Scribd
Upload
135 views2 pages

Raymond (J.K. Helene Curtis LTD.) : Manufact Uring Unit Carry Forward Agency Distribut Ors Retailers

Raymond Ltd. is an apparel and textile company established in 1925 that operates in multiple industries. One of its subsidiaries is J.K Helene Curtis ltd (JKHCL), an FMCG company established in 1964 as a collaboration between Raymond and Helene Curtis to manufacture cosmetics and toiletries. JKHCL markets brands such as Park Avenue, Premium, Raymond, and Tru Tone. Raymond Consumer Care also operates J.K. Ansell ltd, a joint venture with Ansell International that markets condoms and other sexual wellness products under the Kamasutra brand.

Uploaded by

RohanMohapatra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
135 views2 pages

Raymond (J.K. Helene Curtis LTD.) : Manufact Uring Unit Carry Forward Agency Distribut Ors Retailers

Raymond Ltd. is an apparel and textile company established in 1925 that operates in multiple industries. One of its subsidiaries is J.K Helene Curtis ltd (JKHCL), an FMCG company established in 1964 as a collaboration between Raymond and Helene Curtis to manufacture cosmetics and toiletries. JKHCL markets brands such as Park Avenue, Premium, Raymond, and Tru Tone. Raymond Consumer Care also operates J.K. Ansell ltd, a joint venture with Ansell International that markets condoms and other sexual wellness products under the Kamasutra brand.

Uploaded by

RohanMohapatra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

RAYMOND (J.K. HELENE CURTIS Ltd.

Introduction

Raymond Ltd. is an apparel and textile company established in 1925. It is also present into
the FMCG, Engineering, and Prophylactics over national and international markets. JK Files
(India) Limited, JK Talabot Limited, Everblue Apparel Limited, Pashmina holdings Limited,
Celebrations Apparel Limited and Dress Master Apparel Private Limited are its subsidiaries.
J.K Helene Curtis ltd (JKHCL) established in 1964 is an FMCG company which is part of
Raymond Consumer Care Pvt Ltd. (Raymond Group). They collaborated to manufacture
cosmetics & toiletries. JKHCL deals with the following brands & products -

1. Park Avenue- Deodorants, Fragrance soaps, Body talc, Beer shampoo, Hair gel,
Shaving gel, Blister shaving brush
2. Premium- Eau de Cologne, Eau de Perfume, Room fresheners, Hand wash.
3. Raymond – Fragrances (Eau de Perfumes)
4. Tru Tone- Hair dyes & hair dye sticks

Raymond Consumer Care also has a second FMCG group under its umbrella- J.K. Ansell
ltd, the manufacturers & marketers of brand Kamasutra (Condoms, Body deodorants, sexual
wellness durables). J.K. Ansell Ltd is a joint venture between Raymond group & Ansell
International which is world’s largest manufacturer of latex products.

Carry DIstribut
Manufact Manufa Carry Sub
forward Retailers Super
uring Unit ors cturing forward DIstribu
Agency Stockist Retailers
Unit Agency tors

Distribution System

I. In case of Distributors (Urban Cities) II. In case of Super Stockiest


(Rural Areas)
1. Primary Sales –Primary sales are done by the company towards the distributor which
ultimately depend on the secondary sales. Once the distributor orders the primary
stock, the primary invoice gets updated in the Distributor Management System
(DMS), containing all the details about the inventory. As soon as the distributor
accepts the invoice the inventory gets updated automatically and gets added to the
present closing stock. JKHCL uses “Bizom” DMS for tracking its sales completely
from the company till the retailers (Primary + Secondary). In urban areas, DMS has
been implemented at each distributor point & for rural, it is at the Super Stockist
point.
2. Secondary Sales- Secondary sales are done by the distributor towards the retailers.
Each distributor has been allotted nearly 5-6 Sales representatives, which follow a
particular beat every day. In urban cities a particular beat is serviced once every week
and in rural areas it is done fortnightly. In JKHCL, a beat consists of around 35-40
outlets, which is in par with other FMCGs. The Sales Rep’s use “Bizom” Sales Force
Automation (SFA) app for taking orders from the retailers. The list of outlets is
shown as per the beat and they take the orders accordingly. When they select a
particular outlet, the sales representatives can see past orders of that outlet and a list of
inventories available with the distributor to which that particular outlet has been
mapped with. They follow real time tracking. The distributors then fulfil the order
from their end and print the invoice. The order is then delivered next day of the day
on which order has been fulfilled by the distributor.

In some parts of the country, the sales reps are not using Bizom SFA. They just go to
their respective beats and bring orders manually. In such cases, the distributors follow
direct counter sale and as it is done by the distributors themselves the orders get
fulfilled directly and are delivered the next day. Thus, the invoices get generated and a
collection ledger is also maintained in the DMS, wherein the distributors can check
the money collection outstanding for the mapped outlets.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy