PROJECT FEASIBILITY STUDY ON THE ESTABLISHMENT OF “WOMEN CAVE SALON”

IN CAVITE STATE UNIVERSITY MALL, INDANG CAVITE

DEFINITION OF TERMS
Ceramic Iron-equipment used to straighten the hair made essentially from a nonmetallic mineral
by firing at high temperature.

Aluminum hair irons- equipment used to straighten hair which is made from metallic element
which has a good electrical and thermal conductivity, and resistance to oxidation.

Metallic tint-dyes for the hair usually any of various lighter od darker shades of color that have
properties of metal.

Neutralizing Shampoo-shampoo that counteracts the effect of chemicals applied in hair.

Keratin- any various sulfur containing fibrous proteins that form the chemical basis of horny
epidermal tissues (as hairs and nails)

Hair shaft- the part of the hair that is visible above the surface of the skin.

Razor- a keen-edged cutting instrument for shaving or cutting hair.

Sunscreen- a preparation applied to the skin to prevent sunburn (as by chemically absorbing
ultraviolet radiation)

Concealer-a cosmetic used to conceal blemishes or discoloration especially under the eyes.

Smudge- to rub, daub, or wipe in a smeary manner.

Contour- an outline especially of a curving or irregular figure.

Crease- a line, mark, or ridge made by or as if by folding a pliable substance.

Patchy- irregular in appearance, make up or quality.

INTRODUCTION
 The Women Cave is a new venture salon whose main idea is to satisfy the Student and
Teachers of Cavite state university with beauty necessities. The salon will provide services
such as doing hairstyle, manicure and pedicure services, basic massage service, and basic
facial treatments.

This Salon is a great place for college students to be able to use our services without
having to leave campus. Our salon offers hair care services such as coloring, cutting, and
highlighting, so students can look their best while attending an amazing university. Our salon
also offers nail care services such as manicures, pedicures, and gel, acrylic, and shellac
polishes.

This salon operates in the retail-service industry in the mid-price range for college
students. The location of our salon is one aspect that sets us apart from any other salon in
Indang. The Women Cave in University mall will be the perfect spot for college students and
faculty to come in and relax after a long school day or a long workday.

Our Salon’s concept is an innovative way for college students to not only escape their
busy lives as students, but also gives them an affordable, close-by place to treat themselves to
a little spa treatment. Our competitive advantage includes student pricing for our services, our
close-by location for students, and great customer service to provide a relaxing environment.
Our salon wants to create an environment for students that are tranquil and affordable, so our
staff will be highly trained, and our products will be affordable so those are examples of our key
success factors.

The Women Cave plans to introduce membership-based services where individuals will
have to subscribe to membership of their choice. The customer who’s having a membership
card is priority and have a chance to get some freebies that we are going to offer in the future.
Like discounts, Free Services etc.

This feasibility study aims to project the profitability of establishing a Women Cave Salon
in Indang, Cavite. The researchers chose Indang Cavite because of its strategic location. The
place is also providing a great market for salon and an accessible area to promote the business.
 THE EXECUTIVE SUMMARY

The WOMEN CAVE is a beauty salon whose main aim is to provide beauty services
to women of Indang who seek beauty services. Among the range of services that will be offered,
this beauty salon will provide hairdressing services, pedicure and manicure, facial services and
as well as the basic massage.

We are also using organic products for the facial services because nowadays many
beauty products are out in the market which is harmful to the skin. As such; the customers will
enjoy the services based on their subscriptions. This paper gives a breakdown analysis of the
feasibility of the project. This paper discusses the services provided, the market assessment,
marketing strategy, competition analysis, management capabilities, financial analysis, the
economic impacts as well as the recommendation.

Name of Proposed Business: Women Cave Salon

Types of Business Operation: General Partnership

Location of the Project: University Mall, Cavite State

University

Main Campus, Indang Cavite

Project Consultants: Apura, Sunshine M.

Rogel, Shenalyn Rose A.

Echemane, Roellen

Organization and Management Feasibility Summary

 Women Cave Salon shall operate as a partnership form of business organization. The
business tends to prioritize the satisfaction of its customer through delivering great services. Its
staffs and employees shall serve its customers in a friendly and approachable manner. The
main owner of the Women Cave Salon will serve as the manager of the business. It is his
responsibility to facilitate transactions and daily operations.

Women Cave Salon will operate from seven o’clock to nine o’clock in the evening (7:00
a.m. to 9:00 p.m.). every day employee will be given 15-minutes coffee break in the afternoon
and one hour for lunch break. All the employees shall be entitled to some benefits and
incentives.

Before legally starting its operation, the owner must first register the name of the
business at the Department of Trade and Industry (DTI) then get a Barangay Clearance from
the Barangay Hall of Indang Cavite, followed by the Business Permit and licenses from the
Office of the City Mayor of Indang Cavite. The business shall also register with the Bureau of
Internal Revenue (BIR) and accomplish BIR form 1901 through the Regional District Office
(RDO 54-B) to secure a Certificate of Registration (BIR form 2303) and register Books of
Accounts, fill up BIR form 1906 attached to BIR form 0605, and Certificate of Registration to be
submitted at BIR securing a claim stub to be presented to an accredited printer for the
authorized printing of official receipts and sales invoice.

Marketing Feasibility Summary

The target market of Women Cave Salon is the residents of Indang Cavite as well as the
students from nearby schools including the students from Cavite State University – Indang
Campus. The business premises are located in the university Mall Cavite State University,
Indang and along the highway to become conveniently accessible to its potential customers.

The proposed business will take into consideration the important factors in establishing a
business namely: product, pricing, place and promotion. Women Cave Salon will determine the
price range of its services using competition-based pricing. This kind of strategy sets the price of
a product or service based on what the competitors are charging. The business makes sure that
the price the customers will pay will be reasonable and affordable in accordance with the quality
of service that they will receive.

The business will use promotional materials such as tarpaulins, stickers, flyers and
social networking accounts as instruments for advertising. Primarily, the business will utilize
social media sites to penetrate more market. The business also assures to provide their
customers the best quality services in order to stimulate referrals from satisfied customers.

Technical Feasibility Summary

The Business will lease a commercial space having a total area of ….. in ……… the
business premises will have 10 areas
Financing and Financial Feasibility Summary

The financing and financial part of the study will determine the probability and feasibility

of the proposed business. The required capital needed is establishing the business will be Php

2,000,000.00. This amount is enough to cover all the costs that will be incurred in putting up a

salon.

This aspect of the study includes the schedule for the initial projected costs of the

business and the projected financial performance of the salon business for the next five (5)

years starting 2019 to 2023. It also includes the preparation of Projected Statement of Financial

Position, Statement of Income, Statement of cash Flows, and Statement of Owner’s Equity that

are necessary in making decisions regarding the business.

Socio-economic Feasibility Summary

The consultants take into consideration the social and economic benefits of putting up a

business. Establishing a salon business will provide additional benefits to the government and

society which it belongs as well as increase its economic growth; aside from the profits it

provides to its stakeholders. It will also help in establishing additional job opportunities which will

lessen the unemployment rate, providing local involvement of the small business owners

through participation to charity events, and helping the small market shops to increase their

income since the business will get most of their supplies from the city market. The business will

economically increase every household’s disposable income and will contribute additional funds

through taxes that the business will pay which it can use to support its projects.
Promotion and Advertisements Strategy

Promotion is defined as one of five pieces in the promotional mix or promotional plan.

These are personal selling, advertising, sales promotion, direct marketing and publicity. A

promotional mix specifies how much attention to pay to each of the five factors and how much

money to budget.

Women’s Cave Salon will promote their services through the use of advertising materials

such as tarpaulin, signage and online pages. Tarpaulin will be place on nearby establishments

to introduce the salon. Signage will be placed outside of the store proper to be able to recognize

faster by the potential customers. The stickers and calling cards will be disseminated to the

potential customers. The shop will also develop an online page to let the interested clients learn

about the business’ background and operations through the internet. This will give the potential

customers information and knowledge about the background, reputation and foods and services

offered by the business. Referrals are also expected through giving exceptional service to

customers.

PROJECT BACKGROUND

Project Consultants
 The consultants of the project are the three fourth year students from College of
Economics Management and Development System under the program of Business
Management Major in Operation Management. These students are namely Sunshine M. Apura,
Shenna Rogel and Elle Echemane.

Proposed Name of the Business

We choose “Women Cave” as the name of our Hair and Nail Salon business. We came
up to this idea because our main customer is students and teachers which is majority is a
Women. The Women who is very much dedicated to their school endeavor.

We proud to present new business that located in University Mall of Cavite state
University main campus Indang Cavite. We choose to build Hair and Nail Salon because we
want to do business that associated with beauty and healthy. We choose to locate there
because there is less competitors around university and there a lot of customers from university.

Logo:

Type of Business Organization

The business will operate under a classification of Partnership. It will be organized and
establish by partners who will bind themselves together to manage and capitalize for the said
business. A partnership can amplify the capital and the management of the business, it is the
benefit of the business to have certain personnel that can handle or that is knowledgeable
enough to take charge when some unexpected circumstances.

We considered several advantages for this type of organization which are follows:

 Two heads (or more) are better than one.

 Your business is easy to establish, and start-up costs are low.
 More capital is available for the business.
 You'll have greater borrowing capacity.
 High-caliber employees can be made partners.

Location of the Business

Finding a suitable location is perhaps one of the hardest decisions that the owner could
encounter in establishing a business because it would significantly influence the life, stability
and profit of the business.

Women cave will be in University Mall of Cavite State University main Campus Indang.

The Women Cave in University mall will be the perfect spot for college students and
faculty to come in and relax after a long school day or a long workday. Our Salon’s concept is
an innovative way for college students to not only escape their busy lives as students, but also
gives them an affordable, close-by place to treat themselves to a little spa treatment.

ORGANIZATION AND MANAGEMENT FEASIBILITY

Mission:

•To give them a satisfying service that exceeds customers’ expectations at an affordable price.

•We will treat our customers well and create value for them.
•To achieve a profitable service.

•To assure that our customers will receive professional, friendly and courteous service from our
staff.

Vision:

•Our vision is about making our customers very satisfied on the service/services we gave and
make them happy with their new looking.

•Be the best in terms of consumer value, customer service, and employees’ skills.

ADMINISTRATION

Personnel

One of the most significant contributors of success of every business, especially

service businesses, is its personnel. They are managed and given to carry out the day-
to-day operations of the company. The management of the business hire competent,
disciplined, and morally upright individual to perform the operations of the business
efficiently and effectively.

Women cave salon will require the service of one (1) Retainer Accountant, three
(3) hairstylists, two (2) manicurist, two (2) salon assistants, one (1) cashier, one (1)
receptionist. The financial report of the business is required to be audited by an external
auditor at the end of each fiscal year. The major owner would serve as the salon
manager responsible for overseeing the operations and supervising the personal in the
performance of their respective tasks.

ORGANIZATIONAL CHART

Salon Manager

Assistant Manager Retainer Accountant

 Hairstylist Cashier

Salon Assistant Front Desk

Manicurist

Table 1. Staffing Requirements

POSITION NO. OF EMPLOYEES BASIC MONTHLY SALARY

Hairstylist 3 P 11,000
Salon Assistant 2 8,000
 Table 1 shows the list of employees together with their respective monthly salary. The
compensation of the employees will vary depending on the number of hours rendered by the
employee.

Duties, Responsibilities and Specifications

There are certain qualifications for every position of each personnel in the field where
they assigned. The delegation of works and duties can lead to a more involved and empowered
workforce that could lead to the success of the business operation.

Job Title: Manager

Duties and Responsibilities

 Handle the distribution of correspondence and customary clerical tasks.

 Handle internal or external communication or management system
 Administer the overall operations of the business
 Develop business strategies for the continuous improvement of the business;

Job Title: Assistant manager

Duties and Responsibilities

 Responsible for the day to day operations of the organizations;

 Arrange, organize and coordinate meetings;
 Manage office equipment’s;
 Supervise the performance;
 Motivate and direct the employees

Job Title: External Auditor

Duties and Responsibilities

 Audits the annual financial statements of the business and expresses an independent
opinion whether the business financial statements are fairly presented;
 Warrants that the organization’s internal controls and procedures are adequate and do
not show significant problems; and
 Provides the manager with annual independent review of financial condition of the
business.
Job Specifications

 Male or female, 25 years old and above

 Must be BOA and BIR accredited.

Job Title: Cashier

Duties and Responsibilities

 Describe the services that can offer to customers or suggest products that might
appeal to them;
 Prepares and issue receipts to customers;
 Collect cash receipts from customers;
 Responsible for doing all the necessary clerical jobs; and
 Responsible for picking up calls from business phones.

Job Specification

 Female, 18 years old and above

 Preferably, resident of Indang Cavite

 At least high school graduate

 With or without experience

 Willing to be learn and to be trained

 Can understand basic English

 Has good communication and interpersonal skill

 Must be honest and trustworthy

Job Title: Hair stylist

Duties and Responsibilities

 Provide hair care services including shampooing, cutting, coloring and styling.

 Analyze facial features and recommend appropriate hair styles to customers.

 Provide quality customer services and maintain high standard of professionalism.

 Maintain the workstation clean, safe and organized.

 Apply creativity to art or design work.

  Follow customer instructions.

Job Specifications

 Female, at least 20 years of age

 Must have certification on any vocational hairstyling course
 Willing to go on shifting schedule
 With experience is preferable.

Job Title: Manicurist

Duties and Responsibilities

 They offer services related to the grooming and beautification of fingernails and toenails,
including shaping, filing and polishing. Performing skin-softening procedures to hands
and feet.

Job Title: Front Desk

Duties and Responsibilities

 Maintain accurate records of sale of services, without any errors.

 Be a medium of communication between the customer and the management
 Must have adequate knowledge about the service being offered.

Job Specifications

 Female, 20 years old and above

 College level
 Must have good communication skills
 Must have a pleasing personality
 Must have basic knowledge on the application of hair care services
 Must help with the salon when needed.

Job Title: Salon Assistant

Duties and Responsibilities

 Assist the hairstylist in the performance of the major function of the business.
 Perform minor administrative functions when needed.

Job Specifications
  Female, at least 20 years of age
 Willing to go on shifting schedule
 With experience is preferable

GENERAL MANAGEMENT POLICIES

Company policies and procedures establish the rules of conduct within an organization,
outlining the responsibilities of both employees and employers.

Company policies and procedure are in place to protect the rights of workers as well as
the business interest of employers. The policies, rules and regulations should be in accordance
with the economic, social, technical legal, manpower and management aspect of the business.

The following are the organizational policies, rules and regulations that will be adopted by the
business.
Hiring Policy

The policy is aimed to be a guideline for acquiring employees. It is important the

employee applicant is familiar with the hair salon activities. the following are the set of
guidelines in meeting this objective:

1. The applicant must submit the following requirements:

 Resume with 2x2 picture

Personal Data Sheet which he/she sign to attest to the truth and accuracy of the
information given.

Official Transcript of Records or Certified true Copy of Grades for new graduates.

2. A preliminary interview is conducted, and a reference check is made by gathering

pertinent information from the references given by the applicant in the Personal Data
Sheet.

3. NBI and Police Clearances are required from an applicant who is considered for a
job.

4. A medical examination/ clearance is also required.

5. Finally, an interview is conducted by the manager of Women Cave salon.

6. An applicant who has qualified the standard of Women Cave Salon is qualified for
signing the contract.

7. Upon signing of the contract, the new employee is given a list of requirements for
submission for the legalization of employment.

- Identification pictures (2x2 2pcs. And 2pcs. 1x1, white background)

- Birth Certificate and Marriage Contract (if applicable)

- Copy of diploma or Copy of Transcript of Records (High School or College)

- Barangay Clearance, Police Clearance and/ or NBI Clearance

- Government ID (SSS, TIN, Phil health and Pag-ibig)

8. Hired applicants are required to attend the orientation to know their duties and
responsibilities.

Policies on Hours and Days of Work

The hours of work and workweek for the employees of Women Cave Salon are generally
as outlined herein.
 1. The salon is normally open from 7:00 am until 10:00 pm, Monday to Sunday.

2. Full-time employees are required to work eight (8) hours a day, for six (6) day a week,
inclusive of time for meals.

3. Part time employees are required to work on the number of working hours agreed
by the employee and the management in a weekly basis.

Meal, Period and Break

The employees are given one (1) hour time-off for their regular meals. All employees
have the right to have a 24 consecutive hours of rest day after every 6 days of work. Employers
are responsible for determining and scheduling the rest of employees except only if the
employee prefers a different day based on religious grounds or emergency.

Standard Pay Day

Employees will receive salary twice a month. The first day will be on the 15 th day of the
month and the second is the 30th day of the month. In case the pay day falls on the holiday or
non-working day, the salary will be given the day before the designated pay day.

Attire and Uniform

The employees are required to wear their proper uniform together with the identification
card issued by the organization. The employee should state their reasonable explanation for
their negligence of not wearing proper uniform.

Attendance and Punctuality

Employees are expected to be punctual and dependable in order to meet the needs of
their manager. The employees must record their own time in and time out in logbook. An
employee, regardless of circumstances, is not permitted to record time for anyone else.
Otherwise, such employee will be subjected to disciplinary action.

Benefits

Social Security System (SSS)

The social security system was created by the Philippine government. All employees
hired by private companies are required to become an SSS member (Republic Act No. 8282).
This system aims to protect its members when they are unable to work such as sickness,
disability, maternity, old age and death, or other such contingencies not stated but will result in
loss of income or results to a financial burden. When an employee gets sick, SSS will reimburse
them with other equivalent daily salary multiplied by the number days absent.

Philippine Health Insurance (PhilHealth)

 The Philippine Health Insurance Corporation is the medical insurance company of the
Philippines. All employees are required to be contributors of this service (Republic Act 7875).
Members are given health and hospitalization subsidies should they or a dependent be
hospitalized. Monthly contributions are based on actual employee monthly salaries and the
amount of employee contribution is matched equally by the employer.

Home Development Mutual Fund (Pag-ibig Fund)

Employers are also required to contribute, on behalf of their employees, to the Home
Development Mutual Fund (Republic Act 7835). This company provides the lowest interest
housing and land acquisition loans to its members that are payable for up to 30 years. This
gives every Filipino worker an opportunity to own a house in easy payment plans that can
directly be deducted from their monthly wages.

13th Month Pay

Based on presidential Decree No. 851, all Filipino employees are entitled to a year-end
bonus equivalent to one (1) month salary regardless of the nature of their employment. The 13th
month pay is to be given no than December 24 of every year a worker is employed.

Service Incentive Leave

According to Article 95 of the Labor Code of the Philippines, an employee who has
worked for at least one (1) year in a company is entitled to five (5) days leave of absence, with
pay, every year. If the employee does not avail of these paid leaves, the company may opt to
have them do a mandatory leave of absence, with pay, or convert these not availed paid leaves
to their cash equivalents, to be given at the end of each year.

Meal and Rest Periods

According to Article 83 of the Labor Code of the Philippines, employees are entitled to
one (1) hour break for meals on an eight-hour workday. Employees are also entitled to
adequate rest periods in the morning and afternoon, of short durations, that will be counted as
hours worked. These rest periods normally last for 15 minutes and can be used by employees
as coffee or snack breaks.

Overtime Pay and Holiday/Rest Day Pay

Under Article 87, an employee who renders over eight (8) hours of service per day shall
be given an overtime pay which is equivalent to his regular hourly wage plus at least twenty-five
percent (25%) thereof. Under Article 93, if an employee is asked to work on their scheduled rest
day or on a non-working holiday, the employee shall be paid an additional compensation of at
least thirty percent (30%) of his regular wage.

Night Shift Differential

 According to Article 86, every employee shall be paid a night shift differential of not less
than ten percent (10%) of his regular wage for each hour of work performed between ten o’clock
in the evening and six o’clock in the morning.

Other Company Benefits

Other company benefits that are not government mandated, but are usually given to
employees anyway are:

 Holiday/Christmas Bonus- This is given every December, on top of the 13th month pay.
This is considered as the company’s Christmas gift to their employees.
 Mid-Year Bonus- This is given in June, when the country’s school year starts. This is to
assist employees in school enrollment fees for their children. This is also known as an
educational assistance plan.
 Cost of Living Allowances- Some companies provide their employees with yearly rice,
medicine, and clothing allowances.
 Paid Holidays and Vacation Leaves- On top of the mandated 5 days/year leave with pay,
some companies give their employees additional paid holiday and vacation leaves. The
number of days allocated for these leaves usually varies from companies and depends
on the number of years an employee has been of service on the company.

Policy on Health, Safety and Sanitation

Women’s Cave Salon is committed in ensuring the health and safety of the customers as well
as the employees. The followings are the policies and sanitary procedures that must be
implemented in the working places.

Policy on Safety

1. The Women Cave Salon should be in an area which is well ventilated and properly
lighted.

2. There must be ready to use fire extinguisher and other five prevention tools

3. There must be first aid kit

4. Monthly maintenance of the equipment’s and supply is used in the salon

Penalties for Violations

The implemented rules and regulations of the business shall be properly observed and
followed. The following are the penalties for violating the rules and regulations.

Tardiness
 Employees are always expected to observe diligence. They are required to report ten
(10) minutes before their designated duty. In case the failure to come on time is due to
unavoidable events or situations beyond the control of the employee, he/she must notify the
manager immediately. Every hour of late without excuse is penalized with salary deduction.
Being late for one hour will be considered a half day. Three (3) consecutive days of tardiness
without justifiable reason will be subjected to disciplinary action.

Absences

The management discourages any form of absences from its employees. Every
employee is advised to inform the owner/manager in advance if he she cannot come to work.
The reason for his /her absence must be valid. A Medical Certificate must support absence for
three (3) consecutive days due to health problems. In case of death of a relative, the employee
needs to present a copy of Death Certificate to the owner. First warning will be given to the
employee for one (1) absence without any reasonable excuses. The employee will be
terminated when he/she gets three warnings.

Legal Aspects

The business will undergo the following process of registration before it can legally start
its operation.

 Registration of the business name at Department of Trade and Industry (DTI) to ensure
that such name is not similar or confusingly like a registered business name.

 Registration with the Local Government Units where the business is situated

 Barangay Hall of Indang Cavite to secure a Barangay Clearance

 Office of Municipal Mayor of Indang Cavite to obtain business permit and

Licenses.

 Registration with the Bureau of Internal Revenue (BIR) through the Regional District
Office (RDO) to secure a Certificate of Registration (BIR Form 2303) together with the
“ask for receipt” notice, Authority to Print and Books of Accounts.
 MARKETING FEASIBILITY

General Marketing Description

Geographic

Through intensive analysis of different factors and conditions relevant to

establishment of the proposed business, the consultants decided to put up Women Cave
Salon at Cavite State University Mall Indang, Cavite.

The said location was chosen due to the following reasons:

1. There is no direct competitor within the university. Women Cave Salon will be the
first salon that will be established in Cavite State University Mall Indang Campus.

2. The business will not need extensive marketing and advertisements since it is near
the main road and there’s is more students inside the Campus.
 Demographic

The results of the survey showed that a significant portion of the respondents
were female, with age ranging from 17 to 35 years old and most of them are single. It
can be concluded that the potential market belongs on all ages either teenagers, young
adult or even adults. As there are more women than men, this means that women are
fonder of Women Cave Salon.

Demand

Table 2 shows the total population of Barangay bancod and students of Cavite
State University.

YEAR PROJECTED TOTAL POPULATION

2019 2,668
2020 2902
2021 3136
2022 3370
2023 3604
Students 17977
Total 33657

Objectives

The survey aims to determine:

1. The demographic profile of potential market;

2. The frequency of going on salon of the potential customers;
3. The preferred salon services of the potential customers;
4. The preferred time in which potential customers will most likely visit a salon;
5. The factors considered by the potential customers in choosing salon; and
6. The willingness of the potential market to visit a salon nearby.

Methodology

In gathering the necessary data and information used in the study, the consultants use
the fact gathering techniques of survey questionnaire and interviews. One hundred fifty (150)
survey questionnaire were given to different household and students located near the proposed
location of the business.

The data and information gathered were properly classified and interpreted for the
completion of the study. The results were properly presented and delivered to meet the needs
and expectation of the proponents and other interested users.
Summary of survey results

From the average number of participants who are all residents of Indang, Cavite and
students of Cavite States University, the consultants obtained a sample of 150 participants.

The following graphical and tabular representation summarize the result from each of the
item in the survey.

Gender of Participants

Figure3. shows the gender of the participants. Out of the 150 participants 86.7 % are
female and 13.3 % are male.

Figure 3. Gender of the Participants

Age of the Participants

Figure 4. shows the age group where the participants belong. From the 150 participants
76% fall under the age of 19 to 24 yrs. Old, 13% is 15 to 18 years old and 10% fall in 25 to 29
yrs. Old.

Figure 4. Age of Participants

Status of Participants

Figure 5 shows the number of the status of participants have. Mostly students are
participants fall into 86% and 13 % are non-students who will avail our Salon.
Figure 5. Status of Participants

Interested of having Salon Business

Figure 6 shows the number of participants who wants to have salon business on
preferred location. On a survey that we conducted 100% are interested to have salon at
university mall.

Figure 6. Interested of having salon business

Frequency in availing Salon Services

Figure 7 shows the day or month(s) in which the participants usually avail of services in
salon. From 150 participants 53% of them go to salon occasionally, 24% 1 to 2 times per month,
20% are 1 to 2 times per year and 7% go to salon 2 to 3 times per week.
Participants preferred services

Figure 8 shows what the participants avail on Salon services. It will show that 96.7 %
prefer to avail hair care services, the remaining percentage is nail and face services.

Figure 9. Participants preferred services

What Makes participants choose a specific salon

Figure 9 shows that

Spending of Participants in availing Salon Services

Figure 10 shows that the participants are willing to spend P 500 and below. 23% of the
participants for P 501 to P 2,000.

Figure 10. Spending of participants in availing salon services

Number of companions of the participants availing salon services

Figure 11 shows that the mostly of participants avail Salon services with companion.
 Figure 11. Number of companion’s participants

Accessibility of Location

The accessibility of location is one of the most important factors that affect the decision
of the customers. It will result to an additional profit for the business if the location is located in
the universities or established in a landmark. Even though there are competitors around the
business, the business should make a better strategy to make it different and to attract the
public.
 Republic of the Philippines

CAVITE STATE UNIVERSITY

DON SEVERINO DE LAS ALAS CAMPUS

Indang, Cavite

Survey for the Completion of Feasibility study of Women Cave Salon in Cavite
State University (Indang Main Campus)

Name: ____________________________________
Address: ___________________________________
Year and section: ____________________________
Gender: ___________________________________

Kindly out a check (/) on the box opposite your answer or fill the blanks with your
preferences.

1. What age group do you fall in?

o 15-18
o 18 – 24
o 25 – 29

2. Are you interested having a salon here in Cavite state University?

o Yes
o No

3. How frequently do you visit a Spa, Hair & Beauty or Massage salon?
 o 1-2 times per year
o 1-2 times per month
o 3-4 times per month
o 2-3 times per week
o Never

4. What services do you prefer?

o Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling,
reconstructing, weaving, and waxing.
o Nails: manicures, pedicures, polish, sculptured nails.
o Skin Care: facials, body waxing, massage.

5. What makes you choose a specific salon?

o Word of mouth
o Magazines recommendation
o Coupon or sale offers
o Accessibility
o Other (please specify) _____________

6. Where have you seen or heard of hair salon advertising in the last 6 months?
( please select as many as you wish from the below list)
o Radio
o Newspaper
o Magazine
o Internet
o Social media
o Outdoor/billboard/buses
o Flyers
o Other ( please specify) _____________

7. What social network apps do you actively use on your mobile?

o Facebook
o Twitter
o Instagram
o Pinterest
o Snapchat
o Other (please specify) ______________

8. What criteria do you consider most important in availing hair care service? Please check

Not Somewhat Neutral Somewhat Very

Important Unimportant Important Important
 Affordability

Accessibility

Service Quality

Promptness of
service

Skills of service
crew

Facilities

Hair Design

Level of
Technology

9. On a monthly basis how much are you willing to spend on account on hair care services?

o P500 and below

o P500 to P2,000
o P2,001 to P5,000
o P5,001 to P7,000
o Others: ____________

10. If we will establish Women Cave Salon, will you patronize our hair care services/spa
services/beauty services?

o Yes
o No

11. Do you avail of Spa services?

o Yes
o No

12. How often do you avail of Spa services?

 o Twice a month
o Monthly
o Every other month
o Twice a year
o Yearly
o Occasionally
o Never

13. On a monthly basis, how much are you willing to spend to account on spa services?

o P20
o P50
o P100
o P150

14. Do you avail hair care and spa services with companion(s)? How many companion(s)?

o No
o Yes, 1 companion
o Yes, 2 or more
General Marketing Practices

Marketing are activities of a company associated with buying and selling a product or
service. It includes advertising, selling and delivering services to people. It tries to get the
attention of a target audiences by using slogans, packaging design, celebrity endorsements and
general media exposure.

To be able to ultimately sell their services and hopefully maintain a relationship beyond
the purchase, Women Cave Salon will make the following marketing practices.

1. Give the best quality and service to customers to be able to recognize as one of the best
salon in the Philippines.
2. Build a positive distant image among existing and potential target markets; and
3. Promote advertising campaign to publicize its services by placing signboard and
tarpaulin within the vicinity of the business and in nearby barangays; and by creating an
outline page to let the interested clients learn about the business background and
operations through the internet.

The key success of Women Cave Salon will be:

 The exceptional quality of the services provided;
 The accessibility of the location to the potential customers;
 The affordability of the prices charged;
 The excellent training of employees;
 The flexible hours that potential customers can avail; and
 The maintenance of good reputation in the community.

Proposed Marketing Program

Marketing is everything a company does to acquire customers and maintain a

relationship with them. Even the small task like writing thank-you-letters, returning calls
promptly, and meeting with a past client for coffee can be thought of as a marketing. The goal of
marketing is to match a company’s services to the people who need and want them, thereby
ensuring profitability. The potential customers of Women Cave Salon are the students of Cavite
State University indang Campus and nearby colleges. The specific age group that is targeted by
the proposed business is the young adults, ages 17-28 years old. The household in the vicinity
are also one of the potential customers of the business especially, those who love taking care of
themselves.

Factors that are considered vital in the salon industry include price, service, location and
quality of services and product that we used on the customers. Women Cave Salon marketing
program comprises offering affordable and equitable prices but with great quality of service,
putting up the salon at a convenient and accessible location.

Target Market2qa

Service Strategy

Pricing Strategies

In order for a business to survive in a long run, the pricing must cover all operating costs
of the business, plus a rate of a return to the business. Price must support the product, place
and promotion. It is difficult and must reflect supply and demand relationship. Pricing a service
too high or too low could ultimately affects the sales as well as the net income.

Good pricing strategy helps determine the price point at which profits on sale of the
products or services can be maximized. When setting prices, a wide range of factors such as
fixed and variable costs, competition, company objectives, proposed positioning strategies and
target customer base is needed to be considered.

The consultant chose the Competition Pricing Strategy in determining the value of
services offered due to the number of direct competitors. This is setting a price in comparison
with competitors and has three options: price lower, price the same or price higher than
competitors.

The pricing strategy is based from the prices of our competitor’s product to assured
everyone the affordability and the quality of our products and assumed to increased or
decreased depending on the economy’s condition. Promotion and more discounts of services
are available to attract customer. The Salon provides an area for customer to make more
comfortable during waiting time in order to save customer from feeling bore. These areas
provide Magazine, Television and additional food counter inside where can customers could
relax while eating their food.

Location Strategy
Being in right location is a key ingredient in a business success
Equipment

The salon will need the following equipment’s and materials for the business operation.

Name and price of Equipment Description

Hair dryer (P 940.00)

Blow dryer or hair dryer is an

electromechanical device designed to
blow cool or hot air over wet or damp hair,
in order to accelerate the evaporation of
water particles and dry the hair.

Hair Curler (PHP1, 500)

It is a tool, a cylindrical metal appliance,

used to change the structure of the hair
by applying heat to a lock of hair that has
been curled around it.

Hair Straightener (P 1,800.00)

A hair straightener is a tong-like device

that has two heated plates which are run
 down the hair shaft to straighten hair
strands temporarily. Hair straighteners will
flatten hair like no other tool can and now
even come in wet-to-dry versions.

Hair Steamer (4,500)

The steamer works by opening up your

follicles so that the conditioner can really
seep into your strands, resulting in a head
full of soft, shiny and fully moisturized
hair.

Barber Scissor (Php600)

Barber Scissor sharp-pointed scissors

with a finger lever on one of the finger
grips. Designed for hand cutting a limited
area of hair. A cutting implement
consisting of two blades joined by a
swivel pin that allows the cutting edges to
be opened and closed.

Hair Brush (Php200.00)

A hairbrush is a stick brush with rigid or

soft bristles used in hair care for
smoothing, styling, and detangling human
hair. A brush is typically used on long hair
while a comb is normally used on shorter
hair; however, both may be used for
either
Wood Tail Comb( Php100.00)

A thin toothed strip, as of plastic, used to

smooth, arrange, or fasten the hair.

Hair clip (Php38.00)

Is a clasp or pin for holding hair in place.

Hot Rollers (PHP 1,099.00)

A hot roller or hot curler is designed to be

heated in an electric chamber before one
rolls it into the hair.

Water sprayer (php60.00)

Hairsprays belong to a class of personal

care products that help hair to hold a
 desired style.

Hair salon glove(Php68.00) A fitted covering for the hand with a

separate sheath for each finger and the
thumb.

Barber cloth ( Php179.55) It is a closed nick gown type cloth, plastic

or Rubber use to avoid dirt, cut hair or
chemicals from hair coloring.

Cosmetic Bag(Php1,200.00)

A case or bag designed to hold makeup

and other cosmetics and toiletries while
traveling

Foot spa machine (P1, 300.00) Heat and massage soothe tired feet

Nail Nipper (Php209.00) A cuticle nipper is a small tool that is used

 to trim or cut back the cuticles on the
fingernails or toenails.

Nail file (php20.00)

A small flat file used for shaping and

smoothing the fingernails and toenails.

Nail Pusher(Php65.00)

A cuticle pusher is a simple nail tool used

to perform manicures and pedicures. It
pushes the skin from your cuticles back
and away from your nails to help your
nails grow stronger.

Nail Clipper (Php190)

A nail clipper (also called a nail trimmer or

nail cutter) is a hand tool used to trim
fingernails and toenails.

Air Conditioner (P 17,699.00)

Air conditioning is the process of altering

the properties of air (primarily
temperature and humidity) to more
favorable conditions.

Coffee Vending Machine

machine which dispenses coffee to

customers automatically, after the
 customer inserts currency into the

machine.

Fire extinguisher( P 1,350.00)

A fire extinguisher, flame extinguisher, or

simply an extinguisher, is an active fire
protection device used to extinguish or
control small fires, often in emergency
situations.

Furniture

Sofa Php15,000.00 TablePhp2,500.00

Chair Php.2,000.00 Display Cabinet Php3,489.00

Filing Cabinet Php2,299.00 Rolling Cart Php1,500.00

Barber Chair Php4,500.00 Bed Shampoo Php15,499.00

Reception desk

Cleaning Material
Dust Pan Php.80.00 each Trash Can Php.130.00 Broom Php. 100.00
 Rugs Php20.00 Pail Php.270.00 Dipper Php. 90.00

Floor mop Mat Php30.00

Php. 150.00

Office Supplies

Writing pads Php. 13.41 Tape Php.10.51.00

Ballpen Php.5.50.00 each Pencil Php7.00

Calculator w/ money detector FolderPhp4.50
Php500.00

Magazine Wall clock

Cosmetics

Loose Powder Php375.00 Foundation Php260.00

Mascara Php380.00 Eye shadow Php290.00

Face Blush Lipstick Php.120.00

Lip Gloss Php 100 Hair PinsPhp20.00 per dozen

Cuticle Php100 Nail Polish Php199

Women Cave Salon

Prices Offered

   

Hair Services Price Hair Rebonding Price

Hair Cut 50 Rebond w/ Cello 1,500.00

Blow Dry 50 Rebond w/ Aroma Theraphy 1,300.00

Blow Dry w/ Shampoo 70 Rebond w/ Powerdose ( 1 Vial ) 1,600.00

Hair Iron 160 Rebond w/ Proteline ( 1 Sachet ) 1,500.00

  Rebond w/ Semidilino ( BLUE ) 1,400.00

Hair Color Price Rebond w/ Semidilino ( PINK ) 1,400.00

Highlights    

Men 300.00 up Hair Relaxing Price

Women 400.00 up Relax w/ Hot Oil 400

Loreal Price Relax w/ Hair Spa 500

Men 400 Relax wi/ Cello 600

Women 600 Semi Rebond 1,000

   

Hair Treatment Price Hand and Foot Services Price

Hot Oil 100.00 up Manicure 60

Hair Spa 150.00 up Pedicure 60

Aroma Theraphy 300.00 up Foot Spa w/ Pedicure 210

Proteline 300 Foot Spa w/ Manicure and 280

Pedicure

Semidilino (BLUE) 330 Foot Spa 160

Semidilino (PINK) 330  

Powerdose 600 Hair and Makeup Services Price

Rigenol (PROTEIN) 400 Hairdo 250

Serum Detox 400 Make up 400

Cellophane 300.00 up Hair and Make up 500

Bridal Make up Package ( 12,000.00

      1 Bridal & 6 Bridesmaids )

SAMPLE HAIRSTYLE FOR SHORT HAIR
SAMPLE HAIRSTYLE FOR MEDIUM HAIR
SAMPLE HAIRSTYLE FOR LONG HAIR
SAMPLE HAIRSTYLE FOR MEN
SAMPLE HAIR STYLE FOR
WEDDING
 TECHNICAL FEASIBILITY

The services

Women Cave salon provides these following services to customers:

1.Hair Relax
 It is a procedure that straightens the hair permanently by breaking down the components
of the hair using various chemicals. It is various since a Hair Relaxer can be Lye-Based or Non-
Lye Based.

Lye is also known as sodium hydroxide which tends to have high pH levels. It can
straighten the hair quite fast, but also, the chances of irritating the scalp whenever we fail to
rinse it right away is much bigger. When we use Non-Lye Relaxers, or chemically known as
Guanidine Hydroxide. We may think that Non-Lye relaxers contain less harsh chemicals, but the
truth is, it’s just as potent and strong as Lye relaxers.

Hair relaxing is very common today since it is affordable, due to the ingredients that it is
composed of. But then, a lot of complaints have been raised due to hair relaxing treatments.
Some of the common effects are hair fall, scalp irritation, dry hair, hair loss, scalp burns and
many more. It is best to go for hair relaxing treatments in salons or hair centers that are
professionally licensed and skilled. The application of the relaxing chemicals requires salon
skills and knowledge and delayed rinsing or improper application, and execution leads to hair
damage.

2.Hair Rebonding

Hair rebonding is done by the application of a solution, (usually a perming solution),

which allows breakage of hair bonds, rearrange the bond and restructure it once again. Strong
chemicals are also used with the process.

When the chemical is applied, the hair tends to loosen its bonds and break. Using a flat
iron, the hair bonds are restructures and then applied with a neutralizing gent that will preserve
the newly structured hair bonds. That is why it is called “re-bonding”. It is an irreversible
procedure. It can also lead to hair damage, when the procedure is not done properly and in the
long run when we do not know how to take care of our rebounded hair.

One tip in hair rebonding is making sure that the iron is the ideal hair iron which could be
ceramic or titanium hair iron. Aluminum hair irons are very damaging to the hair. Also, make
sure that the heat is regulated to not more than 180-200 degrees. Or else, the hair might get
burned and will lead to irreversible frizz of the hair. One important thing to note as well is fact
that the entire process can be very time consuming. Not less than 4 hours for the shortest hair,
and longer for those with longer locks. Also, hair rebonding prices can be a bit costly which can
quite leave a hole in our purse. This is considered as the most economical way of getting
straight hair. This is because we only pay once since the effects are lengthy.

Types of Hair Rebonding

a. Semi Hair Rebond

This process takes less time than hair rebonding. Aside from time, the price is also
cheaper. Unlike hair rebonding, semi hair rebonding gives our hair a natural straight look
because the hair is not that flat. Also, semi hair rebond gives our hair more body.
b. Milk Rebond

This hair straightening process is ideal for chemical treated hair. Milk rebonding was first
introduced in the Philippines by Ricky Reyes. The formula is made of 70 percent milk. The
process does not only give every girl a shiny hair but also brings back hair protein and heal the
hair cuticle.

c. Schwarzkopf Rebonding

It is an innovate thermal long-lasting hair straightening system that permanently

straightens the hair for around 6 to 8 months that gives the hair an amazing smooth and shine.
It gives a perfect looking straight hair that is silky soft touch. It deeply nourishes hair till the roots
and makes them healthier and volumized.

3.Brazilian Blowout

The treatment would certainly soften curls. It is also known to control frizz whenever we
wish especially if we live in areas where we experience high humidity. It is fantastic for
straightening wavy hair. It also adds shine to dull as well as damaged ends due to split ends.
Unlike rebonding, it could additionally last for two to six months according to the type of product
used and the growth rate of hair. It makes hair easy and delicate all day.

4.Hair Cellophane

Hair cellophane is treatment applied to hair. It is a kind of vanish like coat applied to hair
which will give our hair a gloss and shine of its own. It is also known to have properties such as
sealing the hair cuticles and therefore preventing it from getting frizzy. Cellophane is a treatment
that can come in clear coat. All it does is enhance the natural color of your hair and make it
glossy and beautiful. In some cases, the shine has also been described as a glass like clear
sheen. However, we should be aware that cellophane is also a type of hair color. It is no doubt
beautiful, but it is a chemical enhancement to our hair. We need to be aware of this before we
try it. We should also be aware that a typical cellophane treatment lasts for about eight to ten
weeks. In some cases, it may last half this amount of time; depending upon the number of times
we tend to wash your hair. It does wear away with washing regularly. But this does not suggest
that we wash our hair less because we have had a cellophane treatment done.

5.Hot oil

To temporarily repair the damage, a hot oil treatment can help. Most store-bought
varieties require heating, massaging the oil into the scalp and hair, followed by a gentle rinse. A
complete shampoo or over-rinse will defeat the hot oil’s purpose.

6.Hair spa
 Hair spa is a new concept for hair rebirth. Hair Spa is a therapy that is essential in
maintaining a healthy growth. It is basically a procedure that helps to make our hair strong,
bouncy and shiny, while simultaneously to deal with dandruff, damaged, and fall control. Today
it is one of the popular and best trends for conditioning our hair to keep it healthy. While this is a
relatively new treatment, it is highly effective, and for the most part of it, quite economical given
its advantages.

7.Hair cut

The hair is cut in different style depending on the customers’ desire.

8.Hair Extensions

The “Hair Extensions” are hair additions that are secured to the base of the clients’ hair
in order to add length to the clients’ hair to add volume, texture, or color.

9.Hair dye/Hair Color

Hair Dye, or Hair Color, is a chemical tool that is used to change the color of a person’s
hair. Hair dye is used mostly to change gray hair, since gray hair is a sign of an advanced age,
Younger people that used hair dye uses it as a fashion statement or simply because they want
to change their hair color.

10.Hair High lights

Hair highlights are often restricted to bright shades with a metallic tint. Highlights consist
of selecting small or thick strands of hair that are then lightened at least 2 shades lighter than
the rest of your hair. Highlights should complement our natural or artificial color. We should
never go more than 3 shades lighter than the rest of your hair color. The object of highlighting is
to give us a sun-kissed look and to bring depth and light to our overall color. One can do hair
highlights at home or under guidance of a professional stylist at a salon.

11.Blow-Dry

It refers to the drying and often the hair with a hand-held dryer.

12.Other Services:

a. Make up

It is a beauty technique used to enhance the appearance of a person.

b. Eyelash Extension

Eyelash extensions are any number of enhancements designed to add length, thickness
and fullness to natural eyelashes.

c. Eyebrow Threading
 This technique is ancient form of hair removal that uses only a strand of 100% cotton.
This strand of color is twisted among multiple unwanted hairs at the same time and pulled,
resulting in many hairs being pulled at once. The strand is used three to five times per brow to
remove all hair.

d. Eyebrow Shaping

This is a simple technique of shaping the eyebrow.

Service Procedures

a.) Hair Relax Procedure

1. Decide on the strength of hair relaxer.

2. Put on cape or towel.
3. Start parting the hair in sections. Work with dry hair and divide the hair into 4 quadrants:
front left, front right, back left, back right.
4. Use a rat-tail comb and make 1/8-inch (3mm) sections.
5. Put on gloves to protect hands from the hair relaxer chemicals.
6. Mix the hair straightener product.
7. Apply the relaxer to 1/8-inch (3mm) sections. We will need to use a color brush or a 1-
inch (2.5 cm) paint brush to apply the relaxer to sections. Saturate the hair with the
relaxer. Apply the relaxer to all 4 sections until the hair is completely coated.
8. Use the finger or the back of the comb to work out the curls. Begin at the section we
started with when applying the relaxer. Divide the hair, again, into small sections. An
eighth of an inch (3mm) is fine. Using our fingers, begin to pull the hair to stretch out the
curl. We can use the back of a comb for this as well, just run the flat spine of the comb
along the hair. Repeat this in all 4 quadrants and twice to each quadrant.
9. Leave the relaxer on the hair according to manufacturer’s directions.
 10. Rinse the hair in hot water. Hot water opens the hair cuticle, which allows us to rinse the
relaxer thoroughly from the hair. Rinse for at least 5 minutes depending on the length of
the hair.
11. Shampoo the hair with neutralizing shampoo, if required.
12. Use a moisturizing c0nditioner on the hair to help with damaged ends.
13. Dry and style the hair as desired.

b.) Rebonding Procedure

1. Hair is washed with a mild shampoo. No conditioner is applied. Hair is dried completely
with a blow dryer keeping it on the medium level.
2. Hair is separated into parts. The cream softener or relaxant is applied to every hair shaft,
keeping it straight. A thin plastic board is used to keep hair straight.
3. Cream softener or relaxant is kept on hair for at least half an hour or defending upon the
hair type. Keeping out for too long may even harm hair. After that hair is steamed for 10-
40 minutes, depending upon hair type and condition, and then rinsed.
4. Hair is Blow dried and then keratin lotion is applied.
5. A flat iron is used to straighten hair further and break any remaining curls. The iron
should not exceed 180 degrees. A ceramic iron is better than other metal irons. The
salon expert will iron the hair until it is satisfactorily straight and shiny.
6. Hair is again parted, and a neutralizer is applied to set the bonds and stabilize the hair.
7. The neutralizer is kept for at least 30 minutes.
8. The neutralizer is rinsed off with cold water. Hair blow dried and hair serum is applied. A
last touch of ironing is given with the straightening iron. Hair appears silky straight and
shiny.

c.) Brazilian Blow-out Procedure

1. Stylist will shampoo the hair with the Brazilian Blowout specially formulated Anti-Residue
Professional Shampoo to prepare the hair for the optimal smoothing result.
2. After towel drying, the certified Brazilian Blowout stylist will divide the hair into sections
and begin to comb the Brazilian Blowout Professional Treatment through each section of
the hair from root to tip; lightly dusting each section with the solution.
3. Solution will surround each hair shaft with protective protein layers to smooth and flatten
the cuticle.
4. Stylish will then blow-dry the hair as straight as possible with a flat or round brush.
5. Once hair is dry, the Stylist will divide the hair into four sections and begin using a flat
iron to further straighten the hair in 1 – 1 ¾ inch sections.
6. Once completely, the Stylist will rinse the hair (no shampoo), towel-dry and apply the
Brazilian Blowout Masque to further sail in the professional formulation. After 60
seconds, the stylist will rinse the hair once again and towel dry.
7. The Stylist will then apply the Brazilian Blowout Smoothing Serum to further seal the
cuticle and assist in the detangling the hair prior to the final blow dry.
8. The Stylist will then blow dry the hair straight one final time and style as desired.

d.) Hair Cellophane Procedure

 1. Section the hair using a comb and making a center part from forehead to nape.
2. Section from the middle part to cover the ear on each side of the head and parallel to the
hairline to create a total four sections.
3. Use butterfly clips to hold each section and take quarter-inch partings starting at the
nape, going from side to side.
4. Apply cellophane product using a brush from root to end to each section until the whole
head is complete.
5. After application, cover the head with a plastic cap and sit under a dryer for 20 to 30
minutes.
6. Remove with a shampoo for color-treated hair and follow up with a conditioner.

e.) Hot oil Procedure

1. Wash the hair with a mild and simple cleansing shampoo.

2. Heat a little Hair magic Oil blend and massage the oil through the hair using the fingers
working all the way down to the root. If we have a dry scalp condition, or even if not for
that matter, we can also massage some of the oil in or scalp to condition the skin.
3. Next wrap the hair in a hot towel and leave for 5 minutes. We can also put a shower
cap over our hair before wrapping our head with the hot towel. This can improve the
process of absorbing the oil.

f.) Hair Spa Procedure

1. Massage the hair and scalp gently with the fingertips with olive oil or almond oil for 10
minutes to prevent dryness. Massaging will reduce hair fall and give shine to the hair.
2. After massaging the hair, we must shampoo the hair. Apply shampoo on the scalp and
hair smoothly and gently with the fingertips for 5-6 minutes and let it stay for 2-3 minutes.
Wash the hair with lukewarm or old water as hot water makes the scalp dry. Always use
a mild shampoo as per hair type.
3. Cover the hair with a thin layer of conditioner and let it stay for 4-5 minutes and then
wash the hair with cold water or lukewarm water. Conditioning is essential to make hair
soft.
4. The last step in hair spa involves applying a hair mask. After applying hair mask, steam
the hair by wrapping the scalp with a towel dipped in warm water to steam. Let the hair
mask on the hair of about an hour and comb the hair with cold water. Let the hair dry
naturally and comb the hair with a hairbrush with thick bristles.

g.) Hair Cut Procedure

1. Wash the hair. Use a shampoo and conditioner made for specific hair type
2. Keep the hair wet if cutting with scissors or razor.
3. Work with dry hair under special circumstances.
4. Separate the hair into sections.
5. Follow the style instruction.
6. Cross-check the cut.
7. Dry the hair.
 8. Do final trimming. Cross check the hair again and fix any unevenness. This is also the
time to trim any too-long bangs or remove any extra fullness.

h.) Hair Extension Procedure

1. To install the extensions, the hair should be 5 inches minimum so that the attachment
points are visible. The extensions are applied 5 mm from the scalp.
2. Make the Preparation rows.
3. Select a thin strand of hair using the tail of the comb.
4. Insert the lock of hair in the template circle to protect the scalp. Use hot extension iron to
heat the pre-tipped extensions to natural hair, the hair is fixed to the original lock
extension on heating point of keratin.
5. When the keratin is not transparent, it is rolled between the fingers, so the extension and
natural hair is uniform.
6. Repeat the same steps to put the locks one by one across the head.
7. In the end, the hair is brushed lightly to blend so harmoniously with the natural hair
extensions.

i.) Hair Coloring Procedure

1. Figure out which level our on color is.

2. Determine which strength of developer we should buy.
3. in up our hair using the hair clips. Divide it into sections that are easy to work with. The
hair should be dry.
4. Mix the hair color with the developer in the bowl.
5. Use the applicator brush to start painting on the color mixture. Start about an inch below
the scalp and apply the color down the hair, stopping about two or three inches before
we reach the ends. Work in the sections we pinned up, releasing them one at a time.
6. Return to the scalp and use gloved fingers to work the color mixture into the hair close to
the head.
7. Comb the hair to ensure the dye is applied evenly.
8. Allow the hair color to sit for about 20 minutes. Shampoo the hair and rinse until the
warm water runs clean. Apply a conditioner to immediately start mending any damage
caused to the hair shaft with the developer.

j.) Highlights Procedure

1. Consult with the client about expectations and the desired look. Show hair samples of
available colors. Assess whether client would prefer a subtle, natural look or more
dramatic, chunky highlights.
2. Prepare hair color according to manufacturer directions in a small bowl.
3. Comb through hair. Section hair into right side, back, left side and bangs, if applicable.
Section hair from top to bottom by putting top layers in clips pushed to the side.
Highlights are done from the bottom up.
4. Start with the bottom section on one side of the head. Weave the tail end of the comb
horizontally through the hair. The hair falling over the comb tail will be highlighted. The
 fewer strands weave out, the more subtle the highlights will be. Many small weaves will
create an overall lighter look. Thick chunks will create dramatic, chunky highlights.
5. Slide a foil between the two layers of hair separated by the comb. Pull out the comb with
one hand while holding the foil in place with the other.
6. Brush color on the hair on the top of the foil. Cover the entire strand from roots to tip. Do
not be afraid to brush color onto the foil.
7. Fold foil over the hair, with the end close to the scalp. Squeeze all sides closed, isolating
the hair covered in color.
8. Remove the clip holding the top layers of the hair in the section you are working. Repeat
the same process of weaving the tail of the comb through the hair, sliding in the foil, and
brushing color on the hair and folding the foil closed. Continue this pattern for the entire
head, working from the bottom sections up for each part of the head.
9. Allow time for solution to lift the color from the hair, checking a foil every few minutes.
Rub off the colorant with a rag to see how the hair is reaching. Heat can speed up the
processing. If we have a dyer available, have the client sit under it.
10. Pull foils off the hair, when desired color is reached. Wash the hair immediately to
remove all the colorant. Apply ample conditioner to counteract the damaging effects of
bleach.

k.) Blow Dry Procedure

1. Wash the hair. The stylist can use regular shampoo, but for better blow-drying effect and
protection, try washing with a moisturizing shampoo.
2. Towel off the hair slightly, just enough to stop the dripping.
3. Separate the hair into sections. The bigger the section, the longer it will take to dry. It’s
best to go for 4-6 sections but make nothing is tangled.
4. Start blow drying at the top/roots, about six inches away from the scalp. Maintain this
distance throughout, so nothing burns.
5. Work way down, and remember to move the blow dryer around, again, so nothing burns.
6. Leave the hair a little bit damp.
7. Finish with a blast of cold air, to lock in shine. Brush through the hair gently, or de-tangle
it with fingers. If needed, apply a moisturizing or anti-frizz serum and brush it through
evenly.

l.) Other Services:

Make up Procedure

1. Start with sunscreen. A dewy, fresh complexion is sexy and youthful. Starting with a
clean face, apply sunscreen to face and neck.
2. Apply concealer. Dot concealer with your finger to the spots that need it most (under the
eye, along the nose, on the chin). Blend in by patting in, never rubbing, and the
concealer.
3. Apply tinted moisturizer or foundation to the face making sure to blend along the jawline.
Few people need to apply foundation all over the face.
 4. Apply blush on the apples of the cheeks. If the customer wants to appear sun-kissed,
apply a bronzer as well.
5. Apply eyeliner to lids. For a basic eye, simply apply liner to the upper lashes and the
lower lashes, smudging along the lower so it doesn’t look drawn on.
6. Apply concealer. If the customer wears eye shadow will melt into the eyelids.
7. For a basic eye, simply apply a base shade on the lid of the eye. Apply a darker
contouring shadow in the crease. Make sure to blend it all in well.
8. Curl the lashes with an eyelash curler.
9. Apply mascara by wiggling the wand from the roots of the lashes on through to the ends.
10. Leave the lips for last. Once the stylist has the customer’s face made up, He/she can
see exactly what type of lip treatment the customer need. The stylist can either fill in lips
with lip liner or apply lip balm or gloss over it, or he/she can line lips first then apply
lipstick. Some women opt for just gloss.

Eyelash Extensions

1. Prepare the client by making sure that her or his eyes are free from makeup and oil-
based skin care products. The lashes especially should be clean.
2. Place the lash extensions that you need on the large make up sponge that can serve as
a palette. Make sure they are separated and easy to pick up using your tweezers. It is a
good idea to wear gloves throughout the eyelash extension procedure.
3. Before beginning, pour a small amount of your eyelash extension adhesive into an
adhesive holder. The end of the lash extension that attaches to the natural eyelash
should be carefully coated with adhesive and then placed on the top of the chosen lash.
Using your tweezers to accomplish this increases the precision with which you can place
the eyelash extension.
4. It takes no more than ten seconds for the bonding adhesive to dry on each lash, so it is
important to become practiced at placing the extensions. If you make a mistake, make
sure that there is some remover handy so that you can remove and discard the
offending extension. Once the bond is made, the lash extensions will resist the effects of
tears, sweat, water, and sun. Make sure, however, to warn the client to avoid water for at
least two hours after the procedure. After that, it is even possible to go swimming while
wearing eyelash extensions.

Eyebrow Threading

1. Gather the materials needed. All that a stylist really need is a piece of thread, but he/she
may wish to draw in customer’s desired eyebrow shape with a pencil or numb the area
with some ice or cold water.
2. Tie the ends of the thread together so they form a circle. Snip off any extra thread
beyond the knot in the thread.
3. Hold the section of the thread with the knot in one hand and hold the opposite section
withy the other hand.
4. Twist the hand without the knot five or six times, while holding the other section of the
tread tightly (this is to avoid getting the knot in the middle of the thread). The thread
should have an infinity or hourglass shape.
 5. Practice opening one hand, while closing the other at the same time. The twisting thread
in the middle is what will remove the hair.
6. Hold the hand so the fingers are facing away from customer’s face and position them
over one eyebrow.
7. Place the triangle of the thread, so that the hair the stylist wants to pluck is within the
thread. He/she should be threading against the direction the hair grows, so he/she
should move the point of the triangle opposite the direction the hair grows.
8. Close the hand controlling the triangle around the hair, as he/she open the other hand.
Make sure the thread is still touching the skin, and quickly make the opposite motion
(scissors). The hair should be pulled out.

Eyebrow Shaping

1. Use a lip or brow pencil to heavily draw on the shape the customer wants;
2. The stylist can adjust it with makeup remover as the customers decide on the shape,
he/she want to create.
3. Once the shape is drawn on, tweeze any hairs that fall outside the line of the brow.
4. Next, brush the brows straight up with an old toothbrush.
5. Any hairs that are too long and floppy should be trimmed with small scissors. Tweezing
long brow hairs rather than trimming them can result in gaps in the eyebrow or create a
patchy appearance.

Project Site

The project site is located in …… This site is a commercial building available for leasing
to those who would want to put up business. We chose the location near university, public
school and private and the town because it is near the target group and accessible. These are
lots of people who stay and roll around the location such as students, workers, teachers.
Therefore, this site is suitable and appropriate to conduct business.

Project Layout
The proposed business area will total of 80 square meters. The area can accommodate 6
customers at a single time. This area will be divided as follows:

1.Waiting area – total of 19.75 square meters.

2.Reception area – total of 7.38 square meters.

3. Activity area – total of 28.72 square meters.

4. Comfort room – total of 3 square meters.

Floor Plan

The figures below show the floor plan of Women Cave Salon located in Indang Cavite.

Functions of each area:

1.Waiting Area

This is the area where customers can watch television, read magazines or newspapers
or take a rest while waiting for their turn or companion.

2.Reception Area/ Cashier Area

This is receiving area where the receptionist/cashier responds to the inquiries of

customers/clients and where payment transaction occurs.

3.Activity Area

This is the area where services offered by the business.

4.Comfort Room

It is something designed and created to serve a function and to afford a convenience

service for public use.

Utilities

Utilities that are to be incurred by the Women Cave Salon are Electricity, water and
communication system for the efficient operation of the business. The electricity will be provided
by the Manila Electronic Company (MERALCO), the continuous supply of water will be provided
by the Water District and the communication system which includes the telephone lines and
internet access will be provided by the Philippine Long-Distance Telephone Company (PLDT).

Manpower Requirements
 Women Cave Salon composed of three (3) professional hairstylist, who required a
meaningful experiences, trainings and seminars related to the hair industry. One (1) salon
assistant, who are in charge in minor activity such as haircut and assisting the needs of
hairstylist, one (1) cashier, who also has knowledge in styling hair, one (1) retainer accountant
and the owner/manager who are responsible for overseeing the operations and supervising the
personnel in the performance of their respective tasks.

Waste Disposal Management

The business will fully comply with the rules and regulation on the proper disposal of
waste products prescribed by the government, lessor and the community. It aims to protect he
health and safety of the management employees, customers and as well as public near the area
of the business responsibility.

Leasehold Improvements

It involves alteration or modification of the leased property. Making such modification in

the commercial space is necessary to catch the attention and for the convenience of the
customers. The budget for the modification will be allocated to the renovation of the floorings,
glass wall, installation of minors and lightings and comfort rooms.

Lease

The Management will rent the location for the amount 30 000 per month or 360,000
pesos annually.

Operational Procedure

These are the procedures necessary to avail the services offered by the Women Cave
Salon:

1. The customer should go first to the reception area where he/she can inquire for the
available services, or if there is already available hairstylist who can perform the
service as requested.
2. If there is no available hairstylist. He/she may go to the waiting area to wait for
his/her turn. But if there is already available hairstylist, he/she may directly proceed
to the vacant station.
3. While the customer is waiting. He/she will be called if there is available hairstylist for
his/her turns. Then he/she will proceed to the activity area (the vacant station is
where the hairstylist is waiting for him/her) to perform the service that he/she avail.
4. After the service is performed, the customer may proceed to the reception
area to pay his/her account.

FINANCING FEASIBILITY
 This part of the study aims to determine the amount of investment that would be made
by the owner to cover the capital requirement in the accomplishment of the project as well as
the initial costs necessary in starting up the business.

The initial Project Cost, Pre- operation statement of Financial Position, as well as the
Sources of Financing, are presented in this section.

@Insert after financing feasibility

WOMEN’S CAVE SALON

SCHEDULE OF INITIAL PROJECT

(In Philippine Peso)

DESCRIPTION UNITS UNIT COST TOTAL

Fixed Assets

Computer Equipment

Desktop 1 15,000.00

Epson Inkjet Printer 1 5,795.00

TOTAL 20,795.00

Furniture & Equipment

Reception desk 1 15,500.00

15,500.00

Barber Chair 3 12,980.00 38,940.00

Hair styling chair 3 4,400.00

13,200.00

Display shelf 1 3,476.00 3,476.00

Waiting area sofa 2 12,500.00

25,000.00
 Trolley 1 3,476.00 3,476.00

Mirrors 6 9,570.00 57,420.00

Make-up box with trolley and mirrors 2 5,800.00 11,600.00

Reception chair 1 1,000.00

1,000.00

Center table 1 1,500.00 1,500.00

Exhaust fan 2 600.00 1,200.00

Air conditioner 1 23,900.00 23,900.00

Wall clock 1 200.00 200.00

Television 1 10,000.00 10,000.00

Water Dispenser 1 3,800.00 3,800.00

Hair steamer 2 8,316.00 16,632.00

Hood dryer 3 4,480.00 13,440.00

Shampoo bowls 2 10,516.00 21,032.00

Ridged curling iron 2 1,759.50 3,519.00

Straightening iron 3 1,450.00 4,350.00

Cordless gas hair stylers 2 1,378.50 2,757.00

Brazilian heat titanium curling iron 1 1,540.00 1,540.00

Razor 2 500.00 1,000.00

Hair blower 3 857.00 2,571.00

DVD Component 1 4,000.00 4,000.00

TOTAL 281,053.00

Leasehold Improvements

Wall renovation 20,000.00

Improvement of washing area 30,000.00

 Installation of mirrors and lights 2,000.00

Flooring 15,000.00

TOTAL 67,000.00

Tools

Fire Extinguisher 1 1499.75 1499.75

TOTAL 1499.75

Operating costs

Office Supplies

Payroll Sheet 4 21.75 87.00

Daily Time Record 12 12.75 153.00

Record Book 2 67.00 134.00

Calculator 1 230.00 230.00

Petty Cash Voucher 10 8.00 80.00

Petty Cash Book 2 30.00 60.00

Check Voucher 8 35.25 282.00

General Journal 4 27.00 108.00

General Ledger 4 27.00 108.00

Cash Receipts Journal 4 27.00 108.00

Cash Disbursements Journal 4 27.00 108.00

Official receipt 10 50.00 500.00

Stapler 1 150.00 150.00

Pens 5 10.00 50.00

 Printer Ink 12 60.00 720.00

Bond Paper (per ream) 2 200.00 400.00

Folder 12 5.00 60.00

Fastener (per box) 1 30.00 30.00

Paper Clip (per box) 1 20.00 20.00

Glue 2 15.00 30.00

TOTAL 3,418.00

Salon Supplies

Shampoo 5 1,141.32 5,706.60

Conditioner 8 691.19 5,529.52

Hair Repair Treatment 5 940.72 4,703.60

Hair Spa 5 1,397.00 6,985.00

Rebonding 5 3,500.00 17,500.00

Hair Coloring 10 264.00 2,640.00

Highlighter 10 175.56 1,755.60

Hair Serum 3 1,100.00 3,300.00

Make-up Kit 2 5,000.00 10,000.00

Hair brush and comb set 6 614.00 3,684.00

Curling Comb 3 130.00 390.00

Kit Set Tint Coloring 3 127.00 381.00

Thinning and cutting scissors 6 1,250.00 7,500.00

Cape 8 150.00 1,200.00

Towels 8 200.00 1,600.00

TOTAL 72,875.32

Medical Supplies

Alcohol (500 ml) 1 54.00 54.00

Band-Aid (100 plaster) 1 89.00 89.00

Cotton (100g) 1 59.00 59.00

Betadine (60 ml) 1 75.00 75.00

TOTAL 277.00

Prepaid Expenses

Communication 2,500.00

Deposit on Rent 60,000.00

TOTAL 62,500.00

Rent

Deposit on Rent 60,000.00

TOTAL 60,000.00

Professional Fees

Consultant’s Fee 5,000.00

TOTAL 5,000.00
Taxes and Licenses

Business Tax 5,500.00

Mayor’s Permit 1,000.00

Sanitary Permit 55.00

Health Permit Fee 90.00

Environment Fee 500.00

Business Plate/Sticker 250.00

Documentary Stamp 1,831.00

Fire Fee 150.00

Annual Inspection Fee 250.00

DTI Registration Fee 500.00

BIR Registration Fee 500.00

Barangay Clearance 20.00

Community Tax 25.00

TOTAL 10,671.00

Advertising Expense

Tarpaulin 3 600.00 1,800.00

Flyers 500.00

TOTAL 2,300.00
 WOMEN’S CAVE SALON

Pre-Operating cash Flow

(In Philippine Peso)

CASH INFLOW

Capital Contribution 700,000.00

700,000.00

CASH OUTFLOW

Computer Equipment 20,795.00

Furniture and Equipment 281,053.00

Leasehold Improvements 67,000.00

Tools 1,499.75

Office Supplies 3,418.00

Salon Supplies 72,875.32

Medical Supplies 277.00

Prepaid Expenses 62,500.00

Professional Fees 5,000.00

Taxes and Licenses 10,671.00

Advertising expense 2,300.00 527,389.07

NET CASH BALANCE 172,610.93

WOMEN’S CAVE SALON

Pre-Operating Statement of Financial Position

(In Philippine Peso)

ASSETS

Current Assets

Cash & Cash Equivalent 172,610.93

Prepaid expenses 62,500.00

Supplies 76,570.32

Tot
al Current Assets 311,681.25

Noncurrent Assets

Computer Equipment 20,795.00

Furniture and Equipment 281,053.00

Leasehold Improvements 67,000.00

Tools 1,499.75

Total
Noncurrent Assets 370,347.75

TOT
AL ASSETS 682,029.00

LIABILITIES AND OWNER’S EQUITY

Own
er’s Capital 682,029.00

TOT
AL LIABILITIES AND OWNER’S EQUITY 682,029.00

Sources of Financing

The establishment of WOMEN’S CAVE SALON would require a capital investment of

P700, 000.00. The proprietor/ owner will personally provide the said investment out of his own

money or fund.

FINANCIAL ASSUMPTIONS