides fare 2r-9 18
1day/night current 1day-10 10
1day Labor(7person) 1day-7 35
1day water 1day-5 5
3buko buko 3pcs-75 75
    710.5

Capital 720.66
6thday
Unit Description No./Unit cost Total
       
2 pack cheese 2pck- 98 98
2 ½ kl sugar 2 1/2kl- 24.25 121.25
1jar water 1jar-25 25
5pcs cowbell 5pcs- 30.25 151.25
3 pcs plastic 3pcs-9 27
2 kl banana 2kl- 35 70
1kl mango 1kl-150 150
2rides fare 2r- 9 18
1day/night current 1day-10 10
Labor(7person
1day 1day- 5 35
)
1day water 1day- 5 5
    710.5

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 Capital 878.53
7thday
unit/quality Description Unit cost Total cost
       
2pck cheese 2pck-49 98
4pcs cowbell 4pcs-29.15 116.6
3pcs plastic 3pcs-9 27
3 1/2kl sugar 3 1/2kl-48.5 169.75
2jar water 2jar-25 50
1 kl mango 1kl-150 150
2kl Papaya 2kl-71.25 142
2rides fare 2r-9 18
1day/night current 1day-10 10
1day labor(7person) 1day-5 35
1day water 1day-5 5
    821.35

Expense Contingenc Product(pcs Lost/Produc Savings Capital

Days Capital Income Profit
s y fund ) t (80%) (20%)

1st 300 289.3 10.7 166pcs 5peso 580 280 224 56

2nd 356 275.8 81.8 133pcs 5peso 665 309 247.2 61.8
3rd 417.8 370 48.8 172pcs 5peso 860 443 354.4 85.6
4th 502.6 459 43.6 195pcs 5peso 975 472.4 377.9 94.48
597.0
5th 8 685.5 88.42 243pcs 5peso 1,215 617.9 494.34 123.58
720.6 789.3
6th 6 710.5 10.16 302pcs 5peso 1,510 4 631.47 152.87
878.5 916.4
7th 3 821.35 66.18 359pcs 5peso 1,795 7 733.18 0
8th REMAIN CAPITAL

1st week 2nd week 3rd week 4th week

WEEKLY SAVING
3062.49 8194.75 13327.01 18459.27

1st 2nd 3rd

MONTHLY
18459.27 38988.31 59517.35

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 1st 2nd
QUARTERLY
59517.35 121104.47

1st 2nd 3rd

YEARLY
74914.13 136501.25 198088.37

IX. ENVIRONMENTAL AND REGULATORY COMPLIANCE

Our business are following the release regulatio for existing business. We are

SEC registered, and all necessary document for us to legaly operate. Our product is

considered environmental friendy since it is biodegradable.Mayor Permit, DTI permit and

Food Service and Sanitation Manager Permit.

XII. BENEFITS

The best benefit is you earn profit, your shop were able to provide an incentives to your employee

and as long as there will be customer continuously patronizing your product there is an assurance for a

lifetime guarantee of being employed because without your customer our company will no longer exist at

the same time as customers will always enjoy the nutritious and utmost quality product.

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